« Ethiopiques »Label Buda

Show case, Example of Label Online Marketing Campaign

  

The “Ethiopiques” collection is a series of Ethiopian jazz albums that have been successful for years across the world and represent the golden age of modern Ethiopian music. Ethiopiques is a reference point for African music, a sort of audio emissary for Ethiopia’s musical heritage.

For the digital release of these 19 volumes, Believe worked with iTunes to create worldwide exposure for the collection, including :

iTunes- Rotating banner on all iTunes home pages in Europe;- Fixed banner on all iTunes world music home pages in Europe;- Editorial in all iTunes Europe newsletters;- Creation of a dedicated “Ethiopiques” page on iTunes.

In addition, Believe created three ring tones distributed on all major services in Europe: Vodafone, Orange, SFR, Zingy, Plurimedia….

Following the iTunes release, the online marketing campaign for the collection will be completed in the coming weeks with major promotion efforts on other online and wireless music services, including as VirginMega, Wanadoo, MSN Music, Napster…

Show case, Example of online artist marketing campaign

  

iTunes U.K., Home Page

  

iTunes Germany, Home Page

iTunes France, World Music Home Page

  

iTunes France, Belgium, SwitzerlandDedicated Ethiopiques Page

  

iTunes U.K.Dedicated Ethiopiques Page

iTunes France, iTunes Newsletter France, Mardi Melodies

iTunes U.S., World Music Home Page

  

In large part as a result of the promotional exposure on these services, a number of albums from “The Ethiopiques” were ranked in the top 50 overall album sales on iTunes, with :

- one album (“Volume 4”) topping the charts at number 1 in the world music chart in the U.K., France, Germany;

- several other albums ranked in the top 10 of world music album sales in the U.K., France, Germany, Italy, the Netherlands, Canada and the United States.

Show case, Example of online artist marketing campaign

  

iTunes U.K., Top World Music Albums

  

iTunes Germany, Top World Music Albums

  

iTunes France, Top World Music Albums

  

iTunes France, Overall Album Sales

  

iTunes France, Top World Music Albums

iTunes Netherlands, Top World Music Albums

iTunes Italy, Top World Music Albums

  

iTunes U.S., Top World Music Albums

  

iTunes Canada, Top World Music Albums