- 1. BOUCHERON, LES MOMENTS B Hermeline Druesne, BOUCHERON
Digital Marketing Manager Louis Bonichon, MNSTR Directeur de la
cration 05 Mars 2014Dj diffuseurs de contenus, les medias et les
consommateurs en produisent pour les marques
2. LES MOMENTS B BOUCHERON PARIS 2.0 BRAND STRATEGY &
DIGITAL STORIES 3. Les Moments B 4. Boucheron1ierUN
MESSAGEjoaillier de la place Vendme 3, BOULEVARD SAINT -MARTIN -
75003 PARIS | CONFIDENTIAL - 2014 MNSTR ALL RIGHTS RESERVED. COPY
ALLOWED ON WRITTEN REQUEST ONLY.UN LANGAGEBlanc et champagne, 5. Le
cycle de lumire sur le 26 place Vendme. 6. -Enjeux-Les 120 ans de
la boutique offrent lopportunit de faire redcouvrir lADN de la
Maison. Raconter les principaux chapitres de son histoire sous une
forme pousant les codes de la narration digitale.3, BOULEVARD SAINT
-MARTIN - 75004 PARIS | CONFIDENTIAL - 2012 MNSTR ALL RIGHTS
RESERVED. COPY ALLOWED ON WRITTEN REQUEST ONLY. 7. -Enjeux- 8.
Rendre hommage aux mains de lumire.3, BOULEVARD SAINT -MARTIN -
75003 PARIS | CONFIDENTIAL - 2014 MNSTR ALL RIGHTS RESERVED. COPY
ALLOWED ON WRITTEN REQUEST ONLY. 9. Jo Lynn Alcorn 3, BOULEVARD
SAINT -MARTIN - 75003 PARIS | CONFIDENTIAL - 2014 MNSTR ALL RIGHTS
RESERVED. COPY ALLOWED ON WRITTEN REQUEST ONLY. 10. Jo Lynn Alcorn
3, BOULEVARD SAINT -MARTIN - 75003 PARIS | CONFIDENTIAL - 2014
MNSTR ALL RIGHTS RESERVED. COPY ALLOWED ON WRITTEN REQUEST ONLY.
11. Barthlemy Antoine-Loeff http://www.ibal.tv 3, BOULEVARD SAINT
-MARTIN - 75003 PARIS | CONFIDENTIAL - 2014 MNSTR ALL RIGHTS
RESERVED. COPY ALLOWED ON WRITTENGoulet Production : Pierre-Arthur
REQUEST ONLY. 12. Les coulisses de cette cration = Une invitation
dcouvrir les Moments B sur la nouvelle plateforme digitale de
Boucheron 13. 3, BOULEVARD SAINT -MARTIN - 75003 PARIS |
CONFIDENTIAL - 2014 MNSTR ALL RIGHTS RESERVED. COPY ALLOWED ON
WRITTEN REQUEST ONLY. 14. EXPRIENCE 15. 3, BOULEVARD SAINT -MARTIN
- 75003 PARIS | CONFIDENTIAL - 2014 MNSTR ALL RIGHTS RESERVED. COPY
ALLOWED ON WRITTEN REQUEST ONLY. 16. 3, BOULEVARD SAINT -MARTIN -
75003 PARIS | CONFIDENTIAL - 2014 MNSTR ALL RIGHTS RESERVED. COPY
ALLOWED ON WRITTEN REQUEST ONLY. 17. 3, BOULEVARD SAINT -MARTIN -
75003 PARIS | CONFIDENTIAL - 2014 MNSTR ALL RIGHTS RESERVED. COPY
ALLOWED ON WRITTEN REQUEST ONLY. 18. 3, BOULEVARD SAINT -MARTIN -
75003 PARIS | CONFIDENTIAL - 2014 MNSTR ALL RIGHTS RESERVED. COPY
ALLOWED ON WRITTEN REQUEST ONLY. 19. POUR CONCLURE 20. Dune prise
de parole institutionnelle, Boucheron a russi raconter son hritage
un public international et engager une relation sur tous ses rseaux
sociaux. Une histoire authentique ne de son Hritage une excution
inspire de son savoir faire. 3, BOULEVARD SAINT -MARTIN - 75003
PARIS | CONFIDENTIAL - 2014 MNSTR ALL RIGHTS RESERVED. COPY ALLOWED
ON WRITTEN REQUEST ONLY. 21. MERCI
