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Achat groupé, point d'étape
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JUIN 2012
ACHAT GROUPE POINT D’ETAPE
Jonathan Besnaïnou
Agenda
Ohmydeal
Groupon
New categories, better targeting for consumers
Merchants
Mobile
Focus/ Media & Group buying
Ohmydeal: daily deals platform for consumers and publishers
WEBSITE NEWSLETTER IPHONE RESEAUX SOCIAUX
EDITEURS
Fournisseurs de contenu
Supports de distribution
BtoC
BtoB
40 partenaires pour 5000 offres flash par mois dans les 10 plus grandes villes de France
IPAD TEST
Groupon is RED HOT
Groupon is on top of the daily deals market
100K Unique Merchants Per quarter
36M Active Users
UNIQUE SCALE
CATEGORIES CATEGORIES MERCHANTS MOBILE
Généralistes
New categories lead to better targeting & personalization for consumers: the example of French market
Spectacles Produits
VoyagesAutres
Niches
Categories: the power of national deals
Broader distribution Higher margins Easier sourcing
Source: Yipit Data
Merchant tools increase daily deals experience of both local commerces and consumers
• Online booking• Schedule
management • Analytics
FREE
• Loyalty program • Payment first
step
FREE
At Groupon, 40% are now returning merchants (vs 16% in Q3 2011) and they consistently perform 20%+ better than new merchants
BUT it seems that average quality of merchants is declining
Source: Giorgios Zervas, Yale University / Venturebeat
Booming number of deals Best merchants running off Eroding Yelp reviews
A B C
MOBILE is the only way out
• 30% of transactions completed on mobile
• Groupon Now:• On-demand, highly persihable deals • Location-based solution for consumers• Inventory management for merchants • 1.5M Groupons sold on Now!
• Payment solution like Square • Offering iPod Touch & Card reader
• 25% of interactions through mobile
• Instant application like Groupon Now
• 500 iPads offered to merchants in London to proceed payments
• Partnership with Groupon
• Push out deals to users
• Multiple European countries
• Control stake in Voucher Cloud (57%)
• UK only
• O2 More: « information and offer on your favorite things »
• 10M subscribers
• 15M mobile users• 750K merchants
globally• Partnerships with
daily deals operators
• Testing Premium Specials
Focus/ Media companies & Group buying market
Strategic moves (Europe)
bought
bought
bought
bought
launched
launched
launched
partnered with
partnered with
Assets
White label services
BRAND AUTHORITY
AUDIENCE
EXISTING BONDS WITH SMBS
Mission: provide a platform that enables publishers and media companies to get into the dailydeals marketLaunched March 2011Founders: Ex Double Click CEO and top mgtInvestors: Bob Pitman (MTV), Spark,(Boston) Carmel (Israel) Funding: $41M Staff: 125 in North America and Europe Contracts: Meredith, Hearst, NYT, Daily Candy, etc30% growth in month-to-month revenues
Thank You
Jonathan Besnaïnoujjb@ohmydeal.fr +33614145756
http://www.businessinsider.com/author/jonathan-besnanou
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