JUIN 2012

ACHAT GROUPE POINT D’ETAPE

Jonathan Besnaïnou

Agenda

Ohmydeal

Groupon

New categories, better targeting for consumers

Merchants

Mobile

Focus/ Media & Group buying

Ohmydeal: daily deals platform for consumers and publishers

WEBSITE NEWSLETTER IPHONE RESEAUX SOCIAUX

EDITEURS

Fournisseurs de contenu

Supports de distribution

BtoC

BtoB

40 partenaires pour 5000 offres flash par mois dans les 10 plus grandes villes de France

IPAD TEST

Groupon is RED HOT

Groupon is on top of the daily deals market

100K Unique Merchants Per quarter

36M Active Users

UNIQUE SCALE

CATEGORIES CATEGORIES MERCHANTS MOBILE

Généralistes

New categories lead to better targeting & personalization for consumers: the example of French market

Spectacles Produits

VoyagesAutres

Niches

Categories: the power of national deals

Broader distribution Higher margins Easier sourcing

Source: Yipit Data

Merchant tools increase daily deals experience of both local commerces and consumers

• Online booking• Schedule

management • Analytics

FREE

• Loyalty program • Payment first

step

FREE

At Groupon, 40% are now returning merchants (vs 16% in Q3 2011) and they consistently perform 20%+ better than new merchants

BUT it seems that average quality of merchants is declining

Source: Giorgios Zervas, Yale University / Venturebeat

Booming number of deals Best merchants running off Eroding Yelp reviews

A B C

MOBILE is the only way out

• 30% of transactions completed on mobile

• Groupon Now:• On-demand, highly persihable deals • Location-based solution for consumers• Inventory management for merchants • 1.5M Groupons sold on Now!

• Payment solution like Square • Offering iPod Touch & Card reader

• 25% of interactions through mobile

• Instant application like Groupon Now

• 500 iPads offered to merchants in London to proceed payments

• Partnership with Groupon

• Push out deals to users

• Multiple European countries

• Control stake in Voucher Cloud (57%)

• UK only

• O2 More: « information and offer on your favorite things »

• 10M subscribers

• 15M mobile users• 750K merchants

globally• Partnerships with

daily deals operators

• Testing Premium Specials

Focus/ Media companies & Group buying market

Strategic moves (Europe)

bought

bought

bought

bought

launched

launched

launched

partnered with

partnered with

Assets

White label services

BRAND AUTHORITY

AUDIENCE

EXISTING BONDS WITH SMBS

Mission: provide a platform that enables publishers and media companies to get into the dailydeals marketLaunched March 2011Founders: Ex Double Click CEO and top mgtInvestors: Bob Pitman (MTV), Spark,(Boston) Carmel (Israel) Funding: $41M Staff: 125 in North America and Europe Contracts: Meredith, Hearst, NYT, Daily Candy, etc30% growth in month-to-month revenues

Thank You

Jonathan Besnaïnoujjb@ohmydeal.fr +33614145756

http://www.businessinsider.com/author/jonathan-besnanou