View
241
Download
1
Category
Preview:
Citation preview
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
1/280
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
2/280
MBCCJOY QJIENJQZO [@DO IDFFDEQJ]
NDNODOY
NZEIJ [BZQ @D QJIDMYEBO
IZO [@DO IDFFDEQJ] JY
IZO [@DO CDQHJYEON
4jqj JIEYEBO
]dczj` AEH]
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
3/280
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
1
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
4/280
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
5/280
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
9
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
6/280
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
:
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
7/280
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOYNzeij [bzq @d Qidmyebo iz [`do iDffdeqj} jy iz [`do Cdqhjyeon 4jqj JieyeboMb{uqengy 1;44 {dq ]dczj` Aeh} Aehde, Cboed [za`e}geon]dzf eoiemdyebo} mboyqdeqj}, mj Nzeij d y qd`e} {dqyeq i.`cjoy} dmmj}}ea`j} }zq Eoyjqojy jy ijObyj} ij Mbzq}/Mb{uqengy [`do Idffdeqj} jy Jyzij} ij Cdqmg}ADOTZJ MDODIEJOOJ IJ IJVJ@B[[JCJOYADOTZJ QBUD@J IZ MDODIDADOTZJ @DZQJOYEJOOJ]YQDYJNE] MDODID
^EHE[JIED
Mb{uqengy [`do CdqhjyeonMBZQ] I.EOEYEDYEBO DZ CDQHJYEON " Dzyjzq< E}daj``j [eyboMBZQ] MBC[@JY IZ CDQHJYEON " Dzyjzq Uvdo Vj`}gjmme[@DO I.ZOJ DOD@U]J ]YQDYJNETZJ I.JOYQJ[QE]J " Dzyjzq Mgqe}yedo [E@@BY
Ij}eno ij `d mbzvjqyzqj {dq< Ae`` Cdqhb} # ECCJIED jy ]dczj` Aeh}Dzmzoj {dqyej ij mj `evqj oj {jzy yqj zye`e}j bz qj{qbizeyj, }ybmhj ido} zo }u}ycj bz yqdo}ce}j {dqvbej `jmyqboetzj, cmdoetzj, ozcqetzj, {gbybmb{ej, joqjne}yqjcjoy bz ybzyj} dzyqj} # `.jwmj{yeboij} meydyebo}, obyj} ij mbzq} jy ij} ndadqey}, }do} `.dzybqe}dyebo {qd`da`j ij `.ieyjzq/Qj`jmyzqj jy Mbqqjmyebo} {dq< Ccj Cdqej Gjoqu
[za`e {dq< @j} Jieyebo} Cboed " Cboed [za`e}geon9=;;#1;6 Dvj AbzqqjyCboyqjd` TMG=]4W1
AEA@EBYGJTZJ JY DQMGEVJ] IZ MDODID
E]AO< 5>7#;#5765;>6#9#>
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
6
http://marketing.thus.ch/loader.php?page=~mail-Isabelle%20Pitonhttp://marketing.thus.ch/loader.php?page=~mail-Isabelle%20Pitonhttp://marketing.thus.ch/loader.php?page=~mail-Isabelle%20Piton7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
8/280
@kyjqoj` cdiqj}}d `d {dqb`j, jy e` iey< mqe} `d Ve}ebo< Nqdvj#`d }zq ij} yda`j},
Dfeo tzbo `d `e}j mbzqdccjoy/ # Gdadhhzh 1
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
9/280
Lj iiej mj `evqj cj} Jofdoy} Cboed Dooj#J`e}dajyg, ]dqddg Cdqu,
Lb}g Mgdq`j}#Gjoqu jy cbo J{bz}j Ljooefjq Dij`joj
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
7
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
10/280
YDA@J IJ] CDYEJQJ]
QJCJQMEJCJOY]
EOYQBIZMYEBO 4>
@Joyqj{qjojzq 11Jyd{j} ij `d mqdyebo ijoyqj{qe}j 1=
Mbccjoy mqjq zoj joyqj{qe}j 19
[DQYEJ E # [@DO IDFFDEQJ]
Ij}mqe{yebo noqd`j ij `joyqj{qe}j 15
@d ce}}ebo ij vbyqj joyqj{qe}j 15
@j} Azy} jy `j} Baljmyef} ij `joyqj{qe}j =4
@d [ge`b}b{gej ij vbyqj joyqj{qe}j =1
Vbyqj Cdqmg#mea`j ==
Mbccjoy yqbzvjq }bo cdqmg ==
@d }jncjoydyebo icbnqd{getzj =9
@j ]jmyjzq idmyevey =6
Ij}mqe{yebo iz }jmyjzq idmyevey ij `joyqj{qe}j =6
@d Odyzqj ij `joyqj{qe}j =>
@d Fbqcj lzqeietzj ij `joyqj{qe}j =>
@j} [qbizey} bz ]jqvemj} 91
@j} Iecjo}ebo} iz {qbizey 91
@j [`do Cdqhjyeon 9:
@j Azy ij `d {`doefemdyebo cdqhjyeon 96
@ec{bqydomj iz {`do cdqhjyeon 96
@j Cdqhjyeon :;
@j Cdqhjyeon jy `d obyebo imgdonj :1
@j cdqhjyeon ido} `joyqj{qe}j :1
@B{yetzj {qbizmyebo :1
@B{yetzj {qbizey :1
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
5
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
11/280
@B{yetzj vjoyj :=
@B{yetzj cdqhjyeon :=
[DQYEJ EE # JYZIJ IJ CDQMGJ
@j Cdqmg :5@Dod`u}j iz cdqmg 6;
@j ]u}ycj ieofbqcdyebo cdqhjyeon 6;
@yzij iz cdqmg 61
Tzdoi fdeqj zoj yzij ij cdqmg 61
Mbccjoy fdeqj zoj yzij ij cdqmg 61
Jyzij {qecdeqj 6=
@j} dvdoydnj} izoj yzij {qecdeqj 6=
@j} `eceyj} izoj yzij {qecdeqj 6=
Mbccjoy mb``jmyjq `j} ibooj} {qecdeqj} 6=
@zye`e}dyebo ij} }boidnj} 69
Jyzij ]jmboideqj 6:
Dvdoydnj} izoj yzij }jmboideqj 6:
@j} }bzqmj} ij ibooj} }jmboideqj} 66
@j} Joveqboojcjoy} ij `joyqj{qe}j 6>
@dod`u}j ij `joveqboojcjoy 67
@j} iecjo}ebo} iz cdmqb#joveqboojcjoy ij `joyqj{qe}j 67
@dod`u}j iz cdmqb#joveqboojcjoy ij `joyqj{qe}j 67
@j} mbc{b}doyj} ij `joveqboojcjoy ij `joyqj{qe}j 65
@j} iecjo}ebo} iz cdmqb#joveqboojcjoy >;
@j} {qeome{d`j} yjoidomj} ivb`zyebo >4
Mbc{qjoiqj `d mbo}bccdyebo >1
Mbc{qjoiqj `j mbc{bqyjcjoy idmgdy >1
@j} fdmyjzq} tze eof`zjomjoy `dmgdy >1
@j} fdmyjzq} eoyjqoj} >=
@j} fdmyjzq} jwyjqoj} >9
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
4;
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
12/280
Mbc{qjoiqj `j {qbmj}}z} idmgdy >6
@j {qbmj}}z} idmgdy >6
[qe}j ij mbo}mejomj iz aj}beo >>
Qjmgjqmgj ieofbqcdyebo} >>
Ime}ebo idmgdy >7
]joyecjoy {b}y dmgdy
Mbc{qjoiqj `dmgdy eoiz}yqej` >5
@d mbomzqqjomj 74
Dod`u}jq `d mbomzqqjomj 74
