Fashionista Magazine

2 FASHIONISTA 2010

MainEntrance

CREATIVE EVENTSBAR 6

EXITSEXITS

TO FIRST AID

EXITS DASHSPONSORSLOUNGE

PRESSOFFICE

THEATRE A

THEATRE B

AVA PUBLISHINGB102

BRADFORDCOLLEGE

B130

UNIVERSITYCOLLEGE

FALMOUTH

B104

UNIVERSITYOF

WALES NEWPORTB128

WINCHESTERSCHOOL OF ART

B106

WEST WALESSCHOOL OF THE ARTS

B126

DE MONTFORTUNIVERSITY

B108

UWEBRISTOL

B124

KINGSTONUNIVERSITY

B110MIDDLESEXUNIVERSITY

B122

NOTTINGHAM TRENTUNIVERSITY SCHOOL

OF ART & DESIGNB114

TVUB108

SIN

NY

CO

WA

11

0

BATH SPAUNVERSITY

B118

JUDGESROOM

UCAEPSOMC112

UCAROCHESTER

C120

RIVER ISLANDD108

PLYMOUTH COLLEGEOF ARTC118

UNIVERSITYCENTRE

DONCASTERC114

NORTHUMBRIAUNIVERSITY

FMB112

UNIVERSITYOF

CENTRALLANCASHIRE

D110

COLCHESTERSCHOOL

OF ART & DESIGND112

BAR

EAST LONDONC108

RAVENSBOURNECOLLEGE OF DESIGN& COMMUNICATION

C110

UNIVERSITY OFNORTHAMPTON

SCHOOL OF ARTSC124

MANCHESTERMETROPOLITAN

UNIVERSITYSCHOOL OF ART

C122

EDINBURGHSCHOOL OF ART

D106

UNIVERSITY OF

HERTFORDSHIREC106

LEEDS COLLEGE OF ART & DESIGN

C104

UNIVERSITYOF LEEDS

C126

SOUTH EAST ESSEX COLLEGE

C102

CROYDON HIGHER EDUCATION COLLEGE

C128

NO

RTH

BR

OO

K C

OLL

EG

E S

US

SE

XD

10

4

SO

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AM

PTO

N S

OLE

NT

UN

IVE

RS

ITY

D1

18

DE

RM

ALO

GIC

AA

10

4U

NIV

ER

SIT

Y O

F W

ES

TMIN

STE

RA

10

6

UNIVERSITYOF DERBY

E100

LIVERPOOL JOHN MOORES UNIVERSITY F102

PORTOBELLOBUSINESS CENTRE

E104

UNIVERSITYOF

HUDDERSFIELDE106

UNIVERSITYOF

SALFORDE108

BIRMINGHAMCITY

UNIVERSITYF104

ARTSTHREAD

F112

ARTSUNIVERSITY

COLLEGEBOURNEMOUTH

G102

GE

DIG

ITA

LC

AM

ER

AS

G1

14

MARIECLAIREG110

WILTSHIRECOLLEGE-SALISBURY

E110

FASHIONCAPITAL

F106

FASHION CAREERSCLINICF108

LECTRAF110 G106

STYLE BUBBLEG108

MEETING PLACE

RI BUYERTALK

ROOM

EXITS

CLEVELANDCOLLEGE OF ART

& DESIGND120

AKADEMIEMODE & DESIGN

MUNIICH

H104

ACADEMY OF ART & DESIGNSWITZERLAND

H120

ST. PETERBURGUNIVERSITY

RUSSIAH122

LASALLESINGAPORE

H124

AMSTERDAM FASHION INSTITUTEH116

STYLE JOBSG104

ESMOD - PARISH108

ATM

PINICAREA

Sponsors:

Supported by:

Diary Date! Next GFW June 5-9 2011Further Information: 01903 885930 E: [email protected] www.gfw gfw.org.uk

E V E N T F L O O R P L A N GRADUATEFASHIONWEEK

EXHIBITORS

Sponsors:

Supported by:

Arts University College BoUrnemoUthemail: [email protected]: 01202 3633315stand no g102www.aib.ac.uk

BAth spA Universityemail: [email protected]: 01225 332595stand no B118www.artbathspa.com

BirminghAm City University FAshion retAil And Fashion Designemail: [email protected]: 0121 331 5878stand no F104www.bcu.ac.uk

BrADForD Collegeemail: [email protected]: 01274 431632 stand no B130 www.Bradfordcollege.ac.uk

ClevelAnD College oF Art AnD Designemail: [email protected]: 01642 298789stand no D120www.ccad.ac.uk

ColChester sChool oF Art AnD Designemail: [email protected]: 01206 712443stand no D112www.cftg.co.uk

CroyDon higher eDUCAtion Collegeemail: [email protected]: 020 8686 5700 ext 3932stand no C128www.croydon.ac.uk

De montFort Universityemail: [email protected]: 0116 2506161stand no B108www.dmu.ac.uk

eDinBUrgh College oF Artemail: [email protected]: 0131 221 6000stand no D106www.eca.ac.uk

Kingston University name: [email protected]: 020 8417 4067stand no B110www.kingstonuniversity.ac.uk

leeDs College oF Art AnD Designemail: [email protected]: 0113 2028035stand no C104www.leeds-art.ac.uk

liverpool John moores Universityemail: [email protected]: 0151 2315058stand no F102www.ljmu.ac.uk

mAnChester metropolitAn University sChooloF Artemail: [email protected]: 0161 2473543stand no C122www.mmu.ac.uk

miDDlesex Universityemail: [email protected]: 020 8411 5014stand no B122www.mdx.ac.uk

northBrooK College sUssexemail: [email protected] tel: 01903 606250stand no D104www.northbrook.ac.uk/fashion

northUmBriA University Fashion Design email: [email protected] marketingemail: [email protected] 243 7823/7826stand no B112www.northumbria.ac.uk

nottinghAm trent Universityemail: [email protected] [email protected]: 0115 848 8248/ 8232stand no B114www.ntu.ac.uk

plymoUth College oF Art AnD Designemail: [email protected]: 01752 203474stand no C118www.pcad.ac.uk

rAvensBoUrne email: [email protected]: 020 8289 4912stand no C110www.rave.ac.uk

soUth essex College oF FUrther AnD highereDUCAtionFashion Designemail: [email protected] Communications and marketingemail: [email protected]: 01702 220601stand no C102www.southend.ac.uk

soUthAmpton solent UniversityFashion media and stylingemail: [email protected]:[email protected]: 023 8031 9000stand no D116www.solent.ac.uk

thAmes vAlley Universityemail: [email protected]: 0118 967 5467/5159stand no A108www.tvu.ac.uk

UCA, epsom FAshion email: [email protected]: 01372 202418Fashion Journalismemail: [email protected]: 01227 817494Fashion promotion and imagingemail:[email protected]: 01372 202490Fashion management and marketingemail: [email protected] tel : 01372 202487 stand no C112www.ucreative.ac.uk

University Centre DonCAsteremail: [email protected]: 01302 553578stand no C114www.don.ac.uk/arts

University For the CreAtive Arts roChesteremail: [email protected]: 01634 888631stand no C120www.ucreative.ac.uk

University oF CentrAl lAnCAshireemail: [email protected]: 01772 893182stand no D110WWW.uclan.ac.uk

University oF DerByemail: [email protected]: 01332 593198stand no e100www.derby.ac.ik

University oF eAst lonDonemail: [email protected]: 0208 223 2517stand no C108www.uel.ac.uk/ava

University College FAlmoUthemail: [email protected] tell: 01326 213734stand no B104www.falmouth.ac.uk

University oF hertForDshireemail: [email protected]: 01707 286571stand no C106www.herts.ac.uk

University oF hUDDersFielDemail: [email protected]: 01484 473972stand no e106www.hud.ac.uk

University oF leeDsemail: [email protected]: 0131 343 3802stand no C126www.leeds.ac.uk

University oF northAmpton sChool oF theArtsemail: [email protected]: 01604 893208stand no C124www.northampton.ac.uk

University oF sAlForDemail: [email protected] [email protected] tel: 0161 2952686stand no e108www.salford.ac.uk

University oF WAles neWportemail: [email protected]: 01633432643/2187stand no B128www.amd.newport.ac.uk

University oF Westminsteremail: [email protected]: 020 7911 5937stand no A106www.westminsterfashion.com

UWe Bristolemail: [email protected]: 0117 3284716stand no B124www.uwe.ac.uk

West WAles sChool oF the Artsemail: [email protected]: 01554 748208stand no B126www.wwsota.ac.uk

Wiltshire College, sAlisBUryemail: [email protected]: 01722 344285stand no e110www.wiltshire.ac.uk

WinChester sChool oF Art, University oFsoUthAmptonemail: [email protected]: 02380 596924stand no B106www.wsa.soton.ac.uk

internAtionAl UniversitiesAmD AKADemie moDe & Design hAmBUrgemail: [email protected]: 49 89386 67816stand no h104www.amdnet.de

esmoD pAris - internAtionAl FAshion Universityemail: [email protected]: 33 01448 38150stand no h108www.esmod.com

FhnW ACADemy oF Art AnD Design - institUteFAshion Design BAsel, sWitzWerlAnDemail: [email protected]: 4178 888 6860stand no h120www.fhnw.ch/hgk/imd

lAsAlle College oF the Arts singAporeemail: [email protected]: 65 9477 6100stand no h124www.lasalle.edu.sg

the AmsterDAm FAshion institUteemail: l.t@[email protected]: 31 02059 54568stand no h116www.amfi.hva.nl

sAint-petersBUrg stAte University oF teChnology AnD Designemail: [email protected]: 7 812 315 1674stand no h122www.sutd.ru

other exhiBitorsArts threADemail: [email protected]: 020 7627 0801stand no F112www.artsthread.com

AvA pUBlishingemail: [email protected] 01903 204455stand no B102www.avabooks.com

DermologiCAemail: [email protected]: 01372 225527stand no A104www.dermalogica.co.uk

DrApersemail: [email protected]: 020 7728 3931stand no e105www.drapersonline.com

FAshion CApitAlemail: [email protected] tel: 0208 462 9620stand no F106www.fashioncapital.co.uk

the FAshion CAreers CliniCemail: [email protected]: 020 7242 6382stand no F108www.fashioncareersclinic.com

ge DigitAl CAmerAsemail: [email protected]: 07966 888240stand no g114www.general-imaging.com

leCtrA UK ltDemail: [email protected] tel: 01274 623080stand no F110www.lectra.com

mArie ClAireemail: amy _ [email protected]: 020 3148 7685stand no g110www.marieclaire.co.uk

portoBello BUsiness Centreemail: [email protected]: 020 7460 5055stand no e104www.pbc.co.uk

river islAnDemail: [email protected]: 020 8991 4500stand no D108www.river-island.com

sKinny CoW/r&r iCe CreAmemail: [email protected]: 0113 394 4333stand no A110www.skinnycow.co.uk

style BUBBleemail: [email protected]: 07766 885233stand no g108www.stylebubble.co.uk

styleJoBemail: [email protected]: 07841 938831stand no g104www.stylejob.co.uk

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2010 FASHIONISTA 3

MainEntrance

CREATIVE EVENTSBAR 6

EXITSEXITS

TO FIRST AID

EXITS DASHSPONSORSLOUNGE

PRESSOFFICE

THEATRE A

THEATRE B

AVA PUBLISHINGB102

BRADFORDCOLLEGE

B130

UNIVERSITYCOLLEGE

FALMOUTH

B104

UNIVERSITYOF

WALES NEWPORTB128

WINCHESTERSCHOOL OF ART

B106

WEST WALESSCHOOL OF THE ARTS

B126

DE MONTFORTUNIVERSITY

B108

UWEBRISTOL

B124

KINGSTONUNIVERSITY

B110MIDDLESEXUNIVERSITY

B122

NOTTINGHAM TRENTUNIVERSITY SCHOOL

OF ART & DESIGNB114

TVUB108

SIN

NY

CO

WA

11

0

BATH SPAUNVERSITY

B118

JUDGESROOM

UCAEPSOMC112

UCAROCHESTER

C120

RIVER ISLANDD108

PLYMOUTH COLLEGEOF ARTC118

UNIVERSITYCENTRE

DONCASTERC114

NORTHUMBRIAUNIVERSITY

FMB112

UNIVERSITYOF

CENTRALLANCASHIRE

D110

COLCHESTERSCHOOL

OF ART & DESIGND112

BAR

EAST LONDONC108

RAVENSBOURNECOLLEGE OF DESIGN& COMMUNICATION

C110

UNIVERSITY OFNORTHAMPTON

SCHOOL OF ARTSC124

MANCHESTERMETROPOLITAN

UNIVERSITYSCHOOL OF ART

C122

EDINBURGHSCHOOL OF ART

D106

UNIVERSITY OF

HERTFORDSHIREC106

LEEDS COLLEGE OF ART & DESIGN

C104

UNIVERSITYOF LEEDS

C126

SOUTH EAST ESSEX COLLEGE

C102

CROYDON HIGHER EDUCATION COLLEGE

C128

NO

RTH

BR

OO

K C

OLL

EG

E S

US

SE

XD

10

4

SO

UTH

AM

PTO

N S

OLE

NT

UN

IVE

RS

ITY

D1

18

DE

RM

ALO

GIC

AA

10

4U

NIV

ER

SIT

Y O

F W

ES

TMIN

STE

RA

10

6

UNIVERSITYOF DERBY

E100

LIVERPOOL JOHN MOORES UNIVERSITY F102

PORTOBELLOBUSINESS CENTRE

E104

UNIVERSITYOF

HUDDERSFIELDE106

UNIVERSITYOF

SALFORDE108

BIRMINGHAMCITY

UNIVERSITYF104

ARTSTHREAD

F112

ARTSUNIVERSITY

COLLEGEBOURNEMOUTH

G102

GE

DIG

ITA

LC

AM

ER

AS

G1

14

MARIECLAIREG110

WILTSHIRECOLLEGE-SALISBURY

E110

FASHIONCAPITAL

F106

FASHION CAREERSCLINICF108

LECTRAF110 G106

STYLE BUBBLEG108

MEETING PLACE

RI BUYERTALK

ROOM

EXITS

CLEVELANDCOLLEGE OF ART

& DESIGND120

AKADEMIEMODE & DESIGN

MUNIICH

H104

ACADEMY OF ART & DESIGNSWITZERLAND

H120

ST. PETERBURGUNIVERSITY

RUSSIAH122

LASALLESINGAPORE

H124

AMSTERDAM FASHION INSTITUTEH116

STYLE JOBSG104

ESMOD - PARISH108

ATM

PINICAREA

Sponsors:

Supported by:

Diary Date! Next GFW June 5-9 2011Further Information: 01903 885930 E: [email protected] www.gfw gfw.org.uk

E V E N T F L O O R P L A N GRADUATEFASHIONWEEK

EXHIBITORS

Sponsors:

Supported by:

Arts University College BoUrnemoUthemail: [email protected]: 01202 3633315stand no g102www.aib.ac.uk

BAth spA Universityemail: [email protected]: 01225 332595stand no B118www.artbathspa.com

BirminghAm City University FAshion retAil And Fashion Designemail: [email protected]: 0121 331 5878stand no F104www.bcu.ac.uk

BrADForD Collegeemail: [email protected]: 01274 431632 stand no B130 www.Bradfordcollege.ac.uk

ClevelAnD College oF Art AnD Designemail: [email protected]: 01642 298789stand no D120www.ccad.ac.uk

ColChester sChool oF Art AnD Designemail: [email protected]: 01206 712443stand no D112www.cftg.co.uk

CroyDon higher eDUCAtion Collegeemail: [email protected]: 020 8686 5700 ext 3932stand no C128www.croydon.ac.uk

De montFort Universityemail: [email protected]: 0116 2506161stand no B108www.dmu.ac.uk

eDinBUrgh College oF Artemail: [email protected]: 0131 221 6000stand no D106www.eca.ac.uk

Kingston University name: [email protected]: 020 8417 4067stand no B110www.kingstonuniversity.ac.uk

leeDs College oF Art AnD Designemail: [email protected]: 0113 2028035stand no C104www.leeds-art.ac.uk

liverpool John moores Universityemail: [email protected]: 0151 2315058stand no F102www.ljmu.ac.uk

mAnChester metropolitAn University sChooloF Artemail: [email protected]: 0161 2473543stand no C122www.mmu.ac.uk

miDDlesex Universityemail: [email protected]: 020 8411 5014stand no B122www.mdx.ac.uk

northBrooK College sUssexemail: [email protected] tel: 01903 606250stand no D104www.northbrook.ac.uk/fashion

northUmBriA University Fashion Design email: [email protected] marketingemail: [email protected] 243 7823/7826stand no B112www.northumbria.ac.uk

nottinghAm trent Universityemail: [email protected] [email protected]: 0115 848 8248/ 8232stand no B114www.ntu.ac.uk

plymoUth College oF Art AnD Designemail: [email protected]: 01752 203474stand no C118www.pcad.ac.uk

rAvensBoUrne email: [email protected]: 020 8289 4912stand no C110www.rave.ac.uk

soUth essex College oF FUrther AnD highereDUCAtionFashion Designemail: [email protected] Communications and marketingemail: [email protected]: 01702 220601stand no C102www.southend.ac.uk

soUthAmpton solent UniversityFashion media and stylingemail: [email protected]:[email protected]: 023 8031 9000stand no D116www.solent.ac.uk

thAmes vAlley Universityemail: [email protected]: 0118 967 5467/5159stand no A108www.tvu.ac.uk

UCA, epsom FAshion email: [email protected]: 01372 202418Fashion Journalismemail: [email protected]: 01227 817494Fashion promotion and imagingemail:[email protected]: 01372 202490Fashion management and marketingemail: [email protected] tel : 01372 202487 stand no C112www.ucreative.ac.uk

University Centre DonCAsteremail: [email protected]: 01302 553578stand no C114www.don.ac.uk/arts

University For the CreAtive Arts roChesteremail: [email protected]: 01634 888631stand no C120www.ucreative.ac.uk

University oF CentrAl lAnCAshireemail: [email protected]: 01772 893182stand no D110WWW.uclan.ac.uk

University oF DerByemail: [email protected]: 01332 593198stand no e100www.derby.ac.ik

University oF eAst lonDonemail: [email protected]: 0208 223 2517stand no C108www.uel.ac.uk/ava

University College FAlmoUthemail: [email protected] tell: 01326 213734stand no B104www.falmouth.ac.uk

University oF hertForDshireemail: [email protected]: 01707 286571stand no C106www.herts.ac.uk

University oF hUDDersFielDemail: [email protected]: 01484 473972stand no e106www.hud.ac.uk

University oF leeDsemail: [email protected]: 0131 343 3802stand no C126www.leeds.ac.uk

University oF northAmpton sChool oF theArtsemail: [email protected]: 01604 893208stand no C124www.northampton.ac.uk

University oF sAlForDemail: [email protected] [email protected] tel: 0161 2952686stand no e108www.salford.ac.uk

University oF WAles neWportemail: [email protected]: 01633432643/2187stand no B128www.amd.newport.ac.uk

University oF Westminsteremail: [email protected]: 020 7911 5937stand no A106www.westminsterfashion.com

UWe Bristolemail: [email protected]: 0117 3284716stand no B124www.uwe.ac.uk

West WAles sChool oF the Artsemail: [email protected]: 01554 748208stand no B126www.wwsota.ac.uk

Wiltshire College, sAlisBUryemail: [email protected]: 01722 344285stand no e110www.wiltshire.ac.uk

WinChester sChool oF Art, University oFsoUthAmptonemail: [email protected]: 02380 596924stand no B106www.wsa.soton.ac.uk

internAtionAl UniversitiesAmD AKADemie moDe & Design hAmBUrgemail: [email protected]: 49 89386 67816stand no h104www.amdnet.de

esmoD pAris - internAtionAl FAshion Universityemail: [email protected]: 33 01448 38150stand no h108www.esmod.com

FhnW ACADemy oF Art AnD Design - institUteFAshion Design BAsel, sWitzWerlAnDemail: [email protected]: 4178 888 6860stand no h120www.fhnw.ch/hgk/imd

lAsAlle College oF the Arts singAporeemail: [email protected]: 65 9477 6100stand no h124www.lasalle.edu.sg

the AmsterDAm FAshion institUteemail: l.t@[email protected]: 31 02059 54568stand no h116www.amfi.hva.nl

sAint-petersBUrg stAte University oF teChnology AnD Designemail: [email protected]: 7 812 315 1674stand no h122www.sutd.ru

other exhiBitorsArts threADemail: [email protected]: 020 7627 0801stand no F112www.artsthread.com

AvA pUBlishingemail: [email protected] 01903 204455stand no B102www.avabooks.com

DermologiCAemail: [email protected]: 01372 225527stand no A104www.dermalogica.co.uk

DrApersemail: [email protected]: 020 7728 3931stand no e105www.drapersonline.com

FAshion CApitAlemail: [email protected] tel: 0208 462 9620stand no F106www.fashioncapital.co.uk

the FAshion CAreers CliniCemail: [email protected]: 020 7242 6382stand no F108www.fashioncareersclinic.com

ge DigitAl CAmerAsemail: [email protected]: 07966 888240stand no g114www.general-imaging.com

leCtrA UK ltDemail: [email protected] tel: 01274 623080stand no F110www.lectra.com

mArie ClAireemail: amy _ [email protected]: 020 3148 7685stand no g110www.marieclaire.co.uk

portoBello BUsiness Centreemail: [email protected]: 020 7460 5055stand no e104www.pbc.co.uk

river islAnDemail: [email protected]: 020 8991 4500stand no D108www.river-island.com

sKinny CoW/r&r iCe CreAmemail: [email protected]: 0113 394 4333stand no A110www.skinnycow.co.uk

style BUBBleemail: [email protected]: 07766 885233stand no g108www.stylebubble.co.uk

styleJoBemail: [email protected]: 07841 938831stand no g104www.stylejob.co.uk

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CAREERS CLINIC

THE GFW CAREERS CLINIC IS YOUR CHANCE TO GET

CAREER ADVICE FROM SOME OF THE BIGGEST NAMES IN THE INDUSTRY, SUCH AS...

