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Publication of the Swiss Canadian Chambers of Commerce Ontario and Quebec Publication des Chambres de Commerce Canado-Suisse de l’Ontario et du Québec April/May Avril/Mai 2013 F Feature/Reportage eature/Reportage : : Swiss Food in Canada/Produits alimentaires suisses au Canada www.swissbiz.ca www.cccsqc.ca www.swissbiz.ca www.cccsqc.ca

Swiss Food in Canada/Produits alimentaires suisses au CanadaPublication of the Swiss Canadian Chambers of Commerce Ontario and Quebec ... [email protected] Ronnie Miller Hoffmann-La

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Page 1: Swiss Food in Canada/Produits alimentaires suisses au CanadaPublication of the Swiss Canadian Chambers of Commerce Ontario and Quebec ... leubasandra@yahoo.ca Ronnie Miller Hoffmann-La

Publication of the Swiss Canadian Chambers of Commerce Ontario and QuebecPublication des Chambres de Commerce Canado-Suisse de l’Ontario et du Québec

April/May Avril/Mai 2013

FFeature/Reportageeature/Reportage::Swiss Food in Canada/Produits alimentaires suisses au Canada

www.swissbiz.ca www.cccsqc.cawww.swissbiz.ca www.cccsqc.ca

Page 2: Swiss Food in Canada/Produits alimentaires suisses au CanadaPublication of the Swiss Canadian Chambers of Commerce Ontario and Quebec ... leubasandra@yahoo.ca Ronnie Miller Hoffmann-La

NESPRESSO BOUTIQUE : 2045 Rue Crescent Montréal H3G 2C1

7535-CANaug12 HorizonSwissCN PureU 216x278_CB.indd 1 28/08/12 17:20

Page 3: Swiss Food in Canada/Produits alimentaires suisses au CanadaPublication of the Swiss Canadian Chambers of Commerce Ontario and Quebec ... leubasandra@yahoo.ca Ronnie Miller Hoffmann-La

CON

TEN

TS /

IND

ICE

FEATURE / REPORTAGE

Swiss Food in Canada/Produits alimentaires suisses au Canada

4 Swiss Products: Quality and Value From a Sought After Brand and Lifestyle 5 Importations: accord d’équivalence entre le Canada et la Suisse 5 Organic Equivalency Agreement Between Switzerland and Canada 6 JURA: Bringing Barista Quality Coffee Into Your Home 7 Swiss Made 8 Au Saucisson Vaudois – les saveurs suisses au Québec 9 Ricola – Natural Cough Drops Straight from the Swiss Mountains

BUSINESS AND OTHER NEWSACTUALITÉS ÉCONOMIQUES ET D’AFFAIRES

10 Corporate Golf Memberships and Taxable Benefi ts 10 Hiring a Former Employee? Beware of the “Prior Service” Baggage 12 Business News 14 Swiss Rebellion at the Polls 16 A Lesson for Canada from Swiss R&D 18 Karin’s Performance Solutions: Karico’s Top Tips from 2012 20 Tribeca Insights: “Confi squadores” 23 Travel News 28 Trade Fairs

CHAMBER NEWSNOUVELLES DE LA CHAMBRE

2 President’s Message SCCC/Upcoming Events 3 Message du Président CCCS / Evénéments 5, 9, 25 Nouveaux Membres – CCCS 17 Quote of the Month 21 Scholarship Fund 22 La soirée raclette à l’Auberge 22 réélection Bruno Setz\Re-election Bruno Setz 24 SCCC New Members 27 Member Travel Bulletin Board 28 SCCC Group Health Plan

Publication of the Swiss Canadian Chambers of Commerce Ontario and QuebecPublication des Chambres de Commerce Canado-Suisse de l’Ontario et du Québec

Swiss Flag and Matterhorn

Page 4: Swiss Food in Canada/Produits alimentaires suisses au CanadaPublication of the Swiss Canadian Chambers of Commerce Ontario and Quebec ... leubasandra@yahoo.ca Ronnie Miller Hoffmann-La

IN FO SU I SS E2

BOARD OF DIRECTORS • 2012 – 2013

President / Director:

Philipp GyslingMesh Innovations Inc.174 Hallam Street, Toronto ON M6H 1X5Tel: 416-871-8159Email: [email protected]: www.meshinnovations.com

Vice-PresidentErnst NotzNacora2 Hunter Avenue; Toronto ON M6E 2C8Tel: (416) 784-2872Email: [email protected]

Treasurer/ Director:Monica Stevens-WyssTrowbridge Professional Corporation25 Adelaide St. E.; Suite 1400; Toronto, ON M5C 3A1Phone: (416) 214-7833 ext.104Email: [email protected] Website: www.trowbridge.ca

Secretary & Legal Counsel:

Bernard LetteLette LLP20 Queen Street West, #3300, P.O. Box 33, Toronto ON M5H 3R3Tel: 416-971-4898Email: [email protected] Website: www.lette.ca

Past President / Director:

Hans MungerAuto Motion Shade Inc.400 Bentley Street; Unit 7-11; Markham ON L3R 8H6Tel: 905-470-6198 x 33Email: [email protected] Website: www.automotionshade.com

Directors:

Babette BaarsMarché Restaurants Canada Ltd.8 King Street East, Suite 838, Toronto, ON M5C 1B5Tel: 647-341-1444 Cell: 647-969-1445Email: [email protected] Website: www.marche-int.com

Rudi BlatterLindt & Spruengli (Canada) Inc.181 University Avenue, Suite 900, Toronto ON M5H 3M7Tel: (416) 351-8566Email: [email protected] Website: www.lindt.com

Mirko CapodannoSwitzerland Tourism480 University Avenue, Suite 1500Toronto, ON M5G 1V2Tel: 416-695-3375 Cell: 416-841-6644Email: [email protected] Website: www.MySwitzerland.com

Julien FavreUBS154 University Avenue, Toronto ON M5H 3Z4Tel: (416) 345-7033Email: [email protected] Website: www.ubs.com/1/e/canada

Sandra Leuba136 Curzon Street, Toronto ON M4M 3B5Tel: 416-616-4251Email: [email protected]

Ronnie MillerHoffmann-La Roche Ltd2455 Meadowpine Boulevard, Mississauga ON L5N 6L7Tel: 905-542-5522Email: [email protected] Website: www.rochecanada.com

Daniel OehySwissmar35 East Beaver Creek Rd, Unit 6, Richmond Hill, ON L4B 1B3Tel: 905-764-1121Email: [email protected] Website: www.swissmar.com

Barbara Sutton100 Quebec Avenue, Suite 505Toronto, ON M5P 4B8Tel: 647-808-2461Email: [email protected]

Urs UhlmannZurich400 University Avenue, 25th Floor, Toronto ON M5G 1S7Tel: (416) 586-2959Email: [email protected] Website: www.zurich.ca

Andrea von MoellerB2-125 The Queensway; Toronto ON M8Y 1H3Tel: (416) 907-8012Email: [email protected]: www.2marketinternational.com

Honorary Director:

Bernadette HunkelerConsulate General of Switzerland154 University Avenue, Suite 601, Toronto ON M5H 3Y9Tel: 416-593-5371Website: www.eda.admin.ch

Executive Assistant:

Patricia Keller Schläpfer – SCCC756 Royal York Road, Toronto ON M8Y 2T6Tel: (416) 236-0039 Fax: (416) 551-1011E-mail: [email protected] Website: www.swissbiz.ca

Typesetting and Assembly: Nancy Raitt @ corptype

Printed by: J. B. Deschamps

Dear Members,

As indicated in the president’s message of the previous info suisse issue there are some important changes looming for the Swiss community in Toronto. Toronto will no longer have its own Consulate General and will soon fall within the jurisdiction of the Consulate General of Montreal. As much as this may be an inconvenient situation for Swiss citizens in the Toronto area, it may also represent an important opportunity for our Chamber. We have a small working group at the SCCC that has been exploring the role that the Chamber may have going forward. To that effect we have had meetings with the main stakeholders (OSEC, Embassy, Consulate) to discuss possible scenarios for Swiss commercial and trade representation in Toronto. We are currently developing a new vision for the Chamber that would encompass new business activities and would include a formalized collaboration with OSEC and its Swiss Business Hubs. This new direction would strengthen our ties with Switzerland and the other Swiss players in Toronto (e.g. Switzerland Tourism, the Embassy and the future Honorary Consul) and it would also generate some income, as we would be supporting the Swiss Business Hub with some consulting services. Both Ambassador Lehner and Ms. Caroline Blaser from OSEC will be present at our annual general meeting in April to share their view of this new direction. As the president of the Chamber I feel this is a watershed moment for us and I am very excited about the new course that this represents for the coming years.

If the envisioned collaboration with the Swiss Business Hub comes to pass the Chamber may become more involved with the introduction of Swiss products in the Canadian marketplace, which is a nice segue to the current issue of info suisse that focuses on just that, Swiss products. The fact that so many Swiss and non-Swiss products use Switzerland and its symbols in their marketing efforts is a testament to the high quality and high expectations attached to anything coming from Switzerland. This issue of info suisse will give you a bit more insight into some Swiss products.

Finally, since this is my last president’s message, I would like to thank all the individual and corporate members for their support of the Chamber and their kind words along the way. It has been a pleasure and honour to represent this organization for the last two years. As of this year’s AGM, Ernst Notz will return to the presidency and he will expertly guide the Chamber towards new goals.

Happy reading!

Philipp Gysling

President

Swiss Canadian Chamber of Commerce (Ontario) Inc.756 Royal York Road • Toronto, Ontario M8Y 2T6Tel: (416) 236-0039 • Fax: (416) 236-3634 • E-mail: [email protected] • www.swissbiz.ca

2013 COMING EVENTS

April 17 Annual General Meeting at the King Edward Hotel

May 14 Swiss Night at the Marché

June 18 Golf Tournament with the German Chamber at Carrying Place

July 11 Swiss Night on the Patio

August 20 Pub Night with the British Chamber

September 4 Spousal Event at the RCYC

October 8 Swiss Night

November 16 Gala Dinner Dance at the King Edward Hotel

December 10 Fondue Night

Further Information can be found on www.swissbiz.ca/upcoming_events

Dates above are subject to change

Page 5: Swiss Food in Canada/Produits alimentaires suisses au CanadaPublication of the Swiss Canadian Chambers of Commerce Ontario and Quebec ... leubasandra@yahoo.ca Ronnie Miller Hoffmann-La

AP R I L/MAY 2013 3

La Chambre de commerce canado-suisse (Québec) Inc.Swiss Canadian Chamber of Commerce (Quebec) Inc.

