EXECUTIVE SUMMARY : exemple

VISIONDescribe the entire vision of the company and what you honestly think you’ll achieve.At this point you talk about the company and not the product itself, the vision has to be wideGive some context to the reader but not too much.Introduce the product or solution.

PRODUCTDescribe clearly what will be the product(s) to be launched soon.When you describe a productDon’t be focused on technical features but more or the global perceived value for the customer/userApple marketers are the best for that : “Unleashing every student’s potential” = Macbook G4Chek out http://www.apple.com/30-years/After the product description (customers centred vision) you can described quickly the technical details ofthe product

ACHIEVEMENTSHow far are you on the story and product design

MARKETExplain on which blue ocean or small river you are sailingDescribe clearly where you will go first and whyOne of the answer is “i will go there because on this specific market segment i can have a strongcompetitive advantage”Then explain where you think you ll grow after and how

ROADMAPDescribe clearly what you will be doing during the next 6/12 months and what you think you ll do the yearafter

FINANCEQuick, clear and fast reality check of the previous explenationsFor exemple

● the cost of design are ok regarding the size of the first market i will/can adress● and the vision or the growth of your business is smart and nice enough to justify low sales or

incomes metrics at the beginning (no or bad revenues, but lot of traffic acquisition or created valuefor your users)

Conclusion = Be focused on the expectetion of the reader : an executive sum is a presentation forsomebody you want to involved on the project. Keep in mind to explain clearly at the end why they shouldgo on with you.For the presentation you might assume that the reader is an investor and then you need to argue andexplain why the should get equity from your company.