CARYN FRANkLIN Caryn Franklin is a former fashion editor and co-editor of i-D Magazine. Now a writer, consultant and broadcaster, Franklin has hosted and produced a variety of TV programmes on fashion. She has also created documentaries for BBC1, ITV, Discovery and UKTV Style. She writes for national newspapers and magazines and has published four books. Franklin has worked in education as an external assessor as well as lecturing at a variety of colleges. Through her company, Franklin works with many high street brands.She has been co-chair of the award winning Fashion Targets Breast Cancer campaign for 15 years and is Ambassador for the Centre of Sustainability for London College of Fashion. Franklin’s latest project, the award winning All Walks Beyond the Catwalk which she co-founded and launched in Sept 09, promotes the importance of diversity in age, size and skin tone for fashion imagery.

ERIN THOMpSON Erin Thompson is Head of Visual at Selfridges and has been for five years. Her focus is looking after how the business presents itself to their customers, from windows to in-store design, store music to mannequins. Thompson runs a department of approximately 45 people across the four Selfridges stores and her vast team consists of visual merchandisers, project managers and assistants, production experts, visualisers and stylists. Thompson is part of the careers clinic to demonstrate the range of different angles to design and fashion and that you can study fashion and put that studying to other uses. Thompson fell into the visual career and couldn’t believe how perfect it was for the skills she had: it’s a creative-problem-solving-on-demand job and needs people who are practical and creative. She feels that not enough people know about visual merchandising as a career option and the amazing opportunities it can hold.

AITOR THROUp Aitor Throup is an Argentinean born fashion designer, who studied a BA in Fashion Design at Manchester Metropolitan University. His passion and skill for drawing has seen him win numerous awards including ITS #FIVE Collection of The Year Award and the i –D styling award as well as awards from Levi’s, Umbro, Evisu and

and designers. She constantly sources new talent to work with Company, in the form of photographers, models, hair stylists and make-up artists, to ensure an ever-progressing unique look in a very competitive market. In February this year, Brennan launched ‘High Street Edit’ a bi-annual fashion and street style magazine.

ADRIEN pARRY ROBERTS Adrien Parry Roberts is course leader of the prestigious BA (Hons) Fashion Design course at the University of the Creative Arts Epsom. It’s a dynamic course which teaches students the basics of fashion design, giving them the skills and knowledge they need to create a fresh and innovative final collection – a collection which they could go on to showcase at Graduate Fashion Week. The course also concentrates on teaching historic, social and cultural content that surrounds fashion design, which helps to spark original ideas and influence future designs.

The Royal Society of Arts. Throup has worked as an art director/stylist with i-D magazine, Arena Homme+ and V-Man, and designed the cover for the December 2008 Dazed and Confused Japan magazine. This included an eight-page portfolio of his work. His unconventional way of exhibiting fashion designs is what got him noticed, such as showcasing his designs on life sized sculptures at one show rather than using models. OONAGH BRENNAN Oonagh Brennan is Fashion Director of Company Magazine. Brennan is responsible for translating the latest trends from the catwalks into the lives of style conscious girls in their 20s and 30s, ensuring the fashion in Company from the cover to the shopping pages, whilst inspirational and directional, is also affordable and wearable. As the fashion director of a magazine for young trend conscious girls, it is Brennan’s responsibility to keep her finger on the pulse of new labels

THOSE IN THE kNOW

CARYN FRANkLIN

04careersclinic.indd_subbed[AG].indd 4 26/05/2010 18:30:29

www.fashionistamag.co.uk 2010 FASHIONISTA 5

CAREERS CLINIC


Close connections within the industry make this particular design course extremely popular, and because of this the studios are always bustling with a flurry of positive energy.

Sarah WalterSarah Walter, Director of Fashion Communications at River Island (which includes Style Insider, Sessions, and Graduate Fashion Week) began her career as fashion assistant for Vogue. She then became accessories editor before taking the role of Africa freelance art director and safari guide for four years. Walter left Vogue to become editor at Harpers Bazaar, and after a role as fashion director at Marie Claire became Head of Fashion Communications (Lily Allen, Giles, Kelly Brook campaigns) at New Look. Walter knows everything there is to know about working in the fashion industry.

Monica teodoroMonica Teodoro is the Marketing Manager for L’Oréal Professionnel. Teodoro is responsible for developing the business within the professional products division, whilst working in close partnership with salons to help hairdressers dream, excel and succeed. L’Oréal Professionnel is not only a leader in the UK professional marketplace, but also one of the most dynamic and creative businesses in this arena. Teodoro and her team combine a strategic vision and creative mind showcasing the brand’s passion for fashion with cutting edge technology to bring to their clients a portfolio of high performance products that meet their individual needs. The work developed reflects the personality of the individual: to be inspired, to take fashion to their hearts, pushing the boundaries of creativity and achieving outstanding results.

aitor throup Sarah Walter Monica teodoro

adrien parry robertS erin thoMpSon

thoSe in the KnoW

GFW careers clinic11.45am and 2.15pmin Theatre Btickets: £17.50

oonaGh brennan

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INSIDE

Welcome to our third Education Day, which I am delighted to say, continues to go from strength to strength

We’ve had terrific feedback from teachers and students from all over the country who have found the event informative and inspiring.

For anyone who is interested in a career in fashion, the Education Day is a great opportunity for them to meet and talk to universities. The day also includes a chance to see our fantastic Gala Show as well as hear from industry experts at the Careers Clinic on what it takes to make a successful career in fashion.

With the growing importance of the creative industries in the UK, there is a huge demand for British talent. Current government statistics state that the creative industries accounted for 6.2 per cent of UK Gross Value Added in 2007 and, calculated as a percentage of GDP, the UK has the largest creative industries sector in the world!

This year’s students are the future of the industry and their talent and enthusiasm needs nurturing. That is why we’re so keen to meet the stars of tomorrow and give them every opportunity to make the right choices now, so they can help grow the industry and join Britain’s world leading creative sector.

We hope you enjoy the GFW Education Day.

Terry Mansfield CBE, Chairman of Graduate Fashion Week

ConTribuTorsAnnA nighTingAleAnna is a student who drinks too many cups of tea, is fascinated by the sky, and loves to talk - or type - when nobody is listening. She snaps far too many pictures and shares some on her blog; anything and everything from nights out to friends, fashion and make up. She never in a million years expected anybody to read it, but it seems to have caught on and she’s met some wonderful people.annaxbella.blogspot.com

eMMA griffiThsEditor-at-Large, Emma Griffiths, is just about to embark on Fashion Promotion at UCA Rochester after taking a year out to discover the world of fashion. She has an obsession with floral prints and making plans that never turn into actions. She hopes one day to rule over the fashion world, in one way or another, and train and advise people how to do the same. Welcome to the world of journalism! wardrobe-wonders.blogspot.com

lori sherMAnLori Sherman has been fascinated by the world of fashion ever since she first laid eyes on her grandmother’s high heel collection at the tender age of seven. Now she gets to explore the inner workings of the industry as a freelance fashion journalist. In this issue, Lori meets up-and-coming designer, Emma Griffiths to find out what it’s like to put

eMMA longEmma Long is from the little island of Jersey and is currently studying for her A-levels. She plans to take a gap year and hopes to study Fashion Promotion with Styling. jerseyandthemonkey.blogspot.com

sArAh fArrell Sarah is a 20-year-old student from London. As well as studying and working on her blog, she loves spending time with friends, going shopping, to the theatre and London’s hot spots. This summer is time for a long overdue holiday, catching up with friends and perfecting her recently acquired baking skills! Sarah’s advice to anyone going to uni would be to make the most of and enjoy every opportunity you get given. somehow-someday.blogpsot.com

sArAh sAndifordStudying Magazine Publishing at London College of Communication, Sarah is living the secret life of City Girl in her rambling blog: City Girls Fashion Blog. The 20-year-old lives and breathes fashion, plans to become a fashion or beauty journalist and conquer the Devil Wears Prada fashion industry. citygirlsfashionbox.blogspot.com

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INSIDE


CONTENTS

36 FASHIONISTA 2010 www.fashionistamag.co.uk www.fashionistamag.co.uk 2010 FASHIONISTA 37

xxxxxxxxxxxxxxx GODDESS GUIDE

www.fashionistamag.co.uk 2010 FASHIONISTA 3736 FASHIONISTA 2010 www.fashionistamag.co.uk

THE GODDESS GUIDEFASHION AUTHOR AND ILLUSTRATOR GISÉLE SCANLON

SHARES HER TOP 20 GODDESS TIPS

GODDESS GUIDE

www.fashionistamag.co.uk 2010 FASHIONISTA 3736 FASHIONISTA 2010 www.fashionistamag.co.uk

1. WHEN APPLYING FRAGRANCE Because fragrance rises naturally, spray or smooth perfume or body cream onto skin from the feet to the shoulders. If you only spray on your neck and chest it will eventually rise and disappear.

2. MAKE YOUR NAIL POLISH GO FURTHER By gently rolling the bottle to mix it, rather than shaking it. You’ll get more value from your nail polish and avoid bubbles.

3. GIVE YOUR HAIR A NATURAL, SHINY GLOSSBy whisking together a few tablespoons of olive oil, an egg yolk and a couple of splashes of rum. Apply the mixture to wet hair – it smells yum – and wrap in a warm towel. Shampoo out after 30 minutes for hair with a rich, hydrated and shiny lustre.

4. GET THE MOST FROM YOUR BEAUTY PRODUCTSOnce a product is opened it starts to deteriorate because of exposure to bacteria from fingers, so use the plastic stick supplied or a little spoon to scoop out your cream. Don’t leave your product on a window sill as it can change its potency. Check for the little pot symbol on the product which tells you how long it will last after opening and jot the date in your diary of when you opened it.

5. KEEP YOUR FAVOURITE ITEMS PERFECTBy doing up all the buttons when you hang a coat in your wardrobe. Always do the buttons up on heavy wool cardigans and fold and store them flat. For fine gauge cashmere sweaters hang them on padded hangers.

6. WHEN PINNING A GARMENT Never put pins in your mouth if you wear lipstick because it will stain the material. Use a small pin cushion attached to your wrist by a band instead.

7. HELP TO BREAK IN A NEW PAIR OF SHOESBy rubbing some candle wax along the edge of the heel to soften it.

8. PUT JEWELLERY ON LASTCosmetics, hair products (especially hairspray) and perfume can be corrosive so put your jewellery on last. When removing jewellery, wipe with a soft cloth as oil from skin cells and perspiration will cause it to dull.

9. BRIGHTEN YOUR NATURAL NAIL COLOUR By soaking discoloured nails in a bowl filled with warm water and the juice of a whole lemon. It will seriously brighten the nail beds.

10. REMOVE A CIGARETTE BURN FROM CLOTHES OR CARPETBy pouring a little milk on the stain and leaving it to soak in. This will dilute the colour and stop it browning. Then rub the stain with a raw potato and wash as normal.

11. PREVENT JEWELLERY RASH Paint a layer of clear nail polish onto gold plated pendants on necklaces to prevent sensitive skin having a reaction. A good tip if high street jewellery tends to give you bother.

12. MAKE-UP BRUSHES After each use, rub your make-up brushes with tissue to remove excess product. Wash regularly in baby shampoo and water and leave to dry naturally in the air lying flat.

13. ADD LIFE TO YOUR DENIM By not over-washing it. Instead, when you do

wash them, turn the jeans inside out, wash on a very low heat and leave

to dry naturally. It will add another year to their life!

14. PERFECT HEELSKeep a Sharpie marker pen in your

bag and whip it out to cover any unsightly heel or toe scu�s on shoes.

15. BACK TO BLACK When your fave black jeans fade with

time a good trick is to re-dye them with Dylon Fabric Dye for Machine in Black

Velvet, approx £5.25 from John Lewis. It’s great for updating tired black garments.

16. COVER YOUR BIKE WITH STICKERS

It’s a great anti-theft device, as it makes your bike instantly

recognisable and di�icult for a thief to strip down fast.

17. REMOVE AN OILY RING LEFT BY PRODUCT ON WOODBy mixing talcum powder and methylated spirits into a sloppy paste. Paint on the stain and leave to dry. Then brush o�.

18. CREATE SILKY SMOOTH FEETBy stirring two tablespoons of light olive oil (not extra-virgin as this is too sticky) with two tablespoons of granulated sugar. Rub the mixture into your feet, focusing on any hardened, callused areas. Rinse under warm running water and then gently pat dry.

19. TO REMOVE INK STAINS FROM ALL SORTS OF MATERIALSpray with hairspray first and then clean. (This works particularly well on wool).

20. ZIP UPMake your zip run more smoothly in your jeans by rubbing the teeth of the zip with the lead of a pencil or a piece of natural beeswax (found in hardware stores). This is also a good tip for a sti� zip on a purse, handbag or boots.

The Goddess Guide and The Goddess Experience (£12.99 each), by Gisèle Scanlon are published by Harper Collinswww.thegoddessguide.com www.twitter.com/goddessguide

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42 FASHIONISTA 2010 www.fashionistamag.co.uk www.fashionistamag.co.uk 2010 FASHIONISTA 43

SPOTLIGHT ON

The latest exhibition at the Victoria and Albert (V&A) Museum in London showcases the timeless elegance of one of the most iconic women of the

20th century: Grace Kelly. As well as featuring costumes worn by Grace in films such as Rear Window and High Society, the exhibition also includes items from her personal wardrobe. Admire the dress she wore for her first meeting with Prince Rainier of Monaco, whom she later went on to marry, and couture pieces designed by Dior, Balenciaga and Givenchy. Much like Audrey Hepburn, Grace Kelly has become synonymous with the sophistication, glamour and beauty of a past era and is known to all as a style icon.

SIMPLE ELEGANCESo what makes her style and approach to fashion so enduring and appealing to us today? Firstly, she was unquestionably naturally beautiful, with an exquisite bone structure, radiant complexion and luminous eyes. Secondly, her uncomplicated approach to fashion led to the development of a style that favoured simple elegance and classic shapes. Such was her influence, leading retailers in the 1950’s developed the ‘Grace Kelly look’, so fans, and the fashion conscious, could emulate her style. Finally, the fairytale path her life followed saw her evolve from screen princess to real-life princess and forever made her a cultural icon (why can’t things like that happen to me?!). In her new role, Grace became patron of many Parisian fashion houses, and through the 60’s and 70’s her style continually evolved.

To me, Grace Kelly represents classic elegance at its finest; her intelligent approach to fashion demonstrates that style does not originate from slavish adherence to trends, but rather from a clear recognition that timeless fashion comes from a personal understanding of what works for you. After all, Grace wore the clothes, the clothes didn’t wear her.

Grace Kelly: Style Icon runs at the V&A until September 26th. For more information visit www.vam.ac.uk.

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FASHION

1Visit the fashion capitals of the world. This is your chance to go where the stylish people are. Look at what everyone’s wearing, take lots of photos and get some inspiration for

your own collection.

2Get in touch with fashion houses around the world: Diane von Fürstenberg in New York, Chloé in Paris, Issey Miyake in Japan. Tell them what you’re doing and

ask them for an internship.

3 Keep a blog or diary of everything you do. That way, your family will know what you’re up to and it will be a great reference for your statement or portfolio.

4Do something interesting and di� erent. It will open doors for you in the future, you’ll meet people from the industry and you’ll get heaps of helpful contacts.

5 Take the initiative. Apply for work experience with Henry Holland, ask to sit in on a photo shoot with Mario Testino. Now imagine putting that in your CV!

6 Be unique. Don’t follow what everyone else is doing on their year out, especially for competitive courses such as fashion. Contact everyone around the world and

see who wants to take on some extra help.

7Be keen and have the confidence to ask anyone and everyone for some work or experience. Take the leap - it will pay o� .

8Take a walk on the inside. A lot happens behind the scenes, so why not visit a factory in India, a cotton plant in China or a weavers workshop in Peru.

9 Host your own fashion show. If you don’t fancy a gap year, why not make a few designs at home then organise an event to showcase them. Invite the press,

some VIPs, get some publicity, then auction your wares for charity!

10 Think big. Start high and go from there. If you don’t aim for your dream gap year then you’ll never achieve it. Think “what could I do

that would be amazing?” No matter how crazy or impossible you think it might be, it’s worth a go. Be that person who is di� erent; be the one they won’t forget!

If you’re interested in travelling around the world to the fashion hot spots, on your gap year next year, why not get in contact with gapyear.com. They’re looking for a student to follow. You could be the next hot shot fashion journalist! Email: Vicky Lee ([email protected])

TOM GRIFFITHS, AUTHOR OF BEFORE YOU GO: THE ULTIMATE GUIDE TO PLANNING YOUR GAP YEAR AND FOUNDER OF GAPYEAR.COM, SHARES HIS TOP 10 TIPS FOR YOUR FASHION RELATED YEAR OUT

Fashion Journalismif you’re a budding journalist, then the best thing you can do before trying to break into the business is get yourself some experience. Work experience is invaluable to people wanting to get their break in the world of journalism and the only way you can get noticed is by doing as much as you can to get your name published. Website, www.projects-abroad.co.uk, has a great journalism section with the opportunity to work abroad doing journalism in print, radio or TV. Overseas voluntary work such as this would be a great addition to your CV, make you stand out from the crowd and having this experience on your personal statement would certainly give you the edge over other applicants, not to mention being a great rewarding experience for yourself. If you’re more into being an eco-fashionista and fancy a bit of conservation on your year out (before you come home to design a fabulous eco range of clothing), check out Earthwatch: http://www.earthwatch.org/europe/expeditions. You get to work all over the world with scientific experts in the areas that concern you. Whether it’s saving the Amazon Basin’s pink dolphins or working with the Samburu people of Kenya, you could end up anywhere doing your bit for the world.