Mbccjoy eijoyefejq `d mbomzqqjomj 71
@d mbomzqqjomj eoyjq#joyjq{qe}j} 7=
@j} : fbqmj} mbomzqqjoyej``j} ij [bqyjq 7=
@j} }yqdynej} mbomzqqjoyej``j} 76
Cj}zqjq `d ijcdoij 75
@j} [qeome{dzw mbomj{y} ij cj}zqj ij `d ijcdoij 75
@j}yecdyebo ij `d ijcdoij 5;
@j}yecdyebo ij `d ijcdoij fzyzqj 5;
@dod`u}j ij `d ijcdoij 5=@d }yqzmyzqj ij `d ijcdoij 5=
Eoiemdyjzq ij `d ijcdoij 59
@d }jncjoydyebo ij} cdqmg} 5:
Mbccjoy yqbzvjq }bo cdqmg mea`j 5:
@j} }yqdynej} ij }jncjoydyebo 56
@d }jncjoydyebo icbnqd{getzj 5>
@j mea`dnj 57@j {b}eyeboojcjoy 57
@j} }yqdynej} ij {b}eyeboojcjoy 55
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
44
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
13/280
[DQYEJ EEE # @J [@DO CDQHJYEON
Cdqhjyeon ij} {qbizey} jy }jqvemj} eoobvdoy} 4;=
J`dabqdyebo izo obzvjdz {qbizey 4;=
@d qjmgjqmgj ij} eij} 4;9@j fe`yqdnj 4;9
@j ivj`b{{jcjoy jy `j yj}y iz mbomj{y 4;9
@dod`u}j mbobcetzj 4;:
@j `domjcjoy 4;6
Mum`j ij vej ij} {qbizey} 4;>
@j} ieffqjoyj} {gd}j} iz mum`j ij `d ijcdoij 4;>
@j} {qbizey} 4;5
M`d}}efemdyebo ij} {qbizey} 4;5
Ndccj ij {qbizey} 44;
@j} mdqdmyqe}yetzj} izoj ndccj ij {qbizey} 444
@zye`e}dyebo ij `d ndccj ij {qbizey} 44=
@eof`zjomj ij `d ndccj }zq `ecdnj ij cdqtzj 44=
]yqdynej} ij cdqtzj 449
Fbomyebo ij `d cdqtzj 44:
@j iednob}yem ij `d cdqtzj 446
Nqjq `j} }jqvemj} 44>
@j} mdqdmyqe}yetzj} ij} }jqvemj} 44>
@d iecjo}ebo bqndoe}dyebooj``j iz cdqhjyeon ij} }jqvemj} 445
@j {qew 41;
@d {b`eyetzj ij {qew 414
@d fewdyebo ij} {qew 414
Baljmyef} ij `d fewdyebo ij} {qew ido} `joyqj{qe}j 411
@j} fdmyjzq} tze dffjmyjoy `d }jo}eae`ey ij} {qew 41=
@j} cygbij} ij iyjqceodyebo ij} {qew 419
@j} }yqdynej} ij {qew 41:
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
41
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
14/280
@j} {qew ieffqjome} 416
Fewdyebo ij} {qew izoj ndccj ij {qbizey} 416
@d {q}jomj # ie}yqeazyebo 41>
@j} fbomyebo ij `d ie}yqeazyebo 417
@d ce}j jo {`dmj izo meqmzey ij ie}yqeazyebo 415
@j mgbew ij} meqmzey} 415
@j} ieffqjoy} mdodzw ij ie}yqeazyebo 4=;
@j} mqeyqj} ij mgbew ij} mdodzw ij ie}yqeazyebo 4=1
@j} }yqdynej} ij ie}yqeazyebo 4==
@j mgbew iz meqmzey jo fbomyebo iz mum`j ij vej iz {qbizey 4=9
@j cjqmgdoie}eon 4=:
@j mgbew ij `d}}bqye}}joy izo {beoy ij vjoyj 4=6
@d {qbcbyebo jy `d {za`emey 4=>
Ifeoeyebo ij `d mbcczoemdyebo 4=7
Ifeoeyebo ij `d {qbcbyebo 4=7
@d mbcczoemdyebo d {bzq baljmyef} 4=7
@j} mea`j} ij `d mbcczoemdyebo 4=7
@`dabqdyebo ij `d }yqdynej ij mbcczoemdyebo 4=5@d {za`emey 49;
@j} ieffqjoyj} fbqcj} ij {za`emey 49;
@j} yd{j} izoj mdc{dnoj ij {za`emey 494
Iyjqceojq `d mea`j 494
@j mboyjoz izo cj}}dnj {za`emeydeqj 494
@j mgbew ij} cied} 491
Mqeyqj} iz cjied#cew 49=@j} ieffqjoy} }z{{bqy} cied} 499
@d {za`emey gbq} cied} 49>
@j} yjmgoetzj} ij mbcczoemdyebo gbq} cied} 49>
@j} qj`dyebo} {za`etzj} 49>
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
4=
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
15/280
@j }{bo}bqeon jy `j cmody 497
@j cdqhjyeon ieqjmy 497
@j cdqhjyeon veqd` 495
@d {qbcbyebo ij} vjoyj} 495
@d fbqmj ij vjoyj 4:;
@d ce}j jo {`dmj ij `d fbqmj ij vjoyj 4:;
@d nj}yebo ij `d fbqmj ij vjoyj 4:4
@dqy ij vjoiqj 4:4
Cdqhjyeon ij} fe`eqj} eoiz}yqej``j} 4:1
@d Qj`dyebo joyqj `j fbzqoe}}jzq jy `j m`ejoy 4:1
Ec{`emdyebo joyqj `j} ijzw {dqyej} 4:1
@joveqboojcjoy 4:1
@jwe}yjomj izoj ijcdoij iqevj 4:1
@j obcaqj qj}yqjeoy ij m`ejoy} 4:1
@d mbc{`jwey iz {qbizey 4:1
@eoyjqi{joidomj dmgjyjzq#vjoijzq 4:=
@d mbc{`jwey iz {qbmj}}z} idmgdy 4:=
@j} ife} ij} cdqmg} eoiz}yqej`} 4:9[qbmj}}z} idmgdy 4::
@d fbomyebo dmgdy ij `dmgjyjzq 4::
@yzij ij} cdqmg} eoiz}yqej`} 4:6
@j} }bzqmj} ieofbqcdyebo} 4:>
@d }jncjoydyebo ij} cdqmgj} eoiz}yqej`} 4:7
@j Cdqhjyeon Eoyjqodyebod` 464
Cdqhjyeon ij `jw{bqydyebo 464Nj}yebo eoyjqodyebod`j iz cdqhjyeon 464
@d }ydoidqie}dyebo 464
@j} mbomj{y} iz cdqhjyeon eoyjqodyebod` 461
@d mbc{yeyevey ij} odyebo} 46=
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
49
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
16/280
@d qjmgjqmgj ij obzvjdzw dvdoydnj} mbomzqqjoyej`} 469
@d ce}j jo bjzvqj izoj }yqdynej eoyjqodyebod`j 469
[DQYEJ EV # @J] QJ]]BZQMJ] GZCDEOJ]
Nj}yebo jy Bqndoe}dyebo 46>[`do ij} qj}}bzqmj} gzcdeoj} 46>
@tze{j 467
@j {qbfe` ij} cjcaqj} ij `d ieqjmyebo} 467
@j} mbo}je``jq} 4>;
@j} }jqvemj} {qbfj}}ebooj`} 4>;
@j} aj}beo} jo qj}}bzqmj} gzcdeoj} 4>4
[DQYEJ V # @J] FEODOMJ]
@j Ae`do {jq}booj` 4>:
@j} {qve}ebo} feodomeqj} 4>7
@j} fqde} ij icdqqdnj 47;
@j} fqde} ijw{`beydyebo 471
@j} ydy} ij q}z`ydy} 47=
@ydy ij `vb`zyebo feodomeqj 47:
@j md}g f`b~ {qve}ebooj` }zq ibz|j cbe} 476
@j Ae`do 47>
[DQYEJ VE # @J NDADQEY IZ [@DO IDFFDEQJ]
@j {`do idffdeqj} 1;5
@j {`do cdqhjyeon 194
[DQYEJ VEE # @J] DOOJWJ]
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
4:
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
17/280
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
46
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
