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Découvrez comment une stratégie nouveaux médias (SMS, Internet) peut payer : RoI incroyables, croissance importante des bases donateurs, renforcement de votre marque... Objectifs de la session ? Mixer bonnes pratiques et cas concrets, en sortir une formule qui vous mènera jusqu’au succès ; vous proposer une vision d'ensemble des programmes de collecte par les nouveaux médias et les résultats associés. Cette session expérimentale vous donnera les moyens de créer votre plan nouveaux médias sur 3 ans.
Citation preview
1
Strategies Nouveau Medias: comment créer la meilleure strategie fundraising basee sur l’utilization de medias encore
sous-exploites en France
2
Qui aidons nous …
3
Attention! Les fundraisers français
vont probablement souffrir de maux de tête, de nausées, de vertiges et de désorientation au cours de cette session.
Participation à vos risques et périls !
4
Sommaire
1. Etat de la collecte de fonds en Amérique du Nord : les chiffres…
2. Le “camembert” de la collecte de fonds en Amérique du Nord
3. Le “camembert” de la collecte de fonds en France
4. EXERCISE 1 : A quoi ressemble votre « camembert » de collecte aujourd’hui?
5. All the things you can do: email appeals; marketing; alternative gift; in memory giving; social network fundraising; workplace; mobile
6. EXERCISE 2 : Vous disposez de 5 ans pour développer votre collecte de fonds. Quelles seront les 5 initiatives que vous prendrez ?
7. Make your quick win/short term/long term 3 year plan!
5
Etat de la collecte de fonds en Amérique du Nord : les chiffres…
• Le désastre peut engendrer un sursaut, mais c’est tout…
• Une large proportion des dons vont aux institutions religieuses - environ 45-50% dans les deux pays (Canada et Etats-Unis)
• 85-90% de la population des deux pays donnent à des œuvres caritatives ( en France : 46% des plus de 18 ans)
• Source des statistiques : Giving USA 2005, Giving and Volunteering Canada 2004 and www.fdf.org 2002 statistics
6
Etat de la collecte de fonds en Amérique du Nord : les chiffres…
• Dons aux Etats-Unis en 2005: $260 milliards
• Dons au Canada en 2004: $8.9 milliards
• Les américains de plus de 15 ans donnent en moyenne $1,300 par donateur
• Les canadiens de plus de 15 ans donnent en moyenne $400 par donateur
• Les dons individuels sont tout !
• Depuis 40 ans la part due aux entreprises n’a pas évoluée : 5%
• Progression du marketing caritatif au delà du champ des donateurs traditionnels
7
Camembert de la collecte de fonds en Amérique du Nord
Source revenus associations humanitaires (Canada, 2004)
83,0%
6,0%
6,0%5,0%
individuelsLegsFondationsInstitutionnels
8
Camembert de la collecte de fonds en Amérique du Nord
Source revenus associations humanitaires (US, 2005)
82,4%
6,7%
5,6%
5,3%
IndividuelsLegsFondationsInstitutionels
9
Camembert de la collecte de fonds en France
Sources revenus associations humanitaires (France, 2005)
60,0%
12,5%
7,4%
20,1%
Individuels
Legs
Fondations
Institutionels
10
EXERCISE 1 : VOTRE CAMEMBERT
11
Un nombre d’utilisateurs importants…
•29 millions d’internautes dont 90 % connectés en haut débit.
•49% se connectent tous les jours. (France, 3ème
pays Européen) •25 % des internautes interrogés déclarent avoir visité au moins un blog dans le mois en cours et plus de 18% en ont déjà publiés un. (France, 1er pays au monde)
•11 % des internautes utilisent des flux RSS et 14% utilisent des podcast.
Ipsos-Media, septembre 2006Journal du Net, december 2006Médiamétrie // NetRatings 2007Médiamétrie -eStat - CybereStat 2007
12
Une part relativement mineure mais…
Nature Montant Collecté Pourcentage
Chèque et Autres 281 043 857 € 82%
Prélèvement Automatique 57 484 093 € 17%
Don en ligne 3 299 073 € 1%
TOTAL 341 827 023 € 100%Source : Unogep - Baromètre de la Générosité 2006 - 23 associations membres
13
US
Online donors Offline donors
Charities 110,00 € 40,00 €FR
3 fois plus !!
2 fois plus!!