Grace Kelly Style IconGLAMOUR AND BEAUTY AT THE V&A, BY SARAH FARRELL WWW.SOMEHOW-SOMEDAY.BLOGSPOT.COM

www.fashionistamag.co.uk 2010 FASHIONISTA 43www.fashionistamag.co.uk 2010 FASHIONISTA 43

Grace KellyPhotograph by Erwin Blumenfeld New York, 1955. © The Estate of Erwin Blumenfeld 2009Grace Kelly with her Academy Award for Country Girl, 30 March 1955© Everett Collection/Rex featuresEngagement of Grace Kelly and Prince Rainier of Monaco, 1956© Snap/Rex featuresGrace Kelly and Prince Rainier of Monaco, 1956© Snap/Rex featuresGrace Kelly in ‘Rear Window’ with James Stewart, 1954© Everett/Rex features

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hOT Off ThE prESS ...................................................... 8The students to watch out for in the fashion world

WhaT’S yOur faShiON fuTurE .............................. 10Take our quiz to find out what fashion future you have

faShiONablE SubjECTS ............................................ 12A-levels and foundation courses for your fashion career

diary Of a faShiONiSTa ........................................... 14Emma Long blogs her time in the fashion world

iNTErviEW TipS ........................................................... 16How to shine through the interview process

E.g... a labEl Of hEr OWN ........................................ 21Lori Sherman speaks with designer Emma Griffiths

ONliNE STylE ............................................................... 22down at ASOS.com HQ

blOg’S ThE WOrd ....................................................... 24 delving into the world of blogging

ClaSS Of 2010 .............................................................. 26Rankin photographs final collections from some of this year’s GFW talent

gET ThE lOOk ............................................................... 35Easy tips for a stunning new look

ThE gOddESS guidE ................................................... 3620 things a girl should know

rECESSiONiSTa faShiONiSTa ................................ 38A look into the world of clothes-swapping

TOp filmS ...................................................................... 40must-see fashion flicks

TOp rEadS ...................................................................... 41must-read fashion books

gET CraCkiNg .............................................................. 42Tom Griffiths puts a fashionable twist on a gap year

graCE kElly: STylE iCON ........................................ 43A look into Grace Kelly’s wardrobe at the V&A museum

hOrOSCOpES ............................................................... 50your style in the stars

Cover Photography by Rankindesigner: Anna Lee at de montfort University

Editor: James donaldhead of design: Kathleen Rayfielddeputy Editor: Emma GriffithsSub Editor: Ann Browning

Thanks to June Barker at GFW and Fi and Tanya at SCPR

SPOTLIGHT

Online style

SARAH WILKINSON – HEAD OF DESIGN WOMENSWEARSarah Wilkinson is the woman behind what you’ll be wearing this season. Head of Design, Sarah oversees the Womenswear design department in all of ASOS.com’s collections. After studying Knitwear and Fashion Design at Nottingham Trent University, Sarah went on to freelance in New York. Now as head designer, Sarah gets to travel to New York, Tokyo, Berlin and Montreal. “It’s interesting to go elsewhere to see what they’re wearing and add an edge to wardrobe classics, as well as going vintage to re-create the classics.” Sarah wants to make sure ASOS.com clothes are “organic and diverse enough so people can style themselves in a unique and individual way.” But she stresses that it’s not all about the fashion when it comes to her type of job - you need a rounded interest in the arts such as music, film and painting. “We look at things like up and coming bands, how they’re styling themselves and how the ASOS girl will be influenced.” Who will be wearing what next season - it’s Sarah’s job to know!

Anyone who loves shopping has heard about it. Anyone who has the internet knows about it. And most of us Fashionista’s have bought something from it. It’s ASOS.com.

Aimed at 16-34-year-olds, ASOS.com attracts over 6.9 million visitors a month and is the UK’s largest independent online fashion and beauty retailer, with 1,500 new lines added each week. Emma Gri� iths went down to ASOS.com HQ to check out who’s doing what and how you can get there

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Being a stylist isn’t always as glamorous as it seems. “When you’re styling, you’re down on your knees tying laces and hemming trousers!” laughs Sophie Cooper, freelance stylist consultant for ASOS.com. “It’s a busy career, trying to juggle everything and there are lots of aspects to it, but very fast paced and enjoyable as it’s new and di� erent everyday,” she adds. After studying an English degree Sophie knew a career in the fashion industry was for her. Both parents are in the arts world and growing up around fashion, it was a natural career choice. Sophie previously worked at Marie Claire as a stylist, so she knows the real di� erence between online and editorial styling. Although very similar, Sophie says they both present di� erent challenges to her role. “Styling for online and editorial are two very di� erent things. Online is constant, with exciting new products coming through all the time. Unlike

styling for editorial you have to make sure the garments and the rest of the image looks good.” While she works at ASOS, Sophie’s main aim is to bring continuity across the site in terms of the look, feel and style they are trying to achieve. Each brand has to have a di� erent take as they appeal to di� erent customers. Like many in the industry Sophie stresses the importance of work experience. “If you work hard when you’re doing it, you will get noticed, even if it doesn’t seem like it at the time!” Sophie advises to be persistent, (but not a stalker), put together a great CV, be enthusiastic, take initiative, send letters and e-mails and eventually they will get picked up. Sophie is only too aware of the sacrifices you have to make within the industry if you want to make it. “I did work with no pay somewhere for about a year, which was hard, but I got the experience I needed out of it so it was worth it.”

22 FASHIONISTA 2010

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SPOTLIGHT

Online style

John Bright, the man behind menswear buying for ASOS.com, started out in sunny South Africa where he studied Clothing Production, a course, he says, “was more geared to do with factories and how to run them, but gave a basic on all elements of fashion design, fabrics, quality, and production.” It was here that John’s interest in fashion began. After originally wanting to be an architect, John secured a placement in the buying department of a factory and the rest is history. “Day to day buying involves looking at daily sales, so if a line is doing well we see how we can recreate this,” explains John. He also spends time in meetings, discussing the development of new products with suppliers, and within ASOS. Then comes the travelling. “I travel to a lot of factories and o� ices in other countries, like China and Turkey, as well as on trend inspiration trips to Tokyo, LA and New York.” But John is quick to point out these trips aren’t holidays. “We get ideas and see

what’s coming up, buy samples and see what’s in the shops and what’s coming forward

in those countries.” So, how do you get into the world of

buying? “Work experience!” says John. “Lots of courses do

o� er it, but even before that try and do it in the holidays,”

he advises. In this industry the more experience you have, the

more you will know about the business. “It shows you’re hungry

for it and if you’re good you could even be o� ered a job,” John adds.

Online clothes shopping seems to be the way of the future. It has less

limitations as opposed to retail, there’ are no space constraints and retailers

have more freedom to put products that people love out there. “There’s no

barrier to shopping online as everyone nowadays has internet,” John says.

The reason you see ASOS.com products in magazines is because of the angels in the PR department. Working her magic is Jenny Duong, press coordinator for ASOS.com. Responsible for fashion and beauty PR, Jenny must also make sure her team continues to push ASOS and their branded items into magazines and the media, so you can see what amazing products they have to o� er. Not only that, but with the huge growth ASOS.com - they are now advancing out into the US and Europe - it seems there’s no stopping the online shopping phenomenon. “Online is everywhere now, everybody is going online,” says Jenny. “Social media is at a frenzy, and ASOS, having launched in 2000, set everything in place for everyone else to follow.” Day-to-day life seems to be a hectic mixture of clothes, clothes and more clothes for Jenny. So how did you get into this fabulous world of PR? “I jumped from interning at Glamour magazine and from my experience started my first role as PR assistant. Stick to it, don’t give up,” Jenny says. ‘That’s the best thing someone told me and it’s so true.”

JENNY DUONGPUBLIC RELATIONS

“Online is every-

where now, everybody

is going online”

“Online is every-“Online is every-“Online is every-“Online is every-

Ever wondered how ASOS.com looks so good? That’s the result of Nicola Neophytou’s hard work: she plans the women’s and beauty home pages. Pages are updated weekly and planned just a week and a half ahead of when they go live. It’s a fast paced job, but as Nicola explains, online gives you more to experiment with. “It o� ers you the chance to create a three-dimensional way of o� ering product to the customer.” Whether it’s shoes or dresses, it’s Nicola’s job to make it exciting for those who come to the home page. “We just shot a maxi dress feature. When it’s up, the customer will see four maxi dresses and the girl will move around so you can see the front and back,” she explains. Nicola studied typography and graphic design which she says helped her with what she’s doing now. “It taught me to understand the message you want to convey and how you can portray that through type.” As with most jobs in the creative industry it can be hard to establish yourself in the design world, but Nicola advises to take the good with the bad and persevere.

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2010 FASHIONISTA 23


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FASHIONISTA TAKES A LOOK AT THE STUDENTS TO WATCH OUT FOR IN THE FASHION WORLD. WE FIND OUT THEIR STYLE, THEIR FAVE DESIGNERS AND WHAT ADVICE THEY HAVE FOR NEW RECRUITS

HOT PROPERTY

NOTTINGHAM TRENT UNIVERSITY

ROSANNAH PALMER – BA (HONS) FASHION DESIGN

WHAT THEY SAY: “Rosannah gives a great deal of thought to the context of her ideas before embarking on them. Her design is always creative and experimental, producing innovative and directional ideas. She creates imaginative 3D development to help her produce highly individual designs. She has an excellent awareness of fabrics and knows how to build a range within a collection successfully. Her cutting and manufacturing skills are first rate, as is her ability to develop ideas directly on the stand. Rosannah’s final collection is innovative and clearly demonstrates her ability to develop product for the designer market through in-depth analysis and investigation documented research.”

WHAT SHE SAYS:The collection: The glamour of ‘old Hollywood’ meets with the gritty sexuality of pre – war ‘Film

Noir’, focusing on the dark and sensual allure of the iconic screen siren. The collection captures the intensely sexual and provocative image, whilst still maintaining a sophisticated elegance and witty charm through beautiful fabrication and an evocative yet subtle colour scheme.”

Favourite designer: Lanvin – “I guess it’s the search for perfection from season to season that moves me forward” - (Alber Elbaz)

ADVICE • Do as much work experience as possible to develop and understand how the industry is structured and the job roles within.• Focus and work hard – you only get out of it what you put in. • Don’t lose sight of your dreams – and never give up!

hOT OfF THE PRESS


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MANCHESTER SCHOOL OF ART

REBECCA THOMPSON - BA (HONS) FASHION

WHAT THEY SAY:Rebecca’s strengths lie in the evolution of her design ideas from emotive personal research and her thorough application to all aspects of the design process to realise garments. She makes the most of her skills in her work to carry out her designs through to the finest detail with an exceptional grasp of construction skills. Rebecca’s final collection clearly demonstrates her understanding of how individual creativity can be applied to the demands of a complex fashion industry. Not only that but her talent has been recognised publicly; she was a finalist at the FAD competition where she presented two outfits during London Fashion Week, and has gained a place on a prestigious MA Womenswear course.

WHAT SHE SAYS: The collection: My collection transcends the idea of combining comfort and construction, drawing contrasting inspiration from photographer Roman Vishniac’s work documenting Jewish children in Eastern Europe and Rackham’s 1930’s book illustrations. Experimenting with both historic and modern techniques and textures, I have developed upon the idea of a ‘nostalgic future’.

Favourite designer: Betty Jackson – “Clothes should do a job for you. They should be a tool to be used how you wish to use them.”

ADVICE • Grab every possible opportunity with both hands, you never know were it might lead.• Work experience is essential in developing an accurate idea of how the industry works.• Enjoy what you do, it will heighten your enthusiasm to push new ideas.

HOT PROPERTY

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QUIZ


1 Your fashion dream is:a) Styling the hottest celebsb) Seeing models on the catwalk in your designsc) Creating the new ‘It’ bagd) Organising a huge fashion show (and of course the after party)e) Being a writer for Vogue magazine

2 Your favourite subject at school is:a) You were too busy applying everyone’s make-up in the girls’ loo to go to classb) Artc) Textilesd) Businesse) English

3 You’re planning a big night out, do You:a) Make sure your friends come to yours first so you can help them get readyb) Spend all day cutting and sewing a new outfit c) Wear an artfully layered outfit of contrasting textures, finishing the look with fab accessoriesd) Wear whatever you could find and convince your friends you look fabulouse) Pick out your favourite looks from a magazine and get down to the high street

4 You can’t live without:a) Your entire make-up collection b) Your sketch bookc) Your jewellery d) Your Blackberrye) Your laptop and books

5 Your friends know You as:a) The stylish oneb) The original onec) The glamorous one d) The loud onee) The brainy one

6 when You open a magazine You alwaYs turn to:a) The ‘How to Create This Look’ pagesb) The fashion photoshootc) The 100 Hot New Accessories d) The sexy new ad campaign from Diore) The latest report on a hot new designer

7 Your favourite part of a department store is:a) The beauty countersb) The designer section (if only it wasn’t so pricey)c) Hats, bags and shoesd) The sale racke) The high street bit with all the new trends

8 Your fashion god is:a) Grace Coddingtonb) John Gallianoc) Christian Louboutind) Max Clifforde) Anna Wintour

9 Your handbag:a) Contains hairbrushes, hair bands, and endless amounts of make-up b) Must be big enough to carry your sketchbookc) Just one? I have a whole wardrobe full of bags!d) Is oversized and contains your entire life e) Is full of rubbish, bits of paper, numerous pens and your notebook, somewhere…

mostlY ‘a’sYou’re all about the image - hair, make up, the outfit, you know how to make it look good. A career as a stylist is your destiny!

mostlY ‘b’sYou want to design, but not everyday items. For you, a dress is a work of art! You’d be amazing as a couture designer or pattern cutter.

mostlY ‘c’sYou love the way a garment feels, and everything you can add to it. You’ll soon be designing jewellery or making shoes and hats!

mostlY ‘d’sYou’re a natural when it comes to selling something – you could even sell snow to Eskimos! PR, marketing and advertising are for you.

mostlY ‘e’sYou love to read and write and your fashion knowledge is second to none. A career as a fashion journalist is beckoning you.

What’s youR fashionfutuRe?

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MA Design: Fashion & TextilesFor further details please contactFrances Turner course [email protected]+44 (0)1225 876134www.artbathspa.co.uk

10QUIZ.indd_subbed[AG].indd 10 26/05/2010 16:36:23

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MA Design: Fashion & TextilesFor further details please contactFrances Turner course [email protected]+44 (0)1225 876134www.artbathspa.co.uk

10QUIZ.indd_subbed[AG].indd 11 26/05/2010 16:36:37


A-LEVELS

FASHIONABLE SUBJECTSW

e all now that school just isn’t that cool. Most of us can’t wait to take the big leap, leave everyone and everything behind and get

to the fabulously fashionable world of university. It’s where new doors open and where you’ll be deciding on how your life will go (well deciding whether you’ll be shopping in Primark or Pucci). So, to get where you want to be here’s a few A-levels that will help you along the way.

The ArTy sTuffTextiles, photography, graphic design, art: if you fancy yourself as a bit of a designer or illustrator then you can’t go wrong with these subjects. You’ve got the skills, you’ve got the talent, now all you need is an utterly amazing sketch book. Add all the fancy trimmings and you’ll knock the socks off those admissions tutors.

MediA, dAAAhhling Now, tread carefully on this one. You’re either a media savvy PR girl or looking for an easy way out. Learning about the media forms like fashion journalism, promotion and marketing is great and will steer you perfectly into a degree in one of those areas BUT be careful. Media is one of

the (rare) fun ones so of course that would mean some may not take it as seriously as others. Just make sure admissions know you chose it to become the next Max Clifford (PR god to the stars) and they’ll be as happy as pie.

To be or noT To beEnglish is quite handy for the budding journalist or PR. Dropping in a bit of Tennyson here and Shakespeare there always works wonders when trying to impress. Knowing your way with words is also key: spelling mistakes are so unglamorous!

you’ve goT The brAinsFor all those money minded Fashionistas, studying business is a good way to go. Perfect if you fancy a fashion marketing career or even when you’re a bit strapped for cash and you just HAVE to have those news Choo’s.

lAnguAgesOui, c’est très chic. Every Fashionista needs a bit of culture, so in order to be able to charm the berets off everyone at Paris Fashion Week, start getting your mouth around some French vocab. Widen your horizons with a French A-level and you could be working in one of the fashion capitals of the world. Très bon!


Too cool for school? Think AgAin. eMMA griffiThs looks AT The A-level subjecTs every fAshionisTA should sTudy

12going to the next level.indd_subbed[AG].indd 12 26/05/2010 19:18:36


A-LEVELS

FASHIONABLE SUBJECTS

ITChannel the ‘geek chic’ look and get yourself some serious clever points. While everyone stares blankly at their flashing computer screens, you’ll be the one to save the day. Get to grips with everything you’ll need to design magazine pages, create websites and take over the online fashion world. Not to mention the perfect excuse to wear those over sized glasses, white socks and oxford style loafers.

lawOk, this may seem a bit obscure but when you’ve worked tirelessly for hours and hours over your fabulous new designs, only to see the same thing strutting down your rival’s catwalk, you need to know what you can do about it. Meow!

Put the work into your A-levels and you’ll soon reap the rewards. You could be jet setting off to New York fashion week or becoming the next Anna Wintour. But until then, dream endlessly of your perfect job and get studying.

FoundaTIon CoursesFoundation years give you all the basics you need to know about art, they let you try out new things and give you the chance to specialise in certain areas of the course.

As you wander round in your paint/clay/fabric covered apron your skills in all aspects of art and design will improve, making you a far more interesting applicant for those admissions tutors. You will be encouraged to dabble in it all, from sewing to illustration, fashion studies to photography, even if you’re not so great at pottery, your tutors will help you along (just think Demi Moore and Patrick Swayze and you’ll be elbow deep in clay before you can say Ghost).

At the end of the year you’ll be boasting a pretty magnificent portfolio with some impressive skills that go on for pages.

So, if you’re not feeling overly confident about your chances of making it to your top choice of university give a foundation year a go. You’ll be in before you know it!


12going to the next level.indd_subbed[AG].indd 13 26/05/2010 19:19:01


xxxxxxxxxxxxxxx


professional work experience is essential, writes emma long jerseyandthemonkey .blogspot.com

DIARY

“she was really impressed with my initiatiVe and how i had foUnd myself work experience”

14workexpereince.indd_subbed[AG].indd 14 26/05/2010 16:16:36


DIARY


industry. Shopping for a LIVING was totally surreal with the costume director at the Soho Theatre. It was amazing to know that some of the clothes I had bought went into the production. Nothing better than seeing your work on stage.

December 4th 2009 - First uni offer!!! UCLAN here I come! Now time to celebrate...

January 16th 2010 - Third photo-shoot with Gallery, now been promoted to head stylist! I’ll be Rachel Zoe in no time. Now have to go and pick the clothes, shoes and jewellery from the shops, match it all together at the shoot, do the type up, and tell the hairdresser and make-up artist how I want everything to go. Sheeesh the busy life of a fabulous stylist is a tough one ;)

January 24th 2010 - Started my fashion blog, noting down my little thoughts and ideas as well as hot new trends and reviews. Maybe one day it’ll be read by the world...

February 29th 2010 - First rejection from UCAS, so feeling a little low. But, in this industry I’m sure there will be more to come. Pick yourself up and brush yourself down as my mother would say.

March 6th 2010 - Leave Jersey for my interview for Fashion Promotion and Styling at UCLAN. Terrified of getting three tubes and four trains by myself with my portfolio. HELP!

April 7th 2010 - I think I need to add more work experience to my portfolio. Email JoAnna from Quintessential Styling, a personal styling company in Jersey. She replied saying when she

is back from her holiday she will be able to offer me something. Very exciting!!

March 8th 2010 - Back home after my interview. After feeling a bit cautious about going up north, I completely changed my mind about Preston. LOVED it and thought that all of the facilities were amazing. Met some really amazing girls and thought that my course leader was so nice and welcoming. The interview wasn’t as scary as I thought either. She was really impressed with all of my initiative. Result! Now the two weeks wait for a reply...

May 12th 2010 - Applied to be fashion writer for Gallery Magazine. Being the fashion writer and the stylist would be the most amazing experience ever, please, PLEASE accept me!

March 27th 2010 - YES conditional offer from UCLAN for Fashion Promotion and Styling! Happy times!

May 17th 2010 - Deferred my offers to my universities. Applied for YSE skiing in France allowing me to learn a language, meet new people, all in preparation for university. When I get back home next April I’ll apply to more fashion based companies in the UK, because I don’t have enough opportunities in Jersey

So girls & boys, this shows that getting motivated and finding yourself some work experience really pays off. I have had some amazing experiences which have enabled me to learn some valuable skills that I will treasure for the whole of my (hopefully soon to be) career!

DIARY OF A

FASHION INTERN

September 24th 2009 - Finally! After eight copies of my personal statement, checked by my (terrifying) Head of Sixth Form, mum, dad, gran, grandad and anyone else I could find, the dreaded UCAS application form was finally sent off.

October 3rd 2009 - Reading through all of the requirements for my courses, there was a single sentence which kept re-appearing: ‘Professional Work Experience is Essential’. Coming from little ole’ Jersey in the Channel Islands I thought I needed to get my butt into gear and do something! I started by emailing Gallery Magazine saying I would do anything, as I needed to get as much work experience under my belt as possible. Much to my joy I was given a role as assistant stylist for the monthly fashion shoot.

October 18th 2009 - First photo-shoot with Gallery. Had so much fun, even though I just had the basic (not so glamorous) jobs like taping the soles of shoes, adding accessories, doing the type up and removing the labels. I completely loved it! Definitely made me see this is the career for me.

