Donna Novitsky Mar. 2011

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"Entrepreneurial Marketing and University-based Startups, Tips and Tricks" by Donna

Novitsky, Aalto Venture Garage, Mar. 25. 2011, 2.00 PM

ConnectIrmeli posted to #seminaarikannu 21.03.2011 (fi) 29 comments

ToolsConnectIrmeli said

ku | #seminaarikannu | "Entrepreneurial Marketing and University-ba... http://www.qaiku.com/channels/show/seminaarikannu/view/80a78f685...

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29 comments Bottom

Donna Novitsky begins: As entrepreneurs - we like to start things :) -Exactly!!!

Types of start-up personnel: There are hunter-gatherers and cultivators

Learned more from entrepreneurial point of view than as a venture capitalist

Entrepreneurship is a team sport

Bambuser chat also available @ http://bambuser.com/channel/personale...

ConnectIrmeli commented on posted to #seminaarikannu 25.03.2011 (en)

Live stream provided by @personaleu @ http://bambuser.com/channel/personale...

The lecture begins in a few minutes!


Go Big or Don't Go! - short video clips from Donna's lectures

Follow in twitter: @bigtentdonna


Who's today's lecturer?

Donna Novitsky, serial entrepreneur, venture capitalist and Stanford Technology Ventures

Program (STVP) lecturer is visiting Helsinki and kindly giving a presentation. Q&A is also inthe schedule, so a fantastic time to pick a world class VCs brain.

Donna is the former CEO of Big Tent Design, www.bigtent.com, a fast-growing Internet

company that provides a free web software platform for groups. Under Donnas leadership,

BigTent grew to over a million members. BigTents revenue is primarily derived from

engagement marketing programs that connect brands with women.The company was sold to

Federated Media in October 2010.

Prior to Big Tent, Donna was a partner in Mohr-Davidow Ventures, a $2bn valley-based VC

fund. Even prior to MDV, Donna was VP Marketing at Clarify Inc., a CRM pioneer that she

helped establish, grow and take public, starting from scratch and reaching $100M revenue

and 500 employees. Her career began at Sun Microsystems in product management where

she launched nineteen communication products and several versions of the operating system.

Donna holds a B.S. in Industrial Engineering with Distinction from Stanford University and a

Harvard MBA, and also teaches Global Entrepreneurial Marketing in the Stanford School ofEngineering. She enjoys spending time with her husband and two children, and serving on the

board of the Woodside School Foundation. In addition to teaching, Donna is currently

exploring new entrepreneurial pursuits.

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ConnectIrmeli commented on posted to #seminaarikannu 21.03.2011 (fi)

Your chat is offline


3 14.10.2012 14:21


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@ConnectIrmeli Very good points to be applied to the #digitalvillages and 5T. We've to build

an awesome team and start selling now. The Sales process does always involve the

It's all about changing the world

It's about marketing your company - your people - before the next step, the product

(Sometimes) the customers aren't yet aware they'll need your product

The customers care about themselves and their problem

You'll learn a lot when you meet your future customers at this stage

Care about the customer('s problems), not your product at this stage


What other people see as problems, entrepreneurs see as possibilities - to create jobs forothers and her/himself

As long as there are problems / challenges in this world - there will be entrepreneurs


It consists of a number of incredibly difficult days but also of those that make it worth while




3 14.10.2012 14:21


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interaction with real customers.

visualradio commented on posted to #seminaarikannu Sotkamo 25.03.2011 (fi)

The Tango

As important as creating & developing the product is to simultaneously create & developthe market

In the end of the product development process you need paying customers

You need many enough reference customers

Remember that sellingand marketing (research & future visioning) are two completely

different areas of competence

The CEO and the person #2 of the company should take care of the process of getting the

first customers - a very strategic learning phase for the future of the company


First learn to dance and then...




3 14.10.2012 14:21


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For learning more:

Crossing the Chasm http://en.wikipedia.org/wiki/Crossing...

Stanford University's Entrepreneurship Corner http://ecorner.stanford.edu/

The Entrepreneurial Ecosystem: A Series ht tp://blog.freeyourdata.net/2011/02/...


Put effort in finding the early customer partners - they'll do a lot of the development work foryou

Don't compare your future (sales) plans with the competitors' present

Ask the customers, how you are different from your competitors

Understand your competitors' point of view

Use LinkedIn & other peer networks


Mistake 1: Starting to sell too late

You'll learn a lot from your customers, just you get out there at an early enough phase

ConnectIrmeli commented on posted to #seminaarikannu 25.03.2011 (fi)



3 14.10.2012 14:21


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The last unreadable line says: ...or otherwise you'll soon end up back to ground zero...


If you've been involved with product development & launching in big companies / corporations

- forget everything you learned from those experiences. None of that works for a startup.


At this stage - more important than marketing and talking is listening and really understanding

the customer's problem.




3 14.10.2012 14:21


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Convincing yourself about that your product will well is a vital issue

A question: How to deal with copycats?

Answer: When you focus on the customers problem and talking about your product - you don't

need to say things you don't want to say about your product

On the other hand ...if your product is that easy to copy, is it really a viable one


What does it mean to be strategic?




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jiajia commented on posted to #seminaarikannu 4 days ago (zh)

Repetition is the mother of studies. Here You have it all - live

personaleu commented on posted to #seminaarikannu Niittymaantie 25.03.2011 (fi)

You must learn to understand the ROI from the point of view of your customer

The business plan is for you - for convincing yourself: "the venture capitalists will neverread them, thy'll look at your power point & demos..."




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What Type of Venue?

Different types of events have different needs. A wedding venue reflects the couple's

personality, whereas a corporate meeting requires a venue with fewer distractions. Take care

to match the ambiance to the theme; a Victorian ballroom for an elegant gala, or a sleek,

skyline-view loft for a modern art auction. Decide what kind of experience you want your

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Common types of event venues include: convention facilities, which will be equipped for large

numbers of people, easily accessible from airports, and up-to-date with the latest technology.

Conference and banquet halls deal with events on an ongoing basis and will be set up to

receive caterers, bands, and more with ease. Hotels usually have large event rooms, andthese will offer overnight accommodations as well. Retreats offer a more private setting for

meetings, usually with workshops or courses offered. Resorts can handle a large number of

guests with luxurious accommodations. Many restaurants have private rooms for large parties,

or can be rented for the evening.

Not every event requires a grand setting. If you're planning an intimate gathering with a small

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check with the area's administration before holding an event somewhere public, though. It's

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Adalgiso commented on posted to #seminaarikannu 4 days ago (zh)

Don't be afraid to negotiate. If the venue is at the high end of your budget, many places will

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