1572 Avenue Docteur Penfi eld, Montréal, Qué. H3G 1C4 • Tél: (514) 937-5822 • Fax: (514) 954-5619 • E-mail: [email protected] • Web site: www.cccsqc.ca

CONSEIL D’ADMINISTRATION / BOARD OF DIRECTORS2012 – 2013

Président / President

Mr. Jean Serge GriséDirecteur, Communications et Affaires publiquesFondation Lucie et André Chagnon Conseiller en affaires publiquesTel: 514.380.2001, # 1058E-mail: [email protected]

Secrétaire / Secretary

Me Monica SchirdewahnAvocate / Lawyer Lette & AssociésTel: 514.871.3838, # 213 E-mail: [email protected]

Vice-présidents / Vice-Presidents

Mr. Bruno SetzConsultantTel: 514.767.5123E-mail : [email protected]

Mr. Olivier RodriguezGestionnaire de portefeuilleMirabaud Canada Inc.Tel: 514.393.1690E-mail : [email protected]

Trésorier / Treasurer

Mr. Othmar WidmerConsultation WidmerTel: 514.290.4822E-mail: [email protected]

Directeurs / Directors

Mr. Jacques DemontManaging DirectorNespressoTel: [email protected]

Mr. Christian G. Dubois Conseiller de la Ville Ville de Montréal (Arrondissement Pierrefonds-Roxboro)Tel: [email protected]

Me Jean-Marc FerlandAvocatFerland, Marois, Lanctot Tel: 514.861.1110E-mail: [email protected]

Mr. Moritz GruberConsultantTel: 450.567.2237E-mail: [email protected]

Mr. Olivier SchlegelConsultant agro-gastronome E-mail: [email protected]

Mr. Patrick VeenhuizenConseiller de développement, fi nancement et conseils stratégiquesCLD Beauharnois-SalaberryTel : 450.373.2214, poste 132E-mail : [email protected]

Mr. Paul WieserPDG pour le CanadaBusch Vacuum Technics Inc.Tel: 450.435.6899E-mail: [email protected]

Directeur honoraire / Honorary Director

Mr. Beat Kaser Consul général de SuisseTel: 514.932.7181 E-mail: [email protected]

Liaison au Consulat général de Suisse

Mr. Paolo Bezzola Consul Tel: 514.932.7181E-mail: [email protected]

Conseiller juridique / Legal Counsel

Lette & AssociésTel: 514.871.3838, # 213 E-mail: [email protected]

Responsable de l’administration / Administration Offi cer

Mr. Andreas Kräuchi Tel: 514.937.5822 Fax: 514.954.5619 E-mail: [email protected]

Chères et chers membres,

L’hiver se termine et votre Chambre est à préparer une série d’événements qui vous permettront des rencontres intéressantes. Nous avons déjà commencé à travailler à notre événement printanier principal : notre Tournoi de golf en mémoire de Jacques Thévenoz. Nous avions l’année dernière une équipe fantastique, qui a assuré un succès impressionnant, et ces mêmes personnes ont accepté de jouer à nouveau leurs fonctions; il s’agit de Jean-Jacques Laurans (président du Groupe Alfi d) qui sera le président d’honneur et Bruno Setz qui dirigera le Comité d’organisation. We are very grateful and we thank our friends for accepting to lead the organization of the Golf Event. Don’t forget to reserve for that great day, June 3, at the Whitlock Golf Club, in Hudson. J’invite les membres à réserver très tôt car c’est un événement très populaire et très couru.

Le succès de notre soirée « Raclette » s’est répété encore cette année et au nom de nos membres, je remercie tous les râcleurs et Marc Bolay de l’Auberge Saint-Gabriel. Thanks also to all our sponsors and particularly the Swiss Cheese Marketing organization. Nous apprécions toujours les cadeaux qui nous sont offerts par nos membres et que nous faisons tirer lors de ces événements.

Nous avons développé une liste de conférenciers que nous vous présenterons sous peu, car nous croyons que nos membres doivent avoir une occasion de rencontrer des leaders de notre économie. We have contacted several economic leaders who will be speaking to you in the next few weeks.

You will be receiving very soon the documents for the preparation of our Annual General Assembly. Nous vous attendons en grand nombre, car c’est votre Chambre et c’est à vous qu’il revient d’élire vos dirigeants.

En terminant, nous avons aussi participé, en mars dernier, à certaines activités célébrant le vingtième anniversaire de la Francophonie dans le monde; le Consul général à Montréal, Beat Kaser, s’est assuré de mettre en évidence la culture, la gastronomie et l’économie suisse. Le Québec a eu l’occasion de connaître l’importance de la Suisse dans cette grande fraternité qu’est la Francophonie. Merci et félicitations à toute l’équipe du Consulat général et à notre ami Beat Kaser, qui est un allié important de notre Chambre.

Bon printemps et au plaisir de vous voir très bientôt lors de nos prochains événements.

Jean Serge GriséPrésident du conseil d’administration de la Chambre de commerce canado-suisse du Québec.

EVÉNÉMENTS / UPCOMING EVENTS 2013

mi-mai 2013 / mid-May 2013 Assemblée annuelle /

Annual General Assembly

3 Juin 2013 / June 3rd 2013 Tournoi de Golf / Golf Tournament

Des événements supplémentaires seront ajoutés au fur et à mesure

Additional events will be added as soon as the dates will be known

Dates sujet à changements / Dates subject to change

INFORMATION et détails/and details : www.cccsqc.ca ou/or (514) 937-5822

Page 6: Swiss Food in Canada/Produits alimentaires suisses au CanadaPublication of the Swiss Canadian Chambers of Commerce Ontario and Quebec ... leubasandra@yahoo.ca Ronnie Miller Hoffmann-La

IN FO SU I SS E4

Swiss Food in Canada

Produits a l imentaires suisses au Canada

SWISS PRODUCTS: QUALITY AND VALUE FROM A SOUGHT AFTER BRAND AND LIFESTYLEInterview with Daniel Oehy, President of

Swissmar, written by Sandra Leuba

Daniel Oehy, President and Founder of

Swissmar, started his company 30 years ago,

importing high quality Swiss products to sell

to Canadians. Swissmar not only sells Swiss

brands, such as Wenger of Switzerland with

the Genuine Swiss Army Knifes, but also

among others, Peugeot of France, famous

for its pepper and salt mills and wine

accessories.

It was a tough beginning three decades

ago, as Daniel Oehy’s potential customers

were unfamiliar with the concept of paying

a higher price for better quality. Daniel

considered it part of his mission to educate

Canadians and Americans about the rela-

tionship between the price of Swiss made

products and their quality and longevity.

Daniel also introduced to North Americans

the Swiss lifestyle tradition of eating melted

cheeses in the form of fondue and raclette.

When Swissmar was founded, very few

people knew what raclette was, while today

Swissmar sells tens of thousands of raclettes

a year.

Selling Swiss products in Canada is not

always an easy task. Switzerland has some of

the highest manufacturing costs in the world

and the exchange rate of the strong Swiss

Franc does not help. So, what is the secret of

successfully selling Swiss products in North

America? The products and services must

differentiate themselves from the cheaper,

non-Swiss copies, through better quality

and precision, creating a willingness for cus-

tomers to pay a higher price. For example,

Swissmar’s potato peelers, manufactured in

Switzerland, sell for $5.00 each, signifi cantly

higher than cheaper brands sold elsewhere.

But, the peeler continues to be a top seller,

having sold millions due to its excellent per-

formance and durability. Another example is

the famous Genuine Swiss Army Knife from

Wenger. For years Chinese manufacturers

Page 7: Swiss Food in Canada/Produits alimentaires suisses au CanadaPublication of the Swiss Canadian Chambers of Commerce Ontario and Quebec ... leubasandra@yahoo.ca Ronnie Miller Hoffmann-La

AP R I L/MAY 2013 5

have produced cheap versions, but beside

the superior craftsmanship of the original,

customers continue to look for the true

brand and buy the ‘genuine’ item.

On the other hand, people, even the

Swiss, are not always willing to pay a

premium price for Made-in-Switzerland. In

the past, caquelons, the fondue pot in which

the cheese is melted, were manufactured in

Switzerland. A decade ago Swissmar moved

production to China because the caquelons/

pots could be manufactured there in the

same way, with the same Swiss machinery

and at lower labour costs. Similarly for

raclettes, it is now impossible to fi nd raclette

ovens in Switzerland that would qualify to be

sold under the Swiss Made label. For these

reasons and others, more than a decade ago

Swissmar created its own “Swissmar” brand

and now sells many products manufactured

in China and other countries. All of this being

said, Swissmar continues to have great

success selling many Swiss made products

such as garlic presses, spatulas, openers and

many others.

On an administrative note, importing

products from any country requires a lot

of paperwork. The free trade agreement

between Canada and the European Free

Trade Association (EFTA), Switzerland being

part of it, has been in place since July 2009,

but didn’t bring many changes to Canadian

importers. Surprisingly, the paperwork is

identical but pricing became slightly cheaper

with the elimination of duty. Canada and

China concluded negotiations in September

2012 on a FIPA’s, a Foreign Investment

Promotion and Protection Agreement and

we will see in the near future how this will

affect Swissmar’s imports from China. ■

IMPORTATIONS: ACCORD D’ÉQUIVALENCE ENTRE LE CANADA ET LA SUISSESource: OFAG

Le Canada et la Suisse ont conclu un

arrangement d’équivalence concernant les

produits bio.

Dans une communication du 21

décembre 2012, l’OFAG (Offi ce Fédéral de

l’Agriculture) informe que les réglementa-

tions du Canada et de la Suisse relatives à la

production, la transformation et l’étiquetage

de produits bio de même qu’aux systèmes

de contrôle sont reconnues réciproquement

comme équivalentes. Le vin n’est pas inclus

dans cette entente.

Le Canada reconnaît dès à présent tous

les produits bio suisses contenant des

ingrédients bio en provenance de la Suisse,

d’États membres de l’UE ou du Canada

comme équivalents. En contrepartie, la

Suisse va ajouter dans les meilleurs délais

le Canada à la liste des pays reconnus. Du

fait de l’inscription du Canada dans Ia liste

des pays, les entreprises bio suisses n’auront

plus besoin, probablement dès mars 2013,

de demander des autorisations individuelles

en vue de l’importation de produits bio

canadiens.

L’UE avait déjà signé un tel accord avec

le Canada en Juin 2011 (cf. notre brève du

30 juin 2011).

ORGANIC EQUIVALENCY AGREEMENT BETWEEN SWITZERLAND AND CANADASource: Organic Federation of Canada

Switzerland and Canada have concluded an

organic equivalency agreement, Organic

Federation of Canada reports. Swiss and

Canadian Regulations on production, pro-

cessing and labeling of organic products

along with the control systems are deemed

reciprocally equivalent.

Canada recognizes all Swiss products

with organic ingredients originating from

Switzerland, EU member states or Canada as

equivalent. In return, Switzerland will add as

soon as possible Canada on its list of recog-

nized products. This mutual agreement will

facilitate trade between the two countries

and will consequently galvanize the trade of

organic products. Wine is not included in the

agreement. ■

BIENVENUE AUX NOUVEAUX MEMBRES

CCCS (QUÉBEC) INC.

Individual members / Membres individual

XEBEC Adsorption Inc.

M. Philip Sigrist, Sales Manager

30. boul. Industriel

Blainville, QC, J7C 3V4

Tél. 450.979.8718

e-mail : [email protected]

www.xebecinc.com

Stefan Gemperli

5539 Ave. Woodbury, apt. # 11

Montréal, QC, H3T 1S5

[email protected]

AvH German International School

Mr. Thomas Linse, Principal

216 Victoria

Baie-d’Urfé, QC, H9X 2H9

Tél. 514.457.2886

e-mail: [email protected]

www.avh.montreal.qc.ca

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IN FO SU I SS E6

JURA: BRINGING BARISTA QUALITY COFFEE INTO YOUR HOMEBy: Barbara Sutton

Since 1931, the Swiss company JURA

Elektroapparate AG has been developing

innovative high-end household appliances.