18/280
EOYQBIZMYEBO
@j {`do idffdeqj} j}y zoj yd{j fboidcjoyd`j ij `d mqdyebo i.joyqj{qe}j/ E` {jqcjy ij iyjqceojq
`d vedae`ey iz {qbljy/ E` {jzy }jqveq {bzq }b``emeyjq ij} eovj}ye}}jzq}, cde} dvdoy ybzy, e` {jqcjy `joyqj{qjojzq ij }yqzmyzqjq }j} eij} jy ij ve}zd`e}jq `j fbomyeboojcjoy fzyzq ij }bo joyqj{qe}j/
Mj}y zo bzye` {dq jwmj``jomj ij `d qz}}eyj ij `joyqj{qe}j/
@j {`do idffdeqj ibey obomjq `d }yqdynej jy `j} {jq}{jmyevj} ij mqbe}}domj ij `joyqj{qe}j, {d}}jq jo
qjvzj }j} mbc{yjomj}, ifeoeq `j} }yqdynej} cdqhjyeon, feodomeqj} jy mbccjqmed`j}/
E` dabqij `j} {beoy} }zevdoy}< `d ve}ebo, `d ce}}ebo, `j} baljmyef}, `j {qbizey jy 'bz% }jqvemj,
`j cdqhjyeon, `j} vjoyj}, `j} qj}}bzqmj} gzcdeoj} jy `j} feodomj}/
@j {`do idffdeqj oj}y {d} }jz`jcjoy qjmbccdoi {bzq `j} obzvj``j} joyqj{qe}j}, e` j}y dz}}e j}}joyej`
`d qz}}eyj ij} joyqj{qe}j} il yda`ej}/ Mjy jwjqmemj ij {`doefemdyebo jo dcboy, fbqmj zoj dod`u}j jo
{qbfboijzq iz {qbljy ijoyqj{qe}j/
Mj {qbmj}}z}, ybzy jo qjtzqdoy zoj ec{`emdyebo ec{bqydoyj, {jqcjy `joyqj{qjojzq iveyjq ij} jqqjzq}
tze {bzqqdejoy }dvqjq mbyjz}j {bzq `d }zeyj ij }bo {qbljy/
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
4>
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
19/280
@j} Mbc{b}doy} izo [`do iDffdeqj}4
@d yda`j ij} cdyeqj} ibey {q}joyjq `j} nqdoij} {dqyej} ij vbyqj {`do idffdeqj}/
]bccdeqj
@j }bccdeqj ibey yqdeyjq `j} d}{jmy} }zevdoy} * {bzq `j} {qbizey} eoiz}yqej`} jy 45* {bzq `j} aejo} ij nqdoij mbo}bccdyebo/ [`z} ij `d cbeye
ij} obzvj``j} joyqj{qe}j} ie}{dqde}}joy ido} `d {qjceqj dooj ij mqdyebo/
E` fdzy yqj `j {qjcejq, `j cje``jzq jy dvbeq `j} cbujo} ij qd`e}jq mjyyj eij /
@j {qjcejq ido} `.j}{qey ij} m`ejoy}/ @d }yqdynej iz cdqhjyeon eof`zjomj `j} {jqmj{yebo}/
E` fdzy }dvbeq mbccjqmed`e}jq mjyyj eij/ Bqndoe}jq jy mbomjoyqjq vb} jffbqy} dzybzq i.zoj ecdnj
bz i.zo dyyqeazy tze vbz} }bey {qb{qj//
E` fdzy qj}yjq `j cje``jzq jy oj {d} ybcajq ido} `j {enj iz }zmm} /
[bzq `j cdqhjyeon m`ejoy j}y qbe/
E` fdzy yqbzvjq }bo mqojdz }zq `j cdqmg/ Dzmzoj joyqj{qe}j oj {jzy eoyjqvjoeq }zq ybz} `j}
cdqmg} oe }dye}fdeqj ybzy `j cboij/ Vbz} ijvj| mea`jq `j cdqmg/
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
19
9]bzqmj< Uvdo Vd`}jmmge # Mbzq} Mbc{`jy ij Cdqhjyeon
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
26/280
E` fdzy q}e}yjq yqbe} yjoydyebo}
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
29/280
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
17
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
30/280
E @J [@DO IDFFDEQJ]
4#4 IJ]MQE[YEBO IJ @JOYQJ[QE]JIdo} mjyyj }jmyebo vbz} ijvj| {q}joyjq ij fdbo iyde`` vbyqj {qbljy, `d qde}bo iyqj ij vbyqj
joyqj{qe}j/ Q{boiqj dzw tzj}yebo} }zq< @j }jmyjzq idmyevey ido} `jtzj` vbz} mbc{yj| vbz} `domjq jo
dffdeqj, jy {`z} {qme}cjoy }zq vbyqj bffqj/
4#1 @D CE]]EBO IJ @JOYQJ[QE]J
J``j ibey yqj aqvj, {qfqda`jcjoy jo zoj yqjoydeoj '=;% ij cby} bz cbeo}/ Vbz} ijvj| iboojq ij}iyde`} }zq `d qde}bo i.yqj ij vbyqj joyqj{qe}j, obomjq vb} {qeome{j} ieqjmyjzq}/ Vbz} ijvj| q{boiqj
`d tzj}yebo }zevdoy< Tze }bccj}#obz}2
Yda`jdz 4< `j} Jwjc{`j} ij Ce}}ebo iJoyqj{qe}j:
Joyqj{qe}j Ce}}ebo
Nbbn`j Nbbn`j d {bzq ce}}ebo ibqndoe}jq `mgj``j cboied`j `j} eofbqcdyebo} ido} `j azy ij
`j} qjoiqj dmmj}}ea`j} jy zye`j} ybz}/
Cemqb}bfy @d ce}}ebo ij Cemqb}bfy j}y ij cjyyqj }bo jw{jqye}j, }d md{dmey ieoobvdyebo jy `d
{d}}ebo tze `doecj dz }jqvemj ij} {qbljy}, ij} dcaeyebo} jy ij `d mqdyevey ij }j}
m`ejoy}, dfeo ij fdeqj ij `d yjmgob`bnej `jzq cje``jzqj d``ej ido} `jw{qj}}ebo ij `jzq
{byjoyej`/
Obvdqye} @d ce}}ebo ij Obvdqye} mbo}e}yj d{{bqyjq ij} ciemdcjoy} ij}yeo} {qvjoeq jy
yqdeyjq `j} cd`diej}, }bz`dnjq `d }bzffqdomj ij} {jq}booj} cd`dij} jy dc`ebqjq
`jzq tzd`ey ij vej/
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
15
: ]bzqmj< "~~~/ubdoo#oz}}adzcjq/mbc"1;;7";1";5"ce}}ebo#ijoyqj{qe}j#mbccjoy#`d#ijfeoeq"
http://www.yoann-nussbaumer.com/2008/02/09/mission-dentreprise-comment-la-definir/http://www.yoann-nussbaumer.com/2008/02/09/mission-dentreprise-comment-la-definir/7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
31/280
Vbz} ijvj| jo}zeyj {q}joyjq `j} azy} jy `j} baljmyef} ij vbyqj joyqj{qe}j/
Zo baljmyef ibey6 / @d cd}}j i.eofbqcdyebo} mboyeozj ij mqbyqj
7/ @j aj}beo i.eofbqcdyebo} oj mboody dzmzoj fqboyeqj/
5/ Bo {jzy yqj }qejzw }do} {bqyjq ij mqdvdyj
4;/ E` fdzy ybzlbzq} d``jq ij `.dvdoy
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
=1
5]bzqmj< ~~~/nbbn`j/mbc"eoy "fq"mbq{bqdyj"yjoygeon}/gyc`
http://www.google.com/intl/fr/corporate/tenthings.htmlhttp://www.google.com/intl/fr/corporate/tenthings.htmlhttp://www.google.com/intl/fr/corporate/tenthings.html7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
34/280
1 @J CDQMGJ MEA@J4;
Ifeoeyebo< `j cdqmg#mea`j j}y `jo}jca`j ij} dmgjyjzq} dzwtzj`} `joyqj{qe}j ij}yeoj }bo
{qbizey/
Mbo}eiqdoy tzj `joyqj{qe}j oj {jzy eoyjqvjoeq }zq ybz} `j} cdqmg} oe }dye}fdeqj ybzy `j cboij, j``j ibey