Les donateurs online sont de meilleurs qualités
… un don moyen 3 fois plus important…
ePhilanthropy.orgUNOGEP 2006
14
Dons online sur le lieu de travail en fonction des heures de la journée
15
Top 4 Email Tips
1. Emotion
2. Urgency
3. Storytelling/Personalization
4. Reminders
16
Averages for Emails
Averages
E-appeals E-newsletters Primers
Open Rates 30% 39% 31%
Click-Through Rates 6% 17% 4%
Unsubscribe Rate 0% 1% 1%
17
Emotion
• Leave cleverness behind, tapping into the recipients’ emotions is the major factor in successful fundraising or advocacy emails
• In the next 2 slides we’ll look at clever vs. emotional appeals to see which one works better
18
White Ribbon Campaign-Don’t be afraid of your emotions
White Ribbon Campaign is a decades old global campaign led by men who want to end violence against women
In the spring of 2006, the campaign was given a ‘pro bono’ concept from an ad agency for an online appeal
HJC asked that a test be conducted against the ‘pro bono’ campaign
Here were the products…
19
Be careful with clever!
What is this? An undershirt or a wife beater?
What if they get the answer wrong?
20
Shocking statistics and graphic images work together to stir reader’s emotions
21
Summary & Overview – 70 Women Appeal
70 Women Appeal Summary
Test Email #1 vs. #2 Results
Number of emails sent 2000/2000
Number of responses 140/0
70 Women eappeal Results
Number of emails sent 34,960
Number of responses 1840
Percentage of emails opened (Open Rate)
39%
Percentage of emails clicked through
12%
Percentage of petitions signed
5%
Here are the results . . .
22
Urgency
• When the topic is in the news, it’s time to get the email out . . .
• In 2007, the Iranian government arrested 33 women protesting the practice of stoning women to death (on International Women’s Day no less). A week after the protest, 2 women were still being held. Amnesty International Canada used email to mobilize their supporters in a protest/letter-writing campaign.
23
Urgency
A. If the content of you appeal relates to urgent topics in the news OR . . .
B. If you can make your ongoing work seem more urgent . . .
then your email will have a higher open rate, higher click through rate and higher response rate.
Provocative question used to stir emotions
Reminder of event that just passed
24
Results from Urgent Appeal
Date Sent Subject Sent Received % Emails Opened Unique % Click Through Rate%
15-Mar-07 Urgent: two women jailed for saying NO to stoning - take action
21,766 98% 30% 13%
25
Results to the Urgent Appeal
Over 800 emails to the Iranian Embassy sent in the first 4 hours (with 80% giving their telephone number.)
As a result of a thank you message that included an invitation to all of the 2,450 people who sent an email to the Iranian embassy, we had at least 271 people subscribe to our Urgent Action Network - increasing its numbers by 25 percent! On the donation side they received 43 gifts: 33 one time gifts @ $48.70 for $1,607 10 monthly gifts @ $16.70 for $167
26
Thank you email to activists and donors
Use past action and positive development to build list for future appeals
27
Creating Urgency
• Ongoing conflicts and crisis provide a particular kind of challenge to the organizations working to fight against them.
• When an ongoing emergency is out of the news, be strategic and capitalize on important dates to send out your appeals.
• Even when the crisis is not in the news, you can remind your supporters that it’s still happening.
28
Timely Appeals
Striking Images and strong action words like “NOW!” work to convey urgency.
29
Storytelling/Personalization
• Facts and stats are important, but telling a person’s story and personalizing the appeal applies in email as it does in mail.
• However, get the personalization right – or else!
30
31
CHF’s Mother’s Day Appeal
• CHF’s programs focus on rural development in very poor countries. Their partners in Africa run programs that teach the orphans of the AIDS skills that their parents would have otherwise taught them.
• On Mother’s Day they faced the challenge of personifying the AIDS pandemic and appealing to mothers everywhere.
32
• Personalize a faceless tragedy by telling one person’s story.
• Use a close up shot to capture the personality behind the story.
33
• Tell the story behind the ask.
• The benefits of a garden to an orphan were illustrated in this appeal.
• CHF also spelled out exactly what each gift level could accomplish in the garden.
34
The final reminder . . .