A pioneer in the fi eld of automatic

espresso/coffee machines in the mid-1980s,

JURA today produces fully automatic coffee-

makers for use in the home.

The traditional Swiss brand has evolved

into a global player. The main offi ce of the

company is still located in Niederbuchsiten,

Switzerland, where it was founded. JURA

is represented in Germany, Austria, the

Netherlands, the US, the UK, Australia, South

America, Spain, Sweden and South-East

Asia by its own sales organizations and

joint ventures. In many parts of the world,

the company is entering the market closely

cooperating with distributors.

In Canada, JURA has partnered with

Faema to bring a superb line of award-

winning products to our market. Faema has

been providing espresso and cappuccino

machines to Canadians for over 50 years and

now has North America’s largest showroom

in Mississauga, Ontario. Faema welcomes

visitors to the fabulous space to see the

wide range of JURA coffee machines. (Visit

the website at www.jura.ca for details.)

JURA’s success can be attributed to

a couple of factors. One, the Swiss are

renowned for their outstanding mechanical

engineering and, what’s more, the Swiss

are the third largest consumers of coffee

in Europe, second only to the Finns and

Norwegians. The Swiss consume 900 cups

a year per capita. Surprisingly, the Italians,

who invented espresso and cappuccino,

consume less coffee than the Swiss! This is

likely because Italians prefer to visit a coffee

bar, while the Swiss enjoy making their

coffee at home.

Young people in particular are embracing

the challenge of learning to make coffee at

home like a professional barista. The popu-

larity of Starbucks and other coffee chains

has inspired this fascination and many

are prepared to pay the price to acquire a

superbly designed, reliable and fully auto-

matic coffee machine. You can expect to

pay at least $1300 for a basic JURA coffee

machine and the best are more expensive,

priced at $6,000. It is worth the invest-

ment for many people - in 2011, JURA’s

worldwide revenue was CHF 352,200, 000

($3,838,482,916.46 CND).

Roger Federer is JURA’s brand ambassa-

dor and he was there to open the JURA World

of Coffee exhibition at their headquarters in

Niederbuchisten in 2009. The permanent

exhibition explains the history of coffee, its

production and the story of JURA as well.

Perhaps you will visit the next time you go

to Switzerland – or you can view the virtual

exhibit online at www.juraworld.com. You

can also follow JURA on facebook, where

you can test your knowledge with the JURA

barista quiz! ■

Swiss Food in Canada

Produits a l imentaires suisses au Canada

D É M É N A G E M E N T S I N T E R N A T I O N A U X

1 800 874-1071514 631-6565www.amjmontreal.com

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AP R I L/MAY 2013 7

SWISS MADE Contribution from the Editorial Team:

Sandra Leuba

There has been and still is a lot of talk in

Switzerland and elsewhere about the

declaration of “Swiss Made” or “Made in

Switzerland” for products and goods. The

Swiss are understandably very protective

of what became their “brand”. Especially as

the economic value of a “Swiss” origin for

products or services is considerable in an

ever more globalized economy.

The advantages and success’ that accom-

panies the commercial use of the “Swiss”

brand has attracted attention as well as envy

which lead to a referendum about Swissness:

protecting the “Made in Switzerland” decla-

ration and the Swiss cross which is currently

discussed in the Swiss parliament.

With this background information, there

is a new book, which fi ts the topic of this

current Info Suisse “Swiss Products in

Canada” well. This article is not meant to

promote the book but rather to touch on

some questions about Switzerland’s success

and to state some quotes. Here about

the book:

FROM POVERTY TO PROSPERITY – ONE COUNTRY’S REMARKABLE ACHIEVEMENTWhy has Switzerland – a tiny, land-locked

country with few natural advantages –

become so successful for so long at so many

things? In banking, pharmaceuticals, machin-

ery, even textiles, Swiss companies rank

alongside the biggest and most powerful

global competitors. How did they get there?

How do they continue to refresh themselves?

Can the Swiss continue to perform in a hyper-

competitive global economy?

The book Swiss Made: The untold story

behind Switzerland’s success, offers answers

to these and many other questions about the

country as it describes the origins, structures

and characteristics of the most important

Swiss companies. The authors suggest its

success is due to a large degree to sound

entrepreneurial thinking and openness to

new ideas. And they venture a surprising

forecast on the country’s ability to keep pace

in an age of globalization.

Switzerland has achieved low infl ation,

low unemployment and a high standard of

living. It bounced back after japan destroyed

its traditional watch manufacturing industry.

Professor Martin Feldstein,

Harvard University

At a moment when European capitalism

is on the defensive in many places, and

those concerned with the future of econom-

ics should carefully consider the Swiss model.

Professor Lawrence Summers,

Former US Secretary of the Treasury

Switzerland has been a highly successful

“brand” – not least in the world of central

banking, where it has long had infl uence

way beyond its quantitative weight.

Paul Volcker, Former Chairman,

US Federal Reserve

To read more about the book Swiss

Made, or the referendum Swissness, please

visit the websites:

https://www.ige.ch/en/legal-info/legal-

areas/made-in-switzerland.html

http://www.swiss-made.org ■

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IN FO SU I SS E8

Swiss Food in Canada

Produits a l imentaires suisses au Canada”?

AU SAUCISSON VAUDOIS – LES SAVEURS SUISSES AU QUÉBECPar Marie-Lysa Picard

C’est en 1976 que Pierre Picard a ouvert

la «Boucherie Ste-Brigide». Au départ,

l’entreprise était une simple boucherie de

village. C’est seulement quelques années

plus tard que l’idée de produire des char-

cuteries suisses est lancée. Dans les années

70 et 80, le Québec a connu une vague

d’immigration européenne. En arrivant à

Ste-Brigide, M. Jean-Paul Cuenoud, d’origine

suisse, s’est liée d’amitié avec M. Picard.

S’ennuyant de la charcuterie traditionnelle

suisse, M. Cuenoud suggéra de commencer à

fabriquer celle-ci. M. Picard et son fi ls Marcel

acceptèrent le défi . Des charcutiers suisses

immigrés au Québec sont donc venus part-

ager leur savoir-faire et les recettes qui ont

fait la fi erté de leurs familles. La Boucherie

Ste-Brigide avait une nouvelle vocation,

celle de charcuterie suisse.

Marcel est parti en Suisse en 1992 parfaire

ses connaissances de charcutiers en allant

sur le terrain rencontrer et suivre des forma-

tions avec des artisans. Par le fait même, il a

ramené avec lui certaines recettes tout à fait

uniques comme les saucisses grill.

En 2000, le commerce changea de nom

pour «Au Saucisson Vaudois». Ce nom

représentait davantage qui nous étions.

(Le saucisson vaudois est le nom de notre

produit vedette).

Les possibilités de développement et

d’agrandissement étaient impossibles dans

le bâtiment de la rue des Érables. De plus,

il fallait savoir que nous étions sur cette

rue pour s’y arrêter. Et par respect pour

les voisins, car l’ancienne boutique et la

production étaient placées dans un quartier

résidentiel, la rue principale était plus

appropriée. Le 15 juin 2005, le magasin

déménage sur la rue principale de notre

village, dans un des bâtiments de la ferme

Cuenoud. En étant situé sur la rue principale,

plus de gens nous remarque et arrêtent

visiter la boutique et ils ont de l’espace pour

fl âner à travers notre boutique.

En plus de nous offrir une meilleure visi-

bilité et plus d’espace, le nouveau bâtiment

est un symbole. D’une part, il a appartenu à

M. Cuenoud, la personne qui est à l’origine

de ce que nous sommes aujourd’hui. D’autre

part, il symbolise notre attachement et

notre engagement à notre terroir. Pour notre

équipe, travailler avec les producteurs du

coin est un honneur de même que de faire

découvrir les traditions culinaires suisses aux

québécois.

Pour nous visiter: 368, rue Principale,

Sainte-Brigide, Québec, Canada J0J 1X0

Notre site web : www.saucissonvaudois.qc.ca ■

Marie-Lysa Picard, Marcel Picard et Pierre Picard

Au Saucisson Vaudois

Le magasin

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AP R I L/MAY 2013 9

RICOLA – NATURAL COUGH DROPS STRAIGHT FROM THE SWISS MOUNTAINSBy: Oliver J. Woodburn of

Lindt & Sprüngli (Canada), Inc.

Formed 83 years ago in 1930 by Emil

Ritcherich, Ricola AG is today one of the

most modern and innovative manufacturers

of herb drops in the world. Here in Canada,

Ricola has been available for consumers to

enjoy since the 1980’s, though it was likely

only those consumers of Swiss heritage who

knew the brand or shopped at specialty food

stores and bakeries who were purchasing

them. Distribution was diffi cult to achieve

for a small brand and Health Canada’s

strict regulations were a barrier to over-

come. Unlike Ricola’s Kräuterzucker or Herb

Candies which in Switzerland offer candy

taste and enjoyment with benefi cial herbs,

the Canadian regulations require that the

medicinal herbs at the core of Ricola quali-

fi es it as a regulated Natural Health Product.

In the mid nineties, Ricola’s Canadian

broker went bankrupt, but fortunately Lindt &

Sprüngli was opening in Canada and agreed

to take on Ricola as a fellow premium Swiss

brand. A new era was ushered in for Ricola

in Canada with a focus to widely distribute

Ricola at pharmacies, grocery stores and

mass merchandisers. Ricola was positioned

as a cough drop and throat lozenge. The

Swiss grown mountain herbs have been

known for centuries to have benefi cial prop-

erties for supporting health and for decades

now these benefi ts have been scientifi cally

proven. The scientifi c proof of the herbs effi -

cacy is why Ricola is sold as a cough drop in

Canada and the USA. When consumers have

a cough they fi rst of all want something that

works, then something that tastes good and

ideally something that is natural. Ricola has

met all these criteria for Canadian consum-

ers and as such is the #1 herbal cough drop

sold in Canada.

“Riiicollaaa”…. The call heard around

the world is one of the most familiar sound

mnemonics in North America. It is so famous

that it is constantly showing up in popular

culture, whether it’s the Royal Canadian

Air Farce, Rosie O’Donnell or any number

of Hollywood movies that have scenes in

Switzerland; someone always wants to

sing out “Riiicollaaa”. This has been a great

benefi t to Ricola since the call associated

by consumers to imagery of the Swiss Alps

and therefore reinforces the Ricola’s Swiss

heritage which is also one of its 3 core

brand pillars.

It’s a fantastic story when a family owned

company from Switzerland can so success-

fully take a traditional Swiss product and

distribute it around the world without losing

its roots or founding principles. Canadians

love Ricola and can look forward to an even

greater selection of fl avours and innova-

tion from the Richterich family in the years

to come. ■

BIENVENUE AUX NOUVEAUX MEMBRES

CCCS (QUÉBEC) INC.

Corporate

Trowbridge Professional Corporation

M. Jean Millot, Partner

e-mail: [email protected]

1, Place Ville-Marie, bureau 2001

Montreal, QC,

H3B 2C4

Tél. 514.866.4913

www.trowbridge.ca

Gagné, Bennett, Avocats

Membre additionnel / additional member :

M. Marc Lapointe

Tél. 514.871.1206

e-mail : [email protected]

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IN FO SU I SS E10

CORPORATE GOLF MEMBERSHIPS

AND TAXABLE BENEFITSBy Paul Girolametto of Cunningham LLP

The Tax Court of

Canada recently

released its deci-

sion in a court case,

Gillis v. The Queen,

which focused

on corporate golf

memberships and taxable benefi ts. The

case involved a corporate golf membership

that afforded the individual shareholder,

who was also the president and main sales

person of the corporation, unlimited golf.

