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1% only Purchase Online
Increase Online & Offline Sales
We appreciate all sizes, ethnicity, age, body shapes of women.
Monopolize the market of basics, makingA’NUE the new must-have.
PROBLEM
MarketingObjective
Communication objective
Challenge
Morgan Stanley’s project that activewear sales in on the riseSource: http://qz.com/675171/the-rise-of-athleisure-is-eating-
into-the-profits-of-regular-clothes/
STATISTICS
Several luxury brands in the past couple of years have changed their name
and logo by dropping a word or two and still were
recognizable.
Fashion brands with 2 words are named after someone (ex: Roberto
Cavalli ).
Adding “Ligne” to A’nue is limiting and harder to
pronounce.
BRAND NAME &
CASE STUDIES
Inspiration: Like the periodic table of basic elements in life,A’NUE sell basics that are must haves in our wardrobes.
VISUAL IDENTITY
LOGO
The Logo is Inspired by the periodic table, also the letter “A” is the beginning of the alphabets which is similar to our concept of new beginnings, also the division of the word might help in its pronunciation.
PACKAGINGThe transparent bag allows the view of the color purchased and is less costly in production.
MARK
Its highly advised that our label would be stitched
on our shirts (inside and outside).
Women like to make fashion statements and
show that they are wearing brands and they
are our advertisers.
Helvetica Helvetica Neue
VISUAL ASSETS
Colors used will be pastels, fonts are san serif, women in photos will not be posing but rather engaged in a multitasking activity, like they usually do.
ONLINECAMPAIGN
Our women have done a lot in their lives, they are in the self-
actualization stage in their needs. They are seeking
appreciation to whatever they have done for their families and career. They are seeking for a new self discovery, creativity &
following a new passion or fulling a potential.
SOCIAL MEDIA
CONTENTMake the content more engaging by using cinema-graph of women in their day to day lives doing various activities away from their comfort zones.
CATALOGUE
To make the content more engaging, we will ask women to send their stories on our
hashtag #A’nuewomeneveryday. stories of women who
defeated cancer or succeeded in a male dominating field will
inspire our photoshoot and content of the catalogue.
Please find link:http://issuu.com/manar-
elsheikh/docs/storiesannuhe_40a5d8cf9ad7
ee/1
MOBILE APP
A’NUE Stylist is a mobile app that helps women understand their bodies and encourage them to buy more styles and colors that fit them.
A’NUE STYLIST ON
WEBSITE
A’NUE Stylist on our website will happen in three steps: choose an item, upload Your photo,Pick a Color & Add to Cart. This will act like a virtual fitting room for women who like to try first before purchase.
YOUTUBE& BRANDED CONTENT
In “ Miami Dancing” video, Miami Contemporary dance group will wear our clothes
while dancing a performance about women.
While “ Message From The Past”, is like an experiment documentary where we will
make women meet or reconcile someone from the
past that they have lost a connection to like a family member, an old lover or a
school friend.
YOUTUBE& BRANDED CONTENT
In “ Style it like Iris”, Iris Apfel will give us tips on styling while wearing our shirts.
YOUTUBE& BRANDED CONTENT
“ The Style of Success”, is a series of videos that interviews successful women about their sense of style.
STYLE ICONS
Older generation of beauty icons will be our style icons and we will feature them in various platforms , such as Jennifer Aniston, Julia Robets, Halle Berry, Tina Turner..etc
SPONSORSHIP
“ BADMOMS” is a coming 2016 movie, sponsorship can take place through
giveaways in the premier or by sponsoring the actresses looks in their appearances
on TV.
We can also be featured in Talk Shows presented by women or sponsor their
looks on TV, such as Opera, The Talk or We
need to Talk…etc.
Since A’NUE produces clothes in several color varieties,
partnership with Pantone can brand us as masters of quality & rare
color variety.
Partnership can happen in many levels such as producing fashion
reports, encouraging our customers to buy our collection with the color of the year through sale, renaming our colors on web and boutiques.
This might encourage our customers to buy other colors and
not just black or white.
PARTNERSHIP
PARTNERSHIP
Curves is a women’s gym whose target customers
are the same demographics like ours.
Nowadays, most gyms have a mini market with
activewear with their brand.
For that we can partner with curves to produce
“A’NUE Curves” collection that is sold in the gym
and our stores.
http://www.yogartevent.com
PARTNERSHIP
Events like YOGARThappen is design district
where hundreds contribute, we can
sponsor these events by giveaways or exciting in it
or partnering with the trainer to wear our
clothes. Please check the link.
Item Cost
Website $2500
Videos $3000
Social Media Daily $2000
Paid Media $2500
Estimated Total $10,000
ESTIMATED BUDGET
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