Certificate (Autosaved)

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A

Project report

On

Consumer Behavior towards

Internet Marketing

Submitted in partial fullfillment for the

Award degree of

MASTERS IN BUSINESS ADMINISTRATION

Supervised by Submitted by

Mr. VINIT MATHUR SANJAY MEHAN

lecturer MBA 3rd sem

(2011-2012)

Institute of management studies, bikaner


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TABLE OF CONTENT

1 The Internet

2 Internet and competitive advantage

3 Internet Marketing

4 Categories of Internet Marketing

5 Growth of Internet usage and E-commerce:

6 Company profile7 P's of Marketing on the Internet

8 Online Consumer Behaviour

9 Characteristics of Information Processing

10 Mission and vision

11 :

12 RESEARCH METHOD:

13 DATA ANALYSIS & FINDINGS:

14 Inferences

15 Limitation of study

16 SWOT Analysis

17 CONCLUSION:

18 BIB-LIOGRAPHY

19 Questionnaire

STUDENTS DECLARATION


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This is to certify that the report on summer training for the paper-207 of the RTU, Kota

MBA Sem III syllabus titled Consumer Behavior towards Internet Marketing was

prepared by me and is my own effort. I have not copied it from anywhere and have

acknowledged the source of any material used from secondary sources in the bibliography.

EKTA RAKHECHA

MBA 3RD

SEM


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CERTIFICATE

This to certify tha EKTA RAKHECHA has completed his project report title consumer

behavior towards e-marketing ander my supervision. To the best of my knowledge an belief this

is her original work and this, wholly or partially, has not been submitted for any degree of this or

any other university . the training project report has been completed under the guidance of MR.

VINIT MATHUR LECTURER of INSTITUTE OF MANAGEMENT STUDIES and as per

norms and guidelines provided.

MR VINIT MATHUR

(LECTURER)


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Evolution of marketing

At the beginning of the century, social life was mostly local. It was followed by a period in which

commodities were produced on a mass scale. Consumer Marketing operated on mass marketing

principles and business primarily concerned itself with how to build the best sales force. At the end of

the century, there is an emerging global culture. The major driver of these changes is technology.

Technological change has moved steadily back focusing on the individual. These changes shape the

possibility and conduct of business. Marketing is especially tied to communication and transportation

revolution. As the tools and reach of marketing increase, the job and responsibilities of marketers have

evolved with them.

Kotler formalized this evolution with his book "Marketing Management." His key stages are production,

sales and brand management. Each of these is strongly motivated by technological opportunities, which

permit new methods and new opportunities. A fourth stage, a focus on the individual customer, is also

important. As the new technology of the Internet develops, it reinforces the new marketing emphasis -

which in many ways is a return to business at the turn of the century.

In todays technology driven world, a new fast paced digital economy is emerging. In the near future, it

wouldnt be surprising to see that there are companies that exist only inside computer networks. Most

business transactions will be made electronically, directly from the producer to the consumer, bypassing

the supply chain. In the digital marketing environment, the consumer becomes an integral player in the

development of the product. In fact, a consumer might build the product himself from a wide array of

parts provided by the company. It is e-commerce that is changing the way products and services are

conceived, manufactured, promoted, priced, distributed and sold. The reason being that it is much

cheaper; it allows vast coverage and helps in serving the customer better.


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The Internet

We can claim with certainty that we live in the age of the Internet, the golden age of technology. As

mentioned by Hamill (1997), the Internet is ...a network of interlinked computers throughout the

world operating on a standard protocol which allows data to be transferred between otherwise

incompatible machines. It is used all over the world by millions of people for its countless

benefits such as collaboration, file sharing and media streaming. A huge amount of literature is

related to the way with which many different businesses employ the Internet to create new

methods of interacting and communicating with their customers.

Today, the use of the Internet is booming. The following figure presents the number of people

using Internet Technology in the main regions of the world. It can be clearly seen that the

Internet users all over the world are being counted in millions and the number is getting

increased every year. It has been said that in the year of 2010 the numbers of users might

approach the 2 billion.

