Démo - Marché Cible (chiffres fictifs)

TREND REPORT

MARCHÉ CIBLE

50, rue Dombasle - 75015 Paris - Tél. : 01 56 56 87 87 Fax : 01 56 56 87 88 - www.mkg-hospitality.com

PARISFévrier 2015

EDITION 2015

Completed in April 2015

HOTEL SUPPLY / OFFRE HÔTELIERE

2

Hotel Supply by segments

2014 2015

Corporate Chains Independent Hotels Global Corporate Chains Independent Hotels Global

Hotels Rooms Hotels Rooms Hotels Rooms Hotels Rooms Hotels Rooms Hotels Rooms Hotels Rooms (%)

Budget 150 12 000 200 6 000 350 18 000 151 12 100 200 6 000 351 18 100 1 0,6%

Economy 220 20 000 550 20 000 770 40 000 221 20 200 550 20 000 771 40 200 1 0,5%

Midscale 235 21 000 480 18 000 715 39 000 240 22 000 480 18 000 720 40 000 5 2,6%

Upscale 150 28 000 110 6 000 260 34 000 155 28 500 110 6 000 265 34 500 5 1,5%

Global 755 81 000 1 340 50 000 2 095 131 000 767 82 800 1 340 50 000 2 107 132 800 12 1,4%

Source: MKG Hospitality Database - April 2015

Evolution 2015/2014

Budget14%

Economy30%

Midscale30%

Upscale26%

2015

Budget14%

Economy30%

Midscale30%

Upscale26%

2014

HOTEL SUPPLY / OFFRE HÔTELIERE

3

Hotel Supply by areas

2014 2015

Corporate Chains Independent Hotels Global Corporate Chains Independent Hotels Global

Hotels Rooms Hotels Rooms Hotels Rooms Hotels Rooms Hotels Rooms Hotels Rooms Hotels Rooms (%)

Rive Droite 150 15 000 600 20 000 750 35 000 175 15 600 600 20 000 775 35 600 25 1,7%

Rive Gauche + XVIème 110 13 000 500 15 000 610 28 000 135 13 600 500 15 000 635 28 600 25 2,1%

Triangle d'Or + VIIIème 50 4 000 150 8 000 200 12 000 75 4 600 150 8 000 225 12 600 25 5,0%

Orly 20 3 000 1 100 21 3 100 45 3 600 1 100 46 3 700 25 19,4%

La Défense 20 3 000 2 200 22 3 200 45 3 600 2 200 47 3 800 25 18,8%

Porte De Versailles 15 1 500 1 100 16 1 600 40 2 100 1 100 41 2 200 25 37,5%

Roissy 30 7 000 1 100 31 7 100 55 7 600 1 100 56 7 700 25 8,5%


Evolution 2015/2014

Rive Droite46%

Rive Gauche + XVIème

37%

Triangle d'Or + VIIIème

17%

2015

Rive Droite47%

Rive Gauche + XVIème

37%

Triangle d'Or + VIIIème

16%

2014

HOTEL DEMAND / RESULTATS HÔTELIERS

4

MONTHLY STATISTICS - PARIS - ECONOMYResults based on a sample of 238 hotels representing 22518 rooms

2012 Jan. Feb. Mar. Apr. May June July Aug Sept. Oct. Nov. Dec. 2012

Occupancy rate in % 65,0 65,0 65,0 65,0 65,0 65,0 65,0 65,0 65,0 65,0 65,0 65,0 65,0

Average daily rate in EUR (VAT excl.) 65,0 65,0 65,0 65,0 65,0 65,0 65,0 65,0 65,0 65,0 65,0 65,0 65,0

RevPar in EUR (VAT excl.) 42,3 42,3 42,3 42,3 42,3 42,3 42,3 42,3 42,3 42,3 42,3 42,3 42,3

2013 Jan. Feb. Mar. Apr. May June July Aug Sept. Oct. Nov. Dec. 2013Occupancy rate in % 66,0 66,0 66,0 66,0 66,0 66,0 66,0 66,0 66,0 66,0 66,0 66,0 66,0



Change OR in points 1,0 1,0 1,0 1,0 1,0 1,0 1,0 1,0 1,0 1,0 1,0 1,0 1,0

Change ADR in % 1,8 1,8 1,8 1,8 1,8 1,8 1,8 1,8 1,8 1,8 1,8 1,8 1,8

Change RevPAR in % 3,4 3,4 3,4 3,4 3,4 3,4 3,4 3,4 3,4 3,4 3,4 3,4 3,4






Change ADR in % 13,3 13,3 13,3 13,3 13,3 13,3 13,3 13,3 13,3 13,3 13,3 13,3 13,3

Change RevPAR in % 20,1 20,1 20,1 20,1 20,1 20,1 20,1 20,1 20,1 20,1 20,1 20,1 20,1


Occupancy rate in % 71,0 71,0 71,0

Average daily rate in EUR (VAT excl.) 72,0 72,0 72,0

RevPar in EUR (VAT excl.) 51,1 51,1 51,1

Change OR in points 1,0 1,0 1,0

Change ADR in % -4,0 -4,0 -4,0

Change RevPAR in % -2,6 -2,6 -2,6


2012 2013 2014 YTD 2014 YTD 2015

Occupancy rate in % 65,0 66,0 70,0 70,0 71,0

Average daily rate in EUR (VAT excl.) 65,0 66,2 75,0 75,0 72,0

RevPar in EUR (VAT excl.) 42,3 43,7 52,5 52,5 51,1

0

10

20

30

40

50

60

70

80

90

100

2012 2013 2014 YTD 2014 YTD 2015

Occupancy rate in %

0

20

40

60

80

2012 2013 2014 YTD 2014 YTD 2015

Average daily rate in Euro (VAT excl.)

