Comment utiliser la puissance des histoires dans votre e-marketing - John Sadowsky

John Sadowsky I Auteur, coach

13 October 2011

Storytelling et marketing viral :

co-créer l’histoire de sa marque avec la communauté web

13 October 2011

‘‘ God made man because he loves stories ’’

Elie Wiesel,

Nobel Peace Prize Laureat

The power of the story

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Bike Friday

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Bike Friday

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Bike Friday

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Bike Friday

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Bike Friday

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Lien vers la vidéo : http://www.youtube.com/watch?v=fQscBxx7wLE

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“ Stories create the emotional context people

need to locate themselves in a larger

experience ”

Scott Bedbury,

Former Brand manager at Nike & Starbucks

Starbucks

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mydeco.com

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mydeco.com

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“ In order to speak, one must first listen,

learn to speak by listening ”

Rumi,

13th century Persian poet

Mathon

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Mathon

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Mathon

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Mathon

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Mathon

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“ The most important story is not the one we

tell, it is the one we generate in the mind of

the listener ”

Stephen Denning,

Former Director of Knowledge Management,

The World Bank

Filofax

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Filofax

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Filofax

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“ There is a general story to human existence.

It is the story of how we use story ”

Mark Turner

The Literary Mind

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Contact and Information

Website:

www.johnsadowsky.com

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Thank you!

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