Internet Users in the World by Geographic Regions


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Nevertheless, the influence of Internet-based systems goes ahead of the number of users;

as Castells (2003) reports, an important factor is also the quality of use. Porter (2001),

states that the technology of the internet can be used by any company and as a part of almost any

strategy. But how should companies employ the technology of the internet to gain the

competition? Different kinds of activities like economic, social, political and cultural are being

held over the internet. Businesses that aim to contribute in electronic market should

underscore on the Technology and the Internet (Grewal, Comer & Mehta 2001). Businesses

should use the Internet intelligently and, wisely choose what it is best for them and for their

future profit

Based on the report of Hoffman & Novak (1996), the Internet is so powerful that it can

drastically modify the way businesses interact with their customers. A smashing example is the

Tesco, well-known UK Retail shop, which shifted its market to the online marketing and

as a result to that its sales increased up to 32% per year. Laura Wade-Gery, chief executive

officer at Tesco.com in an interview about Tesco.com said: s.

Having an extremely strong existing brand, the power of the Internet, and our

ability to use it these are the key factors to our success. There is virtually no

limit to what we can sell be it physical goods or services, and where we can sell it.

On the other hand, Porter (2001) supports that many organizations influenced by the enormous

growth of this new medium have lost their main target in competition and made many

bad decisions related to their strategy and business. Regrettably, the internet has both a negative

and a positive side. The bright side it is that of raising the efficiency and effectiveness

of the organization, creating new ways of communicating with the customers and opening news


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ways of competition. Although, the negative side of the Internet is that it brings more companies

into the game of competition (Porter 2001). At the end, as Porter (2001) declares, The winners

will be those that view the Internet as a complement to, not a cannibal of, traditional

ways of competing.

Internet and competitive advantage

A precise way of a definition of the term of competitive advantage is, as Porter (1985) stated to

say that is about taking offensive or defensive action to create a defendable position

in an industry, in order to cope successfully with competitive forces and generate a superior

return on investment. Furthermore, as Barney J (1991) reports, when a business employs a

strategy that is not being implemented by another competitor is said to have a sustained

competitive advantage. It is essential to be on the very top of competition when the benefits of

this strategy cannot be duplicated by another organization.

Porter (2001) argues that businesses can achieve a sustained competitive advantage in two ways:

operational effectiveness and strategic positioning. Operational effectiveness corresponds to the

way a business does the same things with its competitors but does them in a greatly better way.

Internet has the ability to enhance the operational effectiveness by transferring the

information quickly and improve the way a business operates. Instead, strategic

positioning refers to the ability of the business to do things differently from competitors and

give the entire organization a unique type of value. The Internet affects strategic positioning by

enabling the business to offer different features and services.

In the last 20 years astonishing changes in information technology have been observed.

Nowadays, companies use Internet-connected high-powered workstations, notebook


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computers with integrated wireless, servers and dozens of other smart devices. Forward-

looking organizations can gain real advantages by just utilizing the new IT opportunities.

By using the technology, companies establish long-term strategic advantages and gain

higher and privileged profits than their competitors.

Internet Marketing

Based on Chaffey et al., (), we can say that Marketing is the management process

responsible for identifying, anticipating and satisfying customer requirements profitably. With a

customer-centered perception, as proposed by Smith and Chaffey () Internet Marketing can be

used as follows:

Identifying by using the Internet for marketing functions the customers needs and

wants can be addressed.

Satisfyingan important factor in Internet marketing is to achieve customer satisfaction.

Anticipating customers can access the Internet to gather information and make

purchases.

The key element of the online marketing is the level in which the organization is related with its

customers. The next figure shows the different marketing activities of customer

relationship management.


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The marketing activities of customer relationship management - CRM (Chaffey et al )

Firstly, businesses should select the kind of customers that will use the website and the kind of

activities that will be able to perform. Every business should underscore to the

Acquisition of new customers by providing marketing activities enhancing the relationship

between the business and the customers. When the customer chooses to interact with the

organization it is more likely to interact again if the business uses marketing activities

that satisfy his/her needs and preferences. Additionally, businesses should extend their

activities to satisfy different kinds of users. These steps are related to each other in a way of

enhancing the relationship between the business and the customer and enabling the commitment

to the organization.

Categories of Internet Marketing

Hofacker (2001) divided Internet Marketing into four categories: communicating, selling,

providing content and providing a network function.

Communication

A range of different businesses uses the Internet as a way to communicate with their customers.Marketers can use this essentially useful medium to build relationships with new

customers or enhance the interaction with existing customers. Internet provides many

alternative options for marketers that help them to interact and communicate with the

consumers. Email, email list online chat and forums offer quick and easy communication

between different parties.


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Selling

Consumers today have less time to work. Companies use direct marketing to sell their

goods. The significant advantage of the Internet selling is that it is available 24 hours per day, 7

days per week. Large and small businesses develop websites and sell via the Internet through

innovative use of technology and more attractive features than in traditional marketing.