November 4th 2009 - Okay, fun as it may be I know that working for Gallery isn’t going to be enough, so time to send some emails to people in the big city, London, to try and get some more, and hopefully different, work experience. November 12th 2009 - It’s all gone so fast! My e-mail must’ve done the trick as I just got home from London after spending a week working for Foxtrot productions and for the Soho Theatre. Loved sorting out all of the costumes at Foxtrot and was a real treat to work with people in the Im

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14workexpereince.indd_subbed[AG].indd 15 26/05/2010 16:20:30


xxxxxxxxxxxxxxxWINNING TALK

There will come a time when you get the news you’ve been waiting for (and dreading): your chosen university wants you to go for an interview. The panic sets in. What do you wear? What do you take? Are they going to ask you incredibly terrifying questions that you won’t have an answer to? All of this means that by the time you get there, you’re a dribbling, stressed out, tired mess (which as you know is not a good look, particularly in the fashion world). Just remember: interviewers aren’t there to trick you, they want to get to know you. Sarah Jeans, Dean at University for the Creative Arts says: “An interview is also about you interviewing the course, finding out if it’s the course to suit you.” If you’re invited to interview, there are lots of things you can do before, during and after to make the best of it. Emma Griffiths finds out

1. PrEParation is kEyknow your stuff: If you’re applying to study fashion, you need to know fashion. Favourite designers, collections, even artists and films. Show the tutors fashion is what you live and breathe. Read up on the university as well. “Do your homework on where you’re going and who has graduated from there,” advises Sarah. Practice makes perfect: A mock interview can help. “Why did you choose this course, this university, this career?”, are typical questions you might be asked so have your answers ready.Beauty sleep: They’ll know if you’ve been out all night drinking numerous bottles of wine, only got three hours sleep and are painfully hungover. They see it a lot and it doesn’t impress. When and where: Make sure you know where you need to be and when. There’s no such thing as being fashionably late for an interview.

Portfolio tiPs Your portfolio is your ticket to the

fabulous world of fashion, so why do so

many future-Fashionistas manage to get

it so wrong? Let’s get back to basics.

Keep it clean ladies. The paper should be

clean, thick and crisp inside a nice smart

folder. Remember, this is a presentation

of what you can do, no use showing

amazing work in a scruffy way! (Would

you go out in Louboutins and a tracksuit?

I think not)

Getting down and dirty in glue is always

fun, but doesn’t always result in the

prettiest of pictures. Spray Mount: mess

free, tidy finish and easy to use. Perfect!

So you have this amazing dress you’ve

designed, spent hours working on and

you’re just dying to show anyone and

everyone. But think about it. Lugging a

bunch of 3D work may not be the tidiest

or easiest way to show the interviewer

what you’ve done. Take a clean and clear

photograph, put it into your portfolio

along with all of the measurements and

they’ll get a pretty good idea themselves.

Anything you have done that you feel

would showcase your talent at its best,

make sure you include. From a great

essay on slave labour for Primark to the

smallest sweet wrapper that influenced

your final design. Although, it’s probably

best to leave those year 5 paintings of

leaves out.

remember: you’re portfolio should

be like yourself, classy, neat and

fabulous!

2. thE intErviEWrelax: Everyone gets nervous at interviews but you need to remember they just want to know more about you, so be yourself. “You need to be able to talk about your work,” says Sarah. “We understand you’re nervous but we need to see a spark that we can bring out of you during the interview. We want to help your passions come through.”Expect the unexpected: While interviewers aren’t trying to trick you, some will want to see how you react under pressure. Asking you to do an essay or exercise isn’t unheard of, so stay calm and think clearly.think before you speak: Take your time to answer questions – it’ll help clear your mind and it makes you seem thoughtful. Dress right: It’s a fashion course, after all so make a bit of an effort.

3. What haPPEns nExt?take a walk: Congratulations, you’ve survived your first interview, but don’t stop there. While you’re on campus, take this chance to have a nose around. Ask some students what they like about the place and if you can, check out their design facilities. You may even be able to research what students are wearing! Make notes: While the questions and your answers are still fresh in your mind, make some notes. If you’re going to other interviews, similar questions may crop up and it will be useful to prepare good answers.Don’t worry: There’s no use fretting over it now, it’s too late to change anything. Enjoy some sunshine while you wait for UCAS to let you know if you were successful or not.

IntervIew

tIpS


16-17interviewstarting.indd_subbed[AG].indd 16 26/05/2010 17:05:53


UNI LIFE


FASHIONISTA’S FreSHer gUIDe The FashionisTa’s Guide To sTarTinG universiTyBy sarah Farrell www.somehow-someday.BloGspoT.com

Starting university can be a really overwhelming experience, especially if you’re flying the family nest and moving somewhere new. As well as deciding how much of your wardrobe to take with you (because trust me, taking it all is impossible!), you’re faced with the prospect of making new friends, cooking for yourself and resisting the temptation to splurge your student loan as soon as you get it. Here’s how you can make the most out of being a fashionable fresher as well as making sure you get the most out of your first few weeks at uni:

1 Don’t spend your loan all at once. Believe me; I know how hard it is to resist the siren calls of the high street when your bank account has just been credited with a lovely lump of loan money. But, you still

have to buy food, pay rent and get materials for your course with that money.

2 Join societies and clubs. No matter how weird they may be, student unions are a great way to meet people who have similar interests and learn new skills. My

Uni even has a cheese society, so there really is something for everyone.

3 Fancy yourself as a bit of a journo? Write for your student magazine. It’s an excellent way to practice your talents and it looks fabulous on your CV. Most

student mags have sections devoted to fashion, but if not, create your own!

4If you’ve moved somewhere completely new, the best way to get to know where you’ll be spending the next three years is to explore as much as possible. Find free

events, museums and galleries to visit. You’ll soon feel less daunted by your new surroundings.

5Be prepared. Before you go check out what books you need, what software you need for your laptop and get yourself a camera especially if you’re doing

design/photography/art as you never know when inspiration may strike.

Even though university seems scary having a degree shows you have the passion, commitment and drive to be a successful Fashionista. Illustrations: Gisèle Scanlon

16-17interviewstarting.indd_subbed[AG].indd 17 26/05/2010 17:06:10


UCA


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18UCA.indd_subbed[AG].indd 18 27/05/2010 16:08:04


Meet theGentleWOMAn

UCA


hOW did the ideA Of ‘the GentleWOMAn’ cOMe AbOut?Ever since Gert (Jonkers) and Jop (van Bennekom) set up Fantastic Man in 2005, they have been constantly asked by women – like me – when they were going to “do it for women?” I think we gradually wore them down.

Were there Any pArticulAr chAllenGes in settinG it up?Time, mainly. We only started work on it six months ago. But I would say our own high standards were the most challenging aspect. We’re pretty fastidious, you might say.

hOW did it feel tO hAve pheObe philO On the cOver At such A pivOtAl pOint in her cAreer? That was a great start, yes. We knew before “that collection” was unveiled that she wanted to do it, so the momentum just kept rolling. I came out of the interview very excited and then was just thrilled once David Sims’ pictures came in.

is ‘the GentleWOMAn’ An expressiOn Of yOu in AnyWAy? Or WhO is the WOMAn yOu Are tryinG tO reAch? A lot of my research as an academic was about how women’s magazines are often fallaciously perceived as a projection of their editor, when in fact they’re really an imprint of the working culture at the company. And I think magazines that try to seek out a consumer from a market research point of view are doomed from the start. Look at all those magazines in the 1980s that were trying to speak to “the working woman”. I mean, how many women don’t do some kind of work, whether domestic or not? They don’t all carry briefcases.

So, yes, there’s a great deal of my taste and decisions in there; the best magazines are always made for the people that create them and the people that they know best. I can’t imagine me and the Fantastic Men running a focus group…

penny MArtin is editOr in chief Of the bi-AnnuAl style publicAtiOn ‘the GentleWOMAn’. hAvinG previOusly been editOr in chief Of nicK KniGht’s GrOundbreAKinG shOWstudiO fOr seven yeArs, she is A WOMAn thAt One cOuld deeM ‘successful’. chArlOtte Arif, fAshiOn JOurnAlisM, epsOM ucA Meets the reAl GentleWOMAn…

Obsessed with magazines, hazel lubbock had to find out the best place to buy them and who better to ask than Jeremy leslie.

Jeremy Leslie is one of the three founders of the biannual Colophon International Magazine Symposium, as well as Chair of the Editorial Design Organisation (EDO), and a member of the D&AD executive committee. In his 20 years experience of magazine design he has written two books, Issues and magCulture, and writes a monthly column for Creative Review in-between updating his blog.

tell us hOW the MAGculture blOG stArted?It was an experiment. In 2005 the hype around blogging was at its height and I thought a) that

might be an easy way to provide updates to the book and b) I should have a look at this blogging malarkey.

Which is yOur MOst-lOved MAGAzine stOre?Borders was the best, a real source of everything from new independents to big household names via all sorts of weird foreign titles. Now that’s gone, it’s probably Magma. Their launch party was combined with the launch of my magCulture book.

WhAt MAKes MAGMA sO speciAl?Apart from the way our interest in independent magazines coincided, they blazed a trail in distributing obscure magazines in London.

the internet And, MOst recently, the ipAd hAs chAnGed the WAy We reAd MAGAzines. dOes this MAKe OWninG A print MAGAzine MOre MAGicAl tO yOu?

The printed item will always be magical, and to date the internet has provided zero competition in terms of engagement and user experience. It’s so often said, but it’s true: if magazines were invented today they’d be hailed as a fabulous new interactive experience. Functional, engaging, tangible and mobile, but the iPad and other devices promise new ways of creating and distributing editorial content. I’m very excited by that.magculture.com/blog

magculture

18UCA.indd_subbed[AG].indd 19 26/05/2010 17:20:54


xxxxxxxxxxxxxxx


INTERNSHIP

“be daring, be different and be

yourself... oh yeah, and work

your butt off”


20interning.indd_subbed[AG].indd 20 26/05/2010 16:12:25


INTERNSHIP


An internship with AlexAnder mcqueen inspired ‘e.g...’ designer emmA griffiths. she tAlks to lori shermAn

it’s 24 hours before what is possibly one of the most important moments in Emma Griffiths’ professional career. But rather than running around stressed and in a panic, this

fashion designer is cool, calm and relaxed. In her East London flat, which doubles as a sewing studio, Emma is smiling as her crew of volunteer seamstresses put the finishing touches on her debut collection. Soon, her range of edgy yet sexy pieces will be strutting down the runway at London’s Fashion Week. “I’m pretty well organised and have a wicked team of pattern cutters and machinists, but don’t get me wrong, sleeping four hours a night over the three days leading up to the show is normal and comes with the territory.”

The manic lifestyle of a budding designer is something Emma has grown comfortable with. While juggling the immense work it takes to put together a catwalk show, Emma was also completing orders for a top high street after they requested some of her pieces for their flagship store. “It was scary and exciting,” says Emma. “I had just finished a huge order for a big high street brand’s selection and the opportunity arose to do LFW, so I thought, ‘yeah, let’s go for it!’ So as soon as I finished one order I went straight into the collection.”

Emma was busily piecing together the collection when the store called asking for more merchandise. “A day into working on the collection, I got a call from them telling me they wanted to reorder the whole line! It was selling so fast that it wouldn’t see them through the weekend!”

It was a dream come true for Emma, but getting to that point in her career wasn’t easy. Setting up a fashion label and getting your line shown at Fashion Week takes a lot of hard work and dedication. But Emma was determined, and now at the age of 30, she

has finally reached her pinnacle. “I think a lot of designers get caught up in the stress of putting together a runway show and forget to stop and appreciate how wonderful it all really is,” says Emma. “I’ve been looking forward to this moment since university, so I wanted to enjoy every second.”

Emma’s label, ‘e.g…’, is the culmination of a fashion career that began during her studies at the University of Westminster in Central London. She moved from her hometown of Cardiff in Wales to enroll in the prestigious fashion programme, where she quickly began honing her design skills. “Westminster was challenging but necessary,” says Emma. “It definitely helped bring my love for fashion to an entirely new level.” While studying, Emma was able to learn from some of fashion’s greats, including Zowie Broach of Boudicca and the late Alexander McQueen.

In her final year, Emma was one of a handful of students who were given the opportunity to work on McQueen’s runway show in Paris. “Interning with McQueen was absolutely brilliant. Seeing his genius first-hand and experiencing fashion week in Paris was one of my greatest accomplishments and something I’m grateful for every day.”

After returning from Paris and graduating, she immediately began creating clothing to match her unique sense of style. “I’ve always been inspired by strong women, so I wanted to create a collection that embodied that.”

Emma is now focusing on taking her business to the next level. “I really want to push the business as far as I can. I want a worldwide global brand!” It’s no small feat, but Emma knows a little dreaming can go a long way. Her advice to budding fashionistas is to work hard and never give up. “Be daring. Be different, always have a commercial edge to your work and just be yourself,” Emma advises. “Oh yeah, and work your butt off!”www.egfashion.co.uk.

e.g... A lAbel of her own


20interning.indd_subbed[AG].indd 21 26/05/2010 16:13:58

SPOTLIGHT

Online style

SARAH WILKINSON – HEAD OF DESIGN WOMENSWEARSarah Wilkinson is the woman behind what you’ll be wearing this season. Head of Design, Sarah oversees the Womenswear design department in all of ASOS.com’s collections. After studying Knitwear and Fashion Design at Nottingham Trent University, Sarah went on to freelance in New York. Now as head designer, Sarah gets to travel to New York, Tokyo, Berlin and Montreal. “It’s interesting to go elsewhere to see what they’re wearing and add an edge to wardrobe classics, as well as going vintage to re-create the classics.” Sarah wants to make sure ASOS.com clothes are “organic and diverse enough so people can style themselves in a unique and individual way.” But she stresses that it’s not all about the fashion when it comes to her type of job - you need a rounded interest in the arts such as music, film and painting. “We look at things like up and coming bands, how they’re styling themselves and how the ASOS girl will be influenced.” Who will be wearing what next season - it’s Sarah’s job to know!

Anyone who loves shopping has heard about it. Anyone who has the internet knows about it. And most of us Fashionista’s have bought something from it. It’s ASOS.com.

Aimed at 16-34-year-olds, ASOS.com attracts over 6.9 million visitors a month and is the UK’s largest independent online fashion and beauty retailer, with 1,500 new lines added each week. Emma Gri� iths went down to ASOS.com HQ to check out who’s doing what and how you can get there

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Being a stylist isn’t always as glamorous as it seems. “When you’re styling, you’re down on your knees tying laces and hemming trousers!” laughs Sophie Cooper, freelance stylist consultant for ASOS.com. “It’s a busy career, trying to juggle everything and there are lots of aspects to it, but very fast paced and enjoyable as it’s new and di� erent everyday,” she adds. After studying an English degree Sophie knew a career in the fashion industry was for her. Both parents are in the arts world and growing up around fashion, it was a natural career choice. Sophie previously worked at Marie Claire as a stylist, so she knows the real di� erence between online and editorial styling. Although very similar, Sophie says they both present di� erent challenges to her role. “Styling for online and editorial are two very di� erent things. Online is constant, with exciting new products coming through all the time. Unlike

styling for editorial you have to make sure the garments and the rest of the image looks good.” While she works at ASOS, Sophie’s main aim is to bring continuity across the site in terms of the look, feel and style they are trying to achieve. Each brand has to have a di� erent take as they appeal to di� erent customers. Like many in the industry Sophie stresses the importance of work experience. “If you work hard when you’re doing it, you will get noticed, even if it doesn’t seem like it at the time!” Sophie advises to be persistent, (but not a stalker), put together a great CV, be enthusiastic, take initiative, send letters and e-mails and eventually they will get picked up. Sophie is only too aware of the sacrifices you have to make within the industry if you want to make it. “I did work with no pay somewhere for about a year, which was hard, but I got the experience I needed out of it so it was worth it.”

22 FASHIONISTA 2010


SPOTLIGHT

Online style

John Bright, the man behind menswear buying for ASOS.com, started out in sunny South Africa where he studied Clothing Production, a course, he says, “was more geared to do with factories and how to run them, but gave a basic on all elements of fashion design, fabrics, quality, and production.” It was here that John’s interest in fashion began. After originally wanting to be an architect, John secured a placement in the buying department of a factory and the rest is history. “Day to day buying involves looking at daily sales, so if a line is doing well we see how we can recreate this,” explains John. He also spends time in meetings, discussing the development of new products with suppliers, and within ASOS. Then comes the travelling. “I travel to a lot of factories and o� ices in other countries, like China and Turkey, as well as on trend inspiration trips to Tokyo, LA and New York.” But John is quick to point out these trips aren’t holidays. “We get ideas and see

what’s coming up, buy samples and see what’s in the shops and what’s coming forward

in those countries.” So, how do you get into the world of

buying? “Work experience!” says John. “Lots of courses do

o� er it, but even before that try and do it in the holidays,”

he advises. In this industry the more experience you have, the

more you will know about the business. “It shows you’re hungry

for it and if you’re good you could even be o� ered a job,” John adds.

Online clothes shopping seems to be the way of the future. It has less

limitations as opposed to retail, there’ are no space constraints and retailers

have more freedom to put products that people love out there. “There’s no

barrier to shopping online as everyone nowadays has internet,” John says.

The reason you see ASOS.com products in magazines is because of the angels in the PR department. Working her magic is Jenny Duong, press coordinator for ASOS.com. Responsible for fashion and beauty PR, Jenny must also make sure her team continues to push ASOS and their branded items into magazines and the media, so you can see what amazing products they have to o� er. Not only that, but with the huge growth ASOS.com - they are now advancing out into the US and Europe - it seems there’s no stopping the online shopping phenomenon. “Online is everywhere now, everybody is going online,” says Jenny. “Social media is at a frenzy, and ASOS, having launched in 2000, set everything in place for everyone else to follow.” Day-to-day life seems to be a hectic mixture of clothes, clothes and more clothes for Jenny. So how did you get into this fabulous world of PR? “I jumped from interning at Glamour magazine and from my experience started my first role as PR assistant. Stick to it, don’t give up,” Jenny says. ‘That’s the best thing someone told me and it’s so true.”

JENNY DUONGPUBLIC RELATIONS

“Online is every-

where now, everybody

is going online”

“Online is every-“Online is every-“Online is every-“Online is every-

Ever wondered how ASOS.com looks so good? That’s the result of Nicola Neophytou’s hard work: she plans the women’s and beauty home pages. Pages are updated weekly and planned just a week and a half ahead of when they go live. It’s a fast paced job, but as Nicola explains, online gives you more to experiment with. “It o� ers you the chance to create a three-dimensional way of o� ering product to the customer.” Whether it’s shoes or dresses, it’s Nicola’s job to make it exciting for those who come to the home page. “We just shot a maxi dress feature. When it’s up, the customer will see four maxi dresses and the girl will move around so you can see the front and back,” she explains. Nicola studied typography and graphic design which she says helped her with what she’s doing now. “It taught me to understand the message you want to convey and how you can portray that through type.” As with most jobs in the creative industry it can be hard to establish yourself in the design world, but Nicola advises to take the good with the bad and persevere.

JOH

N B

RIG

HT

ME

NS

WE

AR

BU

YE

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NICOLA NEOPHYTOU SENIOR DESIGNER, CREATIVE

2010 FASHIONISTA 23



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The world of blogging is downright crazy, but a good kind of crazy, if you know what I mean. People all over the world can choose to ‘blog’ their innermost

secrets, post their favourite travel destinations, or even write about what they had for dinner. To be able to publish all kinds of content to anyone, at anytime, anywhere in the world is extraordinary, if not a little scary, but definitely worth it.

I first stepped into the unknown world of blogging last year and quite frankly, I haven’t looked back. Whilst studying magazine publishing, I felt I needed something to channel my fashion and beauty interests into, a creative outlet if you like. A lecturer recommended that I start a blog to publish my own thoughts and ramblings on all things fashionable for the world to see. From that point on I decided I was going to give this blogging malarkey a go, and that was when City Girl’s Fashion Box was born.

To be honest, it had never really occurred to me to publish my own blog. Would I even be any good was my first question? I had long since decided that I wanted to go down the journalism route, but a blog is completely di� erent. The

style is far more personal, and what’s more, it’s your own. You can post anything you like, whether that be swooning over a new season of Marc Jacobs, lusting over Olivia Palermo’s style, or even just having a good natter about where you want to go in life. Sure, it’s a tad scary to think that people will read your blog, but as your blog starts to grow and people start taking an interest, you’ll feel more spurred on than ever to continue. What’s more, the blogging world is one big community; along the way I have met some amazing people and there’s nothing I love to do more than sit down and catch up on some of my favourite blogs.

