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Amber Lewis-ZakutoNarvis KennelDavid Diehl
The Historyof Absinthe
Absinthe moves to
New Orleans
What’s TheProblem?
There is a misconception about Absinthe among those who are not familiar with
the drink.Although Absinthe is a spirit being reintroduced into society with the same classical tastes of the 1800’s and has a high alcohol level, the beverage does not target the same mid-
20 year old party scene as most other liquors.
78% of people surveyed never tried Absinthe
Only 7% have tried Absinthe & drank it more than once
“I've never tried it, But understand it has a high alcohol content.”
“Not something you drink for the taste.”
“[Absinthe] may cause hallucinations. Based on that, don't want to try it.”
TheGreen Fairy
“...she is a metaphorical concept of artistic enlightenment and exploration, of poetic inspiration, of a freer state of mind, of new ideas, of a changing social order.”
- Absinthe Expert
The Unrestrained
Visionary
This is our audience●Unique
●Artistic
●Outgoing
“Whenever I have too much on my mind, or I just can’t seem to focus on my artwork, I pour a glass of absinthe and it gets me back in that mindset”
“Absinthereally
opens yourmind.”
“Sometimes the doors need to be
opened.That’s why so
many writers and creative people in the past fell prey to it [absinthe].”
The ObjectivE
Create a thought provoking atmospherefor the Unrestrained Visionary,
where yesterday’s history and today's memories collide.
TheBig Idea
Our consumers have createdtheir own story...
make Vieux Carré the next chapter.
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