The way the information appears to the consumer can affect the online decision of purchasing a

product. As to that, firms should pay attention on the designing and structuring of an

effective website. Moreover, online selling sites can be used to offer much more products than

can be shown in a printed catalog. In addition, consumers can enjoy self-service services

such as, tracking their purchases and orders or saving their information to be used in later

transactions.

Providing content

Businesses must provide their customers with all the necessary information about their company,

their services and products. A content website allows visitors to interact with interesting

and useful information and not with unnecessary and irrelevant data. Every website should have

the capability of keeping people on the website and getting people to return. Companies

performing in the world of internet marketing should create websites that provide all the needed

information to their customers by keeping the content fresh and updated.

Providing a network function

Except from content, websites can also provide useful functions for visitors. This can be done by

using the network to make access to information provided by another website possible.

For example, Yahoo! created a menu for websites that enables owners of other websites to

register their URLs.

Benefits for the Marketer

Smith and Chaffey (2005), identified the 5 Ss of Internet marketing which propose five benefits

for the organizations to implement Internet marketing.


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Sell

Customers use the internet to gather information about products and services. They may

be browsing online looking for prices or special offers before they visit the store. Companies

should offer their customers both the online and offline experience of shopping in order

to achieve a wider variety of customers; those who shop online and those who prefer to

visit the store. For example, EasyJet is a leading airline company that firstly use phone

to sell customers flight tickets. After converting its market strategy to online selling

through a website its sales have grown dramatically to the point where it now sells most of its

tickets over the web.

Serve

Website should serve or add value in order to improve customers experience.

Additionally, websites should be customer-oriented and employ ways that give users extra

benefits and values. For example, Amazon uses information about each registered customer

and personalizes the content according to individual preferences and needs. The website

provides users with recommendations on relevant products according to a browsing history of

each visitor. In short, Amazon enhanced customer experience by providing personalization

and helping them gather the information needed quickly and easily.

Speak

Speak is one of the benefits of internet marketing and it refers to the way of speaking

and communicating with customers. Organizations should use chat rooms, questionnaires and

forums to communicate with their customers and enhance their relationships. Speaking to

customers, recommend products and answer to questions and queries can make customers

feel more satisfied. For example, Apple uses discussion forums to help customers find

information about products, prices or answer some of their queries.

Save


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Saving money and time is an indispensable issue for each organization. Savings emerge

in customer service, printing and distribution. A good system should enable customers to

help themselves and as a result it would save precious time and money to the company. For

example, Fedex estimated that they save a big amount of money when they serve

customers through the website. People are self-serviced through online help functions, such as

FAQs. As a result, more customers are being served in a fewer time than before. In

addition, sending annual reports, promotions and special offers through e-mail can save both

money and time

Sizzle

Organizations should take opportunity of the countless advantages of the Internet as a medium to

add some sizzle to their brand. Internet helps businesses to improve their image by adding new

unique services, build the company value and formulate an unforgettable customer experience by

providing interactive facilities. For example, several years ago the pop band Oasis, offered a free

CD attached to The Sunday Times newspaper. The CD included four new tracks that

could be played on a PC for only four times. After that the user was automatically directed to the

website of HMV to buy the album.

Online Consumer Behaviour

There are two ways in which consumers use the Internet to interact with organizations.

A consumer may only search for information in a website or may search for products to

buy. Businesses should make effort to understand the theory of consumer behaviour if they

longing in gaining a high place in todays competitive market. Even though, many

studies have not yet come to an ending point on how customers interact with the

websites. Very little has been revealed from studying the online consumer behaviour. It is

pointed out by Dan Hill (2003), that marketers dont really understand the way consumers

make decisions. Dan Hill (2003) characterized this by saying that ...it is more like


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Copernicus revelation that the earth goes around the sun rather than vice versa because

the new insights fundamentally challenge our sense of who we are and how we operate.

Growth of Internet usage and E-commerce:

According to the research report of Goldman Sachs, India has emerged as the second largest

Internet market in Asia after China with 100 million users in 2005. It estimates that Indian

Internet Users will increase by 130% compounded annual growth rate (CAGR) from 0.5 million

users recorded at end of 1998. Also the figures of the number of Internet Service Providers

(ISPs) is expected to increase by leaps and bounds and june 2012 sees at least private

international gateways. As per preliminary findings of the NASSCOM survey, the total volume

of E-commerce transactions in India was about Rs.131 crore in the year 1998-99. Out of this

volume, about Rs.12 crore were contributed by retail Internet or Business-to-Consumer

transactions, and about Rs.119 crore were contributed by Business-to-Business transactions. The

survey also revealed that E-Business transactions in India are expected to exceed Rs.300 crore

during 1999-2000. Out of this, about Rs.50 crore could comprise of retail transactions. For

