Vieux Carre'- A brand of absinthe

Amber Lewis-ZakutoNarvis KennelDavid Diehl

The Historyof Absinthe

Absinthe moves to

New Orleans

What’s TheProblem?

There is a misconception about Absinthe among those who are not familiar with

the drink.Although Absinthe is a spirit being reintroduced into society with the same classical tastes of the 1800’s and has a high alcohol level, the beverage does not target the same mid-

20 year old party scene as most other liquors.

78% of people surveyed never tried Absinthe

Only 7% have tried Absinthe & drank it more than once

“I've never tried it, But understand it has a high alcohol content.”

“Not something you drink for the taste.”

“[Absinthe] may cause hallucinations. Based on that, don't want to try it.”

TheGreen Fairy

“...she is a metaphorical concept of artistic enlightenment and exploration, of poetic inspiration, of a freer state of mind, of new ideas, of a changing social order.”

- Absinthe Expert

The Unrestrained

Visionary

This is our audience●Unique

●Artistic

●Outgoing

“Whenever I have too much on my mind, or I just can’t seem to focus on my artwork, I pour a glass of absinthe and it gets me back in that mindset”

“Absinthereally

opens yourmind.”

“Sometimes the doors need to be

opened.That’s why so

many writers and creative people in the past fell prey to it [absinthe].”

The ObjectivE

Create a thought provoking atmospherefor the Unrestrained Visionary,

where yesterday’s history and today's memories collide.

TheBig Idea

Our consumers have createdtheir own story...

make Vieux Carré the next chapter.

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