Parle g............................SWOT analysis

-KHOPOLI PLANT

PARLE- as a company

• Type private limited• Industry food• Founded 1929• Founder Chauhan Family• Headquarters Vile Parle(East),Mumbai,

Maharashtra, India• Mother units 9• Total units 120• Market share 40%in biscuits

15% in confectionaries

Brands• Biscuits

Parle-G, Krack Jack, Monaco, Kreams, Golden Arcs, Parle Marie, Milk Shakti, Parle Hide & Seek, Top, Parle Gold Star, Happy Happy, 20-20, simply good, namkeen

• Sweet ConfectioneryMelody, Mango Bite, Poppins, 2 in 1 Eclairs, Mazelo, Kismi Toffee Bar,

London Derry, Kaccha Mango Bite

• Snacks

Monaco Smart Chips, Parle's Wafers, Fulltos, Parle Namkeen.

Parle-G….as a Brand

• As a brand it is associated with certain good values as honesty, loving, sharing and caring.

• It symbolizes energy and nutrition.• It has become an icon.• It has become a part of life of various

Indians.• Parle-G symbolizes quality, health

and grest taste be it in big city or small village.

Consumer psyche and Parle-G

• It is consumed by people of all ages, living in cities and in villages from the rich to the poor.

• For some it is a wholesome meal• For some it is a breakfast.• For some it’s a best compliment for

chai• For some it’s a way of getting

mentally charged from their boring lifestyle.

Import and ExportParle confectionaries and biscuits are gaining fast acceptance in international markets of countries such as Abu Dhabi, Africa, Dubai, South America, Sri Lanka and also in more sophisticated markets like USA and Australia.

Quality commitments • Regular audits.• PQS (Parle Quality System)

implementation.• COSTCO• Every batch of biscuits and other

products is thoroughly checked by staff with most modern equipment's.

• Production is done under hygienic conditions

Khopoli Plant• Its an 8 year old plant in a total of

12.5 acres land.• 2 printing lines.• 1 carton box line.• 2 wrapper lines.• 1 jar blowing line.• 6 days production.• Weekly maintenance.

Khopoli Plant-1-Manufacturing Lines

• Line 1- Parle G and hide and seek

• Line 2- Cheezling

• Line 3- Milano

• Line 4- Central fill line(dark

fantasy)

2-Production Statistics• Kacchaa mango bite 20-30 ton/day• Mazello candy 3500tonn/month• Cartoon box 10lakh/month• Wrapper 400 ton/month• Jar blowing 5000jars/day

In 1 minute the plant undertakes 1250 packets of biscuits per minute packing and 12500 packets of candies per minute.

3-Products • Parle-G• Hide and Seek• Mazelo• Kachha Bite• Mango Bite• Milano

4-Manforce• In all 775 workers

(1) 400 on role employees(2) 375 contractual

• Total 3 shifts in operationRecruitment-SSC passed-ITI known-below 35 years of age-Man force recruited Maharashtra, Goa,

Karnataka, UP,MP, Bihar, Haryana, Chhattisgarh, Delhi Andhra Pradesh, Telangana.

5-Quality controlling steps• Follow food norms• PQS system• Undergo through food safety and

social compliance audits.

6-Activities undertaken• 5 S• Library• Parle Parivar

Magazine• Appreciation

Tree• Uniform• Parle Prayer

• Notice Board• Parle Gaan• Open House• ODP-Officer

Development Programme

• Tea with Team mates

• Kaezine• Star of the

month

7-CSR Activities• Home visits(family of employees for

absenteeism)– Feedback of family members– Parents respect– 5S implementation at home as well– School/college/technical unit visits.

8-Training & Development

• Internal and external training• Naturopathy and Vipasana training• Art of living• Personality Development• AIDS awareness• ME to WE• Safety meetings– Celebrating safety week–Mock drills(twice a month)

9-Sports activities• Picnics• Parley Darshan• Cultural programme• Teachers Day• All festival celebration• Womens day-discussion

10-Welfare activities• Medical check-

up(twice a year)

• Transport facility• Ambulance room• Canteen facility

• Accommodation facility• Birthday celebrations.• Rest room• Energy nutrition drink

11-OperationsToffees

Toffee cooker

Flavors are added Cooling

Pulling machineShapingPackingDispatching

Milk tank

BiscuitsPre-

mixing Forming Backing

CoolingStackingPackingDispatching

Mixing

Snacks

Clearing outer potato cover

Cutting of potatoes DryingFrying

FillingPackingDispatching

SWOT Analysis

Opportunity(1) Rising demand for

innovative packing(2) Improving supply systems

for established brands.(3) Huge scope for some parle

products in medical shops.

Strength(1) Low price(2) Variety of products under the

brand(3) Largest Distribution system(4) Experienced Sales and

Marketing Team(5) Deep and Effective coverage(6) Different sizes of packets are

available.

Weakness(1)Damage to product while delivering to retailor.(2)Lack of Retailor and Distributor schemes(3)Improper and Irregular supply(4)Poor Packing of family size packets.

Threat(1)Increase in sale of cheap products in the market.(2) Higher advertisement of competitor brands.(3) Increase in substitutes

Thank YouPresented by:

Nikita BhatkariFEEL