Business-to-Business transactions, Indian industries are expected to reach online penetration of

2% by 2003 and 8% by 2008. 12% in 2009 and it increase 60% in 2012

Company profile

Bizinfostore.com is an online Yellow-page directory of India that provides comprehensive

information about Business Organizations and Companies along with their complete details like

contact, products and services.Bizinfostore.com offers your business simple, affordable and

reliable marketing tools that can reach your customers and deliver qualified leads twenty-four


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hours a day, three- hundred-sixty-five days a year with a variety of options. We are structured to

understand deep share learning and generate ideas as fast and effectively as possible. But most

importantly, Bizinfostore.com is focused on business imperatives, creating competitive

advantage and delivering result to your business. Our ambition is to be customer oriented and

maximize the chances of their business publicity. Our aim to put buyers and sellers in touch with

each other and generate targeted contacts. We think and work differently than any other

conventional advert and marketing companies to enhance your business visibility and make your

brand worthy. We aim to be the best business informative bridge between buyers and sellers,

regardless channel, time or location. We aim to consistently meet the changing needs of our

advertisers and users to take advantage of new technologies and communication methods in the

development of world class products and services.

7 P's of Marketing on the Internet

The four P's - Product, Price, Place and Promotion have long been associated with marketing, but

things have changed on the Internet. So along with a change in the nature of the four Ps there

are three new Ps which are relevant to the internet marketer.

The Product

On the Internet usually changes form online, and the user experiences it electronically, in the

form of text, images and multimedia. Physical goods are usually presented in the form of a

detailed online catalogue that the customer can browse through. Technology allows the user to

virtually touch and feel the product on the Internet - rotate it, zoom in or zoom out and even

visualize the product in different configurations and combination. The example of the above can


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be seen at dell.com where the company offers the user to virtually feel every aspect of their

product before they go into a buy decision. Content and software are two avatars of digitized

products that can be even distributed over the Internet. On the Internet, E-marketing will be

based more on the product qualities rather than on the price. Every company will be able to bring

down the cost of its products and hence competition will not be on price. It will rather be on the

uniqueness of the product. To be able to attract the customers and retain them, the company will

have to provide nouvelle and distinct products that forces the net users to purchase and come

back for more

The Place

revolves around setting up of a marketing channel to reach the customer. Internet serves as a

direct marketing channel that allows the producer to reach the customer directly. The elimination

of the intermediate channel allows the producer to pass the reduced distribution cost to the

customer in the form of discounts. Dell Computers have used this strategy very effectively and

hence they have been able to reduce their prices of their laptops drastically and reaped huge

profits.

The Price has been drastically changed over the Internet. It lets the buyer decides the price.

Also it gives the buyers information about multiple sellers selling the same product. It leads

to best possible deal for the buyers in terms of price. A website named Priceline.com is

extremely popular as its compares the price of many airlines and offers the least price to the


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buyer. The very famous bazee.com now known as ebay.in follows the same principles.

Pricing is dynamic over the Internet.

promotion is extremely necessary to entice the customer to its website, as there are currently

more than one billion web pages. Promoting a website includes both online and offline

strategies. Online strategies include search engine optimization, banner ads, multiple points

of entry, viral marketing, strategic partnership and affiliate marketing. Presently, the

cyberspace is already cluttered with thousands of sites probably selling similar products. For

the customers to know of the Companys existence and to garner inform ation on the kind of

products or services that the company is offering, promotion has to be carried out. There can

be traded links or banner advertisements for the same. Also the traditional mediums like

print, outdoor advertising and television can be used to spread awareness. Email campaigns

and spamming the Chat rooms on almost every server has been exploited to the maximum for

the cause of promoting their website.

The presentation of the online business needs to have an easy to use navigation. The look

and the feel of the web site should be based on corporate logos and standards. About 80% of

the people read only 20% of the web page. Therefore, the web page should not be cluttered

with a lot of information. Also, simple but powerful navigational aids on all web pages like

search engines make it easy for customer to find their way around. The principle of K.I.S.S (

Keep it simple stupid ) is the most important factor that has to be considered while presenting

the online business.

