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1© 2010 Cisco and/or its affiliates. All rights reserved.
Innovation Technologique et Nouveaux Services
Réseaux IP-NGN - Opérateurs Telecoms.
Pascal Romano
Mars 2011, Alger
2© 2010 Cisco and/or its affiliates. All rights reserved.
Croissance EconomiqueDeveloppement Humain
Les Opérateurs Télécom…
Vecteur Essentiel de la croissance des TIC en Algérie
Le train est en marche …
3© 2010 Cisco and/or its affiliates. All rights reserved.
John Chambers,
Chairman and CEO, Cisco
―Cisco’s strategy is based on catching market transitions—the market transitions that affect our customers. With the proliferation of video and collaborative Web 2.0 technologies, the network continues to evolve from the plumbing of the Internet—providing connectivity—to the platform that will change the way we work, live, play and learn.‖
Le Réseau est votre Principal Avantage, la Plate-Forme indispensable de l’Innovation
dans un Monde en Transition …
4© 2010 Cisco and/or its affiliates. All rights reserved.
Valoriser et Monétiser le
Réseau
Innover dans un Monde qui
Change Rapidement
Réduire les Coûtset Optimiser les
ressources
La Valeur réside moins dans l’Accès et plus dans les Services
Simplifier les Opérations
5© 2010 Cisco and/or its affiliates. All rights reserved.
0
10
20
30
40
50
60
70
2009 2010 2011 2012 2013 2014
Exab
yte
s/m
o
Tri
llio
ns
14.7EB/mo
34% CAGR 2009–2014
63.9EB/mo
Source: Cisco Visual Networking Index (VNI) Global Forecast, 2009–2014
Une augmentation de 430% entre 2009 et 2014 !
6© 2010 Cisco and/or its affiliates. All rights reserved.
© 2010 Cisco Systems, Inc. All rights reserved. 6
MonetizationNew revenue streams
OptimizationEfficient delivery
Profitability
Traffic
Revenue
MonetizationNew revenue streams
Profitability
Le Défi posé par un Environnement en Mutation
7© 2010 Cisco and/or its affiliates. All rights reserved.
Live
Broadcast
Time-Shift
Multicast
VoD
Streaming
Web 2.0 Internet
Access/Data
Voice and
VoIP
Satellite/
Wireless
Over
the Top
Wireline
Cable
Content
Production
Business
Services
VoIP and
Business Services
Video
Video Alliances
IPTV
Digitalization
TelecomsBroadcast
Providers are no longer defined by the access they provide,
but by the experiences they provide
Animated slide
8© 2010 Cisco and/or its affiliates. All rights reserved.
DisruptorsMettre à Profit plutôt que Subir ces Transitions de Marché.
Video
Collaboration
Video
Mobility
Virtualization
Pervasive mobile Internet
Content sharing among communities
Lifestyle optimization
From mainframe to minicomputer to client-server Web and cloud
Blurring of private and public value chains
40% of ICT to be delivered via Cloud, XaaS
Rapid business-model innovation
Intra-company and inter-company collaboration
Millennials: Balancing privacy & opennessFutu
re
of W
ork
Futu
re o
f
Com
puting
Futu
re o
f
Connecte
d L
ife
9© 2010 Cisco and/or its affiliates. All rights reserved.
Accompagner nos Clients dans le Changement
V Trusted and Preferred Businessand Technology Partner
S
Enable our global SP customers to increase profits through the monetization
and optimization of their infrastructure and service investments
Provide Differentiated
Architectural LeadershipFocus on
Customers’ Needs
EManaged &
Cloud Services
Investments Aligned with Customers’ Top Priorities
VideoEverywhere
MobileInternet
NGNInfrastructure
Lead the Industry
in Operational
Excellence and Quality
Animated slide
10© 2010 Cisco and/or its affiliates. All rights reserved.
Se Focaliser et Investir sur les Principales Transitions du Marché.
Mobility & Connected
Life
VideoEverywhere
HostedSoftwareServices
TelePresenceand Managed
Services
Infrastructure as a Service
(IaaS)
Managed &
Cloud Services
Mobile
Internet
Video &
Connected Home
IP NGN Architecture
11© 2010 Cisco and/or its affiliates. All rights reserved.
La Vidéo, le Foyer Connecté à Haut Débit.
