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8/13/2019 Raymond Cp 13
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1| | Raymond Limited1
8/13/2019 Raymond Cp 13
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2| | Raymond Limited
Numbers mentioned in this note other than the published financials of the Company, have been
compiled by the management and are being provided only by way of additional information. These arenot to be construed as being provided under any legal or regulatory requirements. The accuracy of this
information have neither been vetted nor approved by the Audit Committee nor the Board of Directors
of the Company, nor have they been vetted or reviewed by the Auditors of the Company and therefore
may differ significantly from the actual. The Company assumes no responsibility for the use of such
information mentioned herein.
Statements in this Presentation describing the Companys objectives, projections, estimates,expectations or predictions may be forward looking statements within the meaning of applicable
securities laws and regulations. Actual results may differ materially from those expressed or implied.
Important factors that could make a difference include but are not limited to the Companysoperations
including global and Indian demand supply conditions, finished goods prices, input material availability
and its prices, cyclical demand and pricing in the Companysprincipal markets, changes in Government
regulations, tax regimes, economic developments within and outside India and the countries withinwhich the company conducts its businesses and other factors such as litigation and labor negotiations.
The Company assumes no responsibility to publicly amend, modify or revise any forward looking
statement, on the basis of any subsequent development, information or events, or otherwise.
2
Disclaimer
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MARKET OVERVIEW
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Average 10-yr growth rate has
exceeded the average global,
emerging markets and ASEAN-5
growth rates for each of the past
four decades Indias middle class is likely to
expand from 5-10% of the
population today to 90% by 2039,
according to OECD projections
Per-capita income increased from
USD 100 to USD 500 over 33 years
(1971-2003). Then took just 5
years to double from USD 500 to
USD 1,000
8
India will have 68 cities with a
population of more than 1 million by
2030, up from 42 today. Urban India
will drive a nearly fourfold increase
in average national income. Cities
will account for nearly 30% of Indias
GDP by 2030
India Consumption Story
Source: Technopak Analysis, Emerging Trends in Indian Retail and Consumer: 2011
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6082
140
248
0
100
200
300
1995 2005E 2015E 2025F
Household income
Household income
Rs. in'000
Massive domestic market
opportunity
Mens wear accounts for
more than 40% of the
market share
Household income levels
are expected to increase
leading to higher
disposable incomes
7
Market Opportunity
Source: Mckinsey Global Institute
359
556
715
937
327
497
668
909
149 225311
439
0
200
400
600
800
1000
2006 2007 2008 2009 2010 2011 2012 2016E
Market Size (INR billion)
Mens Wear Womens wear Kidswear
Source: CARE Research, Apparel Industry report April 2013
CAGR 11%
CAGR 10%
CAGR 11%
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RAYMOND GROUP EVOLUTION &
BUSINESS MODEL
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One of India's largest branded fabric and fashion retailer, with some ofthe best brands in its portfolio
Eight decades old Group, in operation since 1925
Integrated across the value chain
One of the largest exclusive retail networks in the textile and fashionspace in India
3
Raymond Group
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1925 1950 1958 1968 1986 1996 2002 2003 2006 2009 2012
