Analyse des sites Unesco via les réseaux sociaux

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Projet d'Innovation Industrielle ESILV, 5e année 2014-2015, école d'ingénieurs. Plus d'infos : http://www.esilv.fr/portfolios/analyse-big-data-des-sites-unesco-via-les-reseaux-sociaux/

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  • Students :

    Gwenalle Agbota

    Dorothe Bavire

    Gal Pron

    Olivier Kazandji

    Teachers:

    Gal Chareyron

    Brengre Branchet

    Sairi Tatianna Pieros

  • Our main goal was to determine communities of

    tourists based on information collected on some

    social network. The tourists under studies are

    those who visit the UNESCOs heritage. "How data collected on the social networks

    could be useful for the analysis of UNESCO s heritage ?"

    "How to spotlight the links between the

    UNESCOs sites depending on the tourists behaviors ?"

    Extraction and Characterization of French World Heritage Sites from 3 social Networking Websites

    World Heritage are important travel destinations, that if managed properly, have

    great potential impact for local economic development, and long-term

    sustainability.

    Thanks to social networking sites, tourists can share easily opinions and holiday

    photographs with their friends.

    In order to study this type of tourism, we used geolocalized data coming from

    Flickr, Instagram and Panoramio.

    Introduction

    In the project team, we are four ESILVs students, in third year engineering. Three of us are studying Financial Engineering, the last one studying informatics and

    Numerical Sciences.

    We will be working closely with our teachers Mrs Berengre Branchet, Mrs Sairi

    Tatianna Pieros, Mr Gal Chareyron, Mr Jerme Da Rugna and our partner EIREST

    laboratory (Interdisciplinary Research Team on Tourism) from the University of

    Paris I Panthon-Sorbonne. The EIREST is one of the laboratories associated with

    Labex Dynamite, interdisciplinary project (geography, economics, sociology, history

    and archeology) devoted to the study of future territories by combining

    urbanization, sustainable development and new social dynamics.

    Problematic

    Extraction of French World Heritage Sites

    Strasbourg - Grande le Historic Fortified City of Carcassonne

    #users: 16920

    Overlap region :73,59%

    Size area aggregated :

    87,94%

    #users: 19874

    Overlap region :80,08%

    Size area aggregated :

    112,87%

    #users: 4961

    Overlap region :100%

    Size area aggregated :

    284,66%

    #users: 4957

    Overlap region :90,43%

    Size area aggregated :

    112,62%

    First algorithm which follows group of tourists

    Second algorithm which uses density of pictures

    and occurence of tourists

    Outline of the zone of UNESCO

    Overall, cluster aggregation is

    better than the tracking algorithm

    to characterize the UNESCO

    heritage, but some sites can not be

    aggregated because of the lack of

    photographs.

    Connections between French World Heritage Sites

    We carried out a clustering of the French

    sites based on the number of photographs,

    the ratio of local and international users on

    each UNESCO sites.

    Sites which have common particularities are

    classified in the same cluster. For instance

    all the religious sites are classified in the

    same cluster. Likewise, all the roman sites

    are classified together and so have strong

    links between them. We could deduce that

    they are frequented by the same profile of

    users.

    Key figures for 2013

    1007 sites

    39 sites

    335.842

    10.620

    4.272.940

    645.260

    996.442

    30.385

    Team