Maxim perevezentsev 2017

My name is Maxim Perevezentsev and I am Russian/CIS/CEE market entry expert. Please find below some useful information about my 18+ years experience, knowledge, and skills. For additional information please visit my profile in LinkedIn: https://www.linkedin.com/in/perevezentsev

https://www.linkedin.com/in/perevezentsev

Maxim Perevezentsev. BIO. Main information My name is Maxim Perevezentsev and I am Russian/CIS/CEE market entry expert. Please find below some useful information about my 18+ years experience, knowledge, and skills:

- LinkedIn "evangelist" in Russia and CIS. I develop business of LinkedIn Marketing Solutions in Russia and CIS as LinkedIn Account Director, train companies (Top-100, exporters) and advertising agencies, participate in events as speaker and in on-line seminars as teacher.

- Strong team leading and management experience in CEE and CIS markets. - 50+ Russian/CIS/CEE market entry projects since 1998. I did projects for both government and commercial organizations from Russia, USA, European Union, Japan, Qatar, Israel, etc. - My data base of B2B contacts consists of 5000+ contacts in Russia and CIS (Top and middle level in commercial and government organizations) and 50,000+ contacts in EU, USA (including Fortune 500).

- I was approved as being a qualified Russian market expert by USAID (after a 1-year program for Russian market entry of Albanian garment industry). - Chairman of the Committee for Cooperation with the Italian Republic of RUSSIAN TRADE AND ECONOMIC DEVELOPMENT COUNCIL www.rtedc.org

Maxim Perevezentsev Date of birth: 01.06.1977 Family: married, 1 child

Languages:

English & German (fluent)

Italian (basic)

Russian (native)

Tel: +7 977 890-75-07

[email protected]

http://www.rtedc.org/

mailto:[email protected]


Maxim Perevezentsev. BIO. Main information Work Experience: • 18+ years of experience in the field of international projects (business development) and marketing research mainly in CIS and CEE

regions.

Industry Experience: Experience and personal business connections in the following industries/types of organizations:

- Information Technologies - Public sector (worked with government organizations in Russia, USA, EU; I have list of won tenders). - Business & financial services (banks, investment funds, leading consulting companies etc). - Energy & Environment (Oil and gas, power generation and distribution, green energy, construction) . - Metal & Mining (main Russian manufacturers of different types of metal; mining companies). - Automotive & Transportation (main Russian&Belorussian&Ukrainen vehicles manufacturers). - Retail (business processes optimization, investment projects administration, marketing&advertising activity).

Career achievements: • Considerable and confirmed experience in bringing companies/brands to the Russian market, development of market strategy,

management of international projects in various industries (more then 50+ fulfilled projects). • Implementation of projects for leading companies, including:

- Moscow Government (Department of Science, Industrial Policy and Entrepreneurship, Center of Innovation Development). - Rusnano, Skolkovo, Russian Venture Company, Moscow Exchange. - Advertising agencies: BBDO (Omnicom Group) , G2 (WPP Group). - Retail: Eldorado (6.4 bln USD turnover in 2007), Komus (main investment projects administration) etc. - ICT companies: Vimpelcom “Beeline”, MTS (AFC Sistema) etc. - A&T: Ford-Sollers, KAMAZ, GAZ Group etc. - USAID (USA), Chamber of Commerce and Industry of Terrassa (Spain) etc.

Education: • Moscow University of Consumer Cooperatives, faculty: International Economic Relations. Specialty: Economist-manager with

knowledge of 2 foreign languages (German and English). 1994-1998 • Moscow University of Consumer Cooperatives, faculty : Organization of international economic activity. Postgraduate study. 1998-2001. • «Sovnet». Project management education, IPMA system. 2006. • Many trainings/seminars/conferences (as participant or speaker) in Russian and EU.

Recommendations: As a result of realization of many projects, I have recommendation letters with contact details for necessary clarifications.

1998-2000

•Russian trading companies. Import –export operations.

•Position: Specialist of International Trade Department

2000-2004

•French consulting company FREX (France-Russia Export), Neims Group (marketing research, branding)

•Position: Project manger (both companies)

2004-2007

•BBDO Moscow (Omnicom Group)

•Position: Senior project manager

2008-2010

•AYDON Consultants, Eldorado

•Position: Aydon Russia Director (Moscow office); Project Director in Business optimization Department in Eldorado

2011-2013

•AYDON Consultants, USAID

•Position: Aydon Russia Director (Moscow office); Russian market entry Expert for USAID program for Albanian garment industry

2013-2016

•Frost&Sullivan (strategy consulting and market research, technical insights)

•Position: Sales Manager Russia, CIS and CEE (responsible for: Public sector, Energy & Environment, Technical Insights, Metal & Mining, Automotive & Transportation, Business & Financial Services)

•Coursmos (US IT start-up, online educational platform).

