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7/30/2019 Social Env
1/13
SOCIAL ENVIRONMENT
7/30/2019 Social Env
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BUSINESS AND SOCIETY
David and Blomstorm observe business as
social institution, performing a social mission
and having broad influence on the way people
live and work together.
Nowadays business is viewed as a subsystem
of the total social system.
Three ideas added with social system to view a
business from ecological point of view.
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The three ideas are:
Values: values drive mission of business, thenation in which business is located, the type of
industry in which it is active and the nature of
employees
Viability: the drive for live and growPublic Visibility: to what extent the
organizations activity are known to persons
outside the organization. Public image means
the perception of public for the organization.
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PROFESSIONALISATION
A professional is one who possessessystematic knowledge and skill toperform certain responsibility functionwith authority and who is bound bycertain ethic in the use of knowledge andskill.
Growth of management studies and
training contributing the growing socialorientation of business.
They makes business more efficient,dynamic and social responsibility
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BUSINESS ETHICS
It refers to the system of moralprinciples and rules of conduct appliedto business.
There neither is a separate ethics ofbusiness.
Individual ethics , behavior drives ethicsof business.
Moral values and moral education welearn from family, school, friend circle,
etc. Trade association formulate code of
conduct for their members which alsocontain code of ethics.
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BUSINESS AND CULTURECulture is the basic determinant of personality andorganisation. It defines,
Human product of social interaction, customs,attitudes, etiquette etc.
patterns for meeting biological and social needs
Symbolic quality of human being
ELEMENTS:Knowledge and beliefs
Ideals
Preferences
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Knowledge and beliefs
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Ideals
RewardPunishment
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Preferences
A culture tends to provide the standards of
tests in specific lines of human activity.
The yellow and sweet corn, is afavorite snack. In South East
Asia, a stir fry mixed vegetables
including baby corn or candle
corn is a favorite side dish. And
corn pudding is a much loved
dessert.
In Italy people thought of
corn as PIG -FOOD
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RELIGION
Hindu
Marriage
Christan
Marriage
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ETHNODOMINATION
Punjabis in
automobileChinese for
food France for
Cheese
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LANGUAGES
Problem caused by languages;
Fords Fiera in Spanish means ugly
old women.
Chervolets brand NOVA in Spanishmean it doesnotgo.
Problems related to translation:
Pepsi-Colas slogan come alivetraslated as come out of the grave.
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TECHNOLOGICAL DEVELOPMENTS
AND SOCIAL CHANGE
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