Process Customer supports needs to be integrated into the online web site. A sales service

that will be able to answer the questions of their customers fast and in a reliable manner is

necessary. To further enhance after sales service, customers must be able to find out about


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their order status after the sale has been made. For e.g. FedEx (www.fedex.com), the

overnight Courier Company allows its customers to keep track of the parcel and they are well

informed about the present whereabouts of their package. Similar variants have been used by

the Govt of India for its Speed post and Registered Ad services where you can keep a track of

your post by entering the code that has been issued to you.

Personalization Using the latest software from Broad-Vision and others, it is possible to

customize the entire web site for every single user, without any additional costs. The mass

customization allows the company to create web pages products and services that suit the

requirement of the user. A customized web page does not only include the preferred layout of

the customer but also a pre selection of goods the customer may be interested in. For e.g.

Yahoo! (www.yahoo.co.in) entered the Indian cyberspace and started its personalized

services. A registered user of Yahoo can now personalize the front page with all the

information he needs. He can read the news of the world, add a tax calculator, see the

weather forecasts of his city and listen to his favorite songs and all this simultaneously

Online Consumer Behaviour

There are two ways in which consumers use the Internet to interact with

organizations. A consumer may only search for information in a website or may

search for products to buy. Businesses should make effort to understand the theory of

consumer behaviour if they longing in gaining a high place in todays competitive

market. Even though, many studies have not yet come to an ending point on how

customers interact with the websites. Very little has been revealed from studying the

online consumer behaviour. It is pointed out by Dan Hill (2003), that marketers dont really


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understand the way consumers make decisions. Dan Hill (2003) characterized this by

saying that ...it is more like Copernicus revelation that the earth goes around the

sun rather than vice versa because the new insights fundamentally challenge our sense

of who we are and how we operate.

Today, it is a challenge for organizations to know their customers while when

consumers are introduced to new technologies their behaviour changes (Zinkhan and

Watson 1998, p.6). A great amount of studies have examined online consumer

behaviour. A recent research supports that it is very difficult to understand the online

consumer behaviour as each day businesses and the marketing place is being transformed

(Koufaris 2002). Koufaris (2002) has also examined if the emotional responses to a website

may affect customers to visit the website again. The results revealed that the factors

affecting the intention to return to a website are the enjoyment of the shopping

experience and the usefulness of the web site (Koufaris 2002). It is a very important

issue for the marketer to review the factors influencing consumer behaviour since different

types of websites may need to accommodate different types of consumers with unique

attributes. Cheung et al. (2003) proposed a model for online consumer behaviour as it

is shown in the following figure


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.

In their report, consumer characteristics refer to the characteristics of the individual

consumer as a person, such as knowledge, attitude, level of trust etc. Furthermore, their

model proposes that environmental factors like culture, exposure to mass media and social

influence affect the online consumer behaviour. Another factor, which influences the

decisions of the online consumers, is the knowledge of the product and services. Medium

characteristics refer to the ease of use and security in the e-commerce activities. What's

more, website design, ease of navigation and overall structure of the interface are

proposed as factors that affect the online consumer in making decisions. Finally,


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merchant and intermediary characteristics refer to the service quality of the e-commerce

site, the level of privacy and security and the brand reputation. Intention, adoption

and continuance refer to the determinants of consumer online intention to buy a

product, the adoption of the consumer by using factors that affect his/her satisfaction

and the retention of the consumer to visit the website again and repurchase.

Models of Online buyer behaviour

Lewis and Lewis (1997) have spotted five different kinds of web users:

Directed information-seekers. These users look for information about specific

products. Their intention is not to buy but to search for information.

Undirected information-seekers. These users regularly browse and change

websites by following hyperlinks. They referred to as surfers because they look

around the websites to find something interesting.

Directed buyers. These users visit a website with the intention to buy products

online. They search specific products and make the transaction.

Entertainment seekers. These users visit websites that offer entertainment features,

such as quizzes, puzzles and multi-player games.

Bargain hunters. This type of users search to find special offers such as free samples

or competitions.

Characteristics of Information Processing

According to Hofacher (2001), the information that is presented on a website is

processed by the human mind in five separate stages: exposure, attention,


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comprehensions and perception, yielding and acceptance, and retention. The stages are

described below:

Exposure

The content must be presented for a long time in order to be processed by the

user. The user might not process messages that quickly disappear of the screen or

words that cannot easily be read.

Attention

People have a tendency to give attention to things related to their expectations

and needs. Attention is influenced by the visual appeal of the information

presented on a website. Users notice things that move or are bright and loud.

Comprehension and Perception

The terms comprehension and perception are related to the process of

understanding and observation of an element and the connection of the information

stored in our memories. When users look at a picture or a word they automatically

relate this information with the information stored in their minds.

