Portfolio Joost Bianchi June 2014

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<ul><li><p>J O O S T B I A N C H II n d u s t r i a l D e s i g n P o r t f o l i o 2 0 1 4e m a i l j o o s t . b i a n c h i @ g m a i l . c o m - t e l . 0 0 3 1 6 5 7 8 8 6 3 5 9</p></li><li><p>J O O S T B I A N C H IB o r n o n A u g u s t 9 , 1 9 9 1H i l v e r s u m , t h e N e t h e r l a n d s</p><p>EDUCATION</p><p>2013-current Delft University of Technology, the Netherlands MSc . Industrial Design</p><p>2012-2013 Coventry University, United Kingdom Postgraduate MA Automotive Design</p><p>2009-2012 Delft University of Technology, the Netherlands BSc. Industrial Design</p><p>2003-2009 Trevianum Gymnasium Sittard, the Netherlands </p></li><li><p>COMPETENCES</p><p>Concept Generation, Concept Visualization, Marketing Principles, New Product Development Economics, Business Case and Value Propositions, Technology Scouting, Market Research, User Research, Context Mapping</p><p>SOFTWARE</p><p>Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Microsoft Office, Autodesk Alias Automotive, SolidWorks, Rhinoceros, Keyshot, SPSS Analytics </p><p>LANGUAGES</p><p>Dutch, English (fluent)German, French (basic)</p><p>INTERESTS</p><p>Product Desisgn, Sportswear Design, Portrait and Figure Sketching, Au-tomotive Exterior Design, Architecture and Building Technology, Mobile Technology and Wearables</p><p>EXPERIENCE</p><p>2013 - current Delft University of Technology Mentor for International Students</p><p>2012 - 2013 Delft University of Technology Part-time 3D Modelling Teacher (Rhino) at Automotive Design Minor 2010 - 2011 FS Hydrogen Racing Team Delft (FORZE) Exterior Designer &amp; Model Building</p></li><li><p>Forze Hydrogen Racing Team is a student racing from Delft University of Technology. It currently exists of approximately 70 students, building a new race vehicle, powered by a </p><p>hydrogen fuel cell, every year. The team had built three go-karts, before I joined the team. Together with a team of other engineers, we started working on a design for the very first </p><p>hydrogen powered formula student race car. With a self-designed chassis, the biggest challenge was packaging all the components as efficiently as possible. Our responsibility </p><p>was to develop a design for the glass fiber bodywork. </p><p>FORZE HYDROGEN RACING</p></li><li><p>Since this was the teams first fully self-designed vehicle, the packaging of the huge fuel cell, hydrogen tank and temporary power-storage systems was not easy. The side pods of the vehicle grew quite substantial in size. We searched for design solutions that would (a) </p><p>minimize weight, (b) reduce the visual mass of the side pods and (c) communicate the innovative drivetrain. </p><p>DESIGN PROCESS</p></li><li><p>The 9th of July 2011, the car was finally ready. Using the 28 liter hydrogen tank, its fuel cell could produce a max. power of 47 Kw (64 HP). The performance was measured: it could </p><p>reach a top speed of more than 120 km/h and accelerate from 0 to 100 km/h in less than 4.5 seconds. In August it set an official world record in The Hague, the Netherlands. </p><p>THE CAR</p></li><li><p>This 1 week project started with 2 days of hand-sketching and ideation. During the ideation phase I was looking to build further upon some of the existing BMW i design elements and find interesting design opportunities. These included iterations of the DLO, carbon fiber ele-</p><p>ments and surface treatments.</p><p>EARLY SKETCHES</p></li><li><p>After the first two days of hand-sketching, I turned to Photoshop to further work on a design direction. In this phase I choose to empasize different styling cues that I felt could help in </p><p>maturing the BMW i form language. Both in the rear I opted for a more sculptural and open look, while also pushing the light units to the corners as much as possible. </p><p>DIGITAL REFINEMENT</p></li><li><p>After the first two days of hand-sketching, I turned to Photoshop to further work on a design direction. In this phase I choose to empasize different styling cues that I felt could help in </p><p>maturing the BMW i form language. Both in the rear I opted for a more sculptural and open look, while also pushing the light units to the corners as much as possible. </p><p>DIGITAL REFINEMENT</p></li><li><p>To further communicate the chosen design direction, I made a side view render of the de-sign. Some of the most important changes in comparison to the current BMW i3 can be </p><p>distinguished immediately. I opted for more modern semi-mono volume proportions, some-thing BMW is already doing with its 2-series Active Tourer. Another important change is the </p><p>simplification of the DLO shape, removing some of the noise above the rear wheel. </p><p>SIDE VIEW AND PROPORTIONS</p></li><li><p>maximize interior space</p><p>design for user interaction focused on ingressre</p><p>interpret value of brand graphics</p><p>DESIGN VISION</p></li><li><p>Whereas car design graphics has been dominated by the grill-oriented face, the new TATA face is focused on establishing a un iform, transferable graphic. It represents one coherent story, of a range of products that go beyond their individual design language. Its horizontal </p><p>construct can be used in different applications.</p><p>ONE BRAND ARTEFACT</p></li><li><p>During the development of the design, a CAD model was made using Alias. Built on a realistic technical lay-out, the CAD model shows a realistic</p><p>representation of the design.</p><p>3D DEVELOPMENT</p></li><li><p>The final design was executed in a quarter-scale clay model. After the model was finished, a plastic wrap was applied to the surface. The plastic parts were painted with a textured brush, creating a matte contrast with the shiny parts. The clear and transparent panels - </p><p>windsreen, DLO, light units - were wrapped in black. </p><p>1/4 SCALE CLAY MODEL </p></li><li><p>Personal performance. Steps have already been taken to provide people with more personalized shoes, aiming to adjust as well as possible to the specific foot shape of a </p><p>person. However, an integrated proposal has yet to be commercialized. Knitting and 3D-printing are transforming the concept of sports shoes, but are still built on conventional </p><p>standardized processes. This is why I propose a three-step innovation process, in which 3D-printing, knitting and flywire evolve to allow for more flexibility and freedom in the </p><p>design process. </p><p>PERSONAL PERFORMANCE</p><p>STANDARDIZED PROCESSES</p><p>SEMI-PERSONALIZEDPROCESSES</p><p>PERSONALIZEDPROCESSES</p><p>PERSONALIZED DATA STANDARDIZED MEASUREMENTS</p></li><li><p>The concept combines current standardized processes with personalzed processes that are data-driven (phase 2). The design integrates standardized parts and optimizes it in certain </p><p>areas, instead of buidling it from the ground up. The Flyknit technology offers the possibility to make small adjustments in certain pressure areas, by integrating supportive strap-fixation </p><p>points. These points are flexible within the geometry. when placed in a flexible uni-body, Flyknit, the upper provides some of that same freedom of movement. </p><p>CONCEPT DEVELOPMENT: INNOVATING STAGE 2</p></li><li><p>The final concept is designed in such a way to accomodate for the best possible support, using the 3-point strap design. The upper is constructed using a combination of Flywire and Flyknit. Additionally, it uses a mesh sock liner for an easy fit and quick fixture. The Nike Free </p><p>sole provides enough traction and cushioning for use in different terrains. </p><p>FINAL CONCEPT</p></li><li><p>T H A N K Y O U F O R Y O U R A T T E N T I O NB Y E !</p></li></ul>