The issue before the Court was whether the

corporate golf membership constituted a

taxable benefi t to the individual and, if so,

what was the value of the benefi t.

Generally, employees are assessed a

taxable benefi t on the personal portion of

certain expenses or advantages provided by

a corporation. The most common examples

of these benefi ts include the use of an auto-

mobile, group term life insurance premiums,

and imputed interest on interest-free loans.

However, where it can be shown that the

primary purpose of the expense or advan-

tage is related to the corporation’s business,

there will not be a taxable benefi t to the

employee. This is true for corporate paid

memberships and dues for recreational

and social clubs. In other words, where the

primary purpose of the club membership

and dues are principally for the employer’s

advantage, no taxable benefi t should be

assessed to an employee.

The court ruled in Gillis, that even though

the individual was a key salesperson and

the corporation benefi ted greatly from the

corporate golf membership (i.e. regular golf

games had resulted in sales totalling more

than $5.75million), the individual did not

receive the benefi t by virtue of being an

employee, rather he received the benefi t

by virtue of being a shareholder. The Court

acknowledged that the primary purpose of

the corporate golf membership was for busi-

ness purposes, but maintained that a portion

of the membership fee should be included

in the taxpayer’s income as a shareholder’s

benefi t. It appears that based on the deci-

sion in Gillis, when a benefi t is received by

virtue of being a shareholder, an apportion-

ment of the personal benefi t is required to

be included as a taxable benefi t, whereas

if the benefi t is received by virtue of an

individual’s employment a full exclusion is

available if the primary purpose relates to

the corporation’s business.

In short, if you are the owner of the busi-

ness, you may have taxable benefi t issues.

If you are an employee, it appears a full

exclusion may be available.

Whether a benefi t is received by virtue

of one’s shareholdings or employment is

a question of fact. However, the Canada

Revenue Agency’s administrative position,

which is supported by Canadian jurispru-

dence, is that where an individual is both

a shareholder and an employee, he will

be deemed to have received the benefi t

by virtue of his shareholdings. This can

only be rebutted if it is shown that the

same or similar benefi t would have been

made available to employees with similar

positions and responsibilities. The taxation

authorities have never accepted golf as a

deductible business expense and it is clear

from this court case that they will now view

golf dues and fees as an “assumed taxable

benefi t” where the employee entitled to the

advantages is also a shareholder

For more tax and accounting information or if you have any questions, please follow Cunningham LLP on Twitter@CunninghamLLP or contact Paul Girolametto at [email protected], by telephone at 416-496-1051 x254or visit their websitewww.cunninghamca.com ■

HIRING A FORMER EMPLOYEE? BEWARE OF THE “PRIOR SERVICE” BAGGAGEBy Rishi Bandhu

of Crawford Chondon & Partners LLP

A recent decision of the Supreme Court of

British Columbia considered how to treat a

break in an employee’s service when deter-

mining entitlement to reasonable notice.

Specifi cally, in Dobbs v. the Cambie Malones

Corporation 2011 BCSC 1830, the BC trial

court considered whether or not the prior

service time should be counted in determin-

ing the notice period.

Business and Other News

Actual i tés économiques et d’affa i res

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AP R I L/MAY 2013 11

Mr. Dobbs commenced employment with

“Cambie Malones”, a Vancouver hotel and

bar in the Gastown district, in March 1999.

He later became the General Manager of the

establishment. In October 2007, Mr. Dobbs

resigned from his position to accept employ-

ment elsewhere. In September 2008, Mr.

Dobbs was re-employed with the Cambie in

a senior management capacity, but not as

General Manager. 30 months later, in March

2011, Mr. Dobbs was dismissed from his

employment.

Mr. Dobbs brought an action for wrongful

dismissal which the court allowed. In deter-

mining how much notice he was entitled to,

the court grappled with Mr. Dobb’s length of

service. Mr. Dobbs argued that his length of

service should be counted from March 1999,

less the 11 month break, giving him 11 years

of service. According to the employer, due to

the hiatus, his length of service should be

counted from September 2008, crediting

him with only 30 months of service.

The Court noted that previous decisions

dealing with an employee’s prior service

time have held that the key question was

whether or not the facts suggested that

the employer recognized continuity in the

employee’s service. If so, the prior service

would be relevant for determining total

length of service in order to calculate the

notice period.

Applying this test to the facts, the Court

found that the parties considered Mr. Dobb’s

prior period of employment during negotia-

tions. Most signifi cant to the Court was that

the Employer gave Mr. Dobb’s vacation pay

of 6%, consistent with his previous contract

of employment, and not the base vacation

pay of 4%. Further, the Court found that

the employer considered Mr. Dobbs’ prior

experience as General Manager as an asset

in deciding to offer re-employment. In

effect, according to the Court, the employer

treated Mr. Dobb’s as a long term employee.

Mr. Dobbs was therefore entitled to have his

notice period calculated based on 11 years of

service, not 30 months, and was ultimately

awarded 12 months’ pay in lieu of notice.

The result in Dobbs will surprise many

employers given that his continuity of

employment was broken, by his own res-

ignation, for a period of 11 months. Given

the resignation, the length of the break

and the fact that Mr. Dobbs was re-hired

into an entirely new position, it is diffi cult

to understand the necessity of recognizing

the entirety of his years of service, from a

fairness perspective.

Nevertheless, this unfortunate result can

be avoided by including language in the offer

of employment or contract of employment

that says that the employee is considered

to be a new employee and that prior service

will not be recognized for any purpose other

than as may be required under employment

legislation (ie the Employment Standards

Act in Ontario requires severance pay to

be paid on all service, regardless of breaks

and regardless of whether the employee

resigned or was dismissed during the earlier

periods of employment). Alternatively,

employers can recognize prior service for

certain employment benefi t purposes, like

vacation entitlement, while excluding con-

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Bienvenue chez Lombard Odier.

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Page 14: Swiss Food in Canada/Produits alimentaires suisses au CanadaPublication of the Swiss Canadian Chambers of Commerce Ontario and Quebec ... leubasandra@yahoo.ca Ronnie Miller Hoffmann-La

IN FO SU I SS E12

Business and Other News

Actual i tés économiques et d’affa i res

sideration of prior service for purposes of

determining notice of termination.

Hiring a former employee can be a smart

business decision given the previously

acquired knowledge of an employer’s busi-

ness that the individual brings to the table.

To avoid the burdens and liability associated

with the prior service, as demonstrated by

the Dobbs case, employers should take care

to provide an appropriate written offer or

contract of employment.

For more information on above or other topics visit their website at www.ccpartners.ca or contact David Chondon by e-mail at

[email protected]. ■

TOP OF THE NEWSThe Swiss Foreign Direct Investment in the

U.S. report for 2012 notes that Switzerland

is among the top investors in the U.S. The

Swiss cumulative investment is $212 billion

with $57 billion in value added and $9.1

billion spent on research and development.

In addition, Swiss fi nance and insurance

affi liates hold more than $1 trillion in assets.

Swiss affi liates support 430,600 jobs

in all 50 states including the District of

Columbia and Puerto Rico with high concen-

trations in the fi nancial, manufacturing and

R&D sectors. The states with the most jobs

are California, New York, New Jersey, Texas,

and Pennsylvania. The average salary of an

employee of a Swiss affi liate is $95,200.

WINS AND UPDATESWorld Courier, an Amerisource Bergen

company, opened a new offi ce in Basel − the

company’s third offi ce in that country after

Zurich and Geneva. It operates a network of

151 ISO 9001-certifi ed offi ces in 52 countries

including 13 GMP-compliant investigational

drug storage facilities in key emerging and

strategic locations.

Cambridge MA-based Cytel Inc., a pro-

vider of Clinical Research Services, opened a

new offi ce in Geneva, Switzerland to support

the growing demand for clinical research

and biostatistical consulting capabilities

throughout Europe.

Dow Formulated Systems, part of

Michigan-based Dow Chemical, has opened

a wind application centre as part of a new

800 meter square composite excellence

centre in Freienbach. It is to help deliver a

portfolio of resins, foams and adhesives to

wind turbine blade manufacturers.

Accelrys, Inc., headquartered in San

Diego, has acquired its long-time partner

Vialis AG, a systems integrator based in

Liestal, BL, serving the pharmaceutical,

biotechnology, chemicals, and agro-science

industries.

À part le chocolat, SWISS a bien d’autres bonnes choses à o rir. Comme des temps de transit rapides et la qualité du service. Chaque jour, SWISS relie sans escale Montréal à la Suisse, où des correspondances optimales vous attendent pour d’autres destinations européennes. Bienvenue dans le monde de SWISS. Pour informations et réservations appelez le 1-877-FLY SWISS, contactez votre agence de voyages ou visitez le swiss.com

Du chocolat suisse sur tous les vols ? Les clichés ont parfois du bon !

De nombreuses récompenses : SWISS Business avec des lits parfaitement horizontaux.

*

*Notre emblème est notre promesse.

050_300_Tailfin_7.25x5_Canada 1 13.12.11 10:20

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AP R I L/MAY 2013 13

REVERSE INVESTMENTS & PARTNERSHIPSSpecialty chemical company Clariant has

announced the inauguration of a new plant

in Coatzacoalcos, Mexico, that produces

several chemical specialties and technologi-

cal solutions for different markets, including

personal care, crop protection, metalwork-

ing, construction, and painting.

Swatch Group, Switzerland’s largest

watchmaker by sales, will pay $750m

in cash for Toronto-listed Harry Winston

Diamond Corporation’s jewelry and watch

division, and assume up to $250m in debt.

Foster Wheeler AG, based in Zug with

operational headquarters in Geneva, has

acquired Yonkers Industries, Inc., a 30-year-

old US-based fi rm that specializes in the

management of construction and commis-

sioning of pharmaceutical and biotech facili-

ties, with capabilities to also manage the full

engineering, procurement and construction

management of such facilities.

Foster Wheeler AG has also acquired

Three Streams Engineering, Ltd., a privately

held engineering company located in

Calgary, Canada.

HUBER+SUHNER based in Appenzell has

acquired the assets of Astrolab, Inc. head-

quartered Warren, New Jersey, at a non-dis-

closed price. The deal will be fi nanced from

Huber’s own resources. Astrolab is active

in high-tech niche markets such as space

and defense, and offers high-end radio fre-

quency solutions for industrial markets.

Winterthur-based Sulzer has acquired the

assets of the carbon business of Thermoset

Inc. in Mequon, Wisconsin. The acquisition

complements Sulzer Metco’s high-perfor-

mance carbon friction product line with a

well-proven woven carbon friction material.

It also strengthens Sulzer Metco’s position in

the global truck and passenger car market.

Heerbrugg-based metal parts manufac-

turer SFS Intec is investing $31.45 million to

expand its existing plant in Medina County,

Ohio. The plant, which makes metal parts for

the auto industry and fasteners used in the

roofi ng and construction businesses, expects

to create 80 full-time jobs.