35
Results
Emails Sent 6127
Avg. Open Rate % 21%1287 people opened the email
Avg. Click Through Rate % 13.8%
178 people got to the giving form
Conversion Rate % 27.5% conversion 49 people donated
Average Gift $82 ROI 4:1
36
A Little Reminder Never Hurt
• What was that again? Remind me . . .• Some us may cringe at the thought, but
multiple email reminders help to boost results to an email appeal.
37
Holiday Eappeal
November 28, 2006
19 gifts in the first 5 days
Use images to convey urgency or convenience of donating online
Subject: A better way to buy gifts this holiday season
38
Refer to prior appeals
Reminder #1
December 12, 2006
25 gifts in the next 5 days
39
Reminder #2
December 19, 2006
15 gifts within 2 days
Emotional
Convenience
What gift can accomplish
40
Reminder #3
December 21, 2006
32 gifts in the 4 days before Christmas
Last Minute Gift-Focus on service to donor
41
Results of Reminders
Date SubjectEmails
Sent Open RateMessage Click-through
Rate
28-Nov-06 A better way to buy
gifts this holiday season
6,335 22.80% 3.60%
12-Dec-06 It's not too late to give a CHLA Gift for Kids!
5,784 18.30% 2.00%
19-Dec-07 There's still time to
help a sick child at CHLA! 5,662 16.10% 1.20%
21-Dec-07 Last chance to make
a gift for children this year! 5,616 13.20% 1.10%
42
Donations Per Date
4
7
32
3
1 1 1 12
16
32
4
12
87
20
6
4
1 12
43
2 21
0
5
10
15
20
25
28-Nov29-Nov30-Nov1-Dec2-Dec3-Dec4-Dec5-Dec6-Dec7-Dec8-Dec9-Dec10-Dec11-Dec12-Dec13-Dec14-Dec15-Dec16-Dec17-Dec18-Dec19-Dec20-Dec21-Dec22-Dec23-Dec24-Dec25-Dec26-Dec27-Dec28-Dec29-Dec30-Dec31-Dec1-Jan2-Jan3-Jan
Date
Number of Donations
Donations
First Reminder
Initial Appeal Second Reminder
Final Reminder
43
Online Fundraising
Best Practice Marketing
44
• Lung Association
– High profile– Breath of Hope Relay – first time online – Marketing on home page and a few other initiatives– 1:7 return on investment
• Aga Khan Foundation– Same online tool set as Lung– www.worldpartnershipwalk.com – first time – More thorough marketing plan– 4:1 return on investment
Marketing is key for online events
Same technology, very different results.
Variable: Marketing plans.
45
An integrated e-philanthropy acquisition campaign…
46
Integrated giving form
47
Viral element - ecard
48
Google keyword ad
49
Yahoo keyword ad
50
Chatelaine.com
51
Interpares 2
Dear Friend,
I know you lead a busy life so I’ll make this very brief.
Most likely, your holiday season will be a time of plenty. But for some many people around the world – this holiday will be a struggle to survive. With your help today, we can make their lives better by giving them a donkey.
You heard me correctly – a donkey! Let me explain.
Zahra is a hard working mother who lives in the Bati district of Ethiopia — an area of the country that, for decades, has struggled with recurring drought and famine.
Once a week, to make ends meet, she walks to market with a couple of her hand-made pieces to sell. Unfortunately…
52
CKCU Radio Station Appeal button
53
The top five results online…
1)keywords2)banners on well known sites - Chatelaine3)banners on CHF web4)email Sweetspot5)email Interpares26)email current online donors7)direct mail letter to all current donors8)print ad in the National Post9)bookmarks all public libraries - Ottawa10)media release11)interview CBC radio12)interview CTV local news13)radio ad CKCU14)promotion through our Global Ed program15)peer-to-peer emails
#1#2
#5
#4
#3
54
They spent $20,000 and found 597 donors who gave $39,765 for a 2:1 ROI.
82% of the donors were new donors!
The CHF example reminds me that PR support is vital for integrated
campaigns… especially online…
55
Dons alternatifs
56
So…
57
So…
58
Year End Online/Offline Campaign
• online/offline gift catalogue
59
Quoi d’autres si vous n’avez pas de chèvre?
60
Amnesty’s alternative gifts
61
Amnesty’s alternative gifts
62
Amnesty’s alternative gifts
63
Alternative and personalized giving e.g. registries, in tribute in memoriam…
64
Philanthropic consumerism..
65
How can you have a gift of HOPE?