MAKING AN IMPRESSIONAnother thing I have come to realise is that my blog is a fantastic selling point on my CV. Since starting my blog this has proved true on many occasions. Magazine editors have really honed into my enthusiasm for both fashion and writing. The fact that I blog shows that yes, I have an interest in fashion, but I also want to do something about it now. I may be studying at university, but my interest in writing and my

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WRITING HER FIRST BLOG WAS A DAUNTING PROSPECT FOR SARAH SANDIFORD, BUT SHE HASN’T LOOKED BACK CITYGIRLSFASHIONBOX.BLOGSPOT.COM

BLOG’S THE WORD

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passion for fashion doesn’t stop there. To date, I’ve gained placements at The Times fashion department and interned at other well known magazines, which is pretty amazing as quite often the interning world is a hard nut to crack.

Starting a blog couldn’t be easier. There are many online sites (most notably Blogger), which are easy to use, provide step-by-step guides and give you templates. Simply choose a domain name (this can be anything you want it to be), then choose a template for how you want your blog to look. This is as simple as selecting your own desired fonts and colour schemes. Once this is complete, you’re free to choose what you want to write about and you’re ready to blog away to your heart’s content!

TIPS FOR BLOGGINGGET AHEAD OF THE RESTThe world of blogging has taken o� and the same can be said when it comes to the number of fashion blogs out there. Many of them cover the same ground, so be sure to mix things up. Add your own unique twist by taking photos of your favourite outfits or introducing a regular

feature like celebrities style hit and miss outfits. Give your blog something extra special to keep your readers coming back for more. Another great tip is to suss out a scoop. Sign up to store newsletters and you may be invited to the odd launch party, which is a fabulous opportunity to mingle and gain some industry contacts too!

KEEP AT ITAt first it’s hard to blog when you haven’t gained any ‘followers’ but be patient and stick with it. Blogging isn’t about the number of followers you have, nor is it a race. Just keep posting regularly, keep it interesting and you’ll soon have a strong, number of people following you. Blogging should be about being creative and expressing your interests, not about being popular.

DON’T BE SHYSometimes it can be quite daunting to put yourself out there, but remember it’s your blog. Make it uniquely yours and don’t be embarrassed to write about what you think and feel. Give your opinion, pour your heart out, say what you really think - you’ll be amazed at the reactions you get.

BLOG-SPIRATIONHere are a few websites and blogs to help your foray into the world of blogging.

Blogger (www.blogger.com ) Simple to set up and maintain, Blogger is a popular website that really does make the world of blogging so much easier!

Coco’s Tea Party (www.cocosteaparty.com) One of the coolest fashion bloggers around. Since starting up her blog in 2006, Coco’s gone on to be mentioned on Elle’s blog list, hosted a blogging tutorial in Topshop Oxford Street and been invited to Burberry’s A/W show at London Fashion Week. With posts every other day, Coco’s blog is full of hard work and determination, amazing for someone who studies full time too!

Independent Fashion Bloggers (www.heartifb.com) This web based community, just for fashion bloggers, provides endless tips on blogging as well as lots of helpful articles on how to maintain your very own blog.

“There’s nothing I love to do more than sit down and

catch up on some of my favourite blogs”



“There’s nothing I love to “There’s nothing I love to do more than sit down and








“There’s nothing I love to

catch up on some of my














catch up on some of my do more than sit down and



catch up on some of my do more than sit down and



catch up on some of my catch up on some of my favourite blogs”


BLOG’S THE WORD

24 blog.indd_subbed[AG].indd 25 26/05/2010 17:12:22

26 FASHIONISTA 2010 www.fashionistamag.co.uk26 FASHIONISTA 2010 www.fashionistamag.co.uk

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Kitty KeayColchester School of Art & Design


Class of 2010Fashion photography guru Rankin photographs collections from some of this year’s amazing Graduate Fashion Week talent

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FASHION SHOOT


Rebecca ThomsonManchester Metropolitan University School of Art



FASHION SHOOT

Phoebe ThirlwallNottingham Trent University




FASHION SHOOT


Lisa Marie JonesUniversity of Wales, Newport


30 FASHIONISTA 2010 www.fashionistamag.co.uk30 FASHIONISTA 2010 www.fashionistamag.co.uk

FASHION SHOOT


Carly EllisUniversity of Westminster



FASHION SHOOT

Sera UlgerRavensbourne



FASHION SHOOT

Lucy Hammond & Beth SpurrKingston University



FASHION SHOOT

Gary ButterfieldUniversity of Northampton




Gina WebsterBirmingham City University


FASHION SHOOT



THE LOOK

FOR PERFECT SKIN 1. Start over fresh and use ‘Ready, Set, Scrub’ exfoliating face masque (£14.30) to deep cleanse your pores and remove excess oils. This will leave you with smooth, cleansed skin.

2. Got a spot? Don’t panic! At the end of the day take o� all your make-up and before going to sleep dab a little bit of ‘Bed Time For Breakouts’ (£14.30) onto the spot. While you snooze away it works its magic.

3. Use the ‘Wash O� ’ (£14.30) face wash to deep clean your skin, removing all dirt and grime. Spritz with the refreshing ‘All Over Clear’ toner (£12.30) to leave your skin soft and clean.

4. Get smooth, moisturised skin with ‘Welcome Matte SPF15’ (£15.35) that minimises oil (meaning make-up stays put for longer) while still leaving your skin moisturised. With no harsh chemicals or nasty ingredients you’ll be left with healthy, glowing skin that, most importantly, is spot free!

MORNING MAKE-UP1. Put a pea sized amount of MAC ‘Mineralize Foundation SPF15’ (£23.00) liquid foundation onto the back of your hand (this stops you putting too much onto your face) and apply thinly with a foundation brush. 2. Dab a small amount of Maybelline ‘Pure Liquid Mineral’ (£5.99) concealer on your eyelids so your eye shadow has a smooth base to go onto and you won’t get any of those nasty creases! Dust all over with translucent face powder like Maybelline ‘Dream Matte Powder’ (£6.99) to make it stay put.

3. Using MAC’s ‘Spring Colour Forecast Collection’ (£29.50), with an eye shadow brush, put light brown shadow like ‘Flip’ on your eyelids for a soft glow. Add darker brown, like ‘Creole Beauty’, in the corners and lightly over the top. Blend the two colours together gently to create a bronze smoky eye e� ect. Use the light cream shadow colour

under your brow bones to open your eyes and a thin line of dark brown under the eye.

4. Curl your eyelashes and sweep on Maybelline’s new

black mascara ‘The Falsies’ (£7.99). Draw a very thin line of Maybelline ‘Liner Express’ (£3.99) brown liquid eyeliner on your upper eyelid just above your lash line.

5. On the apples of your cheeks use MAC ‘Blushcreme’ (£16.50) for a more natural blush.

6. Add a layer of MAC ‘Dazzleglass’ (£14.50) pink

gloss to your lips and you’re ready to go!

The Grecian side plait bun

1. Prepare your hair and pump up its volume using a volume lift spray L’Oréal Professionnel Volume Lift (£9.90) and Techni.Art Pli Thermo-Fixing Spray (£12.10). On wet or dry hair, blow dry for extra va-va-voom.

2. Find your natural part and split your hair into two sections. The side you want the bun to be on needs to be slightly smaller than the other. Start to French plait your hair but inside out, so pull hair from your scalp to the outside sections, then cross the middle section of hair over the outer two sections the opposite way to the normal plait style. Plait like this round the entire half of your head using all the hair in the section. Repeat this on

the other side meeting the other plait on the side of your head using all the

left over hair.

3. Twist the two plaits together and wrap them round each other to create a bun shape. Tuck the two ends under the bun. Fasten with hair grips.

4. Mess up the bun a little by rubbing the hair between your fingers to bring out your inner rock chick. Spray with L’Oréal Professionnel Tecni.Art air fix (£8.90) hairspray.

Credits: Photographer: Louis Case, University of Westminster; Hair: Aaron

Carlo, Hair Stylist for L’Oreal Professionnel; Make Up: Pete Bennett using

Dermalogica, Maybelline and MAC; Hair Assistant: Katie West, Southampton

Solent; Makeup Assistant: Kirsty Hathaway, Southampton Solent; Model:

Sophie Deacon

GET THE LOOKCALLING ALL FASHIONISTAS. GETTING THIS NATURALLY BEAUTIFUL LOOK IS EASY, IF YOU KNOW HOW. EMMA GRIFFITHS FINDS OUT

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The Goddess GuideFashion auThor and illusTraTor Giséle scanlon

shares her ToP 20 Goddess TiPs

GODDESS GUIDE


1. When aPPlyinG FraGrance Because fragrance rises naturally, spray or smooth perfume or body cream onto skin from the feet to the shoulders. If you only spray on your neck and chest it will eventually rise and disappear.

2. Make your nail Polish Go FurTher By gently rolling the bottle to mix it, rather than shaking it. You’ll get more value from your nail polish and avoid bubbles.

3. Give your hair a naTural, shiny GlossBy whisking together a few tablespoons of olive oil, an egg yolk and a couple of splashes of rum. Apply the mixture to wet hair – it smells yum – and wrap in a warm towel. Shampoo out after 30 minutes for hair with a rich, hydrated and shiny lustre.

4. GeT The MosT FroM your beauTy ProducTsOnce a product is opened it starts to deteriorate because of exposure to bacteria from fingers, so use the plastic stick supplied or a little spoon to scoop out your cream. Don’t leave your product on a window sill as it can change its potency. Check for the little pot symbol on the product which tells you how long it will last after opening and jot the date in your diary of when you opened it.

5. keeP your FavouriTe iTeMs PerFecTBy doing up all the buttons when you hang a coat in your wardrobe. Always do the buttons up on heavy wool cardigans and fold and store them flat. For fine gauge cashmere sweaters hang them on padded hangers.

6. When PinninG a GarMenT Never put pins in your mouth if you wear lipstick because it will stain the material. Use a small pin cushion attached to your wrist by a band instead.

7. helP To break in a neW Pair oF shoesBy rubbing some candle wax along the edge of the heel to soften it.

8. PuT jeWellery on lasTCosmetics, hair products (especially hairspray) and perfume can be corrosive so put your jewellery on last. When removing jewellery, wipe with a soft cloth as oil from skin cells and perspiration will cause it to dull.

9. briGhTen your naTural nail colour By soaking discoloured nails in a bowl filled with warm water and the juice of a whole lemon. It will seriously brighten the nail beds.

10. reMove a ciGareTTe burn FroM cloThes or carPeTBy pouring a little milk on the stain and leaving it to soak in. This will dilute the colour and stop it browning. Then rub the stain with a raw potato and wash as normal.

11. PrevenT jeWellery rash Paint a layer of clear nail polish onto gold plated pendants on necklaces to prevent sensitive skin having a reaction. A good tip if high street jewellery tends to give you bother.

12. Make-uP brushes After each use, rub your make-up brushes with tissue to remove excess product. Wash regularly in baby shampoo and water and leave to dry naturally in the air lying flat.

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GODDESS GUIDE


13. Add life to your denim By not over-washing it. Instead, when you do

wash them, turn the jeans inside out, wash on a very low heat and leave

to dry naturally. It will add another year to their life!

14. Perfect heelsKeep a Sharpie marker pen in your

bag and whip it out to cover any unsightly heel or toe scuffs on shoes.

15. BAck to BlAck When your fave black jeans fade with

time a good trick is to re-dye them with Dylon Fabric Dye for Machine in Black

Velvet, approx £5.25 from John Lewis. It’s great for updating tired black garments.

16. cover your Bike with stickers

It’s a great anti-theft device, as it makes your bike instantly

recognisable and difficult for a thief to strip down fast.

17. remove An oily ring left By Product on woodBy mixing talcum powder and methylated spirits into a sloppy paste. Paint on the stain and leave to dry. Then brush off.

18. creAte silky smooth feetBy stirring two tablespoons of light olive oil (not extra-virgin as this is too sticky) with two tablespoons of granulated sugar. Rub the mixture into your feet, focusing on any hardened, callused areas. Rinse under warm running water and then gently pat dry.

19. to remove ink stAins from All sorts of mAteriAlSpray with hairspray first and then clean. (This works particularly well on wool).

20. ZiP uPMake your zip run more smoothly in your jeans by rubbing the teeth of the zip with the lead of a pencil or a piece of natural beeswax (found in hardware stores). This is also a good tip for a stiff zip on a purse, handbag or boots.

The Goddess Guide and The Goddess Experience (£12.99 each), by Gisèle Scanlon are published by Harper Collinswww.thegoddessguide.com www.twitter.com/goddessguide

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FOR CASH-STRAPPED STUDENTS, CLOTHES SWAPPING PARTIES ARE A GREAT WAY TO RE-VAMP THEIR WARDROBE, WRITES EMMA GRIFFITHS

RECESSIONISTA FASHIONISTA

SWISHING

“One woman’s trash is another one’s treasure” as our favourite SATC girls once said. If you’re on a student budget this will be music to

your ears. After all, you can hardly a� ord Claire’s let alone Chanel. So why not try a clothes swap? You can get anything from high street fashion to vintage wear just by bringing a load of your unwanted clothes to switch for another’s. A whole new wardrobe for each savvy Fashionista without

spending a penny? Now that’s smart student saving at its best! It’s also a great way to recycle, which means a simple clothes swap can be your way of being a green Fashionista. Now bask in your amazingness.

ORGANISING A CLOTHES SWAPBefore you do anything, you need somewhere to hold the event. Your house, a bar or even a room at school will do. Invite all your friends (even that one you’re SURE started that rumour, but is well

“A GOOD RULE TO GO BY IS, IF YOU HAVEN’T WORN SOMETHING IN

SIX MONTHS, LET IT GO”


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RECESSIONISTA FASHIONISTA

known for her fabulous wardrobe), put on some drinks and nibbles and make a night of it.

Make sure you organise it well in advance so everyone has the chance to rummage around and find those hidden gems at the back of the closet.

Try to get at least 10 confirmations or it could end up being a rather quiet a� air.

In true Fashionista form we held our own clothes swapping event, just to see what all the fuss was about. It turned out to be a great success with each of us leaving free of one item and

clutching a stunning new one. After eyeing up the beautiful clothes on o� er each recessionista tried on some amazing and some… well, not quite so amazing, outfits. Clothes swapping parties (or swishing to those in the biz) are an economical and ethical way of cleaning out your closet, “plus it’s a great way to get your friends together for a fun night” says Laura, who left the party clutching a perfect 80’s cropped tee.

There’s no denying that a swishing party with your girlfriends guarantees you a night filled with fun, laughter and a hell of a lot of clothes.

DRESS FOR LESSSwishing parties are also a perfect way for money strapped students to get a new wardrobe for free. “It costs nothing, the clothes are free and it keeps your junk down to a minimum. If I’d known about these things before I’d never have spent any money!” says Emma, another swishing newbie, turned convert. And she’s right! It’s so much cheaper than getting down to the high street but with the same outcome. You’ve nothing to lose, except things you never wear - oh, and your self-continuousness as you crazily strut about in silly hats and dresses.

Clothes-swapping is not only good for your purse, but for your soul as well. You can be brutally honest with yourself, “are you ever really going to fit into those expensive size 8 skinny jeans you bought on a “thin” day that now lurk at the back of your drawer?” Probably not, so let someone else enjoy them. “A good rule to go by is, if you haven’t worn something in over six months then let it go,” India recommends. “It makes getting rid of your clothes much easier when you know they’re going to someone who looks even better in it than you do!”

As I left the party clutching a delicate floral summer dress, perfect for every occasion thinkable this summer that someone else clearly did not appreciate, I knew the party had been a success. All in all, clothes swapping is a great way to have a giggle, get together with friends and scramble for hidden beauties.

HELPFUL HINTS:There’s a whole host of clothes swapping websites to help you if you want to hold a clothes swapping party of your own.www.poshswaps.com www.whatsmineisyours.com www.bigwardrobe.comwww.bbc.co.uk/thread/twiggysfrockexchangewww.swishing.org


SWISHING DO’S & DON’TS Do make sure there’s somewhere for people to try on new outfits and that there are a few mirrors around. No one likes changing in a room full of people. Do make sure every guest brings at least one item to swap. Don’t limit things to just clothes - bags, shoes and accessories go down well to complete the outfit. Do be brutal when deciding what to donate for the clothes swap. If you haven’t worn an item for over six months, do you really need to keep it? Also, only take things away that you’ll wear. Don’t spoil the fun by having arguments over items. Go round and let everyone pick one thing at a time and decide if they’d like it. Try and keep the bitch fights to a minimum please ladies.Don’t come home with bags full of ‘new’ things that you didn’t even need. That just defeats the point of why you went in the first place! Don’t be out of pocket. If it cost you to hire a place, ask everyone who comes to donate a pound. You could also ask them to bring something to eat or drink.

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FILMS


Breakfast at tiffany’s (1961)You can’t call yourself a Fashionista without having seen this film. Fact. Breakfast at Tiffany’s was the starting point of the LBD, making it a must have for every woman. Stunning, simple dresses, paired with oversized sunglasses, pearls (as “wearing diamonds before you’re 40 is tacky”) and long gloves are effortlessly put together, thanks to Audrey Hepburn’s character Holly Golightly throwing them all on in a matter of seconds.

“You could always tell what kind of a person a man thinks you are by the earrings he gives you. ” Audrey Hepburn as Holly Golightly

CoCo avant Chanel (2009)Coco Chanel is every Fashionista’s idol. She created timeless classics that are still in style today, and pushed the boundaries of women’s fashion. As she once said, “In order to be irreplaceable one must always be different.” And, with her love of men’s tailoring, Coco Chanel was definitely different. A beautiful look into the life of Gabrielle ‘Coco’ Chanel and the struggles she faced before founding the iconic double ‘C’ design house.

“A girl should be two things: classy and fabulous.” Coco Chanel

the septemBer issue (2009)All real life, all the drama and all behind the scenes at American Vogue Magazine. You get to see the real Anna Wintour, as well as unexpected star of the show Grace Coddington (most probably the only woman in fashion who has the guts to stand up to Anna Wintour!). This exciting documentary, gives you a real look into the world of Vogue and what it takes to put together an issue of one of the hottest fashion magazines around.

“Just because you like to put on a beautiful Carolina Herrera dress or a pair of J Brand blue jeans instead of something basic from K-Mart, it doesn’t mean that you’re a dumb person.” Anna Wintour

sex and the City movie (2008)You’re not a true Fashionista unless you’ve watched the SATC movie at least five times! Carrie and the gang hit the big screen for more fashion, frolics, and drama, when Carrie and Big finally decide to tie the knot. Packed full of glamorous dresses, drool-worthy shoes (not to mention those slippers!) and Cosmopolitans, what more could you want?

“They say nothing lasts forever; dreams change, trends come and go, but friendships never go out of style.” Carrie

the devil Wears prada (2006)Based on the book written by Anna Wintour’s former PA Lauren Weisberger, if you’ve ever dreamed of working at a glossy fashion magazine this is the movie for you. It follows naive Andrea ‘Andy’ Sachs who is hired to work as the second assistant of Miranda Priestly, the ruthless Editor of Runway fashion magazine, causing her to change in ways she’d never have imagined.

“You sold your soul to the devil when you put on your first pair of Jimmy Choo’s, I saw it.” Emily Blunt as Emily Chalton

desperately seeking susan (1985)This trashy chick flick is ‘80s fashion at its best: leggings, oversized tops, boyfriend blazers, lace and studs everywhere! Susan (played by Madonna) has a quirky, fun approach to fashion that every girl should follow. With piles of jewellery, head-scarves and a punky edge to her outfits - it’s enough to make us wish we had done ‘80s the first time round!

“You bought a used jacket? What are we, poor?” Mark Blum as Gary Glass

Words: Emma GriffithsIllustration: Martha Boxley

Top FIlms

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ANNA NIGHTINGALE GETS HER HANDS ON THE BEST FASHION BOOKS AROUND ANNAXBELLA.BLOGSPOT.COM

BOOKS


WHOWHATWEARwww.whowhatwear.com has a whole host of un-missable features including “model o� duty” and “girl of the month”. There’s a great section where you can send a picture of an outfit you’ve seen on a celebrity, they pick the best ones for the month and let you know where each item was from. They even have a book compiling all of their best fashion tips and tricks. By the end you’ll be able to “Vintage-shop like a fashion editor!”

THE BLONDE SALADThis fab blog, written by Italian fashion icon Chiara Ferragni, shows how ‘the girl next door’ can wear high fashion on a daily basis. She shoots most days and blogs the photos for her readers. Her blog is written in Italian but translated into English for us Brits to enjoy! Her endless collection of fabulous shoes is enough for me to dribble over every day: www.theblondesalad.com

THE GOLDEN AGE OF COUTURE: PARIS AND LONDON 1947-1957,BY CLAIRE WILCOXIt’s been named the ‘Golden Era’, when designers such as Dior, Balmain and Balenciaga led the way and made their mark on the fashion world. This book tells the story of haute couture, the emergence of the supermodel, and the elegance surrounding the history of how fashion began, and grew, in the fashion capitals of London and Paris. A follow up to the 2008 “Golden Age of Couture” exhibition at the V&A.

