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BIENVENUE! AU MARATHON DE LOUISIANE DANS LA VILLE BATON ROUGE 9 NOVEMBER 2016
SPONSOR SUMMIT
thelouisianamarathon.com | fb/thelamarathon | @thelamarathong | #geauxrunla | info@thelouisianamarathon.com | (888) 786-2001
thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | info@thelouisianamarathon.com | (888) 786-2001
• How are objectives defined? • How are results measured? • How can I allocate my resources more effectively? • What are the possible ways I can activate my brand and engage potential customers, influencers and partners?
Sponsorship Activation is the process of maximizing the utilization of sponsorship assets in a manner that generates awareness for your brand and engages with the target consumer.
• Old models of sponsorship no longer apply • First year that Millennials outnumber Baby Boomers, becoming the most coveted consumer group. These 1.8 billion digital natives want less “stuff” and more meaningful connections.
• Importance of adding to an event – would we be missed if we left? • Original content • Tap into emotion and narratives • Engage Employees • Leverage multiple objectives • Value-added experiences • Digital and social extensions
2016 Key Takeaways
Surprise & Delight
CAUSE MARKETING SPONSOR+PROPERTY+CAUSE
PARTNER MARATHON
CAUSE
thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | info@thelouisianamarathon.com | (888) 786-2001
thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | info@thelouisianamarathon.com | (888) 786-2001
TEAM MITCH
thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | info@thelouisianamarathon.com | (888) 786-2001
thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | info@thelouisianamarathon.com | (888) 786-2001
thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | info@thelouisianamarathon.com | (888) 786-2001
thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | info@thelouisianamarathon.com | (888) 786-2001
OLYMPIC TRIALS MARATHON
January 18, 2020 Baton Rouge, LA
Bid Due // August 2017#2020RINGSINLA
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