Kristen CavanaughSocial/Digital

Media

Social Media Management Specialist

May I Present...My Cover LetterHola!

My name is Kristen Cavanaugh. I’m very excited to speak with you regarding this role.

I am confident that my previous success as a social media manager, account manager, digital media manager and copywriter as well as my strong communication and collaboration skills, make me an ideal candidate for the position.

I have nine years of experience in social media management, copywriting and account management. I know what it takes to manage an effective social media campaign from start to finish -- brainstorming, strategy, management, analytics, reporting. I have expanded and/or developed social media presences for over one dozen brands, projects and individuals.I am currently working to create a brand image for a well-known celebrity as I manage every aspect of her social media presence. Through a combination of creative social media marketing strategies and thorough monitoring of success through media analytics, KPIs, and dashboards, I can assure your company a similar rate of success.

In my career, I have served as management for a team of up to 10, including associates, community managers and interns. I maintained regular, open communication with the entire social/digital team, holding daily catch-up meetings in which I presented clients updates and sought analysis and feedback from the entire team.

I am confident that my experience as well as my ability to collaborate and communicate, make me a strong candidate for your company. Thank you so much for your time and consideration.

Social Strategy Example Shown: “If

I Stay” Feature Film Messaging: Book Quote Graphics

In this initiative, we will utilize some of the more meaningful and relevant quotes from the book and create graphics. We will either use screengrabs from the movie itself (if available) or other appropriate background images (ex. plain pink background), insert the quote and title treatment.

Sample quotes include:“If I stay, if I leave, it’s up to me...”“I realize now that dying is easy. Living is hard.” UGC: Air Instrument Activation

In this initiative, we will have users create content in which they download a pre-selected song from the movie soundtrack and play the air instrument of their choice. Users will share the content via Instagram and/or Twitter and utilize a specific hashtag. Users will be given a specific period of time to upload their video in order to be a part of the “If I Stay Air Instrument Remix” in which the videos are edited and put into one music video which will be shared through If I Stay’s social channels.

In-World, Tumblr: Music Playing

In this initiative, we will select a playlist of songs to go along with the overall developed theme of the movie’s Tumblr page that will stream when a user is experiencing the page. Depending on the direction of the page’s theme, these playlists could include songs from the movie, beautiful cello pieces, Mia’s favorite songs, etc.

UGC: Book/Movie Quotes + Facebook Cover Photo

In this initiative, we recommend creating an app that allows users to mix and match from a choice of pre-selected images and quotes to put together a custom

Facebook cover photo. Once their choice of background and quote are selected, the title treatment will be added and users can upload it as their cover photo.

Talent & Marketing: Music Quiz

In this initiative, users will take a quiz and answer questions about various topics in their lives. The quiz will be visual -- they will be instructed to choose which image best represents their answer to the question. From there, they will be told which character from the movie they are, and song selections that they would enjoy (these song selections can link to the movie’s soundtrack on Spotify or to the iTunes download page to purchase the song). Users will then have the choice to share their quiz results on Facebook or Twitter.

In-World: Mia Hall, Twitter 1st-Person

In this initiative, we will create a Twitter account for Mia Hall. We will use this account to push out tweets from Mia in first-person. These can be: thoughts directly from the book, quotes she might enjoy, images she might enjoy, RTs, etc. The link in the bio will be the link to the movie’s Tumblr page. We could also create a Q&A initiative to go along with this in which users can @reply Mia with their questions about her life.

Asset Mockups Based On Previous Social Strategy For “IF I Stay.”

1. UGC: Book/Movie Quotes + Facebook Cover Photo

2. Talent & Marketing: Music Quiz

3. In-World: Mia Hall, Twitter 1st-Person

2

1 3

Copy Creation: Theatrical Ice Age 5: Collision Course

- Space for one more nut?

- Hold the nuts.

Kingsman: The Special Service

- Set your umbrellas to stun.

- If you’re prepared to adapt, you can transform. That’s #TheKingsmanWay.

- Gentlemen don’t kill and tell. #TheKingsmanway

The Martian

Boldly living where no men have lived before. #TheMartian

In your face, Neil Armstrong.

Could you stretch 31 days into 1,460 days? #TheMartian

Captain America: Civil War

Brothers in armor.

Pledge (your) allegiance.

Content Creation: Branding Fanta Soda

SOS! Send our summer!

SSS: Summertime Sadness Syndrome

California dreaming on such a boring day.

Fuze

No lips? No problem.

