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Parle-G
Group Members Muhammad Ahmad Raza Muhammd Rizwan Butt Muhammd Navid Iqbal Muhammad Asif
Largest Manufacturer’s of Biscuits & Confectionaries almost 80 years.
Largest Selling Brand in world Identified with baby on pack,
affectionately called as Parle-G baby. Available Everyone. Winner of 8 gold and 11 silver.
Introduction(Biscuits
Industry in India)
HISTORY OF PARLE - G Established in 1929 in British
dominated India as a small company. 1st Brand- Parle glucose & Parle
Monaco. Quality, nutrition and great taste. Faith and trust 7 manufacturing units and 51
manufacturing units on contract.
COMPANY PROFILE India's largest manufacturer of biscuits
and confectionery, for almost 80 years.
It has provided its products to the mass with the affordable range
ABOUT 65%-70% PEOPLE OF URBAN AREAS PREFER TO PARLE.
ABOUT 75%-80% OF RURAL PEOPLE PREFER TO PARLE BISCUITS.
Parle product In 1939, Parle Products began
manufacturing biscuits, in addition to sweets and toffees.
Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality.
PARLE PRODUCT
Product Range
Biscuits Confectionary
Parle – G Melody Milk Shakti Mango bite Parle - Magix Poppins Krackjack Kismi Toffee Monaco Orange
Candy Digestive Marie Must Bites Hide & Sick Sixer
Survey Of Market Before launched the product Parle-G
conduct the survey of Market. Different Areas in List (Mumbai, UP,
Rajasthan, Kolkata, New Delhi, Bangalore etc.)
Culture, Environment, Liking and disliking, purchasing power.
Select the Area. (Urban, Rural) Target the Selected area. (Urban, Rural)
STRENGTH1. Low price as compared to competitors 2. Offers variety of products under its brand.3. Different sizes of packets are available.4. An experienced team of sales and
marketing executives.5. Deep and effective coverage6. Largest distribution system.
WEAKNESS1. No proper replacement system for broken
biscuits to retailers2. Improper and irregular supply.3. Less share in Premium biscuit market.4. Lack of schemes for retailers and
distributors.
Opportunities1. Rising demand for innovative packaging in
packaged foods.2. Retaining loyal retailers or wholesalers.3. Improving supply system for established
brands.4. Huge scope for some Parle products in
medical shops.5. Information revolution brought about by
the television.
THREAT1. Highly advertised brands such as Britannia.2. Ever increasing competition from
multinationals and local companies.3. Increase in sale of cheap local bakery
products.
SWOT ANALYSIS of Parle-G
Market Strategy Low price form others. Good and Better Quality. Attractive Packing. 5 biscuits in pack. Available at every Mall, store, shops. Available in Rs.2, Rs.5, Rs.10, Rs.50. Right Product at right Place.
Way of Advertising Parle-G use different ways for
advertising in Mumbai. TV Channels. News Channels. Zee Network. Newspaper. Radio. Free samples. Buy 1 get 1.
Objective of Advertising Increase the sales Sustain the performance Built environment Maximizing customer satisfaction
ComparisonParle-G v/s Tiger
Comparison
Britannia TigerParle-G
Market Share of Britannia Tiger is 17% in glucose biscuits.
Annual revenue is Rs.540 cores.
Price of 3 pack biscuits is Rs.5
Market Share of Parle-G is 70% in glucose biscuits.
Annual revenue is Rs.2000 cores.
Price of 5 pack biscuits is Rs.3
Feedback After sale the product in the market
last major thing is conduct feedback from customers.
Positive feedback received from market.
Customers wants are fulfill. In Urban and ruler area also positive
feedback.
Vision of Parle-G In future Companies vision is to
Expand the Business units in Different areas of India.
Increase the number of products. Target International Market. wants to Global company.
Conclusion. Parle is largest selling biscuits .
It is best in its quality.
It has reasonable price .
For all these Parle took no. 1 brand place in the world
Thank You
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