Ensighten Enterprise TMS:The Strategic Advantage

Presented by Ian Woolley, General Manager EMEA, Ensighten

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> Founded Chicago 2009> Locations : San Jose, San

Diego, New York, London, Paris, Cardiff, Copenhagen

> Opened Paris office June 2015

> 525% ROI according to Forester

> 1:1 Omni-channel marketing

> 1 line of code implementation

> 350 Enterprise customers

> 100% of devices and channels supported

> 40% website page load increase

> $1.9 trillion in commerce (combined revenue of Ensighten Fortune 500 customers)

> Customers in over 150 countries

> 90% customer retention

Ensighten

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> TMS space has evolved dramatically since 2009

> Tactical TMS is commoditizing; strategicTMS market is growing

> TMS has become foundational to solvingfor the digital experience challenge

> E-TMS is about empowering brands toscale, optimize, innovate and customizetheir MarTech stack

> E-TMS future proofs your digital marketing investments and capabilities

Rethinking Modern Enterprise Tag Management

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Quick Overview of the Strategic Direction of Digital

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Enterprise TMS and the Customer Maturity Curve

Tagging Agility

Data Agility

Omni-channel Agility

Omni-channel Personalization

Busin

ess V

alue

Level of Complexity

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Today’s TMS Market Landscape

Value for small businesseswith simple infrastructures

Some solutions only usablewithin “walled garden”

Some solutions lack datalayer, privacy, mobile support

“FREE”Relies on client-heavy methodology as free tools

Focus limited to web-specific use cases

Significant limitations to ensuring data privacy

Limitations to web, mobile, offsite and offline use cases

BASICFull range of capabilities for today’s marketers

Supports and optimizes mobile app environments

Collects and unifies allomni-channel data

Ensures security and privacy of all customer data

Supports a broad range of use cases at any scale

Supports wide range ofdigital technology use cases

ENTERPRISE TMS

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The Digital Marketing Challenge Before Ensighten

SOCIAL, EMAIL, DISPLAY

SURVEY, CRM, LIVE CHAT

ONSI

TEOF

FSIT

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FLIN

E

WEBSITE APPAPP

APPLICATIONS / DATA SILOES

Time to Deploy Apps

Months

Sources of Truth

Dozens

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Layer in the Complexity of Years of TMS Operations

TAGSNumber of

PHASE 1

CONDITIONS

Number ofx

PHASE 2

VARIABLESNumber of x

INTEGRATIONS

Number ofx(x)

PHASE 3

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SOCIAL, EMAIL, DISPLAY

SURVEY, CRM, LIVE CHAT

ACTIONS

ENSIGHTEN OPEN MARKETING PLATFORM

INSIGHTS

ONSI

TEOF

FSIT

EOF

FLIN

E

ENSIGHTEN DATA LAYER

WEBSITE APPAPP

What does this enable:

Omni Channel & Cross Domain Identification and data access

Smart Ad Publishing across all channels and devices

Enhanced Personalization and Testing

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Why> Load pages 40% faster, fastest TMS> Reduce Amount of Network Requests> Reduce Download Size> Ensure privacy compliance> Keep Marketing Strategy Private> Support any tagging scenario,

Access all data> Future-proof your business at any

scale> Private Network optimized for Tag

Delivery

ENSIGHTEN ARCHITECTURE & INFRASTRUCTURE

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Mobile Library requires just CLIENT ID & APP ID

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Visitor Consent

AnalyticsPersonalizationAdvertising

Whitelisted partners• Site Catalyst• Target• Doubleclick

Real-Time Privacy Enforcement

X

Result: Target & Doubleclick execute and 10+ partners of Doubleclick don’t

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Ensighten Product Roadmap

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Ensighten’s 2016 Product Portfolio Objectives> Enhance client’s ability to collect

data and deploy tag technologies across different devices, channels, and emerging technologies.

> Create a single data workflow across the entire platform for data extraction, definition and mapping, data layer design and distribution.

> New and deeper integration of privacy and tag validation capabilities directly into TMS

> Integrate user profile service across platform

> Update UI/UX to better support technical and marketer personas.

Enterprise Tag Management and Data Services

Enterprise Tag Management and Data Services

Manage and Mobile TMS Tag deployment for web, mobile, and IOT channels. Enterprise workflow/security.

Privacy Pulse One

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• Information Security Team:Initial platform built with security / compliance foundation

• Infrastructure:Scalable and secure

• Secure User Role Management: Prevent data leakage, verify security of users

• Security and Integrity Testing on health and behavior of tags

• Privacy and Consent Enforcement {patented}

• ETMS Mobile {patented}• Pulse

Marketer

Adding Value to Every Persona in your Organization

THANK YOU

IAN WOOLLEYGeneral Manager, EMEA

Ensighten @Ian_Woolley