Shashank Parle Report

8/4/2019 Shashank Parle Report

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ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY

POST BOX NO.66, FARIDPUR ROAD, G.T. KARNAL ROAD, PANIPAT

REPORT ON : INDUSTRIAL VISIT TO PARLE -G

Submitted to : Submitted by

:Vishavdeep Sharma Shashank Garg

PTM1001017





INTRODUCTION

� In 1929 a small factory was set up in the suburbs of

mumbai city, to manufacture sweets and toffees.

� A decade later, in 1939, parle products began

manufacturing biscuits.

� Parle glucose and parle monaco were the first brands

of biscuits to be introduced .

�

� It has a 40% share of the total biscuit market & a

15% share of the total confectionery market in India.

� Hygiene is the precursor to every process at PARLE.

�

PARLE appeals to both health conscious mothers &fun loving kids.

� The value for money positioning allows people from

all classes & age groups to enjoy PARLE products to

the fullest.



Parle Products Pvt Ltd

� Headed by ± Ajay & Vijay Chauhan

� Products manhufactured.

� 40% share of the Indian biscuit.

� 15% share of the confectionery market within the

country.� major biscuit brands

� principle confectionery brands

� It is the largest supplier of biscuit to the world.

The Parle Empire

� More than 10000 members

� 1st

factory inMumbai

� More than 65 contract manufacturing & mother units



Distribution Network

� The company has around 1,500 wholesalers, serving

in excess of 425,000 retail outlets.

� Parle maintains a 200 strong dedicated field sales

force to service wholesalers and retailers.



International Operations

Parle¶s international operations consist of serving markets

in theMiddle East, Africa, South America, Sri Lanka,Australia and North America

ACHIEVEMENTS

� Parle products have been shining with the golds and

silvers consistently at the Monde Selection ever

since they were first entered in 1971.

PARLE¶S PRODUCTS� PARLE has its wide range of biscuits,

confectioneries & snacks.

� Parle-G & Monaco tops the biscuit segment.

Melody is the most famous among the

confectioneries, whileMust bytes is becoming afavourite snack with the youth.



PARLE-G

� For over 65 years, Parle G has been a part of the livesof every Indian.

� not just a treat for the taste buds, but a source of

strength for both body and mind.

� ³ Hindustan Ki Taakat´

K RACK -JACK

� The original sweet and salty biscuit is one of the most

loved biscuits in the country

taste of relationships captured in a biscuit.

K RISPY CREAMS & MONACO� Combination of crispyness of Krackjack and

sweetness of cream biscuit. A mouth watering

delicious combination!



� A light crispy biscuit sprinkled with salt.

� Parle µK reams¶

These kreeeeeeeemy biscuits are available in 6 flavors-



HIDE & SEEK, MILANO

� Choco biscuit that flirts with your taste buds.

� The ingredients that go into making this prized

cookie are a well-guarded secret



Manufacturing process flow chart





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Shashank Parle Report