HCFDC Internet, la petite fabrique du social et du renouveau des confrontations

Séminaire Sécurité et gestion de l’information 2.0

20 juillet 2016

Fabrice Epelboin

Information guerrillas

socialdisruptions

Social Operating System for the Masses

Social Operating System for the Masses

• Nom

• Sexe

• Age

• Résidence

• Nationalité

• Religion

There’s a worldoutside

4chan

18 Millions Visitors 8.5B Pages Views per year22M visitors per month

1M post per day

27B pageviews per year

James McTeigue - V for Vendetta (2005)

SOCIAL MEDIA DISRUPTION

#TunisJan 2011

#CairoFeb 2011

#MadridMay 2011

#WallStreetSept 2011

#BerlinOct 2011

#ParisOct 2011

#HongKongNov 2011

#LondonNov 2011

#LondonJune 2012

#IstanbulMay 2013

#RioJune 2013

social contextmutationmutationsocial

social mutation

of confidencecrisis

of the french populationdoesn’t trust other people

78%

most politiciansare corrupted

politicians act with to their

personal interest in mind

62%

82%

75%“ ”“ ”

journalistsaren’t independant

journalistslive on a different planet 72%

73%

“ ”“ ”

trust transparency

transparencytrust

crisis of confidencepolitical answer

transparencytrust

transparencytrust

transparencytrust

technologicaldeterminism

a metaphysical philosophical position stating that for everything that happens

there are conditions such that, given those conditions,

nothing else could happen.

determinism crisis of confidencepolitical answer

technologicaldeterminism

crisis of confidencepolitical answer

transparencytransparencytransparencytransparency

political

technologicalpolitical answer

determinism

politicaldeterminism

technologicalpolitical answer

Julian Assangeinformation+hacktivist

information+hacker+activist

information+hacker +activist

Wikileaks is a concept

for Assange, every organisation shares a secret and uses it

to take advantage of outsiders

Reavealing to the public an organization’s secretinhibits it and makes it powerless

dictotorship

informationdistribution

liberal democracy

informationdistribution

transparency

informationdistribution

price of secrets

Wikileaksis an informationalvirus

Wikileaksis asocial hack

Wikileaksis asocial hack

interactingwith another social hack

Globalized with Wikileaks

a universal concept

active consumer

http://www.flickr.com/photos/el_bobo_estepario/5252277051/sizes/l/in/photostream/

Global citizen

digital generationsocial movement

innovationlabor union 2.0

herd effect

Herd behavior describes how individuals in a group can act together without planned direction.The term pertains to the behavior of animals in herds, demonstrations, riots, sporting events, religious gatherings, and everyday decision-making, judgment and opinion-forming.

bit.ly/herd-effect

A social construct based on the internet’s unique abilityto facilitate social patternsand social behaviours

No organizationNo hierarchyNo leaderNo identity

Misappropriation

Corruption

Hijacking

Control

Compromise

social hack

Anonymous

for futureblueprintas

a

social movements

futureblueprint

corporateand institutional

facingsocial

governances

movements

afor

march 2011

#fukushima

11 mars 2011

#digitalfukushima

15 days later...

march 2011

march 2011

march 2011

march 2011

x1.7#digitalfukushima

#fukushima

3m - Sonymars, avril, mai 2011

3m - Sonymars, avril, mai 2011

3m - Sony vs. Nikkeimarch, april, may 2011

-17%.50$B3

3m - Sony vs. Nikkei vs. Hitachi

.50$B3

-17%-10%

march, april, may 2011

LulzSec BlackHat

information hackers

herd effect

information hackers

secretprivate

public

informationas a weapon

open sourceguerilla information

as a weapon

secret private

public

open sourceguerilla information

as a weapon

open sourceguerilla

open sourceguerilla armement

informationnel

conflictasymetric

3 juin

conflictasymetric

open sourceguerilla information

as a weapon

social

+ =

design

march 2010

on year before that...

information activists

information activists

online/offlineinformation activists

For tonight, we dine in social media

HELL Zack Snyder - 300 (2006)

Social media

Charles GumeryAchille blessé au talon (1850)

+28%

.31$B98

+3%.15$B28

+13%

.08$B17

+10%

.17$B18

+5%

.99$B41

+2%

.21$B79

+9%

.53$B7

-8%

.41$B8

+6%

.89$B24

+1%.11$B25

-65%

.44$B7

-12%.98$B4

-14%

.09$B6

corporation

brand

Achille heelc o r p o r a t e

Charles GumeryAchille blessé au talon (1850)

imaginary

transparencybrand

Johannes Vermeer - La Laitière (1658)

brand imagebrand

transparency

Johannes Vermeer - La Laitière (1658)

brand

Prev Close: 37.89 - Volume: 1,377,595 - Market Cap: 107.17B

-0.29%

.78$37

NYSENV (UN)

transparencybrand

immortals... we put their name to the testtransparency... we put their brand to the test

Zack Snyder - 300 (2006)

transparency... we put their brand to the test

brand capitaltrust capital

consistency between corporate practices and brand values

brand corporation

values pratices

image realityconsumers citizens

l’entrepriseconsistency between corporate practices and brand values

corporate transparency

brand corporation

values pratices

image realityconsumers citizens

transparencel’entreprise

public private

corporation

values pratices

image realityconsumers citizens

brand

transparencel’entreprise

corporation

values pratices

image realityconsumers citizens

brand

public private

incomingbrandingdisruptionbranding

incomingculturaldisruptioncultural

incomingeconomicdisruption

economic

incomingpoliticaldisruptionpolitical

Merci

fabrice@yogosha.com

@epelboin

about.me/epelboin