Geneva-based CISA Trust Co. has opened

a new sales and marketing offi ce in Miami.

SOTAX Corporation, headquartered in

Basel, continues its expansion in North

America with the establishment of a new

facility in Westborough, MA. The site

includes a large application and demonstra-

tion laboratory, conference rooms to host

seminars and workshops as well as instru-

ment assembly, quality control and product

development areas.

Etobicoke - 1557 The Queensway

Mississauga - 7090 Kennedy Road

Oakville - 3487 Wyecroft Road

Scarborough - 2250 Markham Road

Kitchener - 4500 King Street East

Ottawa - 1763 St. Laurent Blvd.

Brossard - 7200 boul. du Quartier

Laval - 2360 Autoroute Chomedey (Aut 13)

Pointe-Claire - 58 boul. Brunswick

Sainte Foy - 1454 Avenue Jules Verne

For all store locations, please visit lindt.com

and discover a wide selection of irresistible Lindt Chocolates and gifts at delectable deals.

Visit a Lindt Outlet Boutique

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IN FO SU I SS E14

Business and Other News

Actual i tés économiques et d’affa i res

FROM THE FOREIGN DESKLacoste SA, the French classic fashion brand

that bears the crocodile symbol, has been

acquired fully by the Swiss family-held group

Maus Freres, The deal valued the French

sportswear maker at 1.0 billion euros.

Dr. Reddy’s Laboratories, based in

Hyderabad, has moved its European head-

quarters to Basel.

OTHER NEWS FROM OUR WORLDWIDE SOURCES Zurich ranks 2nd after Vienna in the Mercer

Human Resources 2012 Quality of Living

Survey of 221 cities. Geneva ranks 8th and

Bern 10th.

Zurich ranks 5th (2nd in Europe after

London) and Geneva 9th (3rd in Europe)

in The Global Financial Centers Index 12

compiled by Z/Yen Group. The Swiss cities

ranked 6th and 14th in GFCI 11.

Transparency International’s 2012

Corruption Perception Index lists Switzerland

as 6th among 176 nations around the

world. Denmark, Finland and New Zealand

tie for fi rst place followed by Sweden and

Singapore. Canada ranks 9th and the US

19th. The CPI scores and ranks countries/

territories based on how corrupt a country’s

public sector is perceived to be. It is a com-

posite index, a combination of surveys and

assessments of corruption, collected by a

variety of reputable institutions. The CPI is

the most widely used indicator of corruption

worldwide.

Syngenta announced that Griffi n

Greenhouse Supplies Inc., a US-based sup-

plier of greenhouse and nursery materi-

als, signed an agreement to acquire the

Syngenta Horticultural Services (SHS) distri-

bution and brokerage business. Syngenta

later announced today it will acquire Sunfi eld

Seeds, a US-based provider of sunfl ower

seeds production and processing services to

more than 30 countries

The Economist Intelligence Unit’s research

to fi nd the best place to be born in 2013

named Switzerland number 1 on the quality

of life index. Australia comes in number 2

and the US ranks 16th along with Germany.

A December 11 Business Insider article

by German economist Gerd Habermann

reported on “7 Reasons Why Switzerland Is

The Best-Run Country In The World.” ■

SWISS REBELLION AT THE POLLSBy: Beat J. Guldimann, LLD

5 March 2013

On the fi rst Sunday of March 2013, the pre-

dictable became a reality in Switzerland as

an angry mob of voters gave the so-called

“Rip-Off Referendum” a decisive victory,

with 68% of the voting population waving

through a constitutional amendment that

makes Swiss corporations laws the toughest

and shareholders in Swiss public companies

the strongest in the world.

Scenes of Zuccotti Park in New York City

in the fall of 2011 come to mind when the

Occupy movement voiced their anger at

Wall Street. Protesters got the sympathy and

support of the 99 Percent but Occupy New

York ultimately got evicted from the park

and died soon after.

The Swiss may seem an unlikely bunch

to resuscitate the voice of the 99 Percent, MIRABAUD Canada Inc. - Olivier Rodriguez / MIRABAUD Gestion Inc. - Yves Erard1501, avenue McGill College - Bureau 2220 - Montréal (Québec) H3A 3M8 - T +1 514 393-1690 - F +1 514 875-8942MIRABAUD Canada Inc. est membre de l’Organisme canadien de réglementation du commerce des valeurs mobilières inc. et du Fonds canadien de protection des épargnants.

MIRABAUD ÉLARGIT SON HORIZON, AUTANT POUR LA GESTION PRIVÉE QUE L’ASSET MANAGEMENT ET L’INTERMÉDIATION.S’ENGAGER AUTREMENT POUR ALLER PLUS LOIN.

www.mirabaud.com

TANT D’HORIZONS À EXPLOR R

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AP R I L/MAY 2013 15

but in Switzerland’s system of direct

democracy “by the people, for the people,

of the people” – to borrow a term from the

U.S. Declaration of Independence – the 99

Percent not only have a voice, they wield

political power. Never has this been demon-

strated more visibly than just now.

Inequality of compensation for an honest

day’s work has increased signifi cantly over

the past few decades. By all accounts it

seems as though the cycle has somehow

reached its culmination point as more C-suite

executives in publicly traded multinational

corporations are taking home paychecks in

the eight fi gures than ever before.

It should come as no surprise that the

greed of the few is met by the resentment

of the many. Jealousy has turned into anger

and outrage in an economy where corpora-

tions hoard profi ts, avoid creating jobs and

shrink their workforce while rewarding

the C-suite with outrageous bonuses even

though little to no real economic value has

been created.

One does not have to be a Marxist to

understand how the excesses of the past

decades have created bedrock from which

rebellions are taking off.

A prosperous middle class is the oxygen

feeding successful capitalism. This is

common wisdom in global economics, yet

the West’s economic and political system

has allowed the middle class to slowly erode

as real wages have stalled for years, if not

decades, and job security became a distant

memory of a comfortable past. Economic

growth over past decades has been fueled

by consumers’ easy access to abundant

credit, not by their increasing earning power.

The eroding middle class now seems

to realize the disconnect between their

struggle and the ever increasing share of

corporate profi ts that the “pinstripe elite”

keeps accumulating.

If all of the economic benefi t is concen-

trated in the hands of a few, we no longer

have healthy capitalism but a modern adap-

tation of feudalism. Some of the people that

made it on the Forbes Billionaire list may

fi nd this attractive, but it is hardly the dream

of any regular folk.

This is the backdrop for what happened at

the polls in Switzerland. An outraged middle

class pitted against corporate elites, utilizing

the powers given to them in the system of

direct democracy where the people can take

the reins if they believe that the people they

elected to represent them in parliament are

not doing their jobs.

The March 3, 2013 vote made history

as Swiss voters chose a radical solution

as payback for the many frustrations and

outrage that the populace has with the

excessive compensation practices in many

of the country’s leading multinational

corporations.

And so, the Swiss now have corporate

laws that require a shareholder vote on

executive compensation, ban sign-on

bonuses, golden parachutes and certain

forms of profi t sharing, and enforce all of the

above with outrageous criminal sanctions.

While the general objective of the new

law is quite sensible, certain aspects, such

as the criminal sanctions package, are not.

Unfortunately, in a popular vote, there is no

outlet like a second reading in parliament

by which cooler heads could prevail after a

good night’s sleep.

At least, the new Swiss rules leave

executive compensation in the hands of

shareholders rather than generally fi xing

ceilings for bonus payments as is currently

being debated in the European Union as part

of the banking sector overhaul.

The future will tell what the fallout is

of the “Rip-Off” vote as the multinational

For over 50 years, many of Europe’s largest corporate groups, as well as numerous

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IN FO SU I SS E16

Business and Other News

Actual i tés économiques et d’affa i res

corporations most affected by the changes

ponder their options. Are they going to

simply accept the verdict of the Swiss people,

or are they going to move headquarters to

London or New York to escape a jurisdiction

that has served them so well for so long but

has now become hostile? At this point, it is

anybody’s guess as to what the corporate

reaction will be and what the consequences

will be for the Swiss economy as a whole.

Comments in the international media on

the vote were a combination of amazement

and disbelief that the conservative Swiss

would become such radicals. The common

thread, however, focused on the fact that,

given the same political power, the peoples

across Europe would likely have voted just

as the Swiss did.

With approval ratings for the U.S.

Congress at an all-time low of 14%, just

imagine what American voters could do if

they had the opportunity to take the reins

out of the hands of Congress and all the

Beltway lobbyists. The level of dysfunction

and lack of performance on the job that we

are currently seeing on Capitol Hill would be

unimaginable.

Beat Guldimann, owner of Tribeca Consulting Group, holds a Doctorate in Law from the University of Basel; he was legal counsel at the former SBC (86-96), President and CEO of UBS Canada (97-01), Head of Global Private Banking at CIBC (01-04) and Vice-Chairman at Hampton Securities (05-07). ■

A LESSON FOR CANADA FROM SWISS R&DNeil Reynolds

Ottawa — special to the Globe and Mail

Last updated Monday, Sep. 10 2012, 10:59 AM EDT

The U.S. Patent and Trademark Offi ce

employs 10,000 people (mostly scientists

and engineers) to grant monopoly rights

to the inventor of the next new thing – and

to disclose to the world all the secrets it

contains. In doing so, it makes a profi t,

a rare example (now that the U.S. Postal

Service and Canada Post are losing money)

of a competent user-fi nanced government

agency. For the U.S. patent offi ce, business

is good. Notwithstanding the turmoil of the

times, it increased its payroll by 50 per cent

in the past fi ve years.

The world is getting more globalized,

more integrated – and more intelligent – at

progressively faster speeds. At some point

during 2011, scientists have calculated,

the world will have produced more than

one billion transistors for every person on

the planet. Judged by patents, Canada is

getting smarter, too – though not as fast as

the United States, Japan and many of the

advanced countries in Europe.

The U.S. patent offi ce issued a record

number of patents last year to Canadians:

5,223. This was an increase, year over year,

The Swiss explain the country’s success at manufacturing things

out of atoms and molecules as a legacy of precision watch

making. (ARND WIEGMANN/Arnd Wiegmann/Reuters)

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AP R I L/MAY 2013 17

of 20 per cent – an implicitly impressive per-

formance until compared with Japan (up 26

per cent), Germany (up 25 per cent), South

Korea (up 26 per cent) or the U.S. itself (up

24 per cent). Canada did relatively well, but

at the same time fell further behind many

competitor countries.

Compared with the world, Canada’s

performance looks humbler still. According

to IFI, a Delaware-based producer of patent-

related databases, the U.S. Patent and

Trademark Offi ce issued 219,614 “utility

patents” (commonplace industrial patents)

in 2010 – a one-year increase of 31 per cent,

the biggest one-year gain ever. It issued

more than half of these patents (50.3 per

cent) to U.S. inventors, either as corporations

or as individual – maintaining the American

global dominance in scientifi c and technical

innovation.

For the fi rst time, the U.S. patent offi ce

issued more than 5,000 patents to a single

company in a single year. With 5,896

patents, IBM kept its ranking as global

leader for the 18th consecutive year. IBM’s

closest top 10 patent competitors: Samsung

(4,551), Microsoft (3,094), Canon (2,552),

Panasonic (2,482), Toshiba (2,246), Sony

(2,150), Intel (1,653), LG Electronics (1,490)

and Hewlett-Packard (1,480).