BIG BOOK OF FASHION ILLUSTRATION: A SOURCEBOOK OF CONTEMPORARY ILLUSTRATION.This book is any up and coming designer’s guardian angel, with thousands of fashion illustrations drawn by over 250 di� erent artists. It shows a glimpse of all areas of illustration, from simple pencil drawings and acrylics, to digital photography and manipulation. Alongside the pages of stunning illustration are side notes set to help any entry or advanced level student with their own designs.

THE LITTLE DICTIONARY OF FASHION, BY CHRISTIAN DIOR“A guide to dress sense for every woman”, written by the icon that is Christian Dior. This little handbook, preaching all things fashion, was originally published in 1954, but as we all know fashion comes around and trends repeat. Bursting with quirky tips and style secrets that nobody should be without, this perfect handbag sized little dictionary of fashion is a must-read.

THE PRADA BOOKDon’t have it? Get it now! This is a luscious read from cover to cover, giving an insight into the fashion industry from every angle possible. It invites you to see exactly what goes on inside the fashion house and how they work at Prada, from the advertising campaigns to the collections themselves, you won’t be able to put it down!

TOP READS

FASHIONABLE READ

Find out all you need to know about the fashion design industry in great books for students. The Visual Dictionary of Fashion Design has illustrated explanations of all the terms you will use as a fashion professional. The Fundamentals of Fashion Design is an introduction to the key areas of fashion design from research to producing your first collection. It gives a practical insight into fashion careers and features interviews with:

• designers• stylists• photographers• buyers• agents

If you want more detail on key areas such as research, textiles, construction and drawing, the Basics Fashion Design series is ideal. Each book includes checklists, resource directories, case studies and student exercises.

These books are ideal introductions for those considering a career in fashion. Come and see the books on stand B102. Special discounts for students and teachers.www.avabooks.com

40films.indd_subbed[AG].indd 41 26/05/2010 17:31:38


Spotlight on

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1Visit the fashion capitals of the world. This is your chance to go where the stylish people are. Look at what everyone’s wearing, take lots of photos and get some inspiration for

your own collection.

2Get in touch with fashion houses around the world: Diane von Fürstenberg in New York, Chloé in Paris, Issey Miyake in Japan. Tell them what you’re doing and

ask them for an internship.

3 Keep a blog or diary of everything you do. That way, your family will know what you’re up to and it will be a great reference for your statement or portfolio.

4Do something interesting and different. It will open doors for you in the future, you’ll meet people from the industry and you’ll get heaps of helpful contacts.

5 Take the initiative. Apply for work experience with Henry Holland, ask to sit in on a photo shoot with Mario Testino. Now imagine putting that in your CV!

6 Be unique. Don’t follow what everyone else is doing on their year out, especially for competitive courses such as fashion. Contact everyone around the world and

see who wants to take on some extra help.

7Be keen and have the confidence to ask anyone and everyone for some work or experience. Take the leap - it will pay off.

8Take a walk on the inside. A lot happens behind the scenes, so why not visit a factory in India, a cotton plant in China or a weavers workshop in Peru.

9 Host your own fashion show. If you don’t fancy a gap year, why not make a few designs at home then organise an event to showcase them. Invite the press,

some VIPs, get some publicity, then auction your wares for charity!

10 Think big. Start high and go from there. If you don’t aim for your dream gap year then you’ll never achieve it. Think “what could I do

that would be amazing?” No matter how crazy or impossible you think it might be, it’s worth a go. Be that person who is different; be the one they won’t forget!

If you’re interested in travelling around the world to the fashion hot spots, on your gap year next year, why not get in contact with gapyear.com. They’re looking for a student to follow. You could be the next hot shot fashion journalist! Email: Vicky Lee ([email protected])

tom griffithS, author of Before you go: the ultimate guide to planning your gap year and founder of gapyear.com, ShareS hiS top 10 tipS for your faShion related year out

fashion Journalismif you’re a budding journalist, then the best thing you can do before trying to break into the business is get yourself some experience. Work experience is invaluable to people wanting to get their break in the world of journalism and the only way you can get noticed is by doing as much as you can to get your name published. Website, www.projects-abroad.co.uk, has a great journalism section with the opportunity to work abroad doing journalism in print, radio or TV. Overseas voluntary work such as this would be a great addition to your CV, make you stand out from the crowd and having this experience on your personal statement would certainly give you the edge over other applicants, not to mention being a great rewarding experience for yourself. If you’re more into being an eco-fashionista and fancy a bit of conservation on your year out (before you come home to design a fabulous eco range of clothing), check out Earthwatch: http://www.earthwatch.org/europe/expeditions. You get to work all over the world with scientific experts in the areas that concern you. Whether it’s saving the Amazon Basin’s pink dolphins or working with the Samburu people of Kenya, you could end up anywhere doing your bit for the world.

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42gap grace.indd_subbed[AG].indd 42 27/05/2010 17:39:23


The latest exhibition at the Victoria and Albert (V&A) Museum in London showcases the timeless elegance of one of the most iconic women of the

20th century: Grace Kelly. As well as featuring costumes worn by Grace in films such as Rear Window and High Society, the exhibition also includes items from her personal wardrobe. Admire the dress she wore for her first meeting with Prince Rainier of Monaco, whom she later went on to marry, and couture pieces designed by Dior, Balenciaga and Givenchy. Much like Audrey Hepburn, Grace Kelly has become synonymous with the sophistication, glamour and beauty of a past era and is known to all as a style icon.

SIMPLE ELEGANCESo what makes her style and approach to fashion so enduring and appealing to us today? Firstly, she was unquestionably naturally beautiful, with an exquisite bone structure, radiant complexion and luminous eyes. Secondly, her uncomplicated approach to fashion led to the development of a style that favoured simple elegance and classic shapes. Such was her influence, leading retailers in the 1950’s developed the ‘Grace Kelly look’, so fans, and the fashion conscious, could emulate her style. Finally, the fairytale path her life followed saw her evolve from screen princess to real-life princess and forever made her a cultural icon (why can’t things like that happen to me?!). In her new role, Grace became patron of many Parisian fashion houses, and through the 60’s and 70’s her style continually evolved.

To me, Grace Kelly represents classic elegance at its finest; her intelligent approach to fashion demonstrates that style does not originate from slavish adherence to trends, but rather from a clear recognition that timeless fashion comes from a personal understanding of what works for you. After all, Grace wore the clothes, the clothes didn’t wear her.

Grace Kelly: Style Icon runs at the V&A until September 26th. For more information visit www.vam.ac.uk.

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Grace Kelly Style IconGLAMOUR AND BEAUTY AT THE V&A, BY SARAH FARRELL WWW.SOMEHOW-SOMEDAY.BLOGSPOT.COM


Grace KellyPhotograph by Erwin Blumenfeld New York, 1955. © The Estate of Erwin Blumenfeld 2009Grace Kelly with her Academy Award for Country Girl, 30 March 1955© Everett Collection/Rex featuresEngagement of Grace Kelly and Prince Rainier of Monaco, 1956© Snap/Rex featuresGrace Kelly and Prince Rainier of Monaco, 1956© Snap/Rex featuresGrace Kelly in ‘Rear Window’ with James Stewart, 1954© Everett/Rex features

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42gap grace.indd_subbed[AG].indd 43 27/05/2010 17:42:00


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CONTACTS

AMD AkADeMie MoDe & Design HAMburg stand: H104Contact: +49(0)89/38 66 78-12Course name: MODE DESIGN B.A. (Fashion Design Bachelor of Arts)Course length: 7 termsnumber of places: 25Application deadline: 4 selection days from March to July every yearCareers graduates go into: Fashion Designers with their own labels, Design Assistants, Designers in Fashion Companies, StylistsCourse name: Modejournalismus / Medienkommunikation(Fashion Journalism / Media Communication)Course length: 6 termsnumber of places: 25Application deadline: 4 selection days from March to July every yearCareers graduates go into: Stylists, Fashion editors (fashion production and text), PR-AgentsCourse name: Mode & Design Management(Fashion & Design-Management)Course length: 7 terms B.A.number of places: 25Application deadline: 4 selection days from March to July every yearCareers graduates go into: Product-Management, Distributers (Management Fashion & Accessories Companies and Labels)

AMsterDAM FAsHion institutestand: H116Course contact: Tracy Hepp-Walker t.l.hepp- [email protected] Marian Mclaughlin [email protected] name: Fashion and Design, Fashion Management, Fashion BrandingCourse length: 4 yearsnumber of places: First year 100Application deadline: AprilCareers graduates go into: Design - independent designer, forecaster; Management - buyer/product manager, production manager, creative retail manager; Branding - brand engineer, concept developer, creative manager

bAtH spA universitystand: B118Course contact: Louse Pickles, Course Leader of Fashion, 01225 332595 [email protected] name: Ba (Hons) Fashion DesignCourse length: 3 yearsnumber of places: 20Application deadline: UCAS deadlinesFamous graduates: Course only been inexistence for 5 years – current graduates with Mulberry, Giles, Tonia Bastyan and Browns.Careers graduates go into: Graduatedesigners; Junior buying roles; Self-employed;Freelance designers; Postgraduate study

birMingHAM City universitystand: F104Contact: Jane Grice 0121 331 5000 [email protected] name: BA (Hons) Fashion Design3rd year pathways: BA (Hons) Fashion Design (Collection pathway)BA (Hons) Fashion Design (Fashion Communication pathway)BA (Hons) Fashion Design with Design for PerformanceBA (Hons) Fashion Design with garment TechnologyCourse length: 3 yearsnumber of places: 100 per yearApplication deadline: UCAS deadlinesFamous graduates: Betty JacksonCareers graduates go into: Fashion

Design; Buying; Trend and Prediction;Fashion Styling; Journalism; GarmentTechnology; Pattern Cutting; Costume Design.Course name: BA(Hons) Fashion RetailManagementCourse contacts: Course Director [email protected] Lecturer: [email protected] 0121 331 5814 Admissions: [email protected] 01213315801Course length: 3 years full-timenumber of places: 45Application deadline: UCAS deadlinesFamous graduates: Betty Jackson is adesigner and fashion retailer. The universityhas very successful graduates who work atHead Office level for the fashion industryfrom the High Street to Luxury including:Balance PR, Burberry, Claire’s Accessories,Elle (India), Gap, Graff Diamonds, JohnLewis, M &S, River Island, Mothercare, NewLook, Selfridges, Urban Outfitters Europe,S&X Media, TopshopCareers graduates go into: Buying;Merchandising; Marketing; Sales and Promotion;Visual Merchandising; Store Management;Styling; Events Management; Media and PR;Product Development; Trends Research

Arts university bourneMoutHstand: G102Contact: 01202 363171, [email protected] name: BA (Hons) Fashion StudiesCourse length: 3 yearsnumber of places: 48Application deadline: UCAS deadlinesFamous graduates: Graduates have gone on to work in companies including Monsoon; Paul Smith; Adams childrenswear; Alice Temperley; Animal clothing; Amelia’s Magazine; House of Fraser; John Lewis; Fat Face sportswear; New Look; Peacocks; Rebeka Minkoff (NY); Red Magazine; Siv Stoldal; WallisCareers graduates go in to: Design;Buying; Styling; Promotional activities forcompanies

brADForD Collegestand: B130Contact: 01274 431632 [email protected] name: Fashion and Clothing BTEC National Diploma Level 3Course length: 2 yearsnumber of places: 25Application deadline: Apply until SeptemberCareers graduates go in to:Designers and Assistant Designers; PatternCutters and Assistant Pattern Cutters; Buyers;Fashion Co-ordinators; Costume Designers;Wardrobe Supervisors in Theatres; FreelanceDesigners; Illustrators; Visual Merchandisers;Garment Technologist; Fashion Stylists;Product Managers; Sample Machinists; TrendPredictors; Recruitment Consultants

university oF tHe west oFenglAnD, bristolstand: B124Course name: Fashion/Textile Design Fashion DesignContact: Adrian Grandon 0117 3284716 [email protected] length: 3 yearsnumber of places: 35 on each courseApplication deadline: UCAS deadlinesFamous graduates: Caroline Massey – firstmenswear designer to have solo show atLondon Fashion Week 2009; Nick Thomas – Winner of River Island Gold Award 2007;

Jess Noy - Winner of River Island Gold Award2005Careers graduates go into: Designer; Textile Designer; Freelance Illustrator; Styling;Buying

university oF CentrAllAnCAsHirestand: D110Contact: 01772 893180 [email protected] name: BA (Hons) FashionCourse length: 4 year sandwich coursenumber of places: 40Application deadline: UCAS deadlinesFamous graduates: Graduates havesuccessfully set up their own label fashionbusinesses (Preen, PPQ).Careers graduates go into:Opportunities to enter the fashionindustry at a high or designer level and mayform the basis of a career in fashion design,product development, pattern cutting, trendanalysis or even buying, merchandising ordesign management or one of the many otherapplied areas of the fashion business.

ClevelAnD CollegeoF Art & Designstand: D120Contact: Vicky Wake 01642 298789 [email protected] name: BA (Hons) Fashion EnterpriseCourse length: 3 yearsnumber of places: 25Application deadline: JanuaryFamous graduates: Graduates have gone onto set up companies in the fashion business.Careers graduates go into: Settingup own businesses; Designers; Pattern cutters/graders

ColCHester sCHool oFArt AnD Designstand: D112Contact: Val Jacobs 01206 712443 [email protected] name: BA (Hons) Art and Design: Fashion and TextilesCourse length: 3 yearsnumber of places: 26Application deadline: UCAS DeadlinesFamous graduates: Hannah MarshallCareers graduates go into:Fashion design; Fashion; Buying; Marketingand promotion; Textiles for fashion; Interiortextiles; Textile arts; Fashion graphics; Fashionillustration; Theatre; Costume; Education

CroyDon HigHereDuCAtion Collegestand: C128Contact: Marilyn Willis 020 8686 5700 ext.3932 [email protected] name: Foundation Degree in Fashion Design, Pattern Cutting and Construction (Validated by London Metropolitan University).Course length: 2 yearsnumber of places: 25Application deadline: UCAS deadlinesCareers graduates go into: Fashiondesign; Pattern cutting and grading; Samplemachinist; Self-employed fashion business

De MontFort university;leiCesterstand: B108Contact: Della Swain 0116 2506161 [email protected] 0116 250 6268 [email protected] name: Contour Fashion Design

Do get in touch...

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CONTACTS


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Course length: 3 yearsnumber of places: 25Application deadline: FebruaryFamous graduates: Janet Reger. Graduatedestinations include: Agent Provacateur,Myla, Triumph, International, Fantasie, Lepel, Abercrombie & Fitch, Courtaulds, George, New Look, Tesco, Freya, Ruby PinkCareers graduates go into: Industry;Design; Teaching; Masters; Styling; Marketing;Buying

university oF Derbystand: E100Contact: 01332 593198, [email protected] name: BA (Hons) Fashion StudiesCourse length: 3 years, or 4 years with Year Zero, 5 with optional placement yearnumber of places: 48Application deadline: UCAS deadlinesFamous graduates: Graduates have gone on to work in different countries such as Gemma Lornas who is now an assistant stylist working between London and Milan.Careers graduates go in to: Visualmerchandising; Buying; Styling; Fashionmarketing

university Centre, DonCAsterstand: C114Contact: 01302 553861 [email protected] Laura Zenbergs [email protected] name: BA (Hons) Fashion and Textiles DesignCourse length: 3 years full-timenumber of places: 20Application deadline: SeptemberFamous graduates: Graduates are currentlyworking in Anderson and Sheppards of SavilleRow, Christy’s, Weird Fish and a variety ofdesign companies.Careers graduates go into:Designer; Pattern Cutter; Fashion Illustrator;Merchandiser; Fashion Promotion; Tailor andCostume DesignerCourse name: HND in Costume DesignCourse contact: 01302 553861 [email protected] length: 2 years full-timenumber of places: 20Application deadline: SeptemberCareers graduates go into: Costumedesigner; Theatre crafts technician; Wardrobeassistant; Costume supervisor

university oF eAst lonDonstand: C108Contact: Helen Carter 0208 223 2517 [email protected] name: BA (Hons) Fashion Design with Marketing (4 YRS)BA (Hons) Fashion Design (3YRS)BA (Hons) Fashion Futures: Trend Forecasting & Prediction (3YRS)number of places: 60 - 90Application deadline: UCAS deadlinesCareers graduates go into: Illustrator; Fashion forecaster; Designer; Pattern cutter; Fashion buyer; Fashion entrepreneur; Stylist; PR; Fashion merchandiser; Product developer; Fashion researcher

eDinburgH College oF Artstand: D106Contact: 0131 221 6000 [email protected] name: MA in FashionCourse length: 2 yearsnumber of places: Depends on applicant numbersApplication deadline: UCAS deadlinesFamous graduates: Former students havebeen employed by Prada, Alexander McQueen,Vivienne Westwood, Gucci, Diesel and SoniaRykiel Paris.Careers graduates go into: Graduate designers; Junior buying roles; Self-employed; Freelance designers; Postgraduate study

university College FAlMoutHstand: B104Contact: Patrick Gottelier 01326 213734 [email protected] name: BA(Hons) Fashion DesignCourse length: 3 yearsnumber of places: 40Application deadline: UCAS deadlinesFamous graduates: Only our first graduating year as course was formed in 2007Careers graduates will go in to: Ready to wear; Designer end; Swimwear; Beach and street; Sportswear; Lux SportswearCourse name: BA(Hons) Performance Sportswear Design Course length: 3 yearsnumber of places: 20Application deadline: Standard UCAS deadlinesCareers graduates will go in to: Active sportswear; Land sports; Snow sports; Water sports

FHnw ACADeMy oF Art AnD Design switzerlAnDstand: H120Contact: [email protected] +41 61 666 63 93Course name: Fashion-DesignCourse length: 3 1/2 yearsnumber of places: 20 students each yearApplication deadline: Spring each year, (but check the website)Careers graduates go into: Independent fashion designer. Based on bachelor system, students will have a good background for being a perfect assistant for a fashion designer (high fashion/big houses)

university oF HertForDsHirestand: C106Contact: Tony Rosella [email protected] 01707 286571Course name: BA(Hons)Fashion BA(Hons) Fashion with MarketingCourse length: 3 year full-time, 5 years part-timenumber of places: 45 BA(Hons) Fashion,15-20 BA(Hons) Fashion with MarketingApplication deadline: UCAS deadlinesCareers graduates go into:Design; Merchandising; Buying; Garmenttechnology; Pattern cutting

university oF HuDDersFielDstand: E106Contact: Claire Allen 01484 473972 [email protected] name: BA(Hons)Fashion DesignMarketing and ProductionCourse length: 3 years full-time, 4 years sandwichnumber of places: 36Application deadline: UCAS deadlinesFamous graduates: Marcus Rigg – SeniorDesigner – Topman; Angela Loftus – Head ofFashion – Bradford College; Anne Holt – Headof Fashion – University of Derby; Ryan Heard –Fashion Idol WinnerCareers graduates go into: Design; Styling; Merchandising; Buying; Selection; Management; Marketing; Product development; ManufacturingCourse name: BA (Hons) Fashion Design with TextilesCourse contact: Louise Stocks Young 01484 472133 [email protected] length: 3 years or 4 years sandwichnumber of places: 36Application deadline: UCAS deadlinesFamous graduates: Arena Henderson – MAFashion; Gareth Heaton – Head Designer – MishMash Jeans; Jeanette Hollingdrake – HeadDesigner – Sacred HeartsCareers graduates go into:Design; Styling; Merchandising; Buying; Selection; Management; Marketing and promotion; Fashion journalism; Product development; ManufacturingCourse name: Fashion Media and PromotionContact: Department of Design 01484 473858 [email protected] length: 3 years or 4 years sandwichnumber of places: 35Application deadline: UCAS deadlinesCareers graduates go into:

Magazine styling; Journalism; Fashion PRcampaigns; Fashion advertising campaigns;Promotional strategies

kingston universitystand: B110Contact: 020 8417 4067 [email protected] name: BA (Hons) FashionCourse length: 3 yearsnumber of places: 55Application deadline: UCAS deadlinesCareers graduates go into: Designers and assistant designers; Pattern cutters and assistant pattern cutters; Buyers; Fashion co-ordinators; Costume designers; Wardrobe supervisors in theatres; Freelance designers; Illustrators; Visual merchandisers; Garment technologist; Fashion stylists

lA sAlle College oF tHe Arts singAporestand: H124Contact details: Nur Hidayah Abu Bakar, Dean of Design Faculty [email protected] name: Fashion Design, Fashion Communication, Fashion Management, Fashion TextilesCourse length: 4 year BA(Hons) degreeApplication deadline: For international applications, closing date is end of March 2011.Careers graduates go into: Fashion designer; Stylist; Fashion journalist; Fashion photographer; Fashion critic; Fashion buyer;Fashion manager; Fashion illustrator; Graphic designer and advertising designer specialising in fashion products; Visual merchandiser; Textile designer; Associate designer; Technical designer; Head of wardrobe; Costume designer for theatre; Merchandiser; Design director; Entrepreneur; Textiles artist; Computer imaging consultant; Surface designer; Interiors designer (wallpaper, upholstery, art prints).

leeDs College oF Art AnD Designstand: C104Contact: Susan Dillon 0113 2028035 susan.dillon@ leeds-art.ac.ukCourse name: BA (Hons) FashionCourse length: 3 yearsApplication deadline: UCAS deadlinesFamous graduates: Students have gone to work for designers such as Jonathon Saunders, Vivienne Westwood, Russell Sage and HusseinChalayan. Others now work for Moda in Pelle,Vicky Martin, Fashion Group, Umbro and Action Apparel. Others have set up their own businesses.Careers graduates go in to: Industry; Design; Teaching; Masters; Styling; Marketing; Buying

leeDs universitystand: C126Contact: 0131 343 3802 [email protected] name: BA (Hons) Fashion DesignCourse length: 3 yearsnumber of places: 58Application deadline: UCAS deadlines Famous graduates: None but graduateshave worked with the likes of Abercrombie &Fitch; Bench; Dorothy Perkins; Espirit; George;L’Oreal; New Look; Next; River Island; TedBaker; Tommy Hilfiger and Warehouse.Careers graduates go in to: Settingup own businesses; Designers; Pattern cutters/graders

liverpool JoHn Mooresuniversitystand: F102Contact: 0151 2315058 [email protected] name: BA (Hons) FashionCourse length: 3 yearsnumber of places: 50Application deadline: UCAS deadlinesCareers graduates go in to: The programme leads to a wide variety of employment opportunities and recent graduates have pursued careers in many fashion related activities, e.g. designers, stylists, buying, fashion illustration, trend

Do get in touch...



forecasting, merchandising etc. Graduateshave also pursued postgraduate study in boththe UK and Europe.