66
Amnesty’s alternative gift catalogue
67
Amnesty’s alternative gifts
68
Amnesty’s alternative gifts
69
Read about each gift
70
The opportunity of EGO and online technology…
• Did you know that ego doesn’t even exist in eastern tradition e.g. Buddhism
• Civics were less ego-centric – built communal institutions when society was under stress
• Boomer and post-boomers are more ego-focused
71
The opportunity of EGO and online technology…
• However, that doesn’t mean ‘look at me’ technologies can’t be utilized for collective good
• In some ways, philanthropy is the western path from being overly self-aware to being more aware of others – and to see the world around you
• These new tools and opportunities will give you the chance to engage boomers and post-boomers – like more traditional fundraising methods engaged civics and some boomers
72
The opportunity of EGO and online technology…
• Give younger fundraisers more responsibility, more risk, to innovate and test in these new areas
73
Social Network Fundraising
74
what are people doing online?
findingthings out
learningmore
staying intouch
expressingthemselves
sharing interests
buying/trading
findingothers
goingplaces
stayingcurrent
75
focus on the passionate few
raise most of your
0%
20%
40%
60%
80%
100%
0% 20% 40% 60% 80%
typical distribution of fundraisersfor a pledge-based special event
top 5% of participants raise >50% of pledges
% of $ raised
% of participants
100%
yourtop fundraisers
76
encourage storytelling
please support Maeve
in supporting charitable causes, most people respond to
emotionespecially when asked by
they know and trust
people
77
Create Action, Drive Results
• in every interaction you have and every promotional or communication piece you produce, ask:
– what is it telling me to do?
– is it obvious what action I am being asked to take?
– is it directing me to your preferred option?
successful fundraising is all about creating/driving action
78
use incentives (appropriately)
• almost all gifts are motivated by some personal interest
• different types of incentives motivate different people
or achanceto go
or achanceto meeta
?or achanceto name
or achanceto give
or thechanceto save
or an
79
Baycrest Pro-Am Hockey
80
• over the last seven years, the CIBC Run for the Cure has increased online fundraising by approximately 25 x
– total donations roughly doubled over the same time period
• online now accounts for over 50% of registrants and more than 35% of public funds raised
• on average, online gifts are twice as large as gifts made by cash/check ($51.30 vs. $26.70)
$50 $250$650
$1,500
$3,000
$5,000
$6,500
$0
$2,500
$5,000
$7,500
1999 2000 2001 2002 2003 2004 2005
Online Dollars Raised
Raised$000s
Run for the Cure
81
Taste for Justice
83
84
85
86
87
Taste for Justice
• Integrated team: media, marketing, fundraising, membership, campaigns
• Long development timeline: 6-9 months• Very high resourcing: Host kits, Posters, buttons, stickers,
TV/Web PSAs, Website, Stewardship & ongoing support to hosts
• Extensive media/promotion plan, recruit/use celebrities• Outreach to restaurants, caterers, etc. in 2006
88
89
Myspace, facebook… the future of fundraising?
90
91
Teenagers to 20 somethings…
1. Myspace – celebrities and bands
“the primary engine of MySpace’s stupendous growth isn’t the Internet, but the fathomless narcissism of the young”
Considering all this – it is our duty to add fundraising and civil society to these spaces…
92
Ashton Kutcher - the fundraiser
•Kutcher donated $1 for each of the first 50,000 Myspace users that became his friend on the Ashton Kutcher page launched for Habitat For Humanity® International•He started with less than 9000 friends…
Celebrity MySpace Fundraising
93
Celebrity (self) Endorsements
• In just over a week, he had over 53,000 friends.
• It’s good self-advertising.• And Habitat for Humanity got $50,000
through his MySpace efforts!
94
Teenagers to 30 somethings…
1. Facebook.com
• There are 617,000 personal facebook pages associated with Toronto!
