Barbeau

Putting Butts in Seats Mike Barbeau – SVP of Strategy, SocialVibe

Matt Porreca – Director, KN Dimestore

attention 2

value 3

metrics 4

5

Lightning McQueen

6

launch point

Brand performance

campaign

7

engagement

Brand performance

campaign

8

engagement

Brand performance

campaign

9

engagement

Brand performance

campaign

choose  

engage  

interact  

share  

visit  

intent  

100% consumer initiated

76% completion

130s per consumer

9.1% shared the content

48% visited the sites

10

???

11

control

Methodology

Unbranded CTA

12

survey

Methodology

Unbranded CTA

13

exposed

Methodology

14

survey

Methodology

15

11,000 Responses

16

2 Days

29/100 (Control)

17

35/100 (Exposed)

18

6pt lift 19

20

engagement

Performance brand

campaign

21

engagement

Performance brand

campaign

22

engagement

Performance brand

campaign

choose  

engage  

interact  

share  

visit  

tickets  

100% consumer initiated

94% completion

61s per consumer

8% shared the content

8% visited MovieTickets.com

23

???

64

24

worst case study ever?

25

2 weeks

26

? “Have you seen Cars 2?”

27

25/100 (Control)

28

32/100 (Exposed)

29

7pt lift 30

31

ROI? (enough research jargon)

32

$10 per ticket

33

$700,000 per 1,000,000 engagements

incentivized marketing works…  

…if done correctly  

attention = impact  

use the opportunity to ask consumers    ROI is out there  

booze cruises are fun  

The Story of 64 Tickets Mike Barbeau – mike@socialvibe.com

Matt Porreca – mporreca@knowledgenetworks.com