CI Social Media 101

8/9/2019 CI Social Media 101

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SOCIAL MEDIA CRE

What is it and how it can benefit you as a broker?

Our Knowledge is your Property


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Social Media CRE

for Commercial Real Estate



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What is Social Media

oc a me a s me a es gne o e ssem na e roug soc a

interaction, created using highly accessible and scalable publishingtechniques. Social media uses Internet and web-based technologies to

transform broadcast media monolo ues one to man into social media

dialogues (many to many). It supports the democratization of knowledge and

information, transforming people from content consumers into content

producers.

Social media Is "a group of Internet-based applications that build on the

ideological and technological foundations ofWeb 2.0, and that allow the

creation and exchange ofuser-generated content. Businesses also refer to

social media as user- enerated content UGC or consumer- enerated

media (CGM). Social media utilization is believed to be a driving factor in the

idea that the current period in time will be defined as the Attention Age.


Source: Wikepedia


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Why Social Media?

Amessagefrommypersonalfacebookpage

Coy, I wish that I had known what

exactl ou did in real estate. I ustbought and office building

.. roma

ace oo

r en

ave

knownsincethefirstgrade.



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Why Social Media?

representedashift in

the

way

people

communicate and

interact

Thatshiftisrapidlyweavingitswayintothefabricofthe

businessworld.

However,

its

only

scratched

the

surface

Historicallytheearlyadoptersoftrendsthatbecome

standardpracticewin

CREhastraditionallybeenalateadopter



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..about a product, service or organization

Colliers is a great brand.the Lipsey

commercial real estate brand in the

world in 2010

ersonal brand ?


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Why Social Media?

Your

Brand is

what

your

customer

says

it

isYourPersonalBrandiswhatyourcustomersaysitis

.....theconversationishappening,withorwithoutyou

.....peoplearetalkingaboutyou,somegood,somebad,someindifferent

.but if the dont know who

you are.they are not talking

about you at all!



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Why Social Media?

rus a ver s ng



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Why Social Media?

7trust

aword

of

mouth

recommendation

the speed ofword of mouth is onlylimited by how fast people can type



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Why Social Media?

Are our clients ros ects & com etitors on Social Media Sites?

LinkedIn:45+

million

users

(avg.

user

41

years

old


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Why Social Media?

The t ical Social Media User is older than ou think



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Why Social Media?

. ,

willcontinue

to

be,

but

even

more

of

areason

to

create

a

a ou your

.the power and

.



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.you are NOT going to Sell An thin

on Linkedin, Twitter, Facebook or any other social media site


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Social Media Marketing

1. Marketing

2. Networking

3. PublicRelations

4. CustomerService

.but its not advertising



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Social Media Marketing

CRE decisions take a lon time and are often made b committee

and logic rather than individuals and impulse Whats been proven to work in B2B is for marketers to reach out to

, , .

The trust leads to a more personal relationship and hopefully new

business .

you and your expertise, and pay attention to when the time might be

right to talk business

a s e pr nc p e ere, oc a me a sn e cas reg s er. scommunication tools that help form the foundation for healthy business

relationships that eventually lead to a sale or new assignment



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Social Media Tool Kit



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Linkedin

e soc a ne wor ng s e or us ness pro ess ona s

Effectiveforpersonalbrandingdemonstratingyourknowledge,experienceand

nicheexpertise.

Widelyacceptedbybusinessprofessionalsasthesocialnetworkingsiteofchoice

Demographic

profile

of

Linkedin users

is

outstandingExcellentplatformforexistingcontactstofacilitatenewconnections.

Inessence,itsyouronlineprofessionalbiowiththeaddedinformationofwho

youknow.

Limitedlevel

of

engagement

compared

to

twitter

or

facebook



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Linkedin

Makethemostofyourprofile

Fillout

your

profile

completely

with

the

objective

of

getting

hired

by

new

clients

Useaprofessionalpicture

nc u ea eta e summaryo yourexper ence, accomp s ments,scopeo serv ces,n c e

expertise

Addthelinks toyourwebsite,blogwebsiteandtwitterandfacebook accounts

Leveraget e r PartyApp cat ons

Slideshare:uploadyourpresentations

BoxNet:displaydocuments,marketreports,whitepapersetc.

BlogLink/WordPress:SyncyourBlogpostsandtoyourprofile



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Linkedin

BuildyourNetwork

Search foryourclients onLinkedin andconnect.

Askfor

and

make

recommendations

JoinGroups (Colliers)andothersofinterestorstartagroup

nv ec en sno on n e n o o n

Engage

Joindiscussions:

ask

and

answer

questions

Submit newsstories

Frequently updateyourprofilewiththestatusfeature

Searchfor potentialclientswiththepeoplesearchfunction

Promote Includethelink toyourprofileonyourothersocialmediasitesandemailsignature



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facebook

The lar est of all social networkin sites where users can add friends

Companies,professionalsandbrandsaresettingupbusinesspages(fan

+

send messages and build their profile

ExcellentforBrandExposure

Great

for

engaging

people

who

like

your

brand

and

want

to

share

their

Massivereachbutchallengingfindingandaccumulatinginterestedfans

toyourpage,butoncecapturedunlikelytoleave..longerattentionspan

Iconsiderafacebook fanpagewebsiteblog

Excellent SEOproperties


Longtermpotentialcantbeignored


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facebook tips

Startafacebook fanpage.dontuseyourpersonalpage

Customize andBrand yourfacebook fanpage

a ea an ngpage

Postinterestingcontent

Linkyourothersitestoyourfanpage,blog,twitter

Find ourclientsfan a es e n a ethem

Findyour

prospects

fan

pages

(engage

them)



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LANDING PAGE IMPORT YOUR BLOG


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CUSTIOMIZED TABS

to provide targeted content


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Twitter

messages

of

140

characters

or

less.

