La bulle de François
Mathieu Robert Baptiste Lambert Jeanne Benichou
Antoine Monnier Thomas Victoria Juliette Dauzidou
TEAM
Autismwhat is it ?
OrganizationAnalysis
S W
T0
Historical présence Mobilisation
Notoriety Old sponsors
No competition Public sensibility
Ephemeral commitment Unnoticed
S.W.O.T
Our campaignComprehension
Step 01
Lack of informations & not concern by the cause
Informative & sensibilisation campaign
Step 02
Lack of money & Notoriety of the association
Donation & François’ evolution campaign
Redesign the organization’s website & logotype
CAMPAIGN
Adults
30yo Young parents Millenials
Children
6yo Likes cartoons Primary school
TARGETS
IDEA
« To enter their universe is not complicated, a simple gesture is enough.
This gesture can change their life. »
LeversDigital & Print
BANNER
RTB + RTC = RTA
ANALYTICS
SOCIAL NETWORK
INFLUENCERS « Dans ton corps »
200 000 Subscribers
« Poisson fécond »
1 000 000 Subscribers
« E-penser »
800 000 Subscribers
POSTERS
School — Doctor — Pharmacy
KPIsObjectives
CUSTOMER JOURNEY
HOME TRANSPORT WORK LUNCH WORK TRANSPORT HOME
MOBILE
S. NETWORKSWEBSITE
S. NETWORKSWEBSITE
PRINT PRINT
KPIs
To each touchpoint their KPIs
Landing
Audience: Unique Visitors (Users) and New vs Returning Visitors (GA)
Shares on social medias
Click rate on our CTA
Video
Views
Shares on social medias
Banner
Click rate
Thank You ! #tgif