Upload
amee-jogi
View
224
Download
0
Embed Size (px)
Citation preview
8/8/2019 Sonal Final
1/32
Research
MethodsProject by-
Sonal Jogi
Roll no.333 Div .A
8/8/2019 Sonal Final
2/32
Research
Topic:-
Research onAMBEIENT
ADVERTISING
8/8/2019 Sonal Final
3/32
1) Formulating research problem
Unit of Analysis AmbeintAdvertising
3
Characteristic ofinterest
Why Innovationsare required?
Time & Spaceboundary 3 Months
Environmental
conditions
Noticed more,Positive
Imp
act,Negative Impact
Research Process
8/8/2019 Sonal Final
4/32
What isAdvertising?
8/8/2019 Sonal Final
5/32
Why areinnovations
required?
8/8/2019 Sonal Final
6/32
Types of ADVERTISING
6
PrintAdvertising
OutdoorAdvertising Broadcast
advertising
CovertAdvertising
ambientadvertising
8/8/2019 Sonal Final
7/32
What is AMBEINTADVERTISING?
8/8/2019 Sonal Final
8/32
8/8/2019 Sonal Final
9/32
8/8/2019 Sonal Final
10/32
8/8/2019 Sonal Final
11/32
8/8/2019 Sonal Final
12/32
8/8/2019 Sonal Final
13/32
"Ambient advertising is
advertising through an
unusual medium.Instead of
advertising one's product
through TV, radio, prints orhoardings ...
8/8/2019 Sonal Final
14/32
8/8/2019 Sonal Final
15/32
Objectives of Research
- Clutter breaking solution to the neck to
neck competirions.
- Creative,Media Synergies that give themvalue for money.
- Brand name becomes familier.
- Gives a personality to the brand whichsets it apart from other in market.
- Innovative, Hatke.
8/8/2019 Sonal Final
16/32
A I D A Model
AAwareness
I Interest
D Desire
A- Action
8/8/2019 Sonal Final
17/32
TheTargetUniverse100%
75%awareness
50%interested
30%
desired
15%re rchased
25% tried
Research Hierarchy
8/8/2019 Sonal Final
18/32
8/8/2019 Sonal Final
19/32
Extensive Literature Surey
Books:-1)Hardcover Im ort by Narain,
erena
Websites:-
www.amazon.com
www.goggle.com
www.wikiepedia.com
8/8/2019 Sonal Final
20/32
Preparing Research Design
-There are two framework:-
-To start research as for why AMBEINT
ADVERTISING is required, one can start with
first-EXPLORATORY RESEARCH
-It can also be taken as DESCRIPTIVE
RESEARCH with MULTI-CROSS
SECTIONAL RESEARCH.
8/8/2019 Sonal Final
21/32
Sources of data
Secondary Data
8/8/2019 Sonal Final
22/32
Determining Sample Design
SimpleRandom
Sampling
Systematic
Sampling
StratifiedSampling
ClusterSampling
AreaSampling
Multi StageSampling
8/8/2019 Sonal Final
23/32
8/8/2019 Sonal Final
24/32
1/4/2011 Tem late co yright www.brainybetty.com 2005 24
Questionnaire
Observation
Personalinterview
8/8/2019 Sonal Final
25/32
8/8/2019 Sonal Final
26/32
Questionnaire to be conducted
on a mass of 50 respondents.
Wherein respondents would be
equally distributed among age
groups 20-30 & 30 above
Questionnair
8/8/2019 Sonal Final
27/32
Questions
Q 1)Which is your favourite advertisement?
----------------------------------------------
Q2)Which source of advertisement do you
prefer?
a)Television adds b)Print Advts
c)Radio c)Hoardings
8/8/2019 Sonal Final
28/32
Q3)Do you purchase after watching the
advertisement?
a)Yes b)No
Q4)Which type of add would yoy prefer the
most?a)Point to Point advts b)Simple Advts
c)Hatke Advts d)Others
Q5)Do you Change your opinion after seeing
the advertisement?
a)Yes b)No
8/8/2019 Sonal Final
29/32
Q6) Rate the following Advertisements- on the scale of 1-5
1)Vodafone ZU ZU Advt
2)ITC Bingo Advt
3)Virgin Mobile Advt
4)Maggi Advt
Q7)Do you purchase only because of the brand or brand
endorser?
a)Yes b)No
Q8)Do you like Innovative advterticements ?
a)Yes b)No
8/8/2019 Sonal Final
30/32
Execution
of the
Project
-Systematic Surveys would be conducted,Information from
books, internet will be taken.-Data gathered would be properly analyzed.
-Research would be done at proper time and atProper
period.
8/8/2019 Sonal Final
31/32
Analyzing the Data
8/8/2019 Sonal Final
32/32
Thank you!