Yielding and Acceptance

The information must be up to date and truthful in order to be accepted by the users.

Users may not accept the content of the website if it does not seem professional

and support the services provided by arguments.


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Retention

The term of retention refers to the extent in which the information of the

website will be remembered by the user. It is accepted that information from a website

that is well organized will be easier to remember.

According to these five characteristics, websites should be developed to cover if not

all, most of these aspects as to gain the attention of the visitor. Websites are used by

different kind of people with different levels of understanding and capturing the

information provided to them. The five stages of information processing should be

considered as critical points when developing a website aimed to the acquisition of

new customers.

Satisfaction, Trust, Commitment and Loyalty

To address issues such as satisfaction, trust, commitment and loyalty, it is vital

to present a review of the relevant literature concerning the variables mentioned. A

definition of trust based on Mayer et al., (1995) is ...the willingness of a party to be

vulnerable to the actions of another party based on the expectation that the other

will perform a particular action important to the trustor, irrespective of the ability

to monitor online trust as to make users feel more comfortable interacting with

the online market and consequently enhance the relationship between its

customers. A study by Warne and Holland (1999), distinguished two types of

trust: innate trust and subjective trust. As they make clear innate trust refers to

the individuals tendency to trust others by having in mind previous experiences


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or relevant attributes. Nonetheless, subjective trust is the trust related to a particular

situation. Yoon (2002), makes a distinction between seven mechanisms of online trust:

security assurance, reputation, web searching, fulfillment, presentation, technology

and interactions. Another research reports that online trust is influenced by

detailed information about products and online service (Chen & Barnes 2007).

However, Severt (2002) stated the term of satisfaction as an affective

consumer condition that results from a global evaluation of all the aspects that make up

the consumer relationship. User satisfaction is the greatest measure of website

success. Moreover, commitment appears to be related to high emotional feeling

between the interacted parties (Geykens et al., 1996; Meyer et al., 1993) and finally,

loyalty refers to the intention of a user to visit the website again and again.


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MISSION AND VISION

Our mission is To be the most competent, reliable and Cost Effective Service provider

for all our client needs regardless of industry, size or duration.

Our aim is to be the Internet`s most trusted and extensive information resource for

local online advertising solutions and Internet-based yellow pages which interconnects

consumers, merchants and national advertisers .

Why bizinfostore??

You will be positioned on india # 1 B2B portal.

Presence on prominent positioning to multiply the chances of highlighting your

business opportunity.

Qualified business leads every lead that you receive will be from someone

who has requested information on your specific company.

Modern infrastructure and constantly updated technology.

Presence in the search by product and category.


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Data analysis and interpretation

1. Are you interested in internet marketing?

The above graph showing the ratio of people which are interested in internetmarketingthe response is 40% are interested, 25% are not interested,and rest 35% are in the

categories of yes or no.

2. Do you know bizinfostore.com?

percent

yes

no

yes or no


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The above graph showing the ratio of respondents which are interested in

bizinfostore 33% are interested and 67% are not interested.

3. Do you find online advertising effective?

percent

yes

no

ratio

yes

no

both


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Above graph showing the ratio of people that find internet marketing effective

49% of people say it is effective.

4. Are registered in any other advertising company if yes than where?

In the above graph there is a ratio of other companies which have great impact on

advertising.

5. If you are interested in bizinfostore than what package you take?

NAME OF COMPANIES

JUST DIAL

GET IT

SULEKH.com

others

ratio

999

4550

10000

30000


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The above graph showing the packages and the ratio of people in which package

advertisers are interested mainly 60% of peoples are interested in 999 package.


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Limitation of study

1. An underlying assumption for the entire project is that the details and feedback

received from the population is true

2. It was difficult to find respondents as they were busy in their schedule, and collection

of data was very difficult b. therefore, the study had to be carried out based on the

availability of respondents.

3. Some o the respondents were ready to fill the questionnaires and some of them were

not ready to come out openly.


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SWOT Analysis

SWOT Analysis, or sometimes known as the TOWS Matrix, is a strategic planning tool used to

evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a

business venture or in any other situation of an organization or individual requiring a decision in

pursuit of an objective. It involves monitoring the marketing environment internal and external to

the organization or individual. The technique is credited to Albert Humphrey, who led a research

project at Stanford University in the 1960s and 1970s using data from the Fortune 500

companies.