1950
Set up of JK Files and
Tools (engineeringfiles)
1925
Set up of
Raymond
Woollen mill
in Thane
1958
First
Exclusive
Raymond
retail outlet
1968
Set up of readymade
garments plant atThane
1996
Launch of
Raymond Denim
2003
Setup of Silver Spark
Apparel Ltd (mfgsuits, trousers)
2009
Vapi Phase II
commenced
commercial
production
Super 240s fabric
launcheda
world record
1986
Launch
of Park
Avenue
2002
Acquisition
of
ColorPlus
2012
Relocation of
Thane plant toJalgaon and Vapi
2006
Setup of 3rd
worsted unit at
Vapi
Set up of
Raymond
Zambaiti at
Kolhapur
2011
Thane settlement
during FY 11
Regional launch
of Makers brand
600th TRS outlet
opened
1999
1999
Launch
of Parx
4
Evolution of Raymond (since 1925)
2011 2013
2013
Raymond
Premium Apparel
crossed Rs. 1 bn
mark
Pan-India launch
of Makers brand
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Brands Retail
Fabrics
Suiting
Shirting
Denim
State of the Artoperations
Garments
Shirts
Trousers
Suits
Jeans
Domestic Market
Exports
In addition to our own
network, the companys
products are retailed
through ~20000 touch
points
5
Business Overview
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Formal wear
Source: ColorPlus internal data; Technopak Advisors, June 2007; CRISIL research
Popular / Mass segment
Formal
Super
Premium
Casual wear
Rs 1289 mn
Fabric
Rs 15341 mn
[domestic only]
Casual
Premium
FY 13 Revenue
Rs 3239 mn
Rs 1182 mn
Rs 1860 mn(Mid premium)
(Mid premium)
Rs. 902 mn
10
Brand Positioning and Size
Strong portfolio of Fabric and Apparel brands and accessories that straddle across
various price points
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Premium Contemporary
Formal wear
Premium Smart
Casual wear
Premium Formal wear
Smart
Casual wear
Premium Formal wear
for Women
17
Brand Strength
Brands are company owned and well positioned to target different segments
Raymond has maintained its leadership position in brand track studies as
compared to competitors and has consistently been the no. 1 brand in all
Brand salience studies
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Impactful Retail Design & Visual Merchandising award for ColorPlus
SourceAsia Retail congress 2013
Raymond Retail won the Most Innovative Retailer of the Year 2012
SourceRetail Industry awards
Raymond Made-to-Measure won the Retail Idea of the Year 2013
SourceET Retail Awards 2013
12
Some Recent Brand Achievements
Raymond Fragrance won award for Best Consumer Packaging in Asia
SourceAsia Star Award 2012
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Brand - Exclusive Brand outlet
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Brand - Exclusive Brand outlet
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Brand - Exclusive Brand outlet
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A passionate consumer connect story which began with a
pioneering effort in retail mens wear category over 50 years ago.Raymond Retail won the Most Innovative Retailer award for 2012
21
The Raymond Shop- Exclusive Retail Network
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One of the largest exclusive retail networks in the
textile and apparel space in India
Close to 1.8 million square feet of exclusive retail
space (as of Mar13)
Same Store Growth has been 5%, 5%, 10% , 6% &
1% from 2008-09 to 2012-13 respectively
Thrust on smaller towns & cities (Tier 3/4/5)
Unique asset light franchisee model
Town Class Total TRS Presence Balance
CLASS 1 7 7 0
CLASS 2 28 28 0
CLASS 3 36 36 0
CLASS 4 318 212 106
CLASS 5 394 65 329
Grand Total 783 348 435
The above table shows the untapped opportunity
that lies in class 4 & 5 towns
22
Aggressive Retail Thrust
584676
739853
922
0
200
400
600
800
1000
2008-09 2009-10 2010-11 2011-12 2012-13
No.of Exclusive Stores (In India and overseas)
13281431 1524
16741778
0
500
1000
1500
2000
2008-09 2009-10 2010-11 2001-12 2012-13
Retail Space ('000 sq. ft.)
