Portfolio Joost Bianchi June 2014

Embed Size (px)

DESCRIPTION

 

Text of Portfolio Joost Bianchi June 2014

  • J O O S T B I A N C H II n d u s t r i a l D e s i g n P o r t f o l i o 2 0 1 4e m a i l j o o s t . b i a n c h i @ g m a i l . c o m - t e l . 0 0 3 1 6 5 7 8 8 6 3 5 9

  • J O O S T B I A N C H IB o r n o n A u g u s t 9 , 1 9 9 1H i l v e r s u m , t h e N e t h e r l a n d s

    EDUCATION

    2013-current Delft University of Technology, the Netherlands MSc . Industrial Design

    2012-2013 Coventry University, United Kingdom Postgraduate MA Automotive Design

    2009-2012 Delft University of Technology, the Netherlands BSc. Industrial Design

    2003-2009 Trevianum Gymnasium Sittard, the Netherlands

  • COMPETENCES

    Concept Generation, Concept Visualization, Marketing Principles, New Product Development Economics, Business Case and Value Propositions, Technology Scouting, Market Research, User Research, Context Mapping

    SOFTWARE

    Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Microsoft Office, Autodesk Alias Automotive, SolidWorks, Rhinoceros, Keyshot, SPSS Analytics

    LANGUAGES

    Dutch, English (fluent)German, French (basic)

    INTERESTS

    Product Desisgn, Sportswear Design, Portrait and Figure Sketching, Au-tomotive Exterior Design, Architecture and Building Technology, Mobile Technology and Wearables

    EXPERIENCE

    2013 - current Delft University of Technology Mentor for International Students

    2012 - 2013 Delft University of Technology Part-time 3D Modelling Teacher (Rhino) at Automotive Design Minor 2010 - 2011 FS Hydrogen Racing Team Delft (FORZE) Exterior Designer & Model Building

  • Forze Hydrogen Racing Team is a student racing from Delft University of Technology. It currently exists of approximately 70 students, building a new race vehicle, powered by a

    hydrogen fuel cell, every year. The team had built three go-karts, before I joined the team. Together with a team of other engineers, we started working on a design for the very first

    hydrogen powered formula student race car. With a self-designed chassis, the biggest challenge was packaging all the components as efficiently as possible. Our responsibility

    was to develop a design for the glass fiber bodywork.

    FORZE HYDROGEN RACING

  • Since this was the teams first fully self-designed vehicle, the packaging of the huge fuel cell, hydrogen tank and temporary power-storage systems was not easy. The side pods of the vehicle grew quite substantial in size. We searched for design solutions that would (a)

    minimize weight, (b) reduce the visual mass of the side pods and (c) communicate the innovative drivetrain.

    DESIGN PROCESS

  • The 9th of July 2011, the car was finally ready. Using the 28 liter hydrogen tank, its fuel cell could produce a max. power of 47 Kw (64 HP). The performance was measured: it could

    reach a top speed of more than 120 km/h and accelerate from 0 to 100 km/h in less than 4.5 seconds. In August it set an official world record in The Hague, the Netherlands.

    THE CAR

  • This 1 week project started with 2 days of hand-sketching and ideation. During the ideation phase I was looking to build further upon some of the existing BMW i design elements and find interesting design opportunities. These included iterations of the DLO, carbon fiber ele-

    ments and surface treatments.

    EARLY SKETCHES

  • After the first two days of hand-sketching, I turned to Photoshop to further work on a design direction. In this phase I choose to empasize different styling cues that I felt could help in

    maturing the BMW i form language. Both in the rear I opted for a more sculptural and open look, while also pushing the light units to the corners as much as possible.

    DIGITAL REFINEMENT

  • After the first two days of hand-sketching, I turned to Photoshop to further work on a design direction. In this phase I choose to empasize different styling cues that I felt could help in

    maturing the BMW i form language. Both in the rear I opted for a more sculptural and open look, while also pushing the light units to the corners as much as possible.

    DIGITAL REFINEMENT

  • To further communicate the chosen design direction, I made a side view render of the de-sign. Some of the most important changes in comparison to the current BMW i3 can be

    distinguished immediately. I opted for more modern semi-mono volume proportions, some-thing BMW is already doing with its 2-series Active Tourer. Another important change is the

    simplification of the DLO shape, removing some of the noise above the rear wheel.

    SIDE VIEW AND PROPORTIONS

  • maximize interior space

    design for user interaction focused on ingressre

    interpret value of brand graphics

    DESIGN VISION

  • Whereas car design graphics has been dominated by the grill-oriented face, the new TATA face is focused on establishing a un iform, transferable graphic. It represents one coherent story, of a range of products that go beyond their individual design language. Its horizontal

    construct can be used in different applications.

    ONE BRAND ARTEFACT

  • During the development of the design, a CAD model was made using Alias. Built on a realistic technical lay-out, the CAD model shows a realistic

    representation of the design.

    3D DEVELOPMENT

  • The final design was executed in a quarter-scale clay model. After the model was finished, a plastic wrap was applied to the surface. The plastic parts were painted with a textured brush, creating a matte contrast with the shiny parts. The clear and transparent panels -

    windsreen, DLO, light units - were wrapped in black.

    1/4 SCALE CLAY MODEL

  • Personal performance. Steps have already been taken to provide people with more personalized shoes, aiming to adjust as well as possible to the specific foot shape of a

    person. However, an integrated proposal has yet to be commercialized. Knitting and 3D-printing are transforming the concept of sports shoes, but are still built on conventional

    standardized processes. This is why I propose a three-step innovation process, in which 3D-printing, knitting and flywire evolve to allow for more flexibility and freedom in the

    design process.

    PERSONAL PERFORMANCE

    STANDARDIZED PROCESSES

    SEMI-PERSONALIZEDPROCESSES

    PERSONALIZEDPROCESSES

    PERSONALIZED DATA STANDARDIZED MEASUREMENTS

  • The concept combines current standardized processes with personalzed processes that are data-driven (phase 2). The design integrates standardized parts and optimizes it in certain

    areas, instead of buidling it from the ground up. The Flyknit technology offers the possibility to make small adjustments in certain pressure areas, by integrating supportive strap-fixation

    points. These points are flexible within the geometry. when placed in a flexible uni-body, Flyknit, the upper provides some of that same freedom of movement.

    CONCEPT DEVELOPMENT: INNOVATING STAGE 2

  • The final concept is designed in such a way to accomodate for the best possible support, using the 3-point strap design. The upper is constructed using a combination of Flywire and Flyknit. Additionally, it uses a mesh sock liner for an easy fit and quick fixture. The Nike Free

    sole provides enough traction and cushioning for use in different terrains.

    FINAL CONCEPT

  • T H A N K Y O U F O R Y O U R A T T E N T I O NB Y E !