Mobility & Connected
Life
VideoEverywhere
HostedSoftwareServices
TelePresenceand Managed
Services
Infrastructure as a Service
(IaaS)
Video &
Connected Home
IP NGN Architecture
© 2010 Cisco and/or its affiliates. All rights reserved. 12
Over The Top
Brand power
Building application &
content eco-systems
New Streaming
subscription services
Service Provider
Multi-screen
offering becoming
table stakes
Partnerships &
Vertical Integration
Rising churn and
Subscriber acquisition cost
Broadcasters and Media
New platform :
Sky Sport TV
on iPad
RTL on iPhone
Hybrid Broadcast Broadband TV:
HbbTV
New business models –
Hulu 2009 revenue: $100M
1st half 2010 revenue: $100M
Consumer Behavior
Netflix = 20% of US
downstream internet
traffic in peak times
Online Video Snacking
11.4 Hour /month
Video = 91% of consumer
IP traffic by 2014
20%
© 2010 Cisco and/or its affiliates. All rights reserved. 13
Mais les opérateurs ont des difficultés à y répondre…
Multi-screen
TV experience
Online Content
on TV /STB
Intuitive Unified Navigation
for All Content
Web 2.0 Experiences on
TV/STB
Without Forklift Upgrade of Existing Infrastructure
© 2010 Cisco and/or its affiliates. All rights reserved. 14© 2009 Cisco Systems, Inc. All rights reserved.Presentation_ID 14
Cloud + Network + ClientQuality of Experience
Investment ProtectionExtended to Legacy Infrastructure
Videoscape
Integrated TV ExperiencesAcross Devices, Networks & Content
15© 2010 Cisco and/or its affiliates. All rights reserved.
SP Content
Third-Party Content
NationalData Center/Cloud/VHO
NationalData Center/Cloud/VHO
RegionalData
Center/VSO
RegionalData
Center/VSO
Une extension de l’Architecture Medianet
Media SuiteCMS for
multi-screen delivery
IP Core CRS-1 & 3
EPC/EdgeASR 9000
Access/ Agg
CMTS
Business
ClientsGateway, STB,
Soft Client
ConductorReal Time
Messaging Bus
3G60DOCSIS 3.0 card
for CMTS
AVSMCDN Line card
For ASR 9000
16© 2010 Cisco and/or its affiliates. All rights reserved.
Monetiser l’Internet Mobile
Mobility & Connected
Life
VideoEverywhere
HostedSoftwareServices
TelePresenceand Managed
Services
Infrastructure as a Service
(IaaS)
Mobile
Internet
IP NGN Architecture
© 2010 Cisco and/or its affiliates. All rights reserved. 17
More Broadband
New Pricing
New Devices
New Applications
Video will be 66% of Mobile Traffic by 2014
© 2010 Cisco and/or its affiliates. All rights reserved. 18
La Video Mobile représentera 66% du traffic en 2014
66%
8%
4%
108% CAGR 2009–2014
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014
5%
17%
© 2010 Cisco and/or its affiliates. All rights reserved. 19
Un Nouveau Modèle EconomiqueLes Investissements transférés sur l’Internet Mobile
© 2010 Cisco Systems, Inc. All rights reserved.Presentation_ID 19
Traditional Services
VoiceSMS
Data Connection Mobile Internet
IP Data ServicesVideo ServicesCloud Services
Targeted AdvertisingM2M Applications
© 2010 Cisco and/or its affiliates. All rights reserved. 20
Un Réel DéfiComment réduire l’Opex tout en supportant les Traffics Générés ?