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Raymond is one of Indias leading conglomerates operating inthe Branded Lifestyle spaceDomesticConsumption Play
Raymond has a strong portfolio of brands, both in fabric andapparel segments that make it best positioned to cater to thebrand conscious customers in both these segments
Powerful Brands
The company has one of the largest exclusive retail networksspread across the country and the products are retailed through20000+ touch points
Retail Network
One of the few companies that is integrated across the value
chain
Integrated Business
Model
The company has state of the art manufacturing capabilities inall its businessesProduct Quality
13
Summary of Strengths
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FINANCIAL PERFORMANCE
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15
Consolidated Sales and Profitability Mix
SALES - FY13
EBIT - FY13
Raymond Ltd
Standalone
58%
Branded
Apparel
1%
Garmenting
12%
High value
Shirting
2%
Denim
12%
Tools &
Hardware
14%
Auto
Components
7%
Others &Elim
-7%
Raymond Ltd
Standalone
50%
Branded
Apparel19%
Garmenting
6%
High value
Shirting
4%
Denim
10%
Tools &Hardware
9%
Auto
Components6%
Others &
Elim-4%
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Raymondcommands the largestmarket share by farin worsted
suiting in India and ranks amongst the top three fullyintegrated manufacturers of worsted suiting in the world
Raymondis perhaps the only company to produce nearly20,000 designs and colors of suiting fabric &
exports to more than 55 countries
Raymondbecame not only the first Indian textile companyto produce a suit length of such fineness (240s) but also the
worlds first - ahead of companies from Europe and Japan
15
Suiting Fabrics Business
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EBITDA ( INR Million)
Raymond has consistently maintained its leadership position over
the years which is reflected in the performance
16
SALES ( INR Million)
Suiting Fabrics Business
11379 1222914854
1864620269
0
5000
10000
15000
20000
25000
FY09 FY10 FY11 FY12 FY13
21762603
37184042
3505
0
1000
2000
3000
4000
5000
FY09 FY10 FY11 FY12 FY13
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SALES ( INR Million) EBITDA ( INR million)
Business has achieved profitable growth backed by strong portfolio
of own brands. Current year has been a year of consolidation amid
subdued consumer sentiments
Branded Apparel Business
5701 55626411
7593 7627
0
2000
4000
6000
8000
10000
FY09 FY10 FY11 FY12 FY13
481406
664
790
231
0
200
400
600
800
1000
FY09 FY10 FY11 FY12 FY13
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High value Cotton Shirting business
Denim business
19
High Value Cotton Shirting & Denim Businesses
13021626
2118 2290 2969320
367319 300 309
0
100
200
300
400
0
500
1000
1500
2000
2500
3000
3500
FY09 FY10 FY11 FY12 FY13
Sales (INR Million) EBITDA (INR Million)
6770
5040 6427
80718495280
594
822 1036
-3000
-2000
-1000
0
1000
2000
-2500
-500
1500
3500
5500
7500
9500
FY09 FY10 FY11 FY12 FY13
Sales (INR Million) EBITDA (INR Million)
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Garmenting Business
10021002
1276
1734
247291
158143
243
365
0
50
100
150
200
250
300
350
400
0
500
1000
1500
2000
2500
3000
FY09 FY10 FY11 FY12 FY13
Sales (INR Million) EBITDA (INR Million)
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Engineering Business
21602120
25983280
3909
190
280335
394
424
0
100
200
300
400
500
0
1000
2000
3000
4000
5000
FY09 FY10 FY11 FY12 FY13
Sales (INR Million) EBITDA (INR Million)
790 760
11231486
131990
120
210
256
176
0
50
100
150200
250
300
0
500
1000
1500
2000
FY09 FY10 FY11 FY12 FY13
Sales (INR Million) EBITDA (INR Million)
Auto Components
(Ring Plus Aqua)
Tools & Hardware
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Consolidated Financials - Significant Performance Improvement
Refocus on
long term
strategic
thrust areas
GAS joint venture & Denim
business
Forex losses
Duplicate plant costs (Thane &
Vapi)
Implementation of
turnaround strategy
including trouble
shooting
Note: All figures in Rs. Million.