ibom bqejoyjq `.jo}jca`j ij }j} dmyevey} vjq} zoj bz {`z}ejzq} oemgj}/
@j cdqhjyeon mjoyq }zq `j m`ejoy
@joyqj{qe}j bqejoyj m`ejoy ibey yjoeq mbc{yj ij }bo {beoy ij vzj, }j} {qebqey} jy }j} aj}beo}
:#=#4 ]jqvemj} d}}bme}
Zo {qbizey ibey }.jove}dnjq mbccj zo !{qbizey yjoiz! 'Jen`ejq jy `donjdqi 45>>%47 {dq @J AZY IJ @D [@DOEFEMDYEBO CDQHJYEON
@j {qbmj}}z} ij {`doefemdyebo cdqhjyeon j}y }{mefetzj {bzq mgdtzj joyqj{qe}j/ E` ibey yjoeq mbc{yj ij
}d ce}}ebo jy }j} baljmyef}/ E` fdme`eyj `d qd`e}dyebo iz cdoidy ij `joyqj{qe}j, }dvbeq cdwece}jq
`j} }bzqmj} ij qjvjoz} 'vjoyj}% ij `joyqj{qe}j/
6#7 @.EC[BQYDOMJ IZ [@DO CDQHJYEON IDO]
ZOJ JOYQJ[QE]J
@j {`do cdqhjyeon {jqcjy i`dabqjq ij} }yqdynej}, {bzq mbovdeomqj `d m`ejoy`j mea`j, i.dmgjyjq vbyqj
{qbizey bz }jqvemj, jy idvbeq zoj cje``jzqj mboode}}domj ij `d mbomzqqjomj ido} vbyqj cdqmg/
E` {jqcjy i.eijoyefejq `j} b{{bqyzoey}, jy {qjoiqj `j} cbujo} d{{qb{qe} {bzq `dyyjeoyj ij vb} baljmyef}
ijoyqj{qe}j/
6#7#4 @j {`do cdqhjyeon fbzqoey `j} eofbqcdyebo} }zevdoyj}#= @J CDQHJYEON IDO] @JOYQJ[QE]J11
Dfeo i.bayjoeq `j} mgdonj} }bzgdey} dvjm `j} cdqmg} ve}}, `joyqj{qe}j {jzy mgbe}eq joyqj tzdyqj
b{yebo} ido} `d mboizeyj ij }j} dmyevey} cdqhjyeon #=#4 @.B[YETZJ [QBIZMYEBO #=#1 @.B[YETZJ [QBIZEY
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
69/280
6 @DOD@U]J IZ CDMQB#JOVEQBOOJCJOY IJ
@JOYQJ[QE]J=;
Mbccj `joyqj{qe}j ovb`zj {d} ido} zo zoevjq} m`b}, j``j ibey }zqvje``jq jo {jqcdojomj
} b o j o v e q b o o j c j o y , y b z y j o d n e } } d o y } z q m j c c j j o v e q b o o j c j o y /
@joveqboojcjoy {jzy eof`zjomjq, {b}eyevjcjoy 'b{{bqyzoey} joveqboojcjoyd`j}% bz ondyevjcjoy
'mboyqdeoyj} joveqboojcjoyd`j}% `joyqj{qe}j/
6#4 @joyqj{qe}j ibey jo {jqcdojomj @J] MBC[B]DOYJ] IJ @JOVEQBOOJCJOY IJ
@JOYQJ[QE]J=4
@j} mbc{b}doyj} ij `joveqboojcjoy jy `jzq} eoyjqdmyebo} dvjm `joyqj{qe}j/
>#4 @d }zqvje``domj {jqcdojoyj ij `joveqboojcjoy
@joveqboojcjoy mboieyebooj `j ivj`b{{jcjoy jy ccj `d }zqvej ij `joyqj{qe}j/
@j nj}yeboodeqj ibey {qjoiqj ij} cj}zqj} {bzq }zqvje``jq jy dneq ido} mjy joveqboojcjoy/
>#1 D{{qbmgj n`bad`j ij} mbc{b}doyj} ij joveqboojcjoy
@joveqboojcjoy j} y `d }bzqmj ij mjq ydeoj} mboyqdeoyj} {bzq ` joy qj{q e}j/
Mj} mboyqdeoyj} {jzvjoy q}z`yjq ij {gobcoj} eoyjqoj}, mbobcetzj} bz }bmeb`bnetzj}/
>#1#4 @j} mboyqdeoyj} jwyjqoj}< J``j} cdojoy ij `joveqboojcjoy mbobcetzj jy b{qdyebooj`
ij `joyqj{qe}j/ J``j} }boy fdme`jcjoy eijoyefeda`j}< '`d fe}md`ey, `j mby ij} d{{qbve}eboojcjoy},
`d{{dqeyebo ij obzvjdzw mbomzqqjoy}, `d {b`eyetzj nbzvjqojcjoyd`j} jo cdyeqj ij mqiey,
`j} mbovjoyebo} mb``jmyevj}, bz `ndzw, jym%/
>#1#1 @j} {gobcoj} mbobcetzj}< E` {jzy }dneq ij `ydy iz cdqmg iz yqdvde`, ij `d }ydae`ey
ij} {qew, bz ivojcjoy} {bzvdoy dffjmyjq `joyqj{qe}j vbeqj ccj joyqdojq }d ie}{dqeyebo/
@joveqboojcjoy ydoy }bzqmj ieomjqyeyzij {bzq `joyqj{qe}j jy j``j ibey }ba}jqvjq ieffqjoy}
oevjdzw< `j} cdqmg}, `j} oevjdzw mbobcetzj}, {b`eyetzj} jy }bmedzw/ @joyqj{qe}j ibey ibom {bzq
qizeqj `j} qe}tzj}, ivj`b{{jq zoj mjqydeoj mboode}}domj ij} vdqeda`j} ij }bo joveqboojcjoy/
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
65
=4D`jwdoiqj Ndoob`e # gyy{
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
71/280
7 @J CDMQB#JOVEQBOOJCJOY=1
@joyqj{qe}j vb`zj dvjm }j} fbzqoe}}jzq}, }j} eoyjqciedeqj}, }j} m`ejoy} jy }j} mbomzqqjoy} ido} zo
joveqboojcjoy nbnqd{getzj iboo/ @j} }yqzmyzqj} ij mjy joveqboojcjoy boy zo ec{dmy }zq `.joyqj{qe}j/Mj }boy ij} fdmyjzq} iey} ! eomboyq`da`j} ! dzwtzj`} `.joyqj{qe}j ibey }.did{yjq/
7#4 @j}iecjo}ebo} iz cdmqb#joveqboojcjoy
@.joveqboojcjoy icbnqd{getzj < @d {b{z`dyebo j}y `d }bzqmj ij} cdqmg} ij
`.joyqj{qe}j/ ]d yde``j, }d ie}yqeazyebo nbnqd{getzj, }d ijo}ey, }d cbae`ey, }d q{dqyeyebo {dq
nj, }bo ydzw ij odyd`ey, jy ij cbqyd`ey, }d mbc{b}eyebo }bmeb#mz`yzqj``j, }j} dffe`edyebo}qj`enejz}j} }boy ij} mdqdmyqe}yetzj} ec{bqydoyj}/
@.joveqboojcjoy mbobcetzj < Zo cdqmg }j ifeoey {dq `j {bzvbeq i.dmgdy ij
`d {b{z`dyebo/ @j qjvjoz ie}{boea`j, `j oevjdz ij} {qew, `j ydzw i.{dqnoj jy `j oevjdz
ijoijyyjcjoy/
@.joveqboojcjoy odyzqj` < @joyqj{qe}j ibey }j }bzmejq ij} {gobcoj} }zevdoy};
=1~~~/}zqfjmb14/mbc"2{34:7:
http://www.surfeco21.com/?p=1585http://www.surfeco21.com/?p=15857/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
72/280
7#1 @j} {qeome{d`j} yjoidomj}
b @.eoyjqvjoyebo mqbe}}doyj ij `.Jydy < @j} qn`jcjoydyebo} dffjmyjoy `d }yqzmyzqj
ij} cdqmg jy ij} joyqj{qe}j}/
b @j} qn`jcjoydyebo} qj`dyevj} `d }yqzmyzqj ij} cdqmg} 79: #
http://www.intellego.fr/...stg/...comportement...achat/7845http://www.intellego.fr/...stg/...comportement...achat/78457/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
74/280
4; M B C [ Q J O I Q J @ J M B C [ B Q Y J C J O Y I Z
MBO]BCCDYJZQ=9
@j mbc{bqyjcjoy iz mbo}bccdyjzq< j}y eof`zjom {dq `j} fdmyjzq} jwyjqoj} jy
`j} fdmyjzq} eoyjqoj}/
4;#4 @j} fdmyjzq} eoyjqoj}