95
The online environment
96
Teenagers to 30 somethings…
97
Facebook is allowing fundraising
1. Users can buy virtual gifts or icons to send to their friends to benefit charity
2. Feb 07, the Facebook Gift Shop began selling 28 icons created by Mac icon designer, Susan Kare, for $1 each
3. 7 million gifts were bought in February with .50 cents going to Susan G. Komen for the Cure
4. Facebook realized 800,000 users on their network were connected to breast cancer…
5. Komen is now creating a more robust presence in Facebook: a place for in memoriam pages; tips; and general awareness raising
6. Facebook is looking for more nonprofit partners
98
Marketing Timeline for supporting Online Social Network Fundraising
99
Virtual worlds
• Second Life
100
White Ribbon Campaign-Don’t be afraid of your emotions
White Ribbon Campaign is a decades old global campaign led by men who want to end violence against women
In the spring of 2006, the campaign was given a ‘pro bono’ concept from an ad agency for an online appeal
HJC asked that a test be conducted against the ‘pro bono’ campaign
Here were the products…
101
102
103
104
Urgency
105
IFAW and others
1. A presentation to visitors on the Seal Hunt2. A kiosk to allow people to learn more and to
make micro-donations3. There were IFAW T-shirts to purchase and put
on as well4. There is an Anne Frank Memorial that has had
130,000 Second Life visitors…
106
Dons sur le lieu de travail
2/20/2002 107
United Way @ Work
Donner sur son lieu de travail est devenu en Amérique du nord quelque chose de courant: plus de $1 milliard collecté en ligne l’année dernière. Dans tous les pays, y compris en France, les sociétés ont du mal à garder leurs employés. Les campagnes de dons collectives augmentent la satisfaction des employés…
2/20/2002 108
United Way @ Work
Dons online sur le lieu de travail
2003 2004
Montant collecté en dollars
$29 million $38 million
Contributions des employés
90,000 110,000
Don annuel moyen $330 $350
109
Productivité (Retour par salarié) et implication de la communité
020406080
100120140160180200220
Productivité (Revenu par
salarié)
Low Medium High
Implication de la communuté
19891991
2/20/2002 110
Campagnes sur le lieu de travail
111
112
113
Dons in mémoriam et en hommage
Les associations de santé et dons « à la mémoire de » en ligne
2004 On-line Donations
2117
34
48
37
46
62
87 88
79
1 2 4
13 11 12
6
22
151011
7
1 1
0
10
20
30
40
50
60
70
80
90
100
2002/12002/22002/32002/42003/12003/22003/32003/4JanuaryFebruaryMarch
April May June JulyAugust
SeptemberOctober
NovemberDecember
In-Mem.
Other
Sp. Event
Does Rethink have in tribute donors in overwhelming numbers online?
116
Heifer International
117
Murs du souvenir
outil interactif d’inscription
Offre à vos donateurs un outil permanent pour faire vivre le souvenir de leurs proches
Crée une raison permanente de collecter des dons en mémoire d’un proche..
118
119
Legs online
120
Legs online
Liz Gibbs, Responsable
marketing de Save NZ :
“Sur le site de save the children NZ, la section legs est la deuxième la plus
visitée.”
121
• over the last seven years, the CIBC Run for the Cure has increased online fundraising by approximately 25 x
– total donations roughly doubled over the same time period
• online now accounts for over 50% of registrants and more than 35% of public funds raised
• on average, online gifts are twice as large as gifts made by cash/check ($51.30 vs. $26.70)
$50 $250$650
$1,500
$3,000
$5,000
$6,500
$0
$2,500
$5,000
$7,500
1999 2000 2001 2002 2003 2004 2005
Online Dollars Raised
Raised$000s
Run for the Cure
122
Ladder of Engagement
• Think about long term, not just immediate goal
• Focus on the relationship• Show the ladder• Complete the cycle (acknowledge
& thank)• Invite to take next steps• Show the Network
123
Ladder of Engagement
• Join
• Join/create a fundraising team
• Sign up to fundraise
• Hold a public event
• Invite friends to participate
• Sign up to participate
124
Innovative Fundraising - Text Messaging
125
SMS-activism-fundraising
How Amnesty International Norway uses SMS as a mean for activism and
fundraising –
126
SMS-activism in AI Norway
• 20,000 sms-activists in the database• They receive approximately 2 messages a
month – in which they ask SMS activists to sign a monthly petition (URGENT actions)
• Approx 40% respond per message/appeal
127
€€€€€€€€€
• Price per message 0,25€ (let’s call it 25 cents)
• Total price per action (if you respond) 0,50€– Message received 0,25€– Thank you return message 0,25€– Amnesty share (0,12€ per message) – 50%!