Busin
ess P
erf
orm
ance
Mobile Access Evolution and IP Infrastructure Impact
TDM Infrastructure
IP InsertionVoice and Data
MobileInternet
BroadbandMobile
Voice Traffic Dominates
Mobile Internet Dominates
Users/Sessions
Traffic
Revenue
Bandwidth intensive, visual-centric mobile internet generates lower ―revenue-per-bit‖ than
traditional services
Operators need business models and partnerships to work with the 3rd party and Over-the-Top
application developers who are driving significant usage
© 2010 Cisco and/or its affiliates. All rights reserved. 21
Unbridled
Traffic
Growth
Service
Substitution
Changing
Behaviours
- Ad/Commerce
Spend
Source: Cisco IBSG
While remaining innovative, acquisitive and highly valued
© 2010 Cisco and/or its affiliates. All rights reserved. 22
La Bataille de l’Internet Mobile L’ Advantage des Opérateurs
Mobile Operator has Unique Differentiationversus Over the Top Players
Service Usage
Time
Roaming
Location,
Presence
DeviceApplication
P2P
Filtering,
Caching, &
Ad Insertion
Policy
Control
Cloud ServicesRoaming/
Handover
Bandwidth,
QoS, SecurityService/
Application Delivery
P2P
Multimedia
Mobile Network
Customer Intelligence Network Intelligence
Session
Info
© 2010 Cisco and/or its affiliates. All rights reserved. 23
CiscoMobile InternetNetwork
Le Travail et la Vie Privée
Social Life• My communities
• Friends & family data plan
• Social content push/pull
• My Services
• My billing plan
Work Life• Collaboration Services
• Corporate data plan
• Restrict non-corporate apps
• ―Roaming shock‖ alert
• Secure access
© 2010 Cisco and/or its affiliates. All rights reserved. 24
Une Opportunité de Différentiation pour les Opérateurs
Remote
Health Monitoring Healthcare
Providers
M2M “Tuned”
Cisco Mobile
Multimedia Network
Fleet
Management
& Logistics
Transportation &
Shipping Companies
Automotive
Telematics Auto Care /
Aftermarket
Surveillance
Security Services
Smart Grid
Automation
Utility &
Power
“M2M-Tuned” Cisco Mobile Internet Network
CiscoMobile InternetNetwork
• High Activation Rates
• Stateful Geo-redundancy for Recovery
• Network-initiated PDP for “Wake up”
• Diagnostics and Troubleshooting
• Gateway Virtualization for QoS
• IPv6 support
Source: Maximizing Mobile Operator Opportunities
in M2M. Cisco-sponsored study; ABI Research, Feb. 2010
25© 2010 Cisco and/or its affiliates. All rights reserved.
Les Services Gérés et Hébergés (Cloud Services)
Mobility & Connected
Life
VideoEverywhere
HostedSoftwareServices
TelePresenceand Managed
Services
Infrastructure as a Service
(IaaS)
Managed and
Cloud Services
IP NGN Architecture
© 2010 Cisco and/or its affiliates. All rights reserved. 26
Managed/Cloud Services
$217B
15% CAGR(2014)
Entreprise
Ecologie
Opérateurs
Globalization
CapEx vs. OpEx
Technology/Risk
Core initiatives
Higher-value services
New revenue streams
Speed-to-market
Flexible service delivery
Green initiatives - Mobile workforce
Virtual vs. in-person acceptance
Source: Forrester Research, March 2010
© 2010 Cisco and/or its affiliates. All rights reserved. 27
0
50,000
100,000
150,000
200,000
2009 2010 2011 2012 2013 2014
US
D (
in M
illio
ns)
Data CenterCAGR 15.4%
IP VPNCAGR 7.1%
Metro ECAGR 18.2%
SecurityCAGR 11.7%
UCCCAGR 19.0%
Un Marché en Forte Croissance
Source: Forrester Research, March 2010
© 2010 Cisco and/or its affiliates. All rights reserved. 28
SP Hosts -
Next-Generation Data Center
Customer Premise
Equipment
CPE-based Services
Customer Hosts -
CPE
Delivery Platform
Consumption Model
Dedicated On-Demand
Managed
ServicesClassic
Resale
On Premise On Demand
Hosted
Communication Solutions
IaaS SaaS
Les Usages et les Comportements Evoluent ! Les revenues proviendront des services à la demande, modèles hébergés !
Managed and Cloud Services
29© 2010 Cisco and/or its affiliates. All rights reserved.
Un Catalogue de Services
ManagedNetworkServices
IP CommunicationsServices
On-Demand Cloud Services
Inter-Cloud Services
2002~
2007~
1997~
Time
Str
ate
gic
Busin
ess V
alu
e
Borderless
Networks
Managed Router SIP Trunking Managed Firewall
Managed VPN
Unified Threat Management
WAN Optimization
WAAS
Application
Fluent
Services
Data center/
Virtualization
Services
Storage
ContentDelivery
Data CenterServices
Collaboration
Services
Managed IPTUnified Communications
Unified Contact Center
WebEx
TelePresence
Cloud
Services
Mobile
Collaboration
Services
2012
30© 2010 Cisco and/or its affiliates. All rights reserved.