E ` } e o f ` z j o m j o y j y m b o y q ` j o y ` j { q b m j } } z } i m e } e b o o j ` i z m b o } b c c d y j z q /
E` }dney< iz aj}beo, ij `d cbyevdyebo, ij `d {jq}bood`ey jy ij `d mbo}mejomj
@j aj}beo < mj}y `j }joyecjoy ij cdotzj/ E` mbqqj}{boi dzw jwenjomj} {gu}etzj} jy {}umgb`bnetzj}/
@d cbyevdyebo < mj}y `j i}eq ij fdeqj tzj`tzj mgb}j bz idneq i.zoj mjqydeoj cdoeqj/
J``j {bz}}j `j mbo}bccdyjzq dneq dfeo ij }dye}fdeqj }bo aj}beo/
@d {jq}bood`ey < mj }boy `j} yqdey} ij mdqdmyqj} ij mgdtzj eoieveiz/ Mj tze fdey tzj mgdtzj
mbo}bccdyjzq dney izoj mjqydeoj cdoeqj {bzq }dye}fdeqj zo ccj aj}beo/
4;#4#1 @d mbo}mejomj j}y }zaieve}j jo yqbe} vdqeda`j} =
=9gyy{
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
75/280
4;#1 @j} fdmyjzq} jwyjqoj}
@.eoieveiz j}y mboyeozj``jcjoy eof`zjom {dq }bo joveqboojcjoy/
@j} fdmyjzq} jwyjqoj} tze mboieyeboojoy `j mbc{bqyjcjoy iz mbo}bccdyjzq=: 9
=:gyy{
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
76/280
Fenzqj 1 :
=6 gyy{
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
77/280
44 MBC[QJOIQJ @J [QBMJ]]Z] IDMGDY=>
Fenzqj =< @j [qbmj}}z} idmgdy=7
@joyqj{qe}j ibey }dvbeq 5
=5cdqhjyeon/ygz}/mg"`bdijq/{g{2{dnj3Eoyqb#EEE-EEERD9
9;Mgqe}yedo [E@@BY, EO]D ij @ubo 1;;9
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
81/280
Mjy jo}jca`j qjnqbz{j ybz} mjzw tze d}}zcjoy zo q`j m` i.zo dmgdy eoiz}yqej`
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
89/280
49#9#9 @j} }yqdynej} iz }{med`e}yj
@joyqj{qe}j ibey }.jffbqmjq ij imbzvqeq zo mqojdz }zq `jtzj` j``j vd }j }{med`e}jq/
[bzq yqj qjoyda`j jy izqda`j, zo mqojdz ibey < Jyqj i.zoj yde``j }zffe}doyj jo yjqcj} ij {bzvbeq i.dmgdy8 Dvbeq zo {byjoyej` ij mqbe}}domj }enoefemdyef8 Jyqj enobq bz i`de}} {dq
`d mbomzqqjomj8 Mbqqj}{boiqj dzw mbc{yjomj} ie}yeomyevj} ij `.joyqj{qe}j/
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
77
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
90/280
4: CJ]ZQJ IJ @D IJCDOIJ9:
@j} nj}yeboodeqj ibey q{boiqj dzw tzj}yebo} }zevdoyj}/ @j} yj}y} ij cdqmg ]YQDYJNEJ] IJ @D CDQTZJ
Ifeoeyebo< ! @d cdqtzj j}y zo obc/ zo yjqcj, zo }enoj, zo }ucab`j, zo ij}}eo, zo `bnb bz ybzyj
mbcaeode}bo ij mj} `cjoy} }jqvdoy eijoyefejq `j} aejo} bz `j} }jqvemj} i.zo vjoijzq jy
`j} ieffqjomejq ij `d mbomzqqjomj/!64
@d cdqtzj j}y zo fdmyjzq ij ieffqjomedyebo {bzq zoj joyqj{qe}j/ Mj}y dz}}e `d {jqmj{yebo iz
mbo}bccdyjzq `ndqi izo {qbizey, izo }jqvemj bz izoj joyqj{qe}j {dq qd{{bqy d `d mbomzqqjomj/
Ij fdbo {`z} mbc{`yj, zoj cdqtzj qj{q}joyj ybzy mj tze {jqcjy ieijoyefejq jy ij ie}yeonzjq
`j} {qbizey} bz `j} }jqvemj} izoj joyqj{qe}j ij mjzw tzj {qb{b}joy `j} mbomzqqjoy}/
Mj`d eom`zy ybzyj} `j} }enoefemdyebo}, `j} {jqmj{yebo} jy `jw{qejomj izoj {jq}booj q}z`ydoy ij
}bo eoyjqdmyebo dvjm zoj feqcj, tzj mj }bey {dq `joyqjce}j izo {qbizey, izo }jqvemj bz
izoj mbovjq}dyebo dvjm zo dce/ Jo aqjf, zoj cdqtzj j}y mj tzj vbyqj joyqj{qe}j qj{q}joyj jy `d qde}bo
{bzq `dtzj``j j``j j}y qjmboozj/61
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
449
64cdqhjyeon/ygz}/mg"`bdijq/{g{2{dnj3[eybo#EE-EERJ
61Cu`oj Qdlbyyj< Ivj`b{{jq jy nqjq }d cdqtzj # Nbzvjqojcjoy iz Tzajm, 1;;5
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
116/280
>#4 Fbomyebo ij `d cdqtzj6=
@.joyqj{qe}j # Mbcczoetzjq zoj ecdnj dz {za`em, cbujo ij {b}eyeboojcjoy# Ieffqjomejq `j {qbizey ij `d mbomzqqjomj
# Mbcczoetzjq zoj ecdnj ij `.joyqj{qe}j 'mqiea`j, tzd`ey, {qew
ndqdoyej,///%
# Qd}}zqj `j} m`ejoy} }zq `d tzd`ey iz {qbizey bz iz }jqvemj
Dvdoydnj} iz obc ij
cdqtzj {bzq `.joyqj{qe}j
# E` vgemz`j `j} mdqdmyqe}yetzj} iz {qbizey
# E` j}y fdme`j {qbobomjq, qjmboodyqj jy qjyjoeq///
# E` j}y ie}yeomyef
# E` {jzy yqj zye`e} ccj }e i.dzyqj} }.dlbzyjoy `d `enoj dmyzj``j
# E` j}y fdme`jcjoy {qboboda`j ido} ieffqjoyj} `donzj}/
# ].did{yj fdme`jcjoy `.zye`e}dyebo ij} dzyqj} vdqeda`j} iz cew
mbcczoemdyebo
Dvdoydnj} {bzq `j
mbo}bccdyjzq
# [b}}eae`ey i.eijoyefemdyebo ecciedyj
# Ndqdoyej ido} `d tzd`ey mbo}ydoyj,
# Vd`bqe}dyebo
# Dc`ebqjq jy qjofbqmjq `ecdnj tzj `j m`ejoy d ij `ze ccj,
}bo j}yecj ij }be
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
44:
6=cdqhjyeon/ygz}/mg"`bdijq/{g{2{dnj3[eybo#EE-EERJ
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
117/280
>#1 @j Iednob}yem ij `d cdqtzj69
Jo tzbe }j }{med`e}j vbyqj joyqj{qe}j2
Imqevj| `j} {qbizey} jy `j} }jqvemj} tzj vbz} bffqj| jy ifeoe}}j| `j} tzd`ey} ij mj} ijqoejq}/
Iyjqceoj| `j} mdqdmyqe}yetzj} ij vb} {qbizey} bz ij vb} }jqvemj}/ ]boy#j``j} mbgqjoyj} dvjmmj``j} ij `d mbc{dnoej2
Tzj``j m`ejoyj `j vb} {qbizey} bz vb} }jqvemj} dyyeqjoy#e`}2
Tzj {jo}j `j {za`em mea`j ij vbyqj cdqtzj2
>#1#4 @j iednob}yem ij `d cdqtzj ibey q{boiqj dzw tzj}yebo} }zevdoyj};
Mjyyj {dqyej ibey mbzvqeq `j} {beoy} }zevdoy} =
@.bqeneod`ey iz {qbizey < [`z} zo {qbizey }j ieffqjomej ij} dzyqj}, cbeo} `j} dmgjyjzq} }boy
}jo}ea`j} dz {qew/
@d mboode}}domj iz {qbizey ij }za}yeyzyebo