128
€€€€€€€€€
• Budget AI Norway 06 (sms-income only)– 25,000 people receive 25 messages a year, 40%
(10,000 people) respond to each message =
35,000 x 0.12€ x 25 =105.000 €
– so.. $100,000 bucks per year for this medium.. Not bad in engaging youth people
129
Cross selling
• Every 3 months we offer ”new sms-activists” to do more (membership – a regular supporter
• Sign-up rate has varied from 2-6%
130
131
‘ The call of the wild …’
132
MSF Austria
5% of total 5% of total donations to donations to
tsunamitsunamiMSF AustriaMSF Austria
50% converted 50% converted to monthly to monthly
givinggivingMSF AustriaMSF Austria
133
MSF Austria
50% converted 50% converted to monthly to monthly
givinggiving60% said YES60% said YES
50% converted 50% converted to monthly to monthly
givinggivingWould it Would it work in the work in the
US?US?
282,000 Euros 282,000 Euros in single giftsin single gifts
134
Medicos sin fronteras - Austria
• Campaña de SMS para la victimas del Tsunami.
• Gracias a la union de SMS y telemarketing out bound sobre una base de 500.000 telefonos celulares se recaudaron 282.000 euros solo con SMS.
• Fuente.www.fundraisinginnovation.com
135
EXERCISE DEUX : VOTRE CAMEMBERT DANS 5 ANS
5 initiatives pour votre collecte de fonds :
1.
2.
3.
4.
5.
136
Je vous remercie de m’avoir écouté
137
Making a Plan: CARE Canada
92,000 Total constituents in Database
68,075 Made a gift in 2005
4039 Monthly donors
14,211 Donors with email addresses (no way to track if they are just online or not)
1621 Lapsed donors with email addresses
138
Short-Term Objectives Identified By CARE (First Year)
Area of Improvement
Improvement To do
Technology
e-Cards Update and increase e-cards for enhanced donor options and brand awareness and engage donors on a higher level.
Gift catalogue Implement for holiday season to attract new donors and increase brand awareness. CARE PACKAGE
Improve donation forms Optimize donation forms for greater ease of use.
Email management system (EMS)
To increase brand awareness, and enhance supporter communications via email solicitations and e-newsletter. Initiate the vendor relationship this year, become familiar with the technology, and begin testing solicitations.
139
Creative
Telegiving script HJC to recommend script changes for telegiving campaign. Ability to capture email addresses, issue e-tax receipts
E-philanthropy
Keyword marketing Develop a keyword campaign to drive more traffic to the CARE website and gift catalogue.
Short-Term Objectives Identified By CARE (First Year)
140
Medium-term Objectives identified by CARE (Second Year)
E-philanthropy Improvement To do
E-philanthropy Signature (and social network) event
Plan a nation-wide, third-party dinner party fundraiser (Come Together with CARE).
Technology Peer-to-peer tool For the Triathlon event.
E-newsletter improvements and regular mailings
Incorporate fundraising elements, stories from the field, and success stories and money raised connected to an accomplishment, to make the e-newsletter donor focused.
141
Regular, scheduled e-appeals
e-appeals using the new EMS that are fundraising and awareness focused.
CAREConnects Be a guardian angel – shift on site is happening already – market site better (more donor focused) to compete with World Vision.
Advocacy/Campaigning
Direct mail suggestions Use CARE African handicrafts as premium
Medium-term Objectives identified by CARE (Second Year)
142
E-philanthropy Emergency Template Develop a mostly pre-populated emergency template to be used during crisis including staff resources needed to execute campaigns
Online/offline fundraising
Personalization Survey CARE donors and supporters and develop a profile on each. After information is collected, use it to personalize campaigns and e-newsletters to further engage your donors
Longer-term Objectives identified by CARE (Second Year)
143
Longer-term Objectives identified by CARE (Second Year)
Celebrities Maximize this for brand awareness
Corporate Relationships
To further the reach of CARE events, once technology is in place
Upgrading Donors Using the Internet to upgrade donors.
144
Longer-term Objectives identified by CARE (Second Year)
Online/offline fundraising
Personalization Survey CARE donors and supporters and develop a profile on each. After information is collected, use it to personalize campaigns and e-newsletters to further engage your donors
Celebrities Maximize this for brand awareness
Corporate Relationships
To further the reach of CARE events, once technology is in place
145
Longer-term Objectives identified by CARE (Second Year)
Celebrities Maximize this for brand awareness
Corporate Relationships
To further the reach of CARE events, once technology is in place
Upgrading Donors Using the Internet to upgrade donors.
146
Putting and integrated plan together: UJA NY
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