MAnCHester sCHool oF Art,MAnCHester MetropolitAnuniversitystand: C122Contact: Alison Welsh 0161 2473543 [email protected] name: BA (Hons) FashionCourse length: 3 yearsnumber of places: 45Application deadline: UCAS deadlinesFamous graduates: Aitor ThroupCareers graduates go into: Many students go on to be designers within the fashion industry. We have graduates who have worked at River Island, Next, Dolce & Gabbana, Top Shop, Abercrombie and Fitch, Reebok, Rodier Paris and many more companies in the UK and abroad. Some students go on to study at MA level at The Royal College of Art, Central St Martins, and London College of Fashion. Other graduates become buyers, journalists or occasionally they go on to design costume for film or TV.

MiDDlesex universitystand: B122Contact: 0208 4115014 [email protected] name: BA (Hons) FashionCourse length: 3 yearsnumber of places: Up to 70Application deadline: UCAS deadlinesFamous graduates: Andrew Heather –Creative director at Givenchy; Boudicca– Womenswear design duo; Richard Gray –Internationally known illustrator and art directorCareers graduates go in to: Many graduates have gone on to set up their own fashion labels including Boudicca, Ally Capellino and Ashley Isham. Others have gone on to work with big fashion names suchas Givenchy, Margaret and Howell and alsoAbercrombie and Fitch.

tHe university oFnortHAMpton sCHool oF tHe Artsstand: C124Contact: Jane Mills 01604 893208 [email protected] name: BA (Hons) FashionCourse length: 3 yearsnumber of places: 40Famous graduates: Graduates have gone to work for companies including: Elspeth Gibson, Alexander McQueen, Julien McDonald, Hugo Boss, Ben de Lisi, Vogue magazine, Anne-Louise Roswald, Next, Church’s, Prada, Zandra Rhodes, Bruce Oldfield and Lulu Guiness.Careers graduates go into: Fashion design; Pattern cutting and grading; Sample machinist; Self-employed fashion business

nortHbrook College sussexstand: D104Contact: Simon Seivewright 01903 606250 [email protected] name: BA (Hons) Fashion DesignCourse length: 3 yearsnumber of places: 30Application deadline: MayFamous graduates: Recent graduates havesuccessfully established design positions atArmani Exchange (NYC), Alexander McQueen,Giles, Jil Sander, Abercrombie & Fitch,Boudicca, Puma, Adidas, Nike, Ben Sherman,Moss Bros, Daks, River Island and New Look, toname a few, or have successfully set up theirown fashion businesses.Careers graduates go into: Fashion designers; Freelance designers; Self-employment/own fashion business; Trend predictions; Stylists; Design consultants; Fashion illustrators; Savile Row tailors; Pattern cutters; Garment technologists, as wellas areas within fashion marketing, branding,retail, merchandising and buying.

nortHuMbriA universitystand: B112Contact: Emma Jane Goldsmith 0191 243 7823 [email protected] name: BA (Hons) FashionCourse length: 4 years sandwichnumber of places: 60 - 70Application deadline: UCAS deadlinesCareers graduates go in to: Career opportunities include designing over a broad range of market levels for menswear; Womenswear and childrenswear; Designers and manufacturers; Fashion illustration; Forecasting; Fashion journalism; Knitwear; Textiles; Public relations; Freelance consultancy; Fabric/colour research; Fashion stylingContact: 0191 232 6002, Leon Maurice 0191 243 7823 [email protected] name: BA(Hons) Fashion MarketingCourse length: 4 years sandwichnumber of places: 50Application deadline: UCAS deadlinesCareers graduates go into: Fashionmarketing graduates enjoy a choice of careeropportunities in; design, product development,graphics, buying, marketing, public relations,visual merchandising, publishing, styling,consultancy and recruitment. Many of ourgraduates start up their own businesses.

nottingHAM trent universitystand: B114Contact: Julie Pinches 0115 8488248 [email protected] name: BA (Hons) Fashion DesignCourse length: 3 yearsnumber of places: 70Application deadline: UCAS deadlinesFamous graduates: Recently our graduateshave gone to work for internationallyrenowned brands such as: Max Mara, PaulSmith, All Saints, Levi Strauss, Issey Miyake,Abercrombie & Fitch, Next, River Island,Topshop, Karen Millen, American Eagle, MarieClaireCareers graduates go into: This course has excellent employment records, with graduates often landing careers as designers, buyers, merchandisers, production managers and stylists. Some graduates also decide to go into teaching or the media, or progress to postgraduate study.Course name: BA (Hons) Fashion Knitwear Design and Knitted TextilesContact: Stacy Marsh 0115 848 8247 [email protected] length: 4 years including placement (optional)number of places: 40Application deadline: UCAS deadlinesFamous graduates: Graduates with designpositions at Abercrombie and Fitch, Ralsey,American Eagle, Per Una, Paul Smith, MaxMara, Karen Millen, Julian McDonald, Hugo BossCareers graduates go into: Knitweardesign; Knitted textile design; Styling; Visualmerchandising; Buying; Production managers;Postgraduate study

plyMoutH College oF Art AnD Designstand: C118Contact: Shirley Messam 01752 203474 [email protected] name: BTEC ND Fashion and TextilesCourse length: 2 yearsApplication deadline: UCAS deadlinesCareers graduates go in to: Costume designer; Fabric and textile design; Interior designer; Marketing & promotion; Retail; Surface pattern and decoration

rAvensbourne stand: C110Contact: Dorota Watson 0208 2894900 ext 4912 [email protected] name: BA (Hons) FashionCourse length: 3 years

number of places: 85Application deadline: Standard UCAS deadlinesFamous graduates: Nicholas Knightly, whois now design director of Mulberry; MadeleinePress has created her own label; Camilla Staerkhas created her own label.Careers graduates go in to: Usuallycompanies in the industry such as AlexanderMcQueen, Arena, Calvin Klein, Chloe, ChristianLacroix, Eley Kishimoto, Hardy Amies, HusseinChalayan, Issey Miyake, Jalouse, John Galliano,Matthew Williamson, Paul Smith, Robert Cary-Williams andTrend Union

uCA epsoM FAsHion stand: C112Contact: Adrien Parry Roberts 01372 202418 [email protected] name: Fashion DesignCourse length: 3 years full-timenumber of places: 25Application deadline: 15th JanuaryFamous graduates: Zandra Rhodes, KarenMillen, Wale Adeyemi, Harriets MuseCareers graduates go into: Fashion designer; Fashion design consultant; Creative pattern cutter; Concept predictor; Fashion design entrepreneur; Fashion business and marketing consultant

sAint-petersburg stAte university oF teCHnology AnD Designstand: H122Contact: [email protected] [email protected] + 7 (812) 310 15 68Course name: Institute of Fashion Clothing, graduates of Fashion Clothing Department, Course length: 4 years BA (Hons)number of places: 25Application deadline: Take applications during the whole study yearCareers graduates go into: Fashion designers; Fur designers; Knitwear designers; Art theorists

university oF sAlForDstand: E108Contact: School Office 0161 295 6088 0161 2952686 [email protected] name: BA (Hons) FashionCourse length: 3 yearsnumber of places: 65Application deadline: Standard UCAS deadlinesFamous graduates: Jonathan Kirby – Senior Director of Levis; Dan Szor – Creative Directorof Super Super Magazine; Liz Cardwell –Freelance Stylist (Kate Nash, Dazed&Confused)Careers graduates go in to: Graduates entering the fashion industry work across a diverse range of careers – as designers, stylists, pattern cutters, buyers, visual merchandisers, illustrators andretailers. Many have set up their own labels.Recent graduates have found employmentwith companies such as Burberry, SuperSuper, Boudicca, Mulberry, Paul Smith, FCUK,Whistles, River Island, Erdem, All Saints, Dazed& Confused, Matalan, Top Shop etc.

soutH eAst essex Collegestand: C102Contact: Rebecca Edwards [email protected] name: BA (Hons) Fashion DesignCourse length: 3 yearsnumber of places: 20Application deadline: MarchCareers graduates go into: Fashion designer; Fashion illustration; Fashion buying; Fashion merchandising; Pattern cutterCourse name: FdA FashionCommunication & MarketingContact: Jenny Sinton [email protected] 01702 220601Course length: 2 yearsnumber of places: 20Application deadline: MarchCareers graduates go into: Fashion illustration; Web design; Events organising; Fashion PR; Fashion photography

CONTACTS



soutHAMpton solent universitystand: D116Contact: Jennifer Anyan [email protected] name: BA (Hons) FashionCourse length: 3 yearsnumber of places: Depends on number of applicantsApplication deadline: UCAS deadlinesCareers graduates go in to: Fashiongraphic design; Styling; Packaging/point of saledesign; Fashion magazine design; Advertising;Contemporary fashion illustration; Garment/tshirt/fabric print designCourse name: BA (Hons) Fashion with PhotographyContact: 023 80319429 [email protected] length: 3 yearsnumber of places: Depends on number of applicantsApplication deadline: UCAS deadlinesCareers graduates go in to: Advertising consultant for fashion retailers; Reportage photographer; Assistant photographer; Visual trend and image capture; Reporting for forecasting companies or as a stylist for magazines and photographersCourse name: BA (Hons) FashionContact: Phillip Clarke 02380 319000 [email protected] length: 3 yearsnumber of places: 90Application deadline: UCAS deadlinesCareers graduates go in to: Fashiondesign; Styling; Buying; Merchandising; Fashionforecasting; Pattern cutting; Fashion publicrelations; Fashion marketing

tHAMes vAlley universitystand: A108Contact: Pauline Harrison 0118 967 5159 [email protected] name: BA (Hons) Fashion and TextilesCourse length: 3 yearsnumber of places: Depends on number of applicationsApplication deadline: UCAS deadlinesCareers graduates go in to: Designand design management in fashion; Textiles;Knitwear and footwear; Buying; Merchandising;Creative pattern cutting

university For tHeCreAtive Arts roCHesterstand: C120Contact: Thomas Atkinson 01634 888631 [email protected] name: BA (Hons) FashionCourse length: 3 or 4 yearsApplication deadline: Standard UCAS deadlinesFamous graduates: Narghess Gharani and Vanya Strok Met and began collaborating whilst studying BA (Hons) Fashion at our Epsom Campus in 1995; Samantha Mark completed her BA Fashion Degree and won the Young Designer Award Competition in 2006; Oliver Volquardsen, a BA (Hons) Fashion Graduate, is one of only eight people who have been selected by the Daiwa Anglo-Japanese Foundation as a 2008 Scholar Careers graduates go into: Fashion design; Fashion buying; Retail management; Pattern cutting; Public relations; Concept generation; Styling; Illustration; Fashion marketing and merchandiseCourse name: BA (Hons) Fashion JournalismContact: Deborah Lampitt 01227 817494 [email protected] length: 3 years full-timenumber of places: 75Application deadline: UCAS deadlinesFamous graduates: Jennifer Wiebkinga 2008 BA (Hons) Fashion Journalismgraduate who achieved a first class honoursdegree, won the 2009 ‘First Word’ FashionJournalism award at Graduate Fashion Weekfor her interesting and informative interviewwith Simon Jablon, designer behind theuber-fasionable Linda Farrow sunglassesline; Daniel Oliver a 2008 BA (Hons) FashionJournalism Graduate is now ContributingNightlife Editor of Attitude magazine, SeniorFashion Writer for Londonkicks.com and

PA to drag du jour, Jodie Harsh; Jodie Ball a2004 BA (Hons) Fashion Journalism Graduatewon the ‘First Word’ Fashion JournalismAward and graduated with a 1st Class BA(Hons) degree in Fashion Journalism.Careers graduates go into: Fashionrelated PR; Media companies; Magazines;NewspapersCourse name: BA (Hons) Fashion Management and MarketingContact: 01372 728811 ext 2495 [email protected] length: 3 yearsApplication deadline: UCAS deadlinesCareers graduates go into: Fashion buying; Retail or brand management; Merchandising and planning; Visual merchandising; Fashion and trend forecasting; Fashion PR; Fashion marketingCourse name: BA (Hons) Fashion Promotion and ImagingContact: Jules Findley 01372 202490 [email protected] length: 3 or 4 years full-timenumber of places: 90Application deadline: UCAS deadlinesFamous graduates: Lauren Blane - FashionEditor Wonderland magazine; Ellie Hay –Assistant Editor Intimates/Swim WGSN;Lucy Barber - Espionage Creative MarketingAgency; Sophie Stevens - Illustrator for Houseof Holland; Bella Haigh- Editorial Assistant 125Magazine; Claire Stewart – Trendstop;Careers graduates go into: Fashion designer; Design assistant; Buyer; Merchandiser; Stylist; Accessory designer; Menswear designer; Sportswear designer; Creative director, Print designer

wiltsHire College sAlisburystand: E110Contact: Jennie Hiett 01722 344323 [email protected] name: Ba (Hons) Fashion and TextilesCourse length: 3 yearsnumber of places: Depends on number of applications.Application deadline: UCAS deadlinesFamous graduates: Graduates are currently placed across a range of companies Timberland, Catherine Walker, Cassette Playa, Gri_ in UK, Mud Pie Trend Forecast Company, New LookCareers graduates go in to: Designers; Pattern cutters; Print designers; Buyers; Stylists; Trend forecasters

winCHester sCHool oF Artstand: B106Contact: 02380 596924 [email protected] name: BA (Hons) Textiles, Fashion and FibreCourse length: 3 yearsnumber of places: 90Application deadline: UCAS deadlinesFamous graduates: Graduates have gone onto work in companies such as Liberty,Alberta Ferretti, Habitat, Wallace Sewell, Preen,Erdem, Gucci and AccessorizeCareers graduates go in to: Fashion buying; Fashion designing; Trend forecasting; Stylist; Art director; Editor fashion illustrator; Graphic designer; Fashion photographer; Producer fashion; Online fashion editor; Fashion and trend forecaster; Press officer; Buyer; Account manager; Merchandiser; Event manager; Brand strategist; Web designer

university oF wAles, newportstand: B128Contact: Irene Dee 01633432643/2187 [email protected] name: BA (Hons) Fashion DesignCourse length: 3 yearsnumber of places: 50Application deadline: UCAS deadlinesCareers graduates go in to: Commercial design; Design management; Fashion styling; Retail buying and merchandising; Fashion journalism

west wAles sCHool oF tHe Artsstand: B126Contact: Caroline Thraves 01554 748208 [email protected] name: BA (Hons) FashionCourse length: 3 yearsnumber of places: 20Application deadline: UCAS deadlinesCareers graduates go into: Design,pattern cutting; Gerber CAD designer; Garmenttechnology; Styling; Forecasting and illustration

university oF westMinsterstand: A106Contact: 020 7911 5937 [email protected] name: BA (Hons) Fashion DesignCourse length: 3 years full-time, with option of a 4 year sandwich coursenumber of places: 36Application deadline: UCAS DeadlinesFamous graduates: Christopher Bailey– Burberry; Michael Herz – Creative Director, Aquascutum; Markus Lupfer – Armand Basi; MarkMaidment – Ben Sherman; Stuart Vevers – Loewe;Sophie Dean – Wallpaper*; Jutta Kraus – BernhardWillhelm; Carri Munden – Cassetteplaya; Katie Hillier – Marc Jacobs.

sponsorsriver islAnDWith over 250 stores operating in the UK, Republic of Ireland, Europe, Middle East and Far East, plus over 50 years of fashion retailing experience, River Island is one of the largest and most successfully private owned companies. They design nearly everything they sell to ensure their products have a unique appeal on the high street. Their working environment is dynamic and fast moving, achievement orientated and driven to produce the hottest, newest looks for the customer. They are fashionable, focused and work hard to stay on top of the high street so it makes sense that they look for the same in potential employees. It is true that River Island has a reputation for working very hard and being determined, but they also make sure that they create opportunities for the people, and the business, to get ahead. website: www.riverisland.com

l’oréAl proFessionnelHair is the fashion accessory of today, worn to reflect the personality of the individual, it is as important to the total look as any item of catwalk clothing. L’Oréal Professionnel works in partnership with L’Oréal Professionnel salons to help hairdressers create the right look for each customer as well as for the catwalks. L’Oréal Professionnel combines their passion for fashion with cutting edge technology, to bring you a portfolio of high performance products that meet your needs, allowing you and your hairdresser to push creativity and achieve outstanding results. With L’Oréal Professionnel you’ll be inspired to take fashion to your heart and create beautiful hair.L’Oréal Professionnel is the business and creative partner of over one million of the world’s most dynamic hairdressers. L’Oréal Professionnel partners are growing faster than the total salon market. Be part of this success.website: www.lorealprofessionnel.co.uk

liFeline i.t.Lifeline I.T. manage, set up and develop IT systems, leaving you to run your business and benefit from all that modern office technology offers. At Lifeline IT, you will find a personal, proactive approach, and their support team comprises of highly skilled IT professionals who pool in-depth knowledge and experience. As sponsors of Graduate Fashion Week, Lifeline IT have set up and installed the network hardware, and will maintain the IT infrastructure, providing on-site support for organisers, press and PR during the event. The company currently works with a growing number of clients within the fashion industry, from Browns Fashion and Sara Berman, to Clothing Solutions International. website: www.lifelineit.net

CONTACTS



bHM knitweArFor over 30 years, BHM Knitwear has been working with buyers providing them with fast sampling times, design and technical support, and cost competitive production pricing for their garments. BHM has the latest technology and machinery in their UK base and have also developed the ability to do embroidery in-house, speeding the process and making it much more secure against counterfeiting. They supply to UK and overseas markets, to many top names including Bay Trading, Henri Loyd, JD Sports, Kickers, Lambretta and high street stores such as Littlewoods and River Island. Their sales and design specialists attend yarn and fashion shows, read the trade press, and maintain close links with suppliers, to keep up with the latest knitwear trends and developments. website: www.bhmknitwear.co.uk

own lAbelWith an abundance of talent graduating every year from fashion schools around the country and such limited opportunities to showcase this talent, we felt there was room for a new channel to help launch the careers of talented designers. The basic premise of OWN LABEL is simple. You submit designs online, we put your creations to the public vote and manufacture a limited run of the top ranked designs for retail on our web-site with your name on the label. What better way to promote yourself than to demonstrate the commercial success of your designs? OWN LABEL gives the designers of tomorrow an opportunity today to show off their best designs.website: www.own-label.com

per AquuMThe signature company of Universal Enterprises, Per AQUUM Retreats, Resorts and Residences is a specialist luxury retreat, resort, spa and residence management company that offers a different kind of company ethos: one that is passionate, visionary, imaginative and naturally modern. Each property embodies regional traditions and combines luxurious fittings and furnishings in a culturally sensitive way. No two properties are alike. Literally translated, Per AQUUM means ‘through water’, and the vision of the company is to develop and manage properties in desirable locations using naturally modern, ecologically responsible design. Per AQUUM currently manages properties in the Maldives and Dubai. They also tackle pride in being environmentally friendly, and have a passionate commitment to give back to the communities they reside in, maintaining the peace and the beauty of the environment while offering the best to the customer. website: www.peraquum.com