@d fdme`ey ij mbc{dqde}bo < [`z} `j} mbc{dqde}bo} }boy de}j}, {`z} `d }jo}eae`ey dz {qew
}.dmmqby/
@ec{bqydomj ij `d i{jo}j < [`z} `dmgdy j}y ec{bqydoy, {`z} `j} dmgjyjzq} }boy }jo}ea`j} dz
{qew/
@j {bzqmjoydnj iz {qew ido} `j mby ybyd` < Cbeo} `dmgdy j}y lz}yefe, {`z} `dmgjyjzq j}y
}jo}ea`j dz {qew/
@j {dqydnj ij} mby}
@j} dmgdy} il dcbqye} 9:
@d {b`eyetzj ij {qew ibey yjoeq mbc{yj ij} baljmyef} ij `joyqj{qe}j
]yqdynej jy tzd`ey
[QEW
J`jvj Cbujooj Ad}}j
J`jvj ]yqdynej iz zwj ]yqdynej iz qd{{bqytzd`ey#{qew }z{qejzq
]yqdynej iz mdijdz
Cbujooj ]yqdynej ij }z{{qecj ]yqdynej iz ce ejz ijndccj
]yqdynej iz abo qd{{bqytzd`ey#{qew
Ad}}j ]yqdynej i.jw{`beydyebo ]yqdynej ij d fdz}}jmbobcej
]yqdynej i.mbobcej
]yqdynej} `bq} iz `domjcjoy iz {qbizey
4/ ]yqdynej i.mqcdnj
1/ ]yqdynej ij {oyqdyebo
=/ ]yqdynej i.d`enojcjoy }zq `d mbomzqqjomj
]yqdynej} dz mbzq} ij `d vej i.zo {qbizey 'Gdz}}j bz ade}}j ij {qew%
Qde}bo} ij .zye`e}jq Dvdoydnj} qjmgjqmg}
Gdz}}j ij {qew Gdz}}j ij} mby}Dzncjoydyebo ij `d ijcdoijQj{b}eyeboojcjoy iz {qbizey'vjq} `j gdzy%
Dzncjoydyebo ij `dqjoydae`ey
Ade}}j ij {qew Ade}}j ij} mby}
Ade}}j ij} {qew i.zo mbomzqqjoyDvdomj i.zo mbomzqqjoyJ`eceodyebo i.zo mbomzqqjoyQj{b}eyeboojcjoy iz {qbizey
Dzncjoyjq `d [ic
Dzncjoyjq `j vb`zcj ij}vjoyj}
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
41:
>: cdqhjyeon/ygz}/mg"`bdijq/{g{2{dnj3[eybo#EEE-EEERJ
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
127/280
5#4#6 [qew ieffqjome}
@.joyqj{qe}j bffqj ij} {qew ieffqjoy} }j} m`ejoy} {bzq @d fewdyebo ij} {qew i.zoj ndccj ij {qbizey}
[bzq zoj ndccj ij {qbizey, `.joyqj{qe}j ibey fewjq }j} {qew jo yjodoy mbc{yj ij} b{yebo}, ij} {qbizey}
`e} joyqj jzw, ij} {qew jo md}mdij, ij} }bz} {qbizey} jy ij} `by}/
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
416
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
128/280
4; @D [QJ]JOMJ " IE]YQEAZYEBO>6
Mjyyj [dqyej ibey q{boiqj dzw tzj}yebo} }zevdoyj}< Mbccjoy mbc{yj|#vbz} ie}yqeazjq vbyqj {qbizey bz }jqvemj 2 [qme}j| ybz} `j} eoyjqvjodoy} bz
`j} yjmgob`bnej} omj}}deqj} {bzq fdeqj {dqvjoeq `j {qbizey dzw mbo}bccdyjzq}/
Mbccjoy `j} m`ejoy} vbz} {dejqboy#e`} 2
Tzj``j} mboieyebo} ij mqiey `jzq bffqeqj|#vbz} 2 [qme}j| ybzy j}mbc{yj tzj vbz} bffqeqj| }zq
`j} {dejcjoy} doyeme{} jy ybzyj {od`ey }zq `j} {dejcjoy} jo qjydqi/
Tzj``j} }boy vbyqj {b`eyetzj ij qjybzq jy `j} ndqdoyej} tzj vbz} dvj| `eoyjoyebo ibffqeq
vb} m`ejoy} 2 Tzj` }jqvemj d{q}#vjoyj mbc{yj|#vbz} bffqeq 2 [jo}j|#vbz} fdmyzqjq mj }jqvemj 2
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
41>
>6cdqhjyeon/ygz}/mg"`bdijq/{g{2{dnj3[eybo#EV
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
129/280
Ifeoeyebo< @d }yqdynej ij ie}yqeazyebo jw{`etzj mbccjoy `joyqj{qe}j mbc{yj vjoiqj }bo {qbizey bz
}jqvemj jy {q}joyj `j} cbij} ij ie}yqeazyebo ij mj {qbizey bffjqy} dzw m`ejoy} < qj{q}joydoy},
ie}yqeazyjzq, Eoyjqojy, }jqvemj} ij `evqde}bo, jym/
@j {`do ij ie}yqeazyebo {jqcjy i.yda`eq zoj qj`dyebo ij mbofedomj joyqj `joyqj{qe}j jy }j} m`ejoy}/
J``j eom`zy `d tzd`ey iz {qbizey, `j i`de ij `evqde}bo, `j} {b`eyetzj} ij qjybzq, `j} ndqdoyej} bz `j }jqvemj
d{q} vjoyj tzj `joyqj{qe}j mbc{yj bffqeq }j} m`ejoy}/
4;#4 @j} fbomyebo} ij `d ie}yqeazyebo >>
Ifeoeyebo} >cdqhjyeon/ygz}/mg"`bdijq/{g{2{dnj3[eybo#EV-EVRD
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
130/280
4;#1 @d ce}j jo {`dmj izo meqmzey ij ie}yqeazyebo>77cdqhjyeon/ygz}/mg"`bdijq/{g{2{dnj3Eoyqb#EV-EVRI1
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
131/280
@d cygbij ij} qjoijcjoy} mbc{dq} eom`zy `j} mby} ij ie}yqeazyebo }z{{bqy} {dq mgdtzj meqmzey
jove}dnjda`j, deo}e tzj `j mgeffqj i.dffdeqj} jy `j aofemj ojy j}mbc{y} ido} mgdmzoj ij} }b`zyebo},
mj tze ibooj `d fbqcz`j
7:cdqhjyeon/ygz}/mg"`bdijq/{g{2{dnj3[eybo#V
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
139/280
41#4 @D MBCCZOEMDYEBO
Ifeoeyebo< @d mbcczoemdyebo cdqhjyeon {jqcjy `joyqj{qe}j ij yqdo}cjyyqj ij}
cj}}dnj} }bo {za`em jo vzj ij cbiefejq `jzq} mbc{bqyjcjoy} cjoydzw 'cbyevdyebo, mboode}}domj,
ecdnj, dyyeyzij,% jy {dq mbo}tzjoy `jzq mbc{bqyjcjoy jffjmyef76/
41#1 @D [QBCBYEBO
Ifeoeyebo< mbo}e}yj fdme`eyjq bz }yecz`jq mjqydeo} mbc{bqyjcjoy} jffjmyef}
'zoj ie}yqeazyebo nqdyzeyj izo mgdoye``bo iz {qbizey, dzw mbo}bccdyjzq}%/
@d mbcczoemdyebo d {bzq baljmyef}
Fdeqj mboodyqj < `j azy j}y ij fdeqj mboodyqj `joyqj{qe}j, }j} {qbizey} jy }jqvemj}/
Fdeqj decjq < `joyqj{qe}j jy }j} {qbizey}/
Fdeqj dneq < fdeqj dmgjyjq/
@j} mea`j} ij `d mbcczoemdyebo }boy
47#4 @J] [DQYEMZ@DQEYJ] IZ AZ]EOJ]] 1 AZ]EOJ]] 'A1A%
Mbc{`jwey ij} qj`dyebo} joyqj `j fbzqoe}}jzq jy `j m`ejoy }zq `j} {qbizey} jy `j} }jqvemj}, `j} d}{jmy}
feodomejq}, `.eofbqcdyebo jy `j} mgdonj} }bmedzw mqdoy zoj eoyjqi{joidomj joyqj `j} {dqyej}/
Ec{`emdyebo} dmyevj} joyqj `j} ijzw {dqyej} ieffqjoy} mb``dabqdyjzq} bz zoey} {jzvjoy, ij mgdtzj
my lbzjq zo q`j ec{bqydoy/
@.joveqboojcjoy ido} `jtzj` }.jffjmyzj `.jo}jca`j ij `.eoyjqdmyebo j}y jo czydyebo/