Fueling up for your future missed swings.

#BringIt

Char-Broil is looking to make a splash on social with their new “smart” smoker, which allows you to get the delicious taste of

smoked meat without having to keep checking on a smoker for 7-8 hours. Now, you can check in on, and manage temperature settings

from an app on your smartphone, wherever you are. The campaign is focused around themes of time well spent (things you could be

doing instead of watching a smoker for hours on end), and marriage between the traditions of smoking meat and the convenience of

modern technology. Think about the Midwestern, all-American dad who would use this product, and his wife, who might buy it for him

for Christmas.

Get your color at the beach while your meat gets color at home with Char-Broil’s smart smoker app!

You don’t have to miss it because of your smoked brisket! Smoke your meat on your own time with the Char-Boil smart smoker app!

He can run the kids to soccer practice and smoke his precious meat while you take a bubble bath. Everybody wins with the smart smoker app.

Don’t be a joker, set your smart smoker.

Get your man back with this sweet smoker app.

Website Copy CreationBiography/About Us

Bryiana Noelle is an Iconic Beauty in her own right. From a young age, Bryiana had big goals and even bigger dreams. She knew exactly what she wanted for herself and poured everything she

had into making her dreams come true.

Fast forward to ten years later -- Bryiana has won local, state, national and international titles. Bryiana brings this drive, this passion to Iconic Beauty. Her aspirations and successes are

inspirational and she knows what it feels like to make dreams a reality.

She brings ample experience to Iconic Beauty – expanding on and bettering some of her favorite aspects of past experiences and leaving certain aspects behind, she has created the perfect

competition.

Combined with her eight years of coaching experience, she’s able to think like a winner – a winner with a desire to share the secrets

to her success.

About

Iconic Beauty is a modeling competition looking to bring to life your biggest, most ambitious modeling aspirations – to give you the chance to live your lifelong dream. Iconic Beauty is looking for the empowered woman who has it all – beauty, class,

passion, goals and a huge heart. Iconic Beauty is looking for a bombshell, the total package. Is it you?

You’ve been dreaming about this opportunity since the first time you snuck into your mom’s bedroom to try on her pearl necklace, try your hardest to get her ruby red lipstick onto your lips right and then attempt to walk like a proper lady in her

heels. From the moment you opened your first fashion magazine, you knew you’d found the answer to what you wanted to be when you grew up. You wanted to be

one of those beautiful women that graced the perfume-scented pages of your favorite magazine.Your vanity mirror, your locker, your walls – they were all

plastered with iconic images of what you one day wanted to become. While other girls were playing with dolls, you were busy sashaying across your bedroom, trying to balance a book on your head, perfecting the posture that would help you make

your dream come true.

Iconic Beauty wants the opportunity to make that dream come true, to completely change the lives of all who are involved. From learning the ins and outs of the

modeling world to being coached by the best of the best – this is truly the chance of a lifetime. It’s time to finally become one of those bombshell women on somebody’s

wall – inspiring them to follow their dream just like you did. One lucky winner will make their dream a reality and become the face of Iconic Beauty, but all

contestants will strut away from the Iconic Beauty experience with the confidence to find and seize every opportunity within their grasp.

Rebranding: Laura Corn, Author

Influencer Marketing: Social Media Campaign Management

Increasing Audience Engagement: Twitter

Engagement-Generating Content

Content Calendar Creation

Evergreen Twitter Copy For Kia Optima: In-Market & Affinity Audience

- If you hopped into your Kia Optima right now with a full tank of gas, where would you go?

- Do you get separation anxiety with your Optima when you hand your keys to the valet? We get it.

- Sure, sunshine is dandy, but what is your favorite type of weather to drive your Kia Optima in?

- Does your four-legged friend enjoy going for rides in your Optima with you?

- What is the most memorable moment you've had in your Kia Optima? Prom? Bringing a new baby home?

- Don't you just love that new car smell? It comes free with your new Kia Optima!

- Which do you and your Kia Optima enjoy more: city driving or taking that back country road?

- Some Kias are red, some are blue, we're enjoying the open road, how about you?

- Mirror, mirror, on the wall, who's the fairest of them all? Is it the Kia Optima in Snow White Pearl, perhaps?

- Honk honk! Beep beep! Toot toot! What sound do you wish your horn would make? Quack quack, perhaps?

- Write the Kia Optima a haiku! We'll retweet our favorites!

