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WELCOME/BIENVENUEWWW.JOIEDEVIVRE.COM
Joie De VivreService Entrepreneurship
Incredible India
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Product & People
Product
Travel Agents for International Tourists to India
Position around safety
Gives several benefits such a GPRS tracking system
End to end services
People
50% full time staff & 50% part time depending on the seasonal demand
An IT system having records of (Outsourced) Support staff i.e. Drivers,
Hotels, Tourist Guides, GPS tracking and real time identification of
staff. develop a strong culture
staff member follow the policy ofAti thi Devo Bhava
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Unique Value Proposition
Service rendition focussed on Tourism and Safety
Ensuring End to End service delivery right
from Pick up of client to ensuring his safe
return.
Ensuring Safety by using GPS Tracking
systems
Studying Crime Hit zones in India and
mapping Tourist spots and those with low
crime rates
Moments of Truth Builtaround Service Delivery.
Marketing Around Safetyand End to End Services.
Tourism Analytics
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Service Establishment Setting
Our Key Areas Our value proposition is to promote
Tourism and emphasize safety
We will target both tourist spots and
those places with relatively lowerCrime Index numbers
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Service Pricing
Service Categor ies
Luxe
Vivants
Rs 4,50,000 (Tax Incl)
Budgetaire
Vivants Rs 1,40,000 (Tax Incl)
Luxe Vivants (Luxury class):
Premium Hotel Booking
Business class Flight Booking
Chauffeuring in Premium vehicles
Personal Travel attendant Customised Restaurant, Destination setting
Budgetaire Vivants (Budget Class):
Economy/Deluxe Hotel Booking
Economy Class Flight booking
Standardised Restaurant and Destination setting Standardised inter-destination travel
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Service Process
How we would create Value Add
Main Touch Point
of Customer Locally
empowered.
One point Contactfor customers
MaintainsCustomer/staffdatabase.
Oversee overalloperations.
Directly reports toPlanning Team
Planning and control
Feedback Relationships with
corporate.
Marketing and Travelportal.
Recrui tment and Training
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Service Process F low
Travel Portal(Client
Queries and
Bookings)
Client ArrivalCustomer
Touch Point
Moment ofTruth processaround stay
and holiday
Feedback andtestimonials
Marketing(Testimonials,
Safety andTourism
Analytics)
Our End to End Service Plan
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The I ndian Tour ism Market
Growing Opportuni ty
121130
140151
0
20
40
60
80
100
120
140
160
2011 2012 2013 2014
Market Size (Billion $)
Market Size (Billion $)
Log. (Market Size (Billion $))
Market was valued at 121 billion $ as of
2011
Market grew at a rate of 229% between
1990 and 2011
CAGR for the future is expected to be 7.7%
6.29 million tourists visited India in 2011
Medical tourism in India is also expected to
grow by 30% to Rs 9500 crore by 2015
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Target Customer
The Americans and the Br itish most f requently visit I ndia
1. Targeting US and UK.
2. Universities.
3. Families for Holidays.
- The FTAs for Leisure Holiday and Recreation are declining in India in recent years.
One of the resons is safety. (www.incredibleindia.org -> Circular On Women Safety.)
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Promotion
Discount
Coupon/ PromotionCode
Special Pack Discount Festive discounts
Mobile coupons on TOIapp
Social
Media
Ads on Facebook
Referral Share on
Banner
Ads Travel Blogs/ Forums/Youtube
Google Ad words
SEO
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Physical Evidence
GoodService
Experience
Convenience
Trust
Security
Convenience
Best packageRich Information& Images
Safe Buddy Mobile App
- Drivers Name, Timings
- Places to Visit Travel Guide e-book
- Essential EmergencyContacts24*7 Customer Care
Friendly staff ( drivers/guides)
Trust Transparency & Reliability of
information & processes
Security
Liaison officer
GPS tracked cabs
Mobile App
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Thank You for a joy r ide with us