Mj tze dffjmyj `d fbe} `j vjoijzq jy `.dmgjyjzq deo}e tzj `jzq} aqdomgj} qj}{jmyevj}/
Mjy jo}jca`j ij qj`dyebo} vd dz#ij` ij} yqdo}dmyebo} eoieveizj``j}/ Zo m`ejoy eoiz}yqej` cmboyjoy d
aj}beo ij yjc{} {bzq yqbzvjq zo dzyqj fbzqoe}}jzq q{boidoy }j} jwenjomj}/ Ij {`z}, `d qjmgjqmgj jy
`.vd`zdyebo ij obzvj``j} }bzqmj} i.dmgdy j}y mbyjz}j/
d% @.jwe}yjomj i.zoj ijcdoij iqevj < Jo cdqhjyeon eoiz}yqej` `d ijcdoij ij {qbizey
bz ij }jqvemj j}y zoj ijcdoij iqevj {dqmj tz.j``j j}y `d mbo}tzjomj ij `d ijcdoij i.dzyqj} {qbizey}bz }jqvemj/
a% @j obcaqj qj}yqjeoy ij m`ejoy} < Mj`d ec{`etzj `j qe}tzj i.zoj i{joidomj iz
fbzqoe}}jzq `.ndqi ij mjqydeo} m`ejoy} tze {jzvjoy yq} aejo qj{q}joyjq zoj {dqyej ec{bqydoyj ij
}bo mgeffqj i.dffdeqj}/
m% @d mbc{`jwey iz {qbizey < @.baljy ij `d yqdo}dmyebo j}y }bzvjoy {`z} mbc{`jwj tzj
`j ! {qbizey ! ydonea`j '}jqvemj}, d}}e}ydomj yjmgoetzj, {qbizey} bz }jqvemj} mbc{`cjoydeqj}%
mbccjqmed`e}dyebo ij }u}ycj} bz ij }b`zyebo} mbc{`yj}/
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
4:1
5> Mgqe}yedo [E@@BY, EO]D ij @ubo 1;;9
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
154/280
i% @.eoyjqi{joidomj dmgjyjzq # vjoijzq
[bzq `d qnz`dqey ij} `evqde}bo}/
[bzq `d mbo}ydomj ij `d tzd`ey/
[bzq `.joyqjyejo jy `j} q{dqdyebo}/
[bzq `.did{ydyebo mbo}ydoyj ij} {qbizey} jy `.eoobvdyebo ido} }bo ibcdeoj }{mefetzj/
@j fbzqoe}}jzq j}y nd`jcjoy i{joidoy ij mjqydeo} m`ejoy} mdz}j ij `d {dqy obo on`enjda`j ij
}j} dmyevey}/ E` fdzy iz yjc{} {bzq yda`eq jy {bzq cjyyqj feo mjyyj eoyjqi{joidomj/
@d omj}}deqj eoyjqi{joidomj fbomyebooj``j < Jo cdqhjyeon eoiz}yqej`, `d tzd`ey ij
`d {qj}ydyebo mbccjqmed`j i{joi idvdoydnj ij `.jo}jca`j ij} fbomyebo} ij `.joyqj{qe}j/
j% @d mbc{`jwey iz {qbmj}}z} i.dmgdy
@d odyzqj ij} aj}beo} i.zoj joyqj{qe}j {jzy }j ifeoeq, {dq jwjc{`j, jo yjqcj} ij} {qeome{d`j} fbomyebo}
ij `.joyqj{qe}j / Tzj`} mboyqdy} ij yqdvde`, 'joyjoyj} ij obo mbomzqqjomj jy dzyqj} joyjoyj} mboyqdmyzj``j}% }boy jo
{`dmj {bzq vbyqj tze{j ij ieqjmyebo 2
7/ Imqevj| `d }yqzmyzqj iz md{eyd` }bmed` ij vbyqj joyqj{qe}j, jo {qme}doy `j} {bzqmjoydnj} ij
{dqyeme{dyebo ij `.tze{j ij ieqjmyebo '`j md} mgdoy%/
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
465
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
171/280
1#4#1 Mbo}je``jq}
@j} mbo}je``jq} {jzvjoy fdeqj {dqyej ij vbyqj mbcey mbo}z`ydyef/
Mjyyj }jmyebo ibey mbzvqeq `j} {beoy} }zevdoy};
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
172/280
= Aj}beo} jo qj}}bzqmj} gzcdeoj}
Zoj fbe} tzj vbz} dvj| ifeoe `d mbc{b}eyebo ij vbyqj tze{j ij ieqjmyebo, vbz} ijvj| iboojq
ij} iyde`} }zq `j qj}yj iz {jq}booj` omj}}deqj `d cdqmgj ij `.joyqj{qe}j deo}e tzj `jzq} fbomyebo}/
Dz iazy, vbz} }jqj| {jzy#yqj }jz`, bz joybzq ij tzj`tzj} mb``dabqdyjzq}, mboyqdmyzj`} bz jc{`bu} yjc{} {dqyej`/ Vbz} ijvj| fdeqj {qjzvj i.doyeme{dyebo jy jove}dnjq ybzyj} `j} vjoyzd`ey}/
Mjyyj }jmyebo ibey mbzvqeq `j} {beoy} }zevdoy} #
Imqevj| vbyqj tze{j ij ieqjmyebo/ Tzj``j} }boy vb}"`jzq} tzd`efemdyebo, fbqmj} jy fdea`j}}j}2
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
1;5
4;7Adotzj @dzqjoyejooj iz Mdodid
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
211/280
Mbo}je``jq} {qbfj}}ebooj`} < mdaeojy} lzqeietzj} jy mbc{yda`j} izqdoy `j} : ijqoeqj} dooj}
Obc iz mdaeojy mbc{yda`j Jc{`dmjcjoy Obc iz mbc{yda`j
4/
1/
Obc iz mdaeojy lzqeietzj Jc{`dmjcjoy Obc ij `dvbmdy
4/
1/
D}}zqdomj }bmey < Tzj``j mbzvjqyzqj dvj|#vbz}2
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
[`doefemdyebo }zmmj}}bqd`j < Tzj`} {`do} boy y yda`e} ido} `vjoyzd`ey iz im}, izo
mbon ij cd`diej bz iz i{dqy `d qjyqdeyj ij} {qb{qeydeqj}"{qeome{dzw ieqenjdoy}2
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
Dzyqj} }bmey}"joyqj{qe}j} jo {dqyeme{dyebo `ej}"d}}bmej}< ]e vbz} bz vbyqj joyqj{qe}j
dvj| ij} eoyqy} ido} idzyqj} joyqj{qe}j}, ibooj|#jo `d `e}yj jy zo bqndoenqdccj imqevdoy `j}`ejo} joyqj ybzyj} `j} {dqyej} mbomjqoj}/
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
14;
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
212/280
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
213/280
Tzj` cdqmg vbyqj joyqj{qe}j ij}}jqy#j``j2
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
Vbyqj joyqj{qe}j jw{bqyj#y#j``j vjq} idzyqj} {du}2 ]e bze, `j}tzj`} jy tzj` j}y `j cboydoy doozj`
ij} jw{bqydyebo}2
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
Qn`jcjoy} jy {b`eyetzj} nbzvjqojcjoyd`j} < Dvj|#vbz} aj}beo ij {jqce} jy ij `emjomj} {bzq
jw{`beyjq vbyqj joyqj{qe}j2 Tzj``j} {b`eyetzj} nbzvjqojcjoyd`j} jy tzj`} qn`jcjoy}
eof`zjoy ieqjmyjcjoy }zq vbyqj joyqj{qe}j2
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
Aqjvjy}, cdqtzj} ij mbccjqmj jy {jqce} ijw{`beydyebo mbccjqmed`j < J}y#mj tzj `j} aqjvjy} jy
`j} cdqtzj} ij mbccjqmj lbzjoy zo q`j ido} vbyqj joyqj{qe}j2 Dvj|#vbz} {qe} ij}
ie}{b}eyebo} jo cdyeqj ij {jqce} 2
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
