peter toftFrom architecture student to graphic designer, line cook to food truck owner, I have had the opportunity to

learn from a unique set of experiences. In the design world I have applied these experiences to clients ranging from fashion icons, venture capital firms and fortune 50 companies to family run farms and

tech startups. In restaurants, these experiences led to the creation of a successful food truck growing more than 350% YOY. This background has not only provided me with technical expertise but also an

ardent curiosity, context, and the talent to communicate and execute within a given position.

SKILLS

Ps Id Ai Dw CAD Photo

EDUCATION & EXPERIENCE

2011 2013 2017

UNIVERSITY OF MINNESOTABachelors of Design in Architecture

Sept. ‘07 - Aug ‘11 (GPA 3.4)

POGOSTICKDesign Intern

(612) 805 5345 petetoft@gmail.com

ALVIN VALLEYGraphic Designer

TIN FISHDesigner / Manager

FREELANCEWeb & Print/Logos/Branding

MOST RECENTBrooks High Beer Battered | Minneapolis, MN Owner/Co-Founder | May 2015 - Present • Responsible for all aspects of development and management related to a food business from dishwasher and line cook, health and sanitation compliance officer to employee/vendor and payroll manager, social media strategist and graphic designer, on up to license application and head of business growth. • Completed a successful Kickstarter campaign leveraging digital video, custom graphic imagery and cross-platform social media initiatives to raise more than $25,000, becoming one of the most successful campaigns in its category. • Maintained a > 4.5- star raiting across major review sites including Yelp and Facebook, driving over 350% growth in gross revenue YOY.

2015

TOPRANK MARKETING

Graphic Designer

BROOKS HIGH BEER BATTEREDOwner/Co-Founder

Previous

Alvin Valley | New York, NY Graphic Artist/ Manager | March 2013 - May 2014 • Worked directly with Chief Creative Officer to create all brand graphics and designs for web and print, including logos, websites, lookbooks, e-mail blasts, and event invitations. • Responsible for creating original social media content across four channels resulting in the acquisition of over 10,000 new followers in under 6 months. • Re-developed all branded packaging (including bags, tissue paper, and shipping boxes). • Managed 2 back-end web and social media developers as well as freelance artists, content producers, and designers.

• Worked with Chief Creative Officer to design and create three, live text, B2B centered eBooks garnering more than 100,000 total views. • Supported account and social media management teams, designing and creating numerous web pages, banners, buttons, advertisements and email campaigns for clients ranging from Family Search to Dell. • Modified presentations created by staff members speaking internally or at conferences nationwide to fit company-wide design standards. • Remained on-call for all client meetings to provide expert analysis and advice pertaining to a project’s design.

TopRank Online Marketing | Spring Park, MN Graphic Designer | October 2014 - June 2015