Strategic and Creative Use of SWOT Analysis

Strategic Use: Orienting SWOTs to An Objective. If SWOT analysis does not start with defining

a desired end state or objective, it runs the risk of being useless. A SWOT analysis may be

incorporated into the strategic planning model. An example of a strategic planning technique that

incorporates an objective-driven SWOT analysis is SCAN analysis. Strategic Planning, including

SWOT and SCAN analysis, has been the subject of much research.

If a clear objective has been identified, SWOT analysis can be used to help in the pursuit of that

objective. In this case, SWOTs are:

1. Strengths: attributes of the organization that are helpful to achieving the objective.

2. Weaknesses: attributes of the organization that are harmful to achieving the objective.

3. Opportunities: external conditions that are helpful to achieving the objective.

4. Threats: external conditions that are harmful to achieving the objective.

Correct identification of SWOTs is essential because subsequent steps in the process of planning

for achievement of the selected objective are to be derived from the SWOTs.


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First, the decision makers have to determine whether the objective is attainable, given the

SWOTs. If the objective is NOT attainable a different objective must be selected and the process

repeated.


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CONCLUSION:

E-marketing is rapidly changing the way people do business all over the world. In the

business-to-consumer segment, sales through the web have been increasing dramatically

over the last few years. Customers, not only those from well-developed countries but also

those from developing countries, are getting used to the new shopping channel.

Understanding the factors that affect intention, adoption and repurchase are important for

researchers and practitioners alike. E-marketing is gaining popularity among people

specially the younger generation but in today scenario to become equally popular among

all age groups e-marketing will have to cover a longer distance. People have hesitations in

using e-services due to security concerns, lack of physical approach towards product

offered, delays in product delivery along with price & quality concerns. More-over people

are more resistant to change & not easily adaptable to newer technology. 68% of

respondent found shopping from shop easier, convenient & preferable over online

purchasing. Above finding clearly supports our conclusion that people are tradition bound

& have doubt in mindset as far as issue of online shopping/purchase of product is

concerned. People have dubious attitude towards e-marketing of product & services

mainly due to security concern related to privacy of personal information. Personal

information privacy should be given preference by the companies involved in online

marketing of product & services. The other major concern among people includes

authenticity of product & services offered online. Companies involved in online trading

should focus on building their brand awareness among people so that trust-worthy

relationship can be developed between producers & consumers. On-time delivery of

products purchased through online shopping will prove to be quite beneficial in a long run.


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Significant price-cuts should be offered to customers as there are relatively no/lesser

intermediaries involved as far as e-marketing is concerned. Currency fluctuation should be

dealt with great care & steps should be taken both by government & companies so as to

reduce currency fluctuation to its minimal. Promotional schemes should be launched to

promote e-marketing business. Advertising of web-products & services is one of the major

issues where companies fail to attract potential consumers attention. Companies should

focus on offering informative advertisements which would contain product information

along with additional products & services offering which best suits needs of people. Such

advertisements frequency should be high so as to position the products & brands in

consumer mindset. In a nut shell we can conclude that e-marketing has a potential to grow,

only proper boosting needs to be done both at producer and consumer level apart from

government efforts.


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BIB-LIOGRAPHY

Kotler Philip,Marketing Management, 8th

Edition, Tata Mc Graw- Hill, New Delhi, 1995.

Judy strauss , Adel el-andary , Raymond frost,E marketing ,4th Edition,2008.

Lisa harris,charless Dennis ,Marketing the E business,2002.

Rajan saxena,Marketing management,3rd

Edition,2007.

WEB-LIOGRAPHY

http://www.southkesteven.gov.uk/CHttpHandler.ashx?id=894&p=0

http://en.wikipedia.org/wiki/Internet_marketing

http://www.sgdnetworks.com/web-articles/articles/8944/1/Importance-of-E-Marketing-in-web-

development/Importance-of-E-Marketing-in-web-development.html

http://www.quirk.biz/resources/88/2/What-is-eMarketing-and-how-is-it-better-than-traditional-

