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Illustration : https://vtldesign.com/web-strategy/online-lead-generation-through-your-website/

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Prospects

Bénévoles

Donateurs

Ambassadeurs

CA / Salariés

Donateurs PA

Donateurs >500€

Longue durée

“Militants”

Illustration : https://www.campaignmonitor.com/resources/guides/email-marketing-trends/

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