•Position: Head of Business Development (EU and USA markets)

08.2016. LinkedIn Marketing Solutions business development in Russia/CIS as LinkedIn Account Director

Carrier path: 1998-2016

Import from EU& Israel; Export development to Africa and EU

Russian market entry projects of French companies. 31 fulfilled projects.

Working with transnational corporations and Russian leading communication company

Preparation and selling of retail giant (6,4 bln USD in 2007) to Czech fund and to MTS (520 digital shops)

- Projects for UK, Russia, Qatar, Israel. - 1 year work for USAID – Russian market entry of Albanian garment industry (8 companies)

- Business development CEE&CIS - Sales team management: Moscow and Poland offices - Leads generation and sales of services to marketing/R&D Dep., government organizations, banks etc.

Countries with which I had business: closed deals personally was responsible for and closed deals through Team

Russia Italy France Belgium UK Spain Poland Albania Israel Qatar USA Canada

Belorussia Kazakhstan Turkmenistan Uzbekistan Hungary Serbia Estonia Other CEE& CIS countries African countries

About Httpool (www.linkedin.com, www.httpool.com)

Httpool (exclusive representation of LinkedIn marketing solutions in Russia).

Httpool Head Quarter in Wien, Austria

My responsibilities

Position: LinkedIn Account Director / Директор по продажам LinkedIn

Date: 08.2016 – now.

LinkedIn business development and looking for new opportunities in Russia and

CIS

Build relationships with advertising agencies, big manufacturing companies and

banks in Russia

Consulting of clients and agencies, how better to use LinkedIn tools in

marketing/advertising campaigns, PR, lead generation (including international

expansion to regional/global markets)

Increasing of data base of direct clients and partner agencies

Selling of services to direct clients and partner agencies, targets’ achievement

Reporting to Head office, forecasting

Trainings of clients and agencies how to use LinkedIn tools for better results

Participation in Forums and Conferences with lectures about LinkedIn tools and

relevant cases

Company: Httpool (LinkedIn marketing

solutions exclusive partner in Russia)

Maxim Perevezentsev participated as lecturer in our on-line educational course with topic: “Targeted advertising. Tools of LinkedIn Marketing Solutions”. We thank Maxim for interesting detailed description of LinkedIn Marketing Solutions capabilities, case studies. This practical information will be very helpful to participants in their work both in Russia and on global markets.

Ekaterina Yarmoshevich Senior coordinator of University

Maxim Perevezentsev did a webinar “LinkedIn Marketing Solutions tools” for participants of my Group “Marketing in Russia”. Group consists of 26.000+ members in LinkedIn and 40.000+ in Facebook. I thank Maxim Perevezentsev for very useful and practical information, for answers (after main part of webinar) to many questions.

Victor Kopchenkov

Recommendations are from my profile in LinkedIn. Please visit: https://www.linkedin.com/in/perevezentsev

http://www.linkedin.com/

http://www.httpool.com/



About Coursmos (www.coursmos.com)

Internet Company – SaaS on-line educational platform based in San-Francisco,

California, USA

35K courses from top educators, 1.7M students worldwide

Courses from top universities: Stanford, MIT, Yale, Harvard etc.

My responsibilities

Position: Head of Business Development

Date: 11.2015 – 08.2016.

Business development USA and EU.

Sales team management (CIS based).

Identification of clients in EU and USA (companies for internal LMS

implementation, training companies, teachers, instructors etc)

Understanding a potential partner's business and deliver a plan for how to help

grow their/our business

Evaluate and guide new business model development

Developing and manage all aspects of relationships with partners etc.

Main results of the projects

10.000+ contacts processing, pipeline creation, processes development and

optimizing, selling to EU and USA

Company: COURSMOS

Maxim worked with me in the California-based company Coursmos. The main product of this company is an on-line educational platform. Target clients B2B businesses in the United States, the EU and Asia. Maxim in practice proved that it knows how to sell well. I can recommend him as an effective, highly qualified and perfectly organized an expert in corporate sales in the United States and Europe.

Oleg Panarin Vice President, Corporate Sales & Marketing

I enjoyed working with Maxim at Coursmos. He is a true sales professional, very disciplined, creative and customer-oriented. His energetic and structured approach to work allowed him to close a number of key deals and build a long-term relationship with clients.

Philip Kozyrev VP of Sales and Marketing at Coursmos


http://www.coursmos.com/



About Frost&Sullivan (www.frost.com)

Frost & Sullivan, strategy management consultancy and marketing research

Company, works in collaboration with clients to leverage visionary innovation that

addresses the global challenges and related growth opportunities that will make or

break today's market participants.

For more than 50 years, it has been developing growth strategies for the global

1000, emerging businesses, the public sector and the investment community.

My responsibilities

Position: Sales Manager CEE, Russia&CIS.