marketing

http://en.wikipedia.org/wiki/Internet_marketing#Business_models
http://www.southkesteven.gov.uk/CHttpHandler.ashx?id=894&p=0http://en.wikipedia.org/wiki/Internet_marketinghttp://www.sgdnetworks.com/web-articles/articles/8944/1/Importance-of-E-Marketing-in-web-development/Importance-of-E-Marketing-in-web-development.htmlhttp://www.sgdnetworks.com/web-articles/articles/8944/1/Importance-of-E-Marketing-in-web-development/Importance-of-E-Marketing-in-web-development.htmlhttp://www.quirk.biz/resources/88/2/What-is-eMarketing-and-how-is-it-better-than-traditional-marketinghttp://www.quirk.biz/resources/88/2/What-is-eMarketing-and-how-is-it-better-than-traditional-marketinghttp://en.wikipedia.org/wiki/Internet_marketing#Business_modelshttp://en.wikipedia.org/wiki/Internet_marketing#Business_modelshttp://www.quirk.biz/resources/88/2/What-is-eMarketing-and-how-is-it-better-than-traditional-marketinghttp://www.quirk.biz/resources/88/2/What-is-eMarketing-and-how-is-it-better-than-traditional-marketinghttp://www.sgdnetworks.com/web-articles/articles/8944/1/Importance-of-E-Marketing-in-web-development/Importance-of-E-Marketing-in-web-development.htmlhttp://www.sgdnetworks.com/web-articles/articles/8944/1/Importance-of-E-Marketing-in-web-development/Importance-of-E-Marketing-in-web-development.htmlhttp://en.wikipedia.org/wiki/Internet_marketinghttp://www.southkesteven.gov.uk/CHttpHandler.ashx?id=894&p=0


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http://vijayvj-internetmarketing.blogspot.in/2007/11/effects-on-industries.html



http://globaltrendz.com/eMarketingAdvantages.asp

http://www.wewanttraffic.com/ebusiness/emarketing/advantages.aspx

http://blog.i2k2.com/seo/what-are-the-limitations-of-online-marketing/

http://www.10webtips.com/articles/emarketing-tools.html

http://www.slideshare.net/Timothy212/chapter-3-the-emarketing-plan

http://econsultancy.com/us/forums/other-topics/top-ten-strategic-e-marketing-issues-today-and-

tomorrow
http://vijayvj-internetmarketing.blogspot.in/2007/11/effects-on-industries.htmlhttp://en.wikipedia.org/wiki/Internet_marketing#Business_modelshttp://en.wikipedia.org/wiki/Internet_marketing#Business_modelshttp://globaltrendz.com/eMarketingAdvantages.asphttp://www.wewanttraffic.com/ebusiness/emarketing/advantages.aspxhttp://blog.i2k2.com/seo/what-are-the-limitations-of-online-marketing/http://www.10webtips.com/articles/emarketing-tools.htmlhttp://www.slideshare.net/Timothy212/chapter-3-the-emarketing-planhttp://econsultancy.com/us/forums/other-topics/top-ten-strategic-e-marketing-issues-today-and-tomorrowhttp://econsultancy.com/us/forums/other-topics/top-ten-strategic-e-marketing-issues-today-and-tomorrowhttp://econsultancy.com/us/forums/other-topics/top-ten-strategic-e-marketing-issues-today-and-tomorrowhttp://econsultancy.com/us/forums/other-topics/top-ten-strategic-e-marketing-issues-today-and-tomorrowhttp://www.slideshare.net/Timothy212/chapter-3-the-emarketing-planhttp://www.10webtips.com/articles/emarketing-tools.htmlhttp://blog.i2k2.com/seo/what-are-the-limitations-of-online-marketing/http://www.wewanttraffic.com/ebusiness/emarketing/advantages.aspxhttp://globaltrendz.com/eMarketingAdvantages.asphttp://en.wikipedia.org/wiki/Internet_marketing#Business_modelshttp://en.wikipedia.org/wiki/Internet_marketing#Business_modelshttp://vijayvj-internetmarketing.blogspot.in/2007/11/effects-on-industries.html


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Questionnaire

1. Name

2. Occupation..

3. Do you use internet?

YES

NO

4. Are you interested in online advertising?

YES

NO

5. Do you know bizinfostore if yes than how?

..

..

.

6. Have you registered in bizinfostore.com?

YES

NO

7. From how many years you are using services offered by bizinfostore.com ?

..

8. Rate your overall satisfaction with the services offered by bizinfostore?

.

9. Are you satisfied with the quality of applicants bizinfostore is offering?


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YES

NO

10.Do they entertain queries in a proper manner ?

YES

NO

11.Are you satisfied with the range of services?

YES

NO

12.Do you find their charges nominal as compared to other competitors?

YES

NO

13.Do they give certain attractive offers?

YES

NO

14.Does the company inform you about the new services / changes in the services on time?

YES

NO


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15.Do you think the bizinfstore identify and resolve problems of the associated companies?

YES

NO

16. Do you think bizinfostore maintaining good customer relations through its

services?

YES

NO


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Documents

Certificate (Autosaved)