Some people think that it’s unfair to

compare patent production of smaller

countries with patent production of larger

countries – and especially against the patent

production of the United States and Japan,

which together hold two-thirds of all the

patents in the world. Yet absolute numbers

do matter. As it happens, however, Canada

doesn’t fare at all well when compared

with the other countries on the basis of

population.

Based on patents issued in 2007 by

U.S., European and Japanese patent offi ces

(the three places where important patent

applications are simultaneously fi led), one

small country emerged as a spectacular

patent producer. It wasn’t Canada. With a 7.8

million population, Switzerland led the world

with 120 patents per million people. Japan

fi nished close behind with 118. Other top-

inventor countries: Sweden (80), Germany

(68), Netherlands, Finland and Denmark (all

60) – and the United States (40) and Canada

(20). Thus the United States beats Canada

10-to-1 in absolute numbers and 2-to-1 in

relative (population) numbers.

With less than one-quarter of Canada’s

population, Switzerland produces more

internationally important patents than

Canada by a wide margin – one reason why

the World Economic Forum declared the

country last year as “the most competitive

country in the world.” On the other hand, it

doesn’t hurt Switzerland to possess IBM as a

strategic partner in advanced nanotechnol-

ogy research. IBM has operated research labs

in Zurich for more than 50 years; this year,

in association with ETH (the Swiss federal

institute of technology), the company will

open a state-of-the-art nanotech lab (cost:

$90-million U.S.) – a certain generator of

patent applications to come.

Switzerland is an astute little country with

a well-deserved reputation for invention

and for innovation. Innovation Scoreboard

2010, a European report on global com-

petitiveness published earlier this month,

praised Switzerland “for the exceptional

performance of its intellectual assets.” The

Swiss explain the country’s success at manu-

facturing things out of atoms and molecules,

modestly enough, as a legacy of precision

watch making.

The OECD reports, by the way, that the

Swiss have the highest ratio of R&D invest-

ment (compared with GDP) in world: 3.74,

compared with Canada’s 1.84. The Swiss

unemployment rate is 3.6 per cent. The

country’s budget is balanced. To the victor

go the spoils. ■

B U S I N E S S A N D M A N A G E M E N T C O N S U L T A N T S

STEIGER, ZUMSTEIN & PARTNERS AG

CONTACT:

Nauenstrasse 49, P.O.Box,CH-4002 BaselPhone +41 61 270 99 10, Fax -19E-mail: [email protected]

M E M B E R O F :

• Establishment and management of Swiss corporations• Accounting services• International Tax Planning for companies and individuals• Management functions in Finance and Administration for Swiss- and international companies• Services provided in English, French and German

Quote of the Month

Perfection is not attainable,

but if we chase perfection

we can catch excellence.

Vince Lombardi

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IN FO SU I SS E18

Karin Lindner

KARICO’S TOP TIPS FROM 2012By Heidi Garcia

We strive to provide our readers with tips,

tools, and practical advice on how to become

the best organization, the best leader, and

the best person you can be. The greatest

investment you can make is in yourself and

in your personal development.

For this issue, I would like to share with

you with some of the highlights from our

feature articles over the past months.

DO YOU CHALLENGE YOURSELF TO THINK DIFFERENTLY?Would you agree that mindset has a tremen-

dous impact on how we master and manage

challenges in our personal and professional

life?

In her book entitled “Mindset” author

Carol Dweck suggests that there are two dif-

ferent kinds of mindsets: a Growth Mindset

and a Fixed Mindset.

In a fi xed mindset, people believe their

basic qualities such as intelligence or talent

are simply fi xed traits. In a growth mindset,

people believe that their most basic abilities

can be developed through dedication and

hard work.

There is something very powerful in

changing the way you think. Generally,

exhaustion at work doesn’t come from the

work itself but from the mental attitude that

people have toward work and life. Imagine

the potential for success by challenging

yourself to think differently.

ACHIEVING GREAT RESULTSHow productive can a frustrated employee

be? What impact do negative employees

have on their coworkers? What’s the con-

nection between employee engagement,

motivation, productivity and the bottom

line? As a leader, what role do you play in

engaging your workforce?

One of the best ways for you to achieve

outstanding results is to empower your

employees to do the right thing by trusting

them to make responsible decisions. Most

employees care about the work they do.

They care a lot. They want to do a good

job and want to do their part to help the

company to grow and succeed. Invite them

to share with you their continuous improve-

ment ideas and then get them involved in

implementing their suggestions. Let them

know that you value them and appreciate

the work they do.

A key element to your success will be

to effectively utilize and fully engage every

employee. Keep in mind that at the end of

each day, one of the most valuable assets

of your organization goes home. The ques-

tion is whether or not they will return the

next day.

GIVING CONSTRUCTIVE FEEDBACK – THE WHY AND HOWIn the January/ February 2012 issue of the

Harvard Business Review entitled “Creating

Sustainable Performance”, the authors

Spreitzer and Porath named four workplace

essentials to nurture a workplace environ-

ment in which employees can thrive. One of

the four is Performance Feedback.

“Feedback creates opportunities for

learning and the energy so critical for the

culture of thriving. By resolving feelings of

uncertainty, feedback keeps people’s work

related activities focused on personal and

organizational goals. The quicker and more

direct the feedback is, the more useful it is.”

Performance Feedback should be part of

the normal, expected conversation between

managers and direct reports. There needs to

be a willingness of the manager to allow the

feedback discussion to be a TWO WAY con-

Kar in’s Performance Solut ionsKar ico’s Top T ips f rom 2012

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AP R I L/MAY 2013 19

versation, in order to allow the direct report

an opportunity to provide his/her own ideas

on how to improve. At its core, it is basically

information, but it is the capability of the

feedback provider that will, bottom line,

defi ne its value and benefi t to the recipient.

DO YOUR CHOICES REALLY MATTER?Are you aware that the daily choices we

make impact not only ourselves but also

our immediate environment and with that

the big picture? Many people believe that

if their environment would change, their

attitude would change as well. However,

it is the exact opposite. If you change your

attitude, all the circumstances around will

start to change. We have to understand that

every single one of us plays an important

role in the big picture

Life would be so much easier if people

would start to understand and appreciate

that everyone wants to have a good life

for themselves and their family and most

people really want to contribute in one way

or another. Sometimes you make plans but

life has other plans for you and then it really

is a matter of perspective and choice as to

how you will handle it.

It is certainly not about changing every-

thing; start making small improvements

from where you’re at right now. The choices

you make today will impact the life you

have tomorrow.

PUTTING YOUR PLANS INTO ACTIONWhat provides the greatest sense of

accomplishment for an individual, team or

organization? Typically it is setting a goal

or target, creating a plan, and then follow-

ing it through to completion with positive

results that moves the business forward.

This process of planning, doing and achiev-

ing creates pride, energizes people, propels

them with confi dence onto the next objec-

tive and drives engagement on all levels of

the organization.

The process, which has many names

and takes on a wide range of formats, with

simple or highly complex layered tools is

basically ACTION PLANNING.

There are many theories as to what the

essential elements of a solid action plan are,

but basically it boils down to the following,

as described by Deane Pittman, an execu-

tive Engineering and Lean Manufacturing

consultant at Anubis: Clarity, Simplicity,

Measurement and Follow-Up.

NO WORD OF A LIECan it be that we tell little white lies when

we are fearful?

Are you aware of situations where people

who lie seem to get further ahead?

Does lying help us to take the easy way

out?

Are we forced to lie to meet other

people’s expectations?

Should there really be different “levels”

of dishonesty?

Trust is so important - in relationships,

in business, and in life in general. Many

employees have a hard time trusting man-

agement. Many managers don’t trust their

employees. Investors have trust issues.

Customers don’t trust companies to provide

the quality they were promised. Suppliers

don’t trust that they will receive the money

owed to them. What has happened? Doesn’t

anyone keep their word anymore?

Ask yourself the following questions:

• Do I always tell the truth?

• Do I always keep my promises and

commitments?

• Do I typically give my best effort and

avoid cutting corners?

• Do I avoid using organizational resources

for personal purposes?

• Do I do what’s easy or what’s right?

Heidi Garcia is a Human Performance Specialist working with KARICO Performance Solutions, located in Richmond Hill, Ontario. Karin Lindner is the founder and owner and her mission is to “help organizations and individuals in manu-facturing environments to become the best they can be by positively impacting their ROI (Relationships, Outcomes and Improvements)”. Karin can be reached at 1-647-401-5274 or by e-mail at [email protected]; you may also visit her website at www.karicosolutions.com ■

Seit über 20 Jahren in Ontario zugelassener, deutschsprechender Anwaltund Notar bietet Ihnen persönliche Betreuung und fachliche Kompetenz.

BALDWIN ANKA SENNECKE HALMAN LLPBARRISTERS & SOLICITORS

Victoria Tower25 Adelaide Street EastSuite 900Toronto, Ontario M5C 3A1www.bashllp.com

Direct: 416.410.2113Facsimile: 416.410.9423Cell: 416.816.2113Handy: [email protected]

ALEXANDER SENNECKE

Für weitere Fragen stehe ich gerne zur Verfügung.

Helping youmake the Right

Moves

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IN FO SU I SS E20

“CONFISQUADORES”By: Beat J. Guldimann, LLD

Europe’s mess is getting

bigger and bigger

as global observers

witnessed in the case

of a chaotic EU bailout

that played itself out

last week on the tiny Mediterranean island

of Cyprus.

Economically, Cyprus is an irrelevant part

of the Union, representing only around 0.2

percent of the EU’s GDP, yet the smallest

member state managed to become the focal

point of European policy making, monopo-

lizing bureaucrats and political leaders in

Brussels for weeks.

Cyprus’s experiment with offshore

fi nance, attracting billions of Euros in foreign

deposits to fund an unsustainable economic

explosion, has failed. Without bold action

from Brussels, Cyprus would have had no

choice but to exit the Eurozone, maybe even

the EU, and return to its roots in agriculture

and tourism.

A Cyprus exit from the currency union

would hardly hurt the common currency. It

might have been smarter for Brussels to work

on an organized exit than hastily putting

together a bailout package that leaves a

series of new questions about whether the

EU has a consistent master plan for effective

crisis management. God knows they need

one of those, but what we have witnessed

in the case of Cyprus is anything but.

We have always maintained that one of

the key risks in EU politics is that desper-

ate people will do desperate things. This is

exactly what happened here.

Over the past quarter century, Cyprus

has established a banking environment that

attracted moneys from a variety of countries

with wealthy citizens worried about the

safety of their assets. Cyprus became a des-

tination of choice for Russian oligarchs and

wealthy families from across the troubled

Middle East looking for a safe haven for their

assets. Cyprus was a convenient partner,

welcoming new business from Russia, Syria,

Lebanon and the like while more typical

safe havens, such as Switzerland, put up

more barriers for clients from these areas.

Some twenty years later, the offshore

experiment collapsed, together with the

Cypriot banking sector; and since Cyprus

joined the European Union in 2004, the

country had lost autonomy in dealing with

the ensuing crisis. Cyprus’s Big Brother sits

in Brussels, dictating the terms of their

assistance.