Date: 07.2013 – 01.2016.

Business development CEE&CIS.

Sales team management: Moscow and Poland offices.

Leads generation and sales of services to marketing/R&D Dep., government

organizations, banks etc.


Current projects with Russian government organizations and commercial

companies in the field of innovation development and investment projects.

Creation of data base and personal contacts with leading companies in the

following industries: Automotive&Transportation, Energy&Environment,

Metal&Mining, Business&Financial Services and Russian Public Sector.

Participation in different events organized by Russian Government Institutes.

Company: Frost&Sullivan

42 global offices, 2000 consultants

I worked with Maxim in global consulting company Frost&Sullivan. Maxim was responsible for project sales in CEE/CIS and managed sales team both in Moscow and Warsaw offices. He showed himself as proactive and skilled sales manager.

Dmitry Pokhlebkin Consultant at Frost & Sullivan

http://www.frost.com/

About Aydon Consultants Ltd (www.aydon-consultants.com)

Aydon Consultants Ltd (www.aydon-consultants.com) is the administrative centre

for a worldwide network of associative consultancies providing in-market coverage

to UK and overseas companies seeking to develop new international business.

Aydon has developed an international business facilitation service providing

coverage in over 75 countries.

My responsibilities

Position: Aydon Russia Director (Moscow office).

Date: 2007-2013.

Managing of all request from Group regarding Russian market entry projects and

Russian market research.

Business development of Aydon Consultants in Russia.


Fulfillment of consulting and market research projects in Russia.

Contacts development with companies and government organizations in Russia

and EU.

Company: AYDON Consultants

Aydon Consultants provide direct access to markets using

highly experienced, multi-lingual consultants experienced

in international trade.

33 offices/partners worldwide

Mr Maxim is a go getter kind of person. We took his services for market survey of Russia. We were quite happy to see the quality of work and detailed working. He has a good hands on experience on different products. He is very friendly and supportive. He is very sincere at his work. I like his working and pursuance qualities. Apart from all this, he is a very good person at heart. My best wishes to him for a bright future.

Ritesh Doshi Sales Director at Elsewedy Cables/ Doha Cables LLC

Recommendation is from my profile in LinkedIn. Please visit: https://www.linkedin.com/in/perevezentsev

http://www.aydon-consultants.com/





Client: USAID (USA). http://www.usaid.gov/ 2 tenders won

Aim of project

Russian market entry of 4 Albanian clothing manufacturers (1st tender)

and then another 4 (2nd tender connected with good results 1st

tender).

Marketing research.

Approach and Activity

Creating a database (150 Russian garment companies). Selection of

the most relevant companies - potential distributors.

Research of Russian garment market.

Implementation of 20 in-depth interviews with experts (with

PSYmetaphors technique using).

Result of the project

Responsible officers in USAID and RRITJE Albania received necessary

information about Russian market, key players and rules.

On basis of developed strategy of Russian market entry, there were

organized visits of Top Management of Albanian factories to Russia. 3

distributors were chosen and signed contracts.

Russian market entry of Albanian garment industry

http://www.usaid.gov/

Citation from final report (page 11):

Today, Albanian garments are being sold for the first time in Russia as a result of deals facilitated by the project’s Russian market consultant, who the firms now contract independently.

The Moscow-based consultant assembled a packet of guidance on Russian market entry, including sample contracts, trademark and brand registration, software systems, bar codes and labeling, freight, logistics, warehousing, and customs clearance. BYOB garment firms used this information to identify Russian buyers, process test orders, and negotiate deals or contract sales agents.

Link to final report: http://www.chemonics.com/OurWork/OurProjects/Documents/Rritje%20Albania%20Final%20Report%20February%202014.pdf

http://www.chemonics.com/OurWork/OurProjects/Documents/Rritje Albania Final Report February 2014.pdf

http://www.chemonics.com/OurWork/OurProjects/Documents/Rritje Albania Final Report February 2014.pdf

Client: Diuk Arches, Israel (part of Diuk Group).

http://www.diuk-arches.com/

Aim of project

Russian market entry of Diuk Arches.

Market research, identification of potential Russian distributors, the

definition of a communication policy and strategy of brand promotion in

the Russian market.


Data base creation (27 companies). Selection of potential distributors/

end users.

Marketing research of Russian market of hangars.




Senior officials in Diuk Arches received the necessary information on

the market, key players, especially in the perception (brand, Web-

sites).

On the basis of the prepared strategies for Russian market, there was

organized visit of Business Development Director in Russia. It was

selected the exclusive distributor in Russia.

Diuk Arches, Israel (hangars, steel buildings). Russian market entry project

Recommendation letter: I can send you recommendation letter and contacts of Export Sales Manager for more details about quality of my activity

Client: Chamber of Commerce and Industry of Terrassa

(Spain). www.cambraterrassa.es

Aim of project

Russian market entry of IberSpa (largest full-cycle manufacturer of spa-

pools).



the Russian market.



service for spas.