0

20

40

60

2012 2013 2014 YTD 2014 YTD 2015

RevPAR in Euro (VAT excl.)

HOTEL DEMAND / RESULTATS HÔTELIERS

8

MONTHLY STATISTICS - PARIS - RIVE DROITEResults based on a sample of 202 hotels representing 20791 rooms





2013 Jan. Feb. Mar. Apr. May June July Aug Sept. Oct. Nov. Dec. 2013Occupancy rate in % 66,0 66,0 66,0 66,0 66,0 66,0 66,0 66,0 66,0 66,0 66,0 66,0 66,0




Change ADR in % 1,8 1,8 1,8 1,8 1,8 1,8 1,8 1,8 1,8 1,8 1,8 1,8 1,8

Change RevPAR in % 3,4 3,4 3,4 3,4 3,4 3,4 3,4 3,4 3,4 3,4 3,4 3,4 3,4






Change ADR in % 13,3 13,3 13,3 13,3 13,3 13,3 13,3 13,3 13,3 13,3 13,3 13,3 13,3

Change RevPAR in % 20,1 20,1 20,1 20,1 20,1 20,1 20,1 20,1 20,1 20,1 20,1 20,1 20,1


Occupancy rate in % 71,0 71,0 71,0

Average daily rate in EUR (VAT excl.) 72,0 72,0 72,0

RevPar in EUR (VAT excl.) 51,1 51,1 51,1

Change OR in points 1,0 1,0 1,0

Change ADR in % -4,0 -4,0 -4,0

Change RevPAR in % -2,6 -2,6 -2,6


2012 2013 2014 YTD 2014 YTD 2015

Occupancy rate in % 65,0 66,0 70,0 70,0 71,0

Average daily rate in EUR (VAT excl.) 65,0 66,2 75,0 75,0 72,0

RevPar in EUR (VAT excl.) 42,3 43,7 52,5 52,5 51,1

0

10

20

30

40

50

60

70

80

90

100

2012 2013 2014 YTD 2014 YTD 2015

Occupancy rate in %

0

20

40

60

80

2012 2013 2014 YTD 2014 YTD 2015

Average daily rate in Euro (VAT excl.)

0

20

40

60

80

100

120

140

160

2012 2013 2014 YTD 2014 YTD 2015

RevPAR in Euro (VAT excl.)

METHODOLOGY

Conventions

This report shows hotel results at a selected destination in France. The results (Occupancy Rate, Average Daily Rate

and RevPAR), by category and by areas, are shown monthly over the last three years and also the year-to-date of

current year. Results are presented on a like-for-like basis.

Hotels are classified according to the following categories: Hard-budget, Budget, Economy, Midscale, Upscale. In

France, a new hotel classification system has changed the classification criteria from a grid of 0* to 4* into a grid of 1*

to 5*. Through the transition period, MKG Hospitality has followed the evolution of the French hotel supply on the basis

of latest references within the old classification system. The supply is established as of January 1st of each year.

Glossary

- Occupancy Rate (Taux d’occupation) : Number of sold rooms divided by number of available rooms (nombre de

chambres vendues divisé par le nombre de chambres disponibles)

- Average Daily Rate VAT excluded (Prix moyen Hors Taxes) : Room revenue divided by number of sold rooms (Chiffre

d’affaires divisé par le nombre de chambres vendues)

- RevPAR (Revenu par chambre) : Occupancy rate x average price or room revenue divided by available rooms (Taux

d’occupation x prix moyen ou chiffre d’affaires divisé par le nombre de chambres disponibles)

- Available rooms (Chambres disponibles) : Capacity x number of days of opening (Capacité x nombre de jours

d’ouverture)

- Sold rooms (Chambres vendues) : Capacity x number of days of opening x occupancy rate (Capacité x nombre de jours

x taux d’occupation)

- Room Revenue (Chiffre d’affaires) : Room revenue from the sale of guest rooms (excluding other types of revenue

such as food and beverage. etc) (Chiffre d’affaires Hébergement uniquement hors Restauration et Divers)

- Percentage change (Variation des indicateurs) : Amount of growth or decline from the same period last year

(expressed in points for Occupancy Rate and in percentage for ADR and RevPAR) (Valeur de la hausse ou de la

baisse par rapport à la même période de l’année précédente (exprimée en points pour le taux d’occupation et en pourcentage

pour le prix moyen et le RevPAR)

15

Economy & Finance

Démo - Marché Cible (chiffres fictifs)