25595 25078 30434 36424
Successful resolution of all historical issues has enabled the Company to turnaround
from FY09 to FY13
SALES
1392
3336
48235353
4453
0
1000
2000
3000
4000
5000
6000
0
10000
20000
30000
40000
50000
2008-09 2009-10 2010-11 2011-12 2012-13
40692
Slowdown in Consumer
sentiments
Consolidation ofOperations
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Cement Raymonds
position to maintain
leadership status along
with strong margins in a
vibrant domestic market
Continue with rapidpenetration into smaller
towns and cities
spearheaded by our
exclusive retail network and
expand on our distribution
reach
Focus on power brands to help maintain pricing
and profitability through premium positioning
6
Strategic Thrust Areas
Supply ChainManagement
MarketAccess
Brand FocusedApproach
LeadershipPosition
Focus to build an efficient Supply
Chain that will help reduce lead time
to shelf
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ANNEXURES
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Fabric Processes Capacity Location
Worsted Fabric
Combing
Spinning
Weaving
Finishing
38 mmpa
Chhindwara14 mmpa
Vapi14 mmpa
Jalgaon10 mmpa
High Value Cotton
Shirting Fabric
Weaving
Finishing21.6 mmpa Kolhapur
Denim Fabric
SpinningDyeing
Weaving
Finishing
47 mmpa
Yavatmal, India40 mmpaRomania7 mmpa
26
Manufacturing Facilities - Fabric
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Garment Capacity Location Operations
Celebrations Apparel -
Shirts1.83 mn p.a. Bangalore
Garmenting for group
companies mainly
Silver Spark Apparel- Jackets (excl. Premium)
- Trousers
- Premium Jackets
- 0.64 mn p.a.
- 1.14 mn p.a.
- 60,000 p.a.
BangaloreDomestic and
international clientele
Suit Plant
- Jackets
- Trousers
- 0.84 mn p.a.
- 0.87 mn p.a.
Bangalore Hand made suits
27
Manufacturing Facilities - Garmenting
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Board of Directors
Dr. Vijaypat Singhania, Chairman Emeritus
Has nearly four decades of experience in the management of several industrial units as the Chief Executive, even beforehis current position
Has been instrumental for the successful growth and diversification plans of the Company
Mr. Gautam Hari Singhania, Chairman & Managing Director
Was appointed the Whole-time Director on the Board of Raymond Ltd. in 1990 and was elevated to the position ofChairman & Managing Director in 2000
Has steered Raymond Limited with a single-minded focus of being the best brand in India
Mr. H. Sunder, Whole-time Director
Has over 26 years of experience in finance, taxation, accounts, legal, secretarial areas, international business and generalcorporate management
He is the Whole time director since July, 2011 and PresidentCorporate Affairs since March 2013. He has been with theCompany for over 14 years
Mr. P K Bhandari, Independent Director Has over 25 years of experience in the field of project finance, industry, business and corporate management
Joined the Company in 1989, played a key role in strategizing and implementing the Company's restructuring program
Mr. Shailesh Haribhakti, Independent Director A renowned Chartered Accountant, Director on the Board of highly acclaimed companies holding the position of
Chairman or Member of Audit Committee in ten of them
Was a member of the ICAI's Group on Implementation of Convergence with IFRS, has been awarded "The Best NonExecutive Independent Director Award 07" by Asian Centre for Corporate Governance
28
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Board of Directors
Mr. I D Agarwal, Independent Director
Has 37 years of experience in Banking, Finance and Currency, Former Executive Director, Reserve Bank of India, was an
Advisor to the United Nations and has been the Director of Small Industries Development Bank of India
Mr. Pradeep Guha, Independent Director
Has recently finished a very successful stint as the CEO of India's largest satellite broadcasting network, Zee
Entertainment Enterprises Ltd
Associated with the print medium for 29 years and was President of The Times of India group
Mr. Nabankur Gupta, Independent Director
Joined the Company as Group President on August 1, 2000 and was co-opted on the Board of Directors of the Company
as Whole-time Director and Group President effective January 15, 2001
Was the first Indian to receive recognition by the Advertising Age International, New York, in 1995 with the title of
MarketingSuperstar
Mr. Boman R Irani, Independent Director He is the Chairman & Managing Director of Rustomjee Group
Leading Real estate developer and leader in construction industry. He is a first generation entrepreneur
29
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