Marketing research of Russian market of spa-pools.




Senior officials in IberSpa received the necessary information on the market,

key players, especially in the perception (brand, Web-site).

On the basis of the prepared strategies for Russian market, there was

organized visit of Export Director in Russia. It was selected one exclusive

distributor in Russia.

Russian market entry of companies from Terrassa region (Spain). Current project: IberSpa – spa-pools (http://www.iberspa.com/).

Recommendation letter: I can send you contacts of Adviser of Chamber for more details about quality of my activity

http://www.cambraterrassa.es/

http://www.iberspa.com/

http://www.iberspa.com/

Client: “PTP Novoe” LLC.

Aim of project

Russian market entry of the company "PTP Novoe" LLC, brand "Selskoe

Podvorie".

Developing a business plan for obtaining of a credit line at the bank.

Developing a name, corporate identity, packaging design and brand store

decoration.

Formation of the sales and marketing departments.


Models and methods that have proven effective in the framework of Eldorado

and Komus project (business model optimization).

Russian market research of dairy products, strategy development.

Implementation of 24 in-depth interviews with market participants (on various

topics from pricing to the perception of the brand).


On the basis of the developed business plan it was received a credit line. The

company built and put into operation. Sales and marketing departments were

staffed, trained to work.

On the basis of the survey there were developed the name, corporate identity,

packaging design, brand design store.

Building of milk processing factory in Pereslavl-Zalesskiy (Russia).

Client: Doha Cables, Qatar (Elsewedy Group, turnover 5

bln USD in 2012). http://www.dohacables.com/

Aim of project

Russian market entry of Doha Cables.



the Russian market.



end users.

Accompany within exhibition and organizing meetings there.




Senior officials in Doha Cables received the necessary information on

the market, key players, especially in the perception (brand, Web-

sites).

On the basis of the prepared strategies for the Russian market, there

were organized 2 visits of Sales Director in Russia. It was selected the

exclusive distributor in Russia.

Doha Cables, Qatar (cables). Russian market entry project

http://www.dohacables.com/

About Eldorado (www.eldorado.ru)

Eldorado is Russia's largest retailer of consumer electronics and household

appliances.

Turnover of Eldorado in 2007 = 6,4 bln USD with 35000 employees.

Eldorado was founded in 1994; PPF Group entered the company in 2009 by

acquiring 50% + 1 share; in 2011 PPF completed a buyout of all remaining shares.

As of June 2015, PFF Group owns 80% of Eldorado.

My responsibilities

Position: Project Director in Business process optimization Department.

Date: 2008.

Leading of some projects for preparation of Eldorado to sales to investor: Legal

restructuring, Eldorado digital shops restructuring and preparation to sale, trade

marks portfolio restructuring etc.

Business modeling, planning meeting handling etc.


Take over deals from KPMG.

Preparation of Eldorado to selling to Czech Fund PPF.

Preparation of Eldorado 520 digital salons to selling to MTS (AFK Sistema).

Company: Eldorado

I worked with Maxim Perevezentsev in Eldorado LLC. Maxim was one of key leaders in my Business Optimization Department. Being Program Director he was responsible for restructuring program of projects, including legal restructuring, radical reengineering of cross-country procurement, franchise business, 520 digital shops and others. Maxim demonstrated both hard and soft skills. I recommend Maxim Perevezentsev as change agent, strong leader capable to transform the business.

I was working with Maxim Perevezentsev within his activity in Eldorado LLC. Maxim was involved into business processes optimization of 500+ digital shops business (where I was the General Manager) from the side of Business Optimization Department. Maxim demonstrated his ability to work hard, focused on delivering results. I recommend Maxim Perevezentsev as skilled project manager, who is result oriented and is capable to work with limited timeframes and resources.

Azat Kasimov Director of Business Process Optimization

Ruslan Gareyev General Manager


http://www.eldorado.ru/



About FREX (France-Russia Export) www.frex.fr

French consulting company that specialized in the field of promotion of French

companies to Russian market.

It also helped with sales and marketing activity in Russia, representation offices

opening

My responsibilities

Position: Project manager/Consultant.

Date: 2000-2002.

Fulfillment of Russian market entry projects.

Market research, data base of potential distributors creation, Russian market

strategy development.

Organization of road-show in Russia for current clients and trade missions


Fulfilled 31 projects for Russian market entry of French manufacturers.

Company: FREX (France-Russia Export)

Recommendation letter: I can send you recommendation letters of FREX and Hoyez company which opened office and assembling line in Russia

http://www.frex.fr/

I will be glad to answer your questions

Maxim Perevezentsev Tel: +7 977 890 75 07 E-mail: [email protected]
