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Le financement participatif de la culture vu par la presse quotidienne régionale : valoriser l’identité et les

acteurs du territoire

Alix Bénistant, Université Paris 8 Emmanuel Marty, Université Grenoble Alpes

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Cet article s’intéresse au traitement médiatique du crowdfunding culturel et patrimonial dans la presse quotidienne régionale (PQR). Il cherche à comprendre comment les médias locaux se saisissent du phénomène de financement participatif spécifique aux secteurs de la culture et du patrimoine dans leurs discours, et la manière dont y circulent des éléments de valorisation, légitimation ou, au contraire, de mise à distance critique – à la fois des objets, acteurs, enjeux et processus de ce phénomène dans l’espace local. À partir de l’analyse lexicométrique d’un corpus de 9 004 articles tirés de la PQR, il montre ainsi la nature de la reconstruction discursive du territoire opérée par les médias locaux dans leur traitement du crowdfunding culturel, où l’identité de territoire constitue un élément de premier plan pour mobiliser le lectorat.!

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