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BIENVENUE! AU MARATHON DE LOUISIANE DANS LA VILLE BATON ROUGE 9 NOVEMBER 2016 SPONSOR SUMMIT thelouisianamarathon.com | fb/thelamarathon | @thelamarathong | #geauxrunla | [email protected] | (888) 786-2001

Louisiana Marathon Sponsor Summit

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Page 1: Louisiana Marathon Sponsor Summit

BIENVENUE! AU MARATHON DE LOUISIANE DANS LA VILLE BATON ROUGE 9 NOVEMBER 2016

SPONSOR SUMMIT

thelouisianamarathon.com | fb/thelamarathon | @thelamarathong | #geauxrunla | [email protected] | (888) 786-2001

Page 2: Louisiana Marathon Sponsor Summit

thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | [email protected] | (888) 786-2001

• How are objectives defined? • How are results measured? • How can I allocate my resources more effectively? • What are the possible ways I can activate my brand and engage potential customers, influencers and partners?

Sponsorship Activation is the process of maximizing the utilization of sponsorship assets in a manner that generates awareness for your brand and engages with the target consumer.

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• Old models of sponsorship no longer apply • First year that Millennials outnumber Baby Boomers, becoming the most coveted consumer group. These 1.8 billion digital natives want less “stuff” and more meaningful connections.

• Importance of adding to an event – would we be missed if we left? • Original content • Tap into emotion and narratives • Engage Employees • Leverage multiple objectives • Value-added experiences • Digital and social extensions

2016 Key Takeaways

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Social Content Milestone - Megan Penny Patient Surprise

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Surprise & Delight

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CAUSE MARKETING SPONSOR+PROPERTY+CAUSE

PARTNER MARATHON

CAUSE

thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | [email protected] | (888) 786-2001

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thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | [email protected] | (888) 786-2001

TEAM MITCH

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thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | [email protected] | (888) 786-2001

Page 15: Louisiana Marathon Sponsor Summit

thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | [email protected] | (888) 786-2001

Page 17: Louisiana Marathon Sponsor Summit

thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | [email protected] | (888) 786-2001

Page 18: Louisiana Marathon Sponsor Summit

thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | [email protected] | (888) 786-2001

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OLYMPIC TRIALS MARATHON

January 18, 2020 Baton Rouge, LA

Bid Due // August 2017#2020RINGSINLA

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