What is most remarkable in the Cyprus

bailout is not that one of their banks will

be eliminated from the roster to rescue

the nucleus of the fi nancial sector. What is

shocking about this bailout is that the EU

decided that confi scation of foreign bank

deposits was a valid policy option.

Clients of the Bank of Cyprus with more

than 100,000 Euros on deposit will be forced

to forfeit 30% of the value of their deposits

to recapitalize the bank. Cyprus’s safe haven

status has been wiped out over night.

It is worth noting here that a large portion

of bank deposits over 100,000 Euros held in

Cyprus is owned by non-EU citizens, most

importantly oligarchs and other wealthy

families from Russia. By decree from

Brussels, they will now fund a signifi cant

portion of the EU rescue of Cyprus- based

banks.

Obviously, it is politically more expedient

to violate private property rights of a few

Russians than to deal with yet another upris-

ing of EU citizens in a Mediterranean country.

Russian Prime Minister Medwedev accurately

called the measures what they are: simple

Tr ibeca Ins ights“Conf isquadores”

R e stau ra nt, bar

et douces fo li e s

4 2 6 , RUE SA I NT - G A B R I E L

T 5 1 4 . 8 7 8 . 3 5 6 1M O N TRE A L Q C

A U B E RG E S A I N T- G ABR I E L . C O M

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AP R I L/MAY 2013 21

theft. However, no matter how upset he is

about the Cyprus confi scation, he is not going

to let this get in the way of “Staatsraison”

in dealing with the larger issues between

Russia and the European Union.

We now have the fi rst case of a desper-

ate gubernatorial body resorting to the

desperate measure of confi scating private

property to deal with a structural problem.

The signifi cance is not that this happened on

Cyprus. It lies in the precedent that has been

created and the possibility that government-

sanctioned theft of private property may

become part of the blueprint if and when

Brussels has to step in to clear chaos in

future cases.

As to Cyprus, it is safe to bet that most

of the money currently on lock-down will

fi nd its way off the island in a hurry as soon

as the account freezes are lifted. If Brussels

wanted to avoid a large- scale run on Cyprus’s

banks in the context of this bailout, it has to

realize that it has created the foundation for

a run at least by wealthy clients offshore.

The resulting erosion of deposits will create

new issues for the banks, possibly making

another bailout unavoidable in only a few

months.

If Brussels wants to maintain the notion

that the EU has a reliable legal framework

in which it operates, the world needs to see

a valid master plan for the management of

future crises that replaces the patchwork

that is currently in place and eliminates

uncertainties.

Beat Guldimann, owner of Tribeca Consulting Group, holds a Doctorate in Law from the University of Basel; he was legal counsel at the former SBC (86-96), President and CEO of UBS Canada (97-01), Head of Global Private Banking at CIBC (01-04) and Vice-Chairman at Hampton Securities (05-07). ■

YOUR GLOBAL LOGISTICS NETWORK

Kuehne + Nagel Ltd. info.toronto@kuehne–nagel.com www.kuehne–nagel.com

SCHOLARSHIP FUND

OF ONTARIO

The Swiss Canadian Scholarship

Fund of Ontario is pleased to offer

yearly scholarships. It is open to

members of the SCCC and the

Swiss Community in Ontario.

To fi nd out more about the

availability and eligibility criteria,

please visit the Ontario Chamber’s

website at:

www.swissbiz.ca/scholarship

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IN FO SU I SS E22

LA SOIRÉE RACLETTE À L’AUBERGEPar Olivier Rodriguez

Cent quatre amateurs de fromages s’étaient

donné rendez-vous le 20 février dernier à

l’Auberge Saint-Gabriel pour partager la

traditionnelle raclette de la Chambre de

Commerce Canado-Suisse.

Tous ces participants ont fait honneur

aux sept meules (de fromage) qui, pour

l’occasion ont été raclées sans relâche par

Messieurs, Marc Bolay, Raphaël Delacombaz,

Richard Dill, Olivier Schlegel et Alex Volery.

Michel Andrey, accompagné de son

accordéon, a contribué à la chaleureuse

ambiance de la soirée. Encore une fois, de

nombreux chanceux ont profi té du tirage de

notre traditionnelle tombola et, cette année,

c’est Monsieur Pierre Ménard qui a gagné la

convoitée paire de billets d’avion offerte par

Swiss. Par leur dons, nos généreux comman-

ditaire permettent, année après année, de

garnir notre tombola de lots variés et très

appréciés qui contribuent au succès de cette

soirée. Nous en profi tons pour les saluer et

les remercier vivement.

Un grand merci également aux organ-

isateurs et au personnel de l’Auberge

Saint-Gabriel qui ont fait en sorte que cet

événement soit une grande réussite.

Le rendez-vous est déjà pris pour

février 2014.

Nos sincères remerciements à nos

commanditaires :

Au Saucisson Vaudois, Auberge Saint-

Gabriel, Busch Vacuum, Chocolats suisses,

Consulat Général de Suisse, Fromages de

Suisse, Nespresso Canada, Rodania, Swiss

International Air Lines, Vins VIP. ■

RÉÉLECTION BRUNO SETZRE-ELECTION BRUNO SETZNous avons le plaisir de vous annoncer que

notre Vice-président, Monsieur Bruno Setz,

a été réélu comme délégué des Suisses

de l’étranger pour L’Est du Canada pour la

période 2013-2017.

Le Conseil d’administration félicite Bruno

pour sa réélection.

We are proud to announce that our Vice-

President, Mr. Bruno Setz, was re-elected

as delegate of the Swiss Abroad for Eastern

Canada for the period 2013 – 2017.

The Board of Directors congratulates

Bruno for his re-election. ■

Chamber News

Information de votre chambre

Consul Général de Suisse Beat Kaser et Monsieur Jean Serge Grisé

Messieurs Olivier Schlegel et Marc Bolay

Messieurs Richard Dill , Alex Volery et Raphaël Delacombaz

Madame Sylvie Leduc, Monsieur Pierre Ménard et Monsieur Andreas Kräuchi

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AP R I L/MAY 2013 23

BASEL REGIONFondation Beyeler

The Fondation Beyeler is the fi rst Swiss

museum to present a comprehensive exhibi-

tion of the late work of Swiss artist Ferdinand

Hodler. It is in these fi nal years between

1913 and 1918 of his career that Hodler’s

international signifi cance for modern art

becomes clearly visible. In these late paint-

ings, he revisits the themes that had occu-

pied him all his life – his own self-portrait,

his legendary panoramas of the Swiss Alps,

his fascination with women and death – and

explores them in new series and variations.

BERN REGIONBern – UNESCO World Heritage to turn 30

in 2013!

Bern, the capital of Switzerland, has many

charms: Its quaint old town is framed by

the Aare River and offers spectacular views

of the Alps. Thanks to its well-preserved

medieval townscape, the Old Town of Bern

was entered onto UNESCO’s listing of World

Heritage Sites in 1983. In 2013 the big

30iest anniversary is coming up – Bern is

celebrating this milestone birthday!

Emmental – A Clash of the Alpine Titans

Every three years, the largest sporting festi-

val in Switzerland and one that is certainly

steeped in tradition, takes place – the Federal

Wrestling and Alpine Festival. In 2013 it is

being held in Burgdorf, near Bern, in the

heart of the region where the Emmentaler

cheese is made. Some 250,000 spectators

are expected to watch the festival, which is

held only once every three years and will

also see the crowning of the country’s only

monarch – the King of Swiss Wrestling.

Bellevue Palace - 100th anniversary of

the Swiss Confederation’s offi cial state

guesthouse

In 2013, Bellevue Palace in Berne celebrates

its 100th anniversary. To celebrate the anni-

versary in due style, countless festivities and

events will take place throughout the year.

As the Swiss Confederation’s offi cial state

guesthouse, the classic grand hotel is of

major national, historical and cultural signifi -

cance. It has hosted countless heads of state

and leading fi gures from the world of poli-

tics, industry, culture and society. The offi cial

100th anniversary is on 27 November 2013,

a century to the day of the hotel’s opening.

GRAUBUNDEN REGIONDavos – New Visionary Hotel to be opened

in 2013

The top Italian architect Matteo Thun has

designed the new luxury 5-star hotel

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IN FO SU I SS E24

InterContinental «Stilli-Park» close to Davos

lake, which will open in autumn 2013. The

hotel is encased in a bronze-toned metal

shell. The resort is ideally located in the

middle of a picturesque mountain landscape

offering a view over the Lake Davos and the

city itself as well as over the surrounding

mountain panorama and the ski slopes.

Waldhotel Davos - Luxury apartment on

the outskirts of Davos

Celebrating 100 years anniversary of Thomas

Mann in Davos, the Waldhotel opens a new

luxury apartment. In his novel “The Magic

Mountain”, Thomas Mann invented the

Berghof, a mountain retreat. The place never

actually existed in Davos. Until now. As a

small tribute to Thomas Mann and a new

special offer for the guests of the Waldhotel,

the hotel has recreated the Berghof. The

Chalet Berghof Sertig is situated in the alpine

tranquillity of the wild and romantic Sertig

Valley. Here the Waldhotel hs created spa-

cious and comfortable holiday apartments,

in part from existing buildings, with a great

deal of passion and an eye for detail.

Federal Yodeling Festival in Davos 2014

From July 3, 2014 to July 6, 2014, Davos in

the Grisons canton will be center for all the

fans of yodel, alphorns and Switzerland’s

fi nest folklore music. The festival attracts

more than 200’000 visitors and is the climax

of many small local yodeling festivals. The

urban infrastructure of Davos embedded

in the stunning alpine surrounding is the

perfect place for this traditional Swiss

folk festival.

GENEVAWatch Tour

The Watch Tour offers a chance to visit the

center of Geneva while discovering the

watch industry through around a hundred

boutiques and a dozen historical monuments

linked to Geneva’s watchmaking history.

It also provides an opportunity to prepare

a stay in the city by pinpointing ahead of

time various selected brands with a view to

making a purchase. The Tour may be varied

in length and done on foot, by Segway or

by bike, lasting either a few hours or an

entire day.

JUNGFRAU REGIONBond World on the Schilthorn

Fifty years after the fi rst James Bond

screen spectacular, the latest 007 epic is

again attracting millions of movie-goers to

cinemas around the world. To celebrate the

occasion, the Schilthorn Aerial Cableway in

the Bernese Oberland is planning to launch

a special anniversary attraction – Bond

World 007. The summer of 2013 will see

the opening of the interactive exhibition

and cinema, extending over some 4305

square feet and dedicated to the death-

defying exploits of 007. The Schilthorn

already holds a pride of place in James Bond

movie-making history. It was here on the

2970-metre summit (with its “Piz Gloria”

revolving restaurant) that “On Her Majesty’s

Secret Service” was shot during the winter

of 1968/9.

LAKE LUCERNE REGIONAndermatt – Europe’s fi rst Chedi Hotel

Europe’s fi rst Chedi Hotel and Residences

development is nearing completion and

is set to open to the public by the winter

season 2013. Designed by world-renowned

architect Jean- Michel Gathy of Denniston,

the 5 star hotel is set in the exquisite natural

beauty of Andermatt. The property has

been designed in a traditional chalet style,

with open fl oor plans, lofty ceilings and

light-maximizing windows. The Chedi offers

various bars and restaurants including a cigar

lounge, wine salon, an après ski bar and two

superior gourmet restaurants. Furthermore

the hotel will feature a state-of-the-art spa

and wellness oasis. Situated within the heart

of Andermatt, the Chedi Andermatt is in

easy reach of all the Andermatt Swiss Alps

resort facilities, including the 18-hole golf

course, car-free village, and ski lifts.