Jon ADAM Jon Adam has a history which spans 100 years and two generations, and is one of the leading manufacturers of clothing to the UK and European markets. Specialising in designer womenswear, menswear and outsize ranges for the volume led market. Jon Adam is also a major supplier to River Island. Design and flair has always been hugely important to them. They are a key supporter of new young design talent and so their involvement with GFW is a natural progression.

lyle & sCottEstablished over 135 years ago, Lyle and Scott is a brand whose reputation for design and quality continuously grows from strength to strength. Winners of the Drapers Young Fashion Brand of the Year 2009, the brand offer three distinct ranges: Vintage, Heritage, Club and currently distribute in the UK and mainland Europe. Building on this success and growth, Lyle and Scott prevail in their field. Lyle & Scott is recognised as a leader in men’s retail fashion and combines this position with a solid authority and presence within the golfing sector.website: www.lyleandscott.com

HACHette FilipACCHiELLE is proud to be sponsoring Graduate Fashion Week’s Media and Design Award once again this year. ELLE’s Editor-in-Chief, Lorraine Candy

wishes all the students the very best of luck in the competition and looks forward to meeting some of you at the Gala Show and Awards Presentation. Elle is the first stop for fashion, shopping and celebrity style news. Get to elleuk.com for up to the minute reports from the international collections, beauty news, celebrity style secrets, spa guides, the latest diets, hair and beauty trends from the catwalk, celebrity trends, everyone’s wearing and get the look, the best edit of what to buy in designer stores and on the high street, fashion, shopping and celebrity blogs, daily horoscopes, competitions and the weekly HOT 10 newsletter.website: www.elleuk.com

MulberryInspired by the cool of the city and the craft of the countryside, Mulberry is appreciated worldwide for its ‘artisan’ approach to leather accessories, menswear and womenswear. The brand’s backbone is an extensive line of highly crafted bags, which combine innovative design with the finest leathers and highly wrought detailing. Styles such as the Bayswater have become iconic fashion classics carried by some of the world’s most individual and stylish celebrities. Despite worldwide expansion, including new stores in the US, France and the Far East, the centre of production remains where the company was founded in the 1970’s, in rural Somerset. Mulberry launched its apprenticeship scheme in the UK factory, sustaining a way of working that has lasted generations and providing skills, training and employment for the local community. The Mulberry customer appreciates superior quality in materials, fashion forward design and understated luxury. website: www.mulberry.com

renAult Renault UK are offering the best seats in the house at Graduate Fashion Week in stylish, luxurious, silver Grand Espaces. Accredited journalists and VIPS will be whisked around the capital between catwalk shows, ensuring a welcome moment of rest and relaxation. Renault is delighted to be the official car of the event and wishes all graduates a successful week.website: www.renault.co.uk

ty nAutTY NANT Natural Mineral Water from Ceredigion in Wales, is famed for stylish cobalt blue and curvaceous bottles. Ty Nant is recognised throughout the world as one of the ultimate stylish refreshments, through associations with aspirational events, publications and television and film media. Examples include official water supplier partnerships with world-recognised sporting, music, arts and fashion events including The Louis Vuitton Sailing Cup, The Artois Championships, London Fashion Week, The MTV Awards, The MOBO Awards and The Venice Biennale of The Arts. Ty Nant is also regularly placed on the sets of top-rating UK and US television programmes such as Sex and the City, Friends and The OC, as well as Little Britain, Eastenders and Hollyoaks. website: www.tynant.com

HAMMerson Hammerson has been creating and managing some of the most exciting retail destinations and office buildings in Europe for over 50 years. Their aim is to create value by developing and actively managing high quality properties to meet the needs of the occupiers, partners and shareholders. They have investments in 16 major shopping centres and 16 retail parks providing a total of 1.6 million m² of retail space. They own seven office buildings, in central London and Paris, which provide 170,000 m² of prime accommodation. Hammerson’s aims to be the best owner-manager and developer of retail and office property in the UK and France and to focus on prime regional shopping centres and out-of-town retail.website: www.hammerson.com

supportersvogueGet your daily fashion fix at British Vogue’s glossy website, with news, catwalk videos and reviews, competitions and blogs. website: www.vogue.co.uk

glAMourHandbag handy Glamour is filled with fashion, lifestyle and celebrities, everything a girl needs to know and you can keep updated on the gossip with their daily e-mail newsletter. website: www.glamourmagazine.co.uk

gqOnline home of leading men’s magazine GQ covering all things fascinating to the XY population such as grooming, cars, gadgets and (for the straight boys), scantily clad girls.website: www.gqstyle.com

CoMpAnyGet the hottest fashion trends, latest beauty looks and up-to-the minute celebrity gossip and entertainment news and reviews as well as super hot competitions.website: www.company.co.uk/

HArpersFor the upper class fashionistas out there Harpers has everything for women who are the first to buy the best, from casual to couture.website: www.harpersbazaar.com

super superThis mad, colourful, funky music and fashion magazine is the perfect antidote for those who fancy something just a little bit different.

propress steAMersEvery girl needs nicely ironed clothes, and with a Propress steamer you get just that, used by small boutiques to the large fashion chains, they make sure you get perfectly smooth clothes.website: www.propress.co.uk

skinny CowA delicious ice-cream but low-fat? Yum flavours and low calories? These ice creams taste like a well–deserved treat not a diet set back, the ultimate for a girls´ night in snack. website: www.skinnycow.co.uk

kiss FMNews, music and gossip all in one place, get yourself to their website and listen live wherever you are. Enter competitions and see where the hottest gigs in town are. website: www.totalkiss.com

next Model AgencyIn the 20 years since its founding, Next has grown worldwide with offices in New York, Paris, London, Los Angeles, scouting the hottest models as seen in Elle, Vogue and more. website: www.nextmodels.com

MCkenzie ClArkIf you want something seen, these are the people you want. They have been creating large signs for over ten years for a number of clients including Mulberry, L’Oreal and Christian Louboutin. website: www.mckenzieclark.co.uk

wt seA/AirW.T. SeaAir design, implement and deliver specially made global supply chain solutions for UK retailers and their suppliers.website: www.wtseaair.com

DrApersEvery week Drapers features the finest news, trends, forecasting, catwalks, top fashion jobs, and finds out what’s going on in the fashion business world. website: www.drapersonline.com

CONTACTS



protégé project river islAnDWith over 250 stores operating in the UK, Republic of Ireland, Europe, Middle East and Far East, plus over 50 years of fashion retailing experience, River Island is one of the largest and most successfully private owned companies. They design nearly everything they sell to ensure their products have a unique appeal on the high street. Their working environment is dynamic and fast moving, achievement orientated and driven to produce the hottest, newest looks for the customer. They are fashionable, focused and work hard to stay on top of the high street so it makes sense that they look for the same in potential employees. website: www.riverisland.com

pentlAnD groupPentland Group plc was founded in the early 1930’s in Liverpool, England. It was then called the Liverpool Shoe Company because it dealt purely in shoes; first a wholesale shoe business, then expanding into a manufacturing business. Always displaying innovation and creativity, Pentland was one of the first companies to manufacture from Asia, forming a division in Hong Kong in the early 1960’s. In 1981 Pentland purchased the majority share of a tiny US company called Reebok. After a 10-year period of growth, Reebok was sold. In the 1990’s Pentland also bought brands and now proudly has a portfolio of some of the greatest international sports, outdoor and fashion brands globally.website: www.pentland.com

JoHn lewisJohn Lewis began in 1864 with the opening of its first shop in London’s Oxford Street. ‘Never Knowingly Undersold’, was the store’s unique promise to customers, that the price of any item sold would always be as low as the lowest price in the neighbourhood It has been the company’s slogan for over 75 years. Through the efforts of partners serving customers with the suppliers’ high quality goods, John Lewis has succeeded in building the largest department store retailer in the UK, with 27 shops and a growing online business. website: www.johnlewis.com

kAren MillenGlamorous, distinctive clothing and accessories for the confident, uncompromising woman of today. Karen Millen are known worldwide for their perfectly cut pieces, from on trend leather jackets to investment coats and occasion wear. They produce 12 collections each season covering day, work, occasion and weekend wear and everything in the collections is designed in-house, from the lace used in our famed eveningwear to the embossed hardware on statement bags. In-house pattern cutters complete the team, and help to perfect the flattering fit for which they are famed. Karen Millen was founded in 1981 by Kevin Stanford and Karen Millen. website: www.karenmillen.com

HAyMArket exHibitionsSince the company was founded half a century ago, Haymarket has always prided itself on being a highly creative business, with an unrelenting focus on the quality of their products and people. Their consumer exhibitions division is now a market leader in the UK. With an increasing portfolio and registered attendance of over half a million paying visitors, Haymarket’s shows are known for their quality of content. They are dedicated to producing magazines, websites and events that are the best.website: www.haymarket.com

Austin reeDFrom humble beginnings as a tailor in London, today the Austin Reed Group boasts over a century of design excellence and an international reputation that’s founded on personal service, remarkable tailoring and a passion for quality without compromise. Blending traditional values with 21st century innovation, the company has transformed itself from a heritage-led business into a dynamic, progressive global group that is both fashion-forward and classically elegant. The label has rapidly evolved to meet the desires of discerning shoppers from all over the world, also experiencing many defining moments since its former role as consultant to Sir Winston Churchill and numerous other high profile figures. From more recent modern

expansions into womenswear and highly-anticipated launches of the diffusion labels RED, Cut and Luxury For Less, Austin Reed continues to innovate with an ethos that embodies style and substance simultaneously.website: www.austinreed.co.uk

AsosEstablished just a few years ago in June 2000, ASOS.com is the UK’s largest independent online fashion and beauty retailer. With over 35,000 branded and own label products available and over 1,500 new lines added each week, ASOS.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34-year-olds, ASOS.com attracts over 6.9 million unique visitors a month, has 2.9 million registered users and offers over 19,500 own-label and branded fashion goods. Its full name, As Seen On Screen, was chosen in order to try to show the brand’s intention to supply the public with outfits seen on or similar in style to those worn by celebrities.website: www.asos.com

ClAire’s ACCessoriesClaire’s is a retailer of accessories and jewellery, many of which directly mimic higher end style trends at a cheaper price, to girls and young women aged 3 to 27. Their products are targeted at the fashion forward teen, tween, and young adult. They have over 3,000 locations worldwide. They also provide an ear piercing service and have done more ear piercings than any other retailer, more than 80 million in over 25 years.website: www.claires.com

MulberryInspired by the cool of the city and the craft of the countryside, Mulberry is appreciated worldwide for its ‘artisan’ approach to leather accessories, menswear and womenswear. The brand’s backbone is an extensive line of highly crafted bags, which combine innovative design with the finest leathers and highly wrought detailing. Styles such as the Bayswater have become iconic fashion classics carried by some of the world’s most individual and stylish celebrities. Despite worldwide expansion, including new stores in the US, France and the Far East, the centre of production remains where the company was founded in the 1970’s -in rural Somerset. Mulberry launched its apprenticeship scheme in the UK factory, sustaining a way of working that has lasted generations and providing skills, training and employment for the local community. The Mulberry customer appreciates superior quality in materials, fashion forward design and understated luxury. website: www.mulberry.com

georgeAsda clothing line George was created in 1990 and is marketed as quality fashion clothing at affordable prices. It is estimated that George is the fourth largest retailer of clothing in the United Kingdom. George at Asda was the first supermarket to stock wedding dresses; they cost just £60 while adult bridesmaid dresses ranged between £30 and £35, when they were launched.website: www.asda.co.uk/george

wAreHouseThe Warehouse woman is passionate about fashion, knowledgeable about trends, appreciates design and quality, body confident, independent, primarily 18-30 (but Warehouse is about attitude not age) and loves shopping, socialising, looking good, magazines, celebrity gossip and travel. Warehouse aims to create a directional brand experience that is exciting, inspiring and personal to the customer. Their distinctive handwriting is... Styley, Confident, Sexy, Glamorous, Edgy, Clean, Individual. Their culture is positive, ambitious and focused and their teams are creative and have pride in the brand. The people that work at Warehouse are passionate and knowledgeable about fashion and reflect the personality of the brand.website: www.warehouse.co.uk

peACoCksPeacocks are a leading UK fashion value retailer offering the right, on trend fashions for all the family at unbeatable value, combining quality, style and low prices for womenswear, menswear, childrenswear, footwear and accessories. The secret of Peacock’s success is its ability to react quickly to fashion trends

at fantastic prices delivering fast value fashion to its customers day in and day out. Between 30 and 50 new womenswear lines arrive in store every week. Peacocks has over 500 stores throughout the UK, including concessions in several Co-op stores. They have 76 international stores in Eastern Europe and the Middle East. website: www.peacocks.co.uk

M&sWith over 895 stores in more than 40 places around the world, over (600 domestic and 295 international) Marks and Spencer is the largest clothing retailer in the United Kingdom. As of 2008, the company is the 43rd largest retailer in the world. Most of its domestic stores sell both clothing and food, and since the turn of the century it has started expanding into other ranges such as homewares, furniture and technology.website: www.marksandspencer.com

bbHBBH was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982 and started out of a briefcase as they had no offices. They now have six offices worldwide - London, New York, Singapore, São Paulo, Shanghai and Mumbai and employ more than 800 staff globally. The agency has worked for global brands including Audi, Vodafone, Levi Straus, British Airways, Persil and Lynx.website: www.bartleboglehegarty.com

MArie ClAireMarie Claire magazine covers health, beauty, and (most importantly) fashion information in each issue and you can subscribe to their monthly magazine or get their daily newsletters via e-mail. The theme for Marie Claire is “More than a Pretty Face” and gives readers information about different women around the world and their needs, struggles, and stories of life. website: www.marieclaire.co.uk

reissReiss is a multi-national fashion retailer with over 90 stores worldwide. The iconic and truly impressive flagship store and headquarters opened in London’s west end on Barrett Street in 2007 in the site that once housed the London College of Fashion. The Reiss philosophy centres on creating and producing directional, design-led menswear, womenswear and accessories. Reiss prides itself with an uncompromising commitment to delivering innovative, original products combining exceptional design, quality and value.website: www.reiss.co.uk

sHop DireCtShop Direct Group is the UK’s leading online retailer, and the largest home shopping company. Established in November 2005 as a result of a merger of the former Littlewoods and Shop Direct companies, the retailer was known as the Littlewoods Shop Direct Group until a corporate re-branding in May 2008. They began as a traditional paper-based and phone-in order store, however this has now been superseded by electronic commerce technology. In 2009 Shop Direct Group bought the brand name of the failed Woolworths, and have stated they plan to amalgamate the business into its existing home shopping network.website: www.shopdirect.co.uk/

bMb MensweArThe Baird Group is one of the UK’s most diverse menswear companies operating at all levels of the market. Its product ranges cover all aspects of the male wardrobe. It has dedicated teams of designers, buyers and merchandisers to develop the brands and create store environments. The Group also employs highly unique and commercially motivated professional sales people and support staff to present its brands to customers and clients. The core company activity is as a retail concessionaire and high street store operator. Baird works closely with its concession partners such as: Selfridges, House of Fraser, Debenhams and Burtons as well as quality independent stores, leveraging its brand mix to ensure its departments always look innovative and competitive. Baird also has its own chain of retail stores operating under the Suits You, Alexandre Savile Row, Racing Green and Jeff Banks fascias, supported by the leading UK dress hire business, Young’s.website: www.bmb-group.co.uk

CONTACTS



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HOROSCOPES

Aquarius 21st Jan - 19th Feb

Fab day: 15th Drab day: 26th Fashion icon: Agyness DeynColour: Mint green Friendship squabbles in May should happily take a turn for the better. Now is the time to treat yourself to a spa. Hit the shops to get yourself in peak condition for the season of parties that are upon us - you seem to have enough cash to spend. Do watch your energy levels though.

Pisces 20th Feb – 20th March

Fab day: 12th Drab day: 30th Fashion icon: Cheryl Cole Colour: Deep turquoiseAlthough you may not feel like it, a break from romance will be good for you. In many ways, it’s a relief. You’ll be able to enjoy time for yourself and realise what your friendships mean to you. You may also realise you’re looking for a different person: one with a good heart and a good mind.

Aries 21st March – 20th April

Fab day: 20th Drab day: 18th Fashion icon: Carrie Bradshaw Colour: Coral What Aries wants, Aries gets, especially this month. The stars are offering you enormous gifts, particularly of the financial sort. You’ll see your name in lights soon, so start prepping your red carpet attire. The New Moon shows the weekend after 13 June will be a divine time for shopping.

Leo 23rd July - 23rd August

Fab day: 11th Drab day: 26thFashion icon: Emma Watson Colour: Sunshine yellow You know how to strut your stuff, but you may feel a bit wobbly on the catwalk of life during the first few weeks of June. Don’t let any minor setbacks throw you, this feeling will pass. It’s the perfect time to plan all you want to achieve, so send out your CV for a bit of experience.

Virgo 24th August – 23rd September

Fab day: 14thDrab day: 28thFashion icon: Cameron DiazColour: Cotton candy pinkThis is a month for the record books, at least in its potential. June starts slow, but speeds up so much that by the end you may think someone hit the fast-forward button on your life. Your work will enter a yearly peak and you’re so over waiting-to-be-wanted, you’re about to become a huntress. You’re going to love every minute of it!

Libra 24th September – 23rd October

Fab day: 16thDrab day: 4thFashion icon: Naomi WattsColour: Natural creamYour sign this month shows you have a strong desire to transform your life, perhaps through reinventing yourself. You have a need for change that is hanging over you, but, even though you don’t realise it, you’ve already changed. Your next step is figuring out how to turn your dream into reality. Don’t be afraid to ask for support.

Your stYle in the stars

50horoscopes.indd_subbed[AG].indd 50 27/05/2010 17:44:55


HOROSCOPES


Taurus 21st April – 21st May

Fab day: 10thDrab day: 22nd Fashion icon: Diane Kruger Colour: Petal pinkYou’re satisfied with the simple things in a relationship, just as long as your partner shows their undying love for you. But, if you’re feeling insecure, watch out. Don’t push things in the romantic department. You may upset something that’s going very well.

Gemini 22nd May – 21st June

Fab day: 15th Drab day: 19thFashion icon: Carey Mulligan Colour: Sweet lilac It’s good to be the birthday girl, isn’t it? And things could get even better as it’s possible a friend could move into the romance category. It might be wise to slow down though. Although it will be difficult not to spend the weekends celebrating, try not to spread yourself too thin.

Cancer 22nd June – 22nd July

Fab day: 21st Drab day: 11thFashion icon: Whitney PortColour: Stylish caramel Expect to spend this weekend with your family, but before you despair, the good news is you’ll find you enjoy yourself! It will also give you the confidence to sort out those who’ve been giving you grief. Start making some serious plans, it’s the perfect time to contemplate world domination.

Scorpio 24th October – 22nd November

Fab day: 26thDrab day: 12th Fashion icon: Taylor Momson Colour: Sky blue You’ve had your fair share of relationship drama to last you the rest of the year, so you’ll be pleased to learn things are finally beginning to settle in the love department! Romance and travel will coincide before the month is out, so maybe it’s time to pack your suitcase Scorpio!

Sagittarius 23rd November – 22nd December

Fab day: 10thDrab day: 21stFashion icon: Rachel McAdamsColour: Popping purple Thank the heavens (quite literally), all of the chaos surrounding work, health and friends will begin to sort itself out over the next few weeks. But when it comes to the game of life, you’re due for some healthy flirtation with the forbidden fruit. Don’t get your fingers burnt Miss Sagittarius.

Capricorn 23rd December – 20th January

Fab day: 13th Drab day: 17thFashion icon: Kate MossColour: Poppy red The New Moon arrives in your love department on 13 June so clear the way for sparkly new opportunities. The Full Moon in your sector of dreams, spirit and the subconscious on 27 June will bring a host of revelations to rock your world. An exciting month Capricorn, so be ready! Ill

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