141
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
214/280
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
215/280
vd`zdyebo ij `joyqj{qe}j
Tzj` j}y `j {bzqmjoydnj ij vbyqj {dqy iz cdqmg2
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
Dzncjoyj#y#e` bz ieceozj#y#e`2
RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
[qbizey bz }jqvemj < Imqevj| `j} {qeome{dzw {qbizey} bz }jqvemj} ij vbyqj joyqj{qe}j
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
269/280
Qj}}bzqmj} jy Jvd`zdyebo
6/4 Qj}}bzqmj}
Ob} Aj}beo} Qj}}bzqmj Tzdoi Mbccjoy Mby}
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
167
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
270/280
6/1 Jvd`zdyebo
Qd{{j`j|#vbz} tzj vbz} ijvj| ifeoeq `d fqtzjomj `dtzj``j vbz} qjvjqqj| vbyqj {`do ij cdqhjyeon/
Vbz} {bzvj| imeijq ij `j cjyyqj lbzq dz cbeo} zoj fbe} {dq dooj/
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
165
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
271/280
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
1>;
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
272/280
DOOJWJ]
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
1>4
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
273/280
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
1>1
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
274/280
Eom`zqj jo doojwj, ybz} `j} ibmzcjoy} jy `j} yzij} tzj vbz} dvj| zye`e} ido} vbyqj {`do
idffdeqj}, {dq jwjc{`j=
7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
275/280
EOFBQCDYEBO] VEYD@J] [BZQ @J FEODOMJCJOY
[bzq @j} Adotzj}
@j} Adotzejq} vjz`joy ` j} ndqdoy ej} tzj ` j} {qy } }jqboy qjcabzq}} /
]e vbz} dvj| `.eoyjoyebo ij {q}joyjq vbyqj {`do idffdeqj} dzw Adotzj}, vbeme `j} eofbqcdyebo} tzj vbz}
ijvj| fbzqoeq:=;
^ehe{jied
fq/~ehe{jied/bqn"~ehe"Az}eoj}}R{`do
MEAM
~~~/meam/mbc"md"}cd``#az}eoj}}"dqyem`j#ybb`}"az}eoj}}#{`dooeon#fq/gyc`
Ij}ldqieo}~~~/ij}ldqieo}/mbc"fq"joyqj{qe}j}"{qbljy}"ijcdqqjq#joyqj{qe}j"
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
1>6
http://www.desjardins.com/fr/entreprises/projets/demarrer-entreprise/http://www.cibc.com/ca/small-business/article-tools/business-planning-fr.htmlhttp://www.entreprisescanada.ca/fra/125/138/http://www.entrepreneurship.com/tools/pdf/businessPlanWorkbook-f.pdfhttp://www.tdcanadatrust.com/smallbusiness/resources.jsphttp://www.rbcbanqueroyale.com/pme/index.htmlhttp://www.bdc.ca/FR/centre_conseils/demarrer_ou_acheter_une_entreprise/Pages/default.aspxhttp://www.banquelaurentienne.ca/fr/entreprises/pme/plan-affaire_pme.htmlhttp://www.desjardins.com/fr/entreprises/projets/demarrer-entreprise/http://www.desjardins.com/fr/entreprises/projets/demarrer-entreprise/http://www.cibc.com/ca/small-business/article-tools/business-planning-fr.htmlhttp://www.cibc.com/ca/small-business/article-tools/business-planning-fr.htmlhttp://www.entreprisescanada.ca/fra/125/138/http://www.entreprisescanada.ca/fra/125/138/http://www.entrepreneurship.com/tools/pdf/businessPlanWorkbook-f.pdfhttp://www.entrepreneurship.com/tools/pdf/businessPlanWorkbook-f.pdfhttp://www.tdcanadatrust.com/smallbusiness/resources.jsphttp://www.tdcanadatrust.com/smallbusiness/resources.jsphttp://www.rbcbanqueroyale.com/pme/index.htmlhttp://www.rbcbanqueroyale.com/pme/index.htmlhttp://www.bdc.ca/FR/centre_conseils/demarrer_ou_acheter_une_entreprise/Pages/default.aspxhttp://www.bdc.ca/FR/centre_conseils/demarrer_ou_acheter_une_entreprise/Pages/default.aspxhttp://www.banquelaurentienne.ca/fr/entreprises/pme/plan-affaire_pme.htmlhttp://www.banquelaurentienne.ca/fr/entreprises/pme/plan-affaire_pme.html7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
278/280
[@DO CDQHJYEON
@d mz yzqj i.joyqj{qe}j jy }d qj{q}joydyebo }bmed`j
cdqhjyeon/ygz}/mg"`bdijq/{g{2{dnj3Ied| Mbzq} i.eoeyedyebo dz cdqhjyeon
cdqhjyeon/ygz}/mg"`bdijq/{g{2{dnj3[eybo
@j cew cdqhjyeon {bzq {qbizey} i.dqbcdygqd{ej
cdqhjyeon/ygz}/mg"`bdijq/{g{2{dnj3Yezq`do
@d {`doefemdyebo Cdqhjyeon
cdqhjyeon/ygz}/mg"`bdijq/{g{2{dnj3Idgcdoj
@.jffjy iz {qew jy ij `d {qbcbyebo }zq `d {qbmqd}yeodyebo iz mbo}bccdyjzq
cdqhjyeon/ygz}/mg"`bdijq/{g{2{dnj3Hqefd
Zo ib}}ejq }zq j cdqmg ij d Mgdz}}zqj ij }{bqy
cdqhjyeon/ygz}/mg"`bdijq/{g{2{dnj3Ngjqqbz
@d {b`eyetzj ij mbcczoemdyebo eoyjqodyebod`j
cdqhjyeon/ygz}/mg"`bdijq/{g{2{dnj3Aye}}dc
@j Cdqhjyeon ij} ]jqvemj} # Cjqmdybq 7j i/ # @j}}joyej` iz mgd{eyqj 45
~~~/cjqmdybq#{za`emeybq/fq"ECN"{if"45/{if
]jceodeqj} iz Cdodnjcjoy Mz`yzqj`} # Dzyjzq Fqdombe} Mb`ajqy # [qbfj}}jzq ij Cdqhjyeon
~~~/nj}yeboij}dqy}/mbc"eoijw/{g{2ei39:=
MBCCJOY QJIENJQ ZO [@DO IDFFDEQJ] NDNODOY
1>>
http://www.mercator-publicitor.fr/IMG/pdf/19.pdfhttp://www.mercator-publicitor.fr/IMG/pdf/19.pdfhttp://www.mercator-publicitor.fr/IMG/pdf/19.pdf7/23/2019 Comment Rediger Un Plan d'Affaires Gagnant
279/280
Bzvqdnj}
Mbzq} mbc{`jy ij cdqhjyeon 1j ieyebo {dq Uvdo Vd`}jmmge/ Idyj ij {dqzyebo
Recommended