Vitznau – New area for Park Hotel

In the heart of Switzerland, at the foot

of Mount Rigi and on the shores of Lake

Lucerne, the Park Hotel Vitznau is said to

be one of Europe’s most beautiful places to

stay. In spring 2013 a new era is about to

begin for the well-known resort. Soon, the

Park Hotel Vitznau offers guests a unique

combination of a suite hotel, residence,

medical center and research facility, where

personal relaxation and recreation are the

main priorities.

TICINO REGION

Splash e Spa Tamaro – Rain or Shine

Splash e Spa Tamaro, outside of Lugano, an

innovative new attraction, unique of its kind,

is the fi rst Waterpark covering more than 2.5

acres dedicated to leisure and well-being,

offering aquatic leisure activities together

with Spa and Wellness treatments – all

inside a single complex. Families, adults and

children can access a huge range of attrac-

tions satisfying their every desire. Sun, rain

or snow, Splash e Spa Tamaro will always be

open to offer the very best in water leisure

pursuits and well-being.

Sasso San Gottardo

The imposing rock caverns, North of

Bellinzona that once housed an artillery

emplacement are now home to a themed

exhibition that focuses on the challenges

of managing our resources. Take the tunnel

railway to the once secret historical fortifi -

cations to experience a piece of history at

fi rst hand.

Travel News

WELCOME NEW MEMBERS

SCCC (ONTARIO) INC.

New Personal Member:

Sean Duncombe

147 Glengrove Ave. West

Toronto, ON M4R 1P1

Email: [email protected]

How to become a member of the SCCC:

Sign up online at

www.swissbiz.ca/memberships

or contact our offi ce at [email protected] or

416-236-0039

Page 27: Swiss Food in Canada/Produits alimentaires suisses au CanadaPublication of the Swiss Canadian Chambers of Commerce Ontario and Quebec ... leubasandra@yahoo.ca Ronnie Miller Hoffmann-La

AP R I L/MAY 2013 25

VALAIS REGIONNew hotel in Zermatt – Matterhorn Lodge

The Matterhorn Lodge, a unique combina-

tion of hotel and apartment building, offers

an atmosphere of peace and coziness. A true

Alpine refuge in this astonishing mountain

area, it is equipped with the appropriate

luxury of an up-to-date hotel. Most of the

old wood and the natural stone that give

the building its special touch fi nd their origin

in this very region. The hosts are Harry

& Felicitas Lauber, keen skiers, climbers

and golfers.

ZURICH REGIONSpecial exhibition Edvard Munch –

Kunsthaus Zurich

Love, pain and death, passion, loneliness and

sorrow: the entire oeuvre of Edvard Munch

(1863 – 1944) revolves around the funda-

mental experiences of human existence.

Munch is one of the undisputed precursors

of the Expressionist currents that began

to shape European painting at the start of

the 20th century. The exhibition comprises

almost 200 outstanding prints of interna-

tional origin and will take place between

October 4 2013 and January 12 2014.

Zürich Devotes itself to Richard Wagner

Zürich will celebrate the 200th anniversary

of Wagner’s birth with great events. Also this

year’s Zürich Festival, held from June 14 to

July 14, 2013 under the motto of «Wagner

Hothouse», focuses on the period Richard

Wagner spent in Zürich, and features musical

theater, opera, plays, concerts, exhibitions,

discussions, a symposium and much more

besides. Kicking off the Wagner Year 2013

is the artistic focal point, the world premiere

of «Richard Wagner – Wie ich Welt wurde»

by Hans Neuenfels, the fi rst coproduction

between the Zürich Opera House and the

Schauspielhaus Zürich. ■

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BIENVENUE AUX NOUVEAUX MEMBRES

CCCS (QUÉBEC) INC.

Corporate

Lezza & Wieser Partners Inc.

Mr. Ferdinando Lezza, Managing Director

e-mail: [email protected]

68 Chesterfi eld Avenue

Westmount, QC,

H3Y 2M5

Tél. 514.488.6491

www.ecosysacqua.com

Page 28: Swiss Food in Canada/Produits alimentaires suisses au CanadaPublication of the Swiss Canadian Chambers of Commerce Ontario and Quebec ... leubasandra@yahoo.ca Ronnie Miller Hoffmann-La

IN FO SU I SS E26

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Kurt PeyerFebruary 15, 1925, Zurich,

Switzerland – April 2, 2013,

Barrie, Ontario

Died peacefully, in palliative care at

Mill Creek Care Centre. Remembered

and honoured by his loving

family: Wife Mabel (nee Davis),

Children: Henry (Colleen), Daniel (Wendy) and Patricia MacLean.

Grandchildren: Robyn, Lindsey, Kirby, Luke, Devon, Anna & Tira. His

sisters Lore Weber and Heidi Hauser. Predeceased by his parents

Henrich & Anna, his brothers Henrich & Edi Peyer and his son in law

Lachlan MacLean. Mentor & Entrepreneur, loving friend and tour

guide to many.

Born into a loving family of Swiss German & Italian ancestry. Kurt

took full advantage of the alpine mountains and explored them

through cycling, hiking and skiing. When he was a young man he

travelled Europe as a gymnast. Well educated in the excellent Swiss

apprentice system he graduated as a precision mechanic. He immi-

grated to Canada in 1952 where he began working his trade and

founded Swiss Instruments Limited, in Granby, Quebec to sell Swiss

precision measuring instruments. In 1954, he relocated to Toronto,

Ontario. In 1955 he met Mabel Davis (fresh from Newfoundland),

a staff nurse at Toronto Western Hospital. It was love at fi rst sight!

They were married in 1957 and quickly expanded their family.

Meanwhile his hard work continued to expand his business. He

began selling Machine Tools in 1958. In 1962 he started Belmag

Inc in Quebec with a partner. In 1965 he purchased a commercial

building in Mississauga where the company remains to this day.

By 1968, Kurt opened Belmag Machinery Corp. in Vancouver with

another partner. Throughout this time Mabel worked diligently

for the business behind the scenes. In the following years, as his

customers needs changed his product lines evolved to represent

over 50 manufacturers from companies around the world. During

their teenage years Kurt mentored both sons as they began to work

for him. By 1986, they offi cially joined the fi rm to work by his side.

For a short time, Kurt employed all three of his children, his pride

was obvious to all.

Kurt was thrilled when his children married and was prouder

still when his grandchildren arrived. They made his life merrier,

especially when playing with him in the pool, visiting at home,

going to the cottage or travelling to the chalet. Over the years Kurt

travelled extensively for business. Many of those trips were spent

entertaining clients, and suppliers who became lifelong friends.

Kurt also travelled with his family across Canada, Switzerland and

Europe. Kurt & Mabel vacationed throughout Europe, USA, Africa,

Asia, New Zealand, Australia and Grenada. They made many new

friends along the way. In 2003 Kurt retired from the business,

and continued to be active with his favourite things in life: family,

friends, travel, music and food (his own cooking in particular). Kurt

will be remembered for his smile, hand rubbing and of course that

twinkle in his eyes that made us all feel so special.

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AP R I L/MAY 2013 27

WHAT TO DO IN SAO PAULO, BRAZILAuthor: O. Widmer, Independent consultant and

Board member CCCS QC

My work requires me to spend quite some

time in Sao Paulo. I would like to share

some observations and tips of what to do

and where to go, knowing that in this day

and age we can get a lot of information

from various websites but perhaps lacking a

personal touch.

Sao Paulo is a conglomerate of cities or

centers with a population of over 10 million,

and over 20 million in the metropolitan

area. Thanks to recent efforts the city is

relatively safe. Of course there are areas

which one should avoid after sunset like the

area around “parque de la luz” a nice park

(during daytime) next to an old train station,

worth a visit if one has spare time.

Transport like buses and the underground

(called Metro) are fairly safe too, especially

the Metro is good means of transport to dis-

cover the various areas. In order to get street

and metro maps you best contact one of the

tourist offi ces you fi nd in various locations,

e.g. one on Avenida Paulista near the Trianon

park. Despite the improved safety, Brazilians

carry little cash with them so credit cards

are widely used and accepted even for small

amounts. Furthermore patrons will always

use their debit machines in front of custom-

ers. If not done so, you should insist on it.

For a nice stroll, go to the Ibirapuera park

which is Sao Paulo’s “central park”. You will

see ponds, nice walk ways and a number of

museums notably the Modern Art Museum.

If you feel more like shopping, you

should defi nitely visit Rua Oscar Freire,

elegant shops are interspersed with nice

coffee shops or one of the huge shopping

centers. Keeping in mind that in general

clothes, appliances etc. are rather expensive

due to their taxes.

To enjoy a view of Sao Paulo go to Edifi cio

Italia with its panoramic terrace which is

near prace (square) Republica which is in

the city centre. In the square there is an

open market with Brazilian handicrafts on

Saturdays and Sundays (1000 to 1600).

You would like to taste some of the exotic

fruits Brazil offers? I strongly suggest then

a visit to the Mercado Municipal, a 15 min

walk from the blue metro line station Sao

Bento. Not only do they sell all kinds of fruits

and other foodstuffs but there are various

restaurants and corner shops where you can

taste the local food such as “pastels” deli-

cious, deep fried and stuffed (meat, cheese

or seafood) type of big ravioli.

What better way to fi nish the article with

some more advice for good food. A must do

is of course eating at a “churrascaria” where

after serving yourself from a nice salad bar,

“gauchos” will serve you meat “a discre-

tion”. I recommend one called “Fogo do

Chao” which has few locations in Sao Paulo,

with one near the city airport Congonhas.

Another excellent restaurant is “Rubaiyat

Figueira” where they probably serve the best

steaks in town prepared with Argentinean

beef, which I fi nd much better than the

Brazilian. This of course contrary to the view

of my Brazilian friends! The main attraction

of the restaurant is a fi g tree almost in its

middle which is well over 100 years old.

Last but not least, Sao Paulo has one of

the largest Japanese communities outside

Japan and therefore you fi nd numerous

good Sushi places in the area (barrio) of

Liberdade. However the one I recommend

is near Paraiso metro station or Shopping

Paulista Placa called Mitsuyoshi Restaurant

and offers very fresh and fi rst-rate Japanese

food and Sake.

Enjoy! ■

Member Travel Bul let in Board

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IN FO SU I SS E28

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Baselworld25 April – 02 May, 2013 | BaselGems & Jewelry

Geneva International Book and Press Fair05 – 05 May, 2013 | GenevaPaper & paper Products

GEWA02 – 05 May, 2013 | FrauenfeldBusiness Services

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Rhema26 April – 05 May, 2013 | Saint GallIndustrial Supplies

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Page 31: Swiss Food in Canada/Produits alimentaires suisses au CanadaPublication of the Swiss Canadian Chambers of Commerce Ontario and Quebec ... leubasandra@yahoo.ca Ronnie Miller Hoffmann-La

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Page 32: Swiss Food in Canada/Produits alimentaires suisses au CanadaPublication of the Swiss Canadian Chambers of Commerce Ontario and Quebec ... leubasandra@yahoo.ca Ronnie Miller Hoffmann-La