Embed Size (px)
Citation preview
Putting Butts in Seats Mike Barbeau – SVP of Strategy, SocialVibe
Matt Porreca – Director, KN Dimestore
attention 2
value 3
metrics 4
5
Lightning McQueen
6
launch point
Brand performance
campaign
7
engagement
Brand performance
campaign
8
engagement
Brand performance
campaign
9
engagement
Brand performance
campaign
choose
engage
interact
share
visit
intent
100% consumer initiated
76% completion
130s per consumer
9.1% shared the content
48% visited the sites
10
???
11
control
Methodology
Unbranded CTA
12
survey
Methodology
Unbranded CTA
13
exposed
Methodology
14
survey
Methodology
15
11,000 Responses
16
2 Days
29/100 (Control)
17
35/100 (Exposed)
18
6pt lift 19
20
engagement
Performance brand
campaign
21
engagement
Performance brand
campaign
22
engagement
Performance brand
campaign
choose
engage
interact
share
visit
tickets
100% consumer initiated
94% completion
61s per consumer
8% shared the content
8% visited MovieTickets.com
23
???
64
24
worst case study ever?
25
2 weeks
26
? “Have you seen Cars 2?”
27
25/100 (Control)
28
32/100 (Exposed)
29
7pt lift 30
31
ROI? (enough research jargon)
32
$10 per ticket
33
$700,000 per 1,000,000 engagements
incentivized marketing works…
…if done correctly
attention = impact
use the opportunity to ask consumers ROI is out there
booze cruises are fun
