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Customer-oriented networked car : Results from the observatories of cluster « Pôle Véhicule du Futur ». Bruno Grandjean Programs Manager Pôle Véhicule du Futur. French cluster created in 2005 - PowerPoint PPT Presentation
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The Fully Networked Car Geneva, 3-4 March 2010
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Bruno GrandjeanPrograms Manager
Pôle Véhicule du Futur
Customer-oriented networked car : Results from the observatories of cluster « Pôle Véhicule du Futur »
The Fully Networked Car Geneva, 3-4 March 2010
2Pôle Véhicule du Futur
o French cluster created in 2005
o Main activity : collaborative R&D projects for urban and periurban mobility solutions, ITS, vehicles
o To date 60 active projects for 132 M€
The Fully Networked Car Geneva, 3-4 March 2010
3Customer studies
2 observatories to study market trends and expectations of the end-users :
o DEC'AUTEX (vehicle interior and its interactions with the humans on board)
o Les Mobilistes (mobility issues seen through the end-user's eyes)
The Fully Networked Car Geneva, 3-4 March 2010
4Spontaneous statements
o Based on qualitative studies :« normal » people do not spontaneously state networking among the improvements they are waiting for in their cars
o As usual, there are exceptions :• a direct link between home and car to
download data• Free parking lots• …
The Fully Networked Car Geneva, 3-4 March 2010
5Spontaneous statements (2)
o No (few) spontaneously-stated requirements do not mean that there are no latent needs or unconscious wishes
o The iPod did not correspond to a stated need, but it has a tremendous impact because
1. It addresses a way of life (mobility)2. It fits into daily activities (weight, size,
capacity, ease of use, look, trend…) in various (all ?) situations.
The Fully Networked Car Geneva, 3-4 March 2010
6“Directed” statements
o People are generally not able to understand the differences between applications that require networking and those using « simple » on-board telematics
o The most cited applications are : 1. Anti-collision systems 2. Traffic jams info 3. Radar warning (police) : a growing flow of
ever-cheaper applications
The Fully Networked Car Geneva, 3-4 March 2010
7Emerging needs
o On board : 1. communication with the driver in front or
behind in a line (Facebook of the road !)2. web 2.0 (“I like it”, tips sharing...)
o Intermodality
1. Intermodal spots in the area2. Real-time information (train late, parking
lots full…)
The Fully Networked Car Geneva, 3-4 March 2010
8Emerging needs (2)
o Around me : 1. Things to do in the area2. Previsualization of an unknown location
o Informations about different possibilities and their impact on me
1. time, 2. cost, 3. CO2,4. consumption, 5. comfort…
The Fully Networked Car Geneva, 3-4 March 2010
9Emerging needs (3)
o … many more currently being invented thanks to the smartphone revolution
o The border between real life and games is becoming increasingly thin.
o Two key points are 1. the ability of the new products to be as
« transparent » as possible, without any additional annoyance for the driver / the user,
2. and the pre-existence of a real latent need (not as simple to detect as it sounds).
The Fully Networked Car Geneva, 3-4 March 2010
10Public authorities vs individuals
Moreover, expectations of public autorities and these of the public are not always in line : the example of traffic information highlights the subtle balance that sometimes has to be achieved.
o Drivers : find alternative routes to avoid traffic jams
o Authorities : keep the vehicles on the highway to avoid breakdown of the system Te s t s ite s