Un Réseau de Nouvelle Génération (NGN)Qui soit Unifié & Intelligent
Monetization, Optimization, and Service Velocity
HTML, XML, IMS, XMPP, etc.
Open Standards
IETF, IEEE, GSMA and Others
Network
Cisco solutions help you attract new customers, retain existing
customers, and move all customers up the value chain
ApplicationDevelopers
Broadcasters
Advertisers
Content Aggregators
Retailers
Cloud Services
ClientDevices
31© 2010 Cisco and/or its affiliates. All rights reserved.
IP Infrastructure
VideoEnabler
Cloud/ManagedEnabler
MobileEnabler
Consumer/Business ExperiencesWeb 2.0Web 2.0 CollaborationCollaboration
Applications
Service Innovation
VideoServices
Cloud/ManagedServices
MobileServices
The Connected Life
Rich Media experiences…Video/
Connected Home…delivered from
the Cloud
on any screen…Mobile Internet Managed &
Cloud Services
…using the Network as the PlatformIP NGN Innovation
Animated slide
32© 2010 Cisco and/or its affiliates. All rights reserved.
Business to Consumer (B2C)
Connectivity and basic services
purchased by home,
enterprise, and mobile users
The traditional model of delivering communications
(data/voice) or entertainment (video) services is changing
33© 2010 Cisco and/or its affiliates. All rights reserved.
ServiceProviders
ContentBroadcasters
Advertisers
ContentAggregators
ApplicationProviders
E-Tailers
Business to Business to Consumer (B2B2C)
Animated slide
34© 2010 Cisco and/or its affiliates. All rights reserved.
How
It W
ork
s
Two-Sided Mobility Business Model
Subscriber
Revenue share between Amazon/Apple & ATT
Assured Delivery for Kindle Service
Share customer information
Multimedia
Mobile Network
Embedded 3G/Wi-Fi in Kindle and iPad
One-touch, free access to Amazon.com or Apple Store
30-sec guaranteed download (SLA)
Data service fee for other web sites
Int’l roaming charges apply
Bene
fits
35© 2010 Cisco and/or its affiliates. All rights reserved.
How
It
Work
s
Two-Sided Residential Video Business Model
Subscriber
Offer more content
Deliver a personalized user experience
Reduce operational costs
Improve scalability and service velocity
Content
Delivery
Network
Innovative dynamic caching enables users to access content from local or regional node
Industry-leading low latency delivers content to any subscriber, anywhere, for virtually instantaneous play out
Nonstop Service Availability from ―self-healing‖ video network
Ben
efits
36© 2010 Cisco and/or its affiliates. All rights reserved.
How
It
Work
s
Business Users
Two-Sided Enterprise Business Model
Enables Tata to open public
Telepresence rooms on a cost-
and revenue-share basis
Single point of accountability: Tata
is service provider and facilities
manager
Tailored commercial and
managed services models
Global
Communications
Network
Pay-per-use Telepresence
Telepresence-related services
including installation,
maintenance, and service
White-labeled Telepresence
offering that allows other carriers
to resell Tata's managed
Telepresence service under their
own brand
Bene
fits
Partners
37© 2010 Cisco and/or its affiliates. All rights reserved.
How
It
Work
s
Subscriber
Two-Sided Machine-to-Machine (M2M) Business Model
Network priority for automatic
collision notification
Diagnostics and troubleshooting
Upsell Connected Car services
with 3G/4G
Global
Communications
Network
Embedded M2M module
initiates mobile data
connection
M2M Mobile Operator sends info
with highest network priority to
―24/7 Call‖
―24/7 Call‖ contacts emergency
services with location and
accident info
Bene
fits
GM OnStar
38© 2010 Cisco and/or its affiliates. All rights reserved.
Across Segments, Across Continents
39© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco’s Connected Life vision maps perfectly with our strategy to offer a next-generation digital media experience to our customers.
Dragan SolakChairman of the Board, Serbia Broadband and Telemach
The Cisco solution… provides us with the scope to bring differentiated services to market quickly, supported by a scalable, cost-efficient, high-quality network.
Ove AlmChief Technology Officer, TeliaSonera
Notre Stratégie : Assurer votre Succès !Animated slide
Merci de Votre Attention
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