- We're all for a little friendly competition. Have you compared the Kia Optima with other cars before? [Include our link to comparing vehicles.]

- If you build it... [Include our link to building your own Optima.]

- Be honest -- do you like being the driver or the passenger more? Or hey, even the backseat driver!

Editorial WritingWarped 2009 – Get to Know the Band: Escape the FateJune 23, 2009 By Kristen Cavanaugh

Since I first heard Escape the Fate’s debut EP in 2006, I’ve been a fan. Initially, I can attribute this to the fact that I’m a huge Motley Crue junkie. Now, I’m not saying that Escape the Fate is the reincarnation of the Crue, but let’s face it, among all the pop-punk and straight-edge bands on the scene, Escape the Fate is, at the very least, the Motley Crue of Warped Tour. Think about it. Both of the original lead singers have done jail time. Both bands have parted ways with their lead singer (at least temporarily). Both bands have a shy, quiet, soft-spoken, but shredding guitarist. Sure, these are trivial comparisons, but an article published in Kerrang! really shows similar lifestyles. I don’t know how much truth there is to this article, but for the sake of rock n’ roll, I’m going to go with it. I was born a decade too late for the domination of Motley Crue so I take what I can get. And I’m taking Escape the Fate.

Escape the Fate formed in Las Vegas back in 2004 and released their debut EP There’s No Sympathy for the Dead in May of 2006. Four months later, their first full-length album, Dying is Your Latest Fashion was released. Dying is Your Latest Fashion was the only full-length album released by Escape the Fate with their then lead singer, Ronnie Radke. In 2008, Radke was replaced by former Blessthefall vocalist, Craig Mabbitt and the band released their second album, This War is Ours in October of the same year.

I’m not going to get into the politics of why Ronnie Radke is no longer in the band or which singer is better. Bottom line is, if you like Ronnie, keep listeningto Dying is Your Latest Fashion and check out his new band, Falling in Reverse (formerly From Behind These Walls). If you like Craig, listen to This War IsOurs or some old school Blessthefall. And hey, you could even check out some older tracks by Craig’s side project, The Word Alive (now fronted byformer Greeley Estates member, Telle Smith). It’s not that hard, guys. You don’t have to turn this into an epic Team Ronnie vs. Team Craig situation like Twilight. (Team Edward, by the way...)

After completing a series of sold out headlining shows, these guys are going to be on Warped Tour all summer. YOU NEED TO CHECK THEM OUT. In my opinion, a lot of bands on Warped Tour are very “edited.”•For example, maybe the band can kind of sing and play their instruments, but with the help of studio technology, they can sound amazing ““ until you see them live and just pray they’ll hit at least one note in their set. Escape the Fate is as far from an “edited”•band as they get. These guys know what they’re doing and I’m pretty sure Craig Mabbitt is one of the best live performers on the scene today. These boys will put on one of the most explosive live shows you’ll see on Warped Tour this summer -- possibly ever. Don’t miss them.

Skills & Qualifications● 9 years of social media experience

● Advanced social media monitoring program knowledge (Sprout Social, Radian6, Iconosquare, Twitter Analytics, Facebook Insights, etc.)

● Intermediate experience in Facebook and Twitter Ads/Cards

● Advanced knowledge of PowerPoint, Excel, Word

● Both MAC and PC proficient

● Managed teams of up to 10 -- including interns, community managers, associates

● Ample experience in creating reports and adjusting content as needed

● Worked in several client-facing roles

● Polished presenter

● Strong writing ability, including a background in journalism

● Works well with deadlines and under pressure

References

Jeff Rushton, Former Manager at POM WonderfulE: jeff@jeffr.com PH: (502) 230-1313

Jess Redmon, Former Coworker at Kia MotorsE: jredmoney@gmail.com PH: (646) 389-3306

George Haynes, Former Client at Kia MotorsE: ghaynes5@yahoo.comPH: (213) 840-6867

Laura Corn, Current Freelance ClientE: LauraCorn101@gmail.comPH: (310) 266-4535

“Kristen is one of the best social media engagement specialists I have worked with in my career. She proved that she knew the business and knew how to build real, personal and lasting relationships with people through social media and online properties. Kristen came up with data-driven strategies and tactics that were effective in making our online outreach programs a success. I enjoyed working with Kristen and hope to work with her again in the

future.” - Jeff Rushton

Thank You For Your Consideration!

If you have any additional questions, please email me at kristen@meowmedia.org

or call me at (661) 779-2206

www.meowmedia.org