French

CertificateSavoir-faire

International

Business School

by

Metropolitan France has an area of over 200,000 square miles (518,000 square kilometers), making it the largest Western European nation.

The city of Paris possesses an excellent image among foreign investors. Based on the “Global Cities Investment Monitor 2015” study, Paris ranks third globally in the list of the most attractive cities. Different assets make Paris a world class metropolis : its central position in Europe, gateway to the EMEA markets, the highly qualified talent, the diversity of its economy…

“French culture is known for many great attributes, some of which probably have nothing to do with food, wine, and romance” Leonard Mlodinow

Since its founding in 1967, ISG, International Business School has been developing a unique learning model based upon its strong identity and core values: Entrepreneurship Spirit, Creativity, Open-mindedness, Responsibility and Personal and multicultural development.

1Its situation near la Défense, Europe’s largest purpose-built business district and the heart of Paris, (Eiffel Tower, Champs-Elysées, Louvres,…), its partnership with chief economic players, worldwide companies and prestigious organizations (UNIDO, UNESCO,…) enable ISG, International Business School, to provide exclusive and top-level conditions of cross-cultural management training.

ISG, International Business School

offers an exclusive seminar that gives

participants genuine skills to lead across

borders and cultures, so that they can go on

to better understand the importance and impact of cultural elements on individuals, groups and

organizations.

Participants may come from di� erent quali� cations (Bachelors or Masters students, professionals), but they must have a desire to master inter-cultural management skills, and have a good command of the English language to follow the program. 3master inter-cultural management 3master inter-cultural management skills, and have a good command 3skills, and have a good command of the English language to follow 3of the English language to follow

For three weeks, participants will have the opportunity to be trained through the combination of both the French (Business) lifestyle and the ISG, International Business School expertise !

Participants will have an in-depth look at the French Business world and etiquette, the French lifestyle, and will examine what constitutes eff ective management across cultures.

Th is summer session has been created for anyone who is interested in:• Experimenting with diff erent ways of acting in cross-cultural situations• Learning intercultural communication and diff erent ways of doing

business

Th e session is collaborative because the students are expected to provide some of the content. Th e fl exible program also allows participants to enjoy the Parisian life style through well-known companies and cultural visits which add an action-oriented perspective to the program .

TUITIONFEES

2100 euros4THE FRENCH « SAVOIR-FAIRE » CERTIFICATE BY ISG International Business School allows the participants to:

• understand the essential characteristics of cross-cultural management and focus on the French culture

• develop cultural intelligence competences

COURSE*CONTENT• Cross-culture as of today: historical origins of beliefs and values• Defi nition and dimension of culture• Country focus: the French case study• Comparing cultures • Communication on cross-cultural basis• Culture in a complex business environment• Culture and Marketing

*Courses transferable for academic credits

TEACHINGMETHODS• Interactive seminar• Case studies and role-plays• Professors and lecturers with a special research interest in

the impact on or role of culture in international business will participate as well as guest lecturers from fi rms with international experience.

TUITIONFEES

2100 euros

ENROLMENTPROCEDURE

Applications are subject to an initial selection procedure

Apply on-line

http://www.isg.fr/bba-mba/application

DATESFROM JUNE 18TH

TO JULY 6TH, 20184TUITION4TUITION4ENROLMENT4ENROLMENTPROCEDURE4PROCEDURE

Applications are subject 4Applications are subject to an initial selection procedure4to an initial selection procedure

http://www.isg.fr/bba-mba/application4http://www.isg.fr/bba-mba/applicationhttp://www.isg.fr/bba-mba/application4http://www.isg.fr/bba-mba/application

REFERENCESACCORHOTELS

AMERICAN EXPRESSBACCARAT

BALENCIAGABERLUTI

BOUCHERONBPI-BEAUTÉ PRESTIGE INTERNATIONAL

BULGARI FRANCEBURBERRYCACHAREL

CARTIERCELINE

CHANELCHANTELLE

CHAUMETCHRISTIAN DIOR COUTURE

CLARINSCLUB MÉDITERRANÉE

CORAVINESTÉE LAUDER

FOUR SEASONS HOTELS & RESORTSGALERIES LAFAYETTE

GIVENCHYGUCCI

GUERLAINHERMÈS

HOTEL DE CRILLONHYATT REGENCY

JEAN-PAUL GAULTIERLA MAISON DU CHOCOLAT

LE BON MARCHELONGCHAMP

LONGINESL’ORÉAL

LOUIS VUITTONLVMH

MAUBOUSSINMONTBLANC

RALPH LAURENREZIDOR HOSPITALITY

RICHEMONTROCHE BOBOIS

SEPHORASHANGRI-LA HOTELS - PARIS

SHISEIDOSWAROWSKI

VACHERON CONSTANTINVAN CLEEF & ARPELSYVES SAINT LAURENT

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