Excellenttoolforbrandexposureandtomonitorwhatisbeingsaidabout

yourbrandusingkeywordsearch

Excellentforcrowdsourcingofpotentialclientsandinitiatingengagement

withnew

contacts

and

brand

evangelists

Excellentforgeneratingtraffic toyourblogorwebsite

MarketingonTwitterisanartformPromotetooheavilyandyouwillbe

turnedoff..Bestapproachistoengageoftenandsharelotsofvaluable

information

AttentionspanonTwitterisshortanditcanbetimeconsuming



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Twitter Tips

Uselink

(url shorteners)..you

only

have

140 characters

Tweet yourblogposts(butdontoverdoit)

Engageinconversation withyourfollowers

ReTweet others(itslikeforwarding anemail)

Target yourniche to

follow

Findyourclients onTwitter

Dontbeconcernedwithnumber offollowers butthequality offollowers

Usekeywordsearchtomonitoryourbrand(Colliers)orIndustry#CRE

Get HootSuite (TwitterManagementtool)



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Bio and link to


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Twitter

ngage rospec s



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Twitter

Find and engage you



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Twitter

ReTweet and promote your followers



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Twitter

.. and they will reciprocate



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Twitter

DontSpam your

listings.Peopledontgoon w tterto oo or

realestate!

rov eanoccas onalinktoyourlistingsbut

isfor

LoopNet ,

CoStar

andyourwebsite



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YouTube

Avideosharingwebsitewhereuserscanuploadandsharenewvideos

Peoplelovevideo.Whetheryouseektoentertainorinform,videoisa

power u ran ng oo .

Excellentmediumtointegrate intoyourwebsiteorblog.

SEO:Internetsearchengineslovevideo(google)

Costeffectiveallyouneedisaflipcam,someinexpensivesoftwareand

http://www.youtube.com/user/ColliersIntAustralia



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Aslidesharingwebsitewhereuserscanuploadandshareyourpresentations.

ThinkofitastheYouTubeforpowerpoint presentations.

Distributelinksto

yourpresentations

onyoursocial

.

Embedyour

presentationinto

blogposts



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Blogging

Ablog (contractionoftheterm"weblog")isatypeofwebsite,usuallymaintained

byan

individual

with

regular

entries

of

commentary,

descriptions

of

events,

or

othermaterialsuchasgraphicsorvideo.Entriesarecommonlydisplayedinreverse

.

CreateaBuzz aboutyourPersonalBrand

Importantprofessional

tool

to

tailor

information

and

content

to

your

target

n ustryn c e .e.t epeop eyouwantto o us nessw t t epeop eyouwanttotalkaboutyou)Thehubofyoursocialmediastrategy

Establishcredibility as

an

industry

expert

in

your

niche



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Blogging

at oyou og out

Thinkabout

your

target

niche,

what

is

valuable

information

to

them?

Office,Industrial,Retail,Multifamily,PropertyManagement,Research,

ConstructionManagement

MarketInformation

LeasingStrategies

MarketTrendsandNews

EconomicTrends

BestPractices

GreenBuildings

and

Sustainability

Positionyourselfastheauthorityinyourniche


rov egrea con en


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Blogging

Providecontent

targetedat

your

prospects).

Educate& Inform

writeaboutrelatedto ics



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Social Media Strategy

Yourblog is home base.. think of

your blog as Social Media Corporate

Headquarters and your other sites

as Branch Offices.

Promote your Blog and

s r u e your con en onyour branch sites



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Social Media Strategy

,

widgets DevelopaSEO (searchengineoptimization)strategy

BeSocial (SocialNetworksaresocial)monitoryourbrand,

engage,reciprocate,askquestions,promoteothers(the

Findyourclients,professionalpeersandprospects onsocial

mediasites

Monitor yourcompetition

Turnsocialmediaconnectionsintofacetoface meetings



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Time Management

SocialMediaisinexpensive,thereisverylittlecosttoimplement

acomprehensive

Social

Media

Initiative,

but

the

biggest

risk

is

yourismostvaluablecommodity.YOURTIME

Setaside30minutestwiceadaytodevotetoyourSocialMedia

effortsorduringdowntime.Writeseveralblogpostsonthe

weekendandsavethem forpostingintermittentlythroughout

Utilizesocialmediamanagementtools(HootSuite)andothers

GoMobile:Your iPhone andBlackberryisyourSocialMedia

r en : you aveawe capa esmar p one,a ema or

siteshave

mobile

phone

apps.

Update

your

sites

during

downtimes.(Whileyourinaclientslobbywaitingforameeting

oratlunch)



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Time Management


www.hootsuite.com


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Social Marketing Goals

PersonalBrandin

e oreyou ump n.. e neyouro ec ves

ClientRetention

Lead Generation & Business Develo ment

CustomerService



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Summary

Social Networkin is Networkin

just like you have always done it.only its online and

your leveraging the awesome reach of the internet

,

Youwillgetoutofitwhatyouputintoit.

Givefirst

and

people

will

reciprocate

BePatientthesuccesswontcomeovernight

LeverageSocialNetworkingintorealtimetraditionalnetworking

Dont

sell

and

advertise..start

developing

a

business

relationship Beaconnector


.


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One final thou ht

at the end of the day what your

after with Social Media

..is to build and expand a networkof connections who will market

your personal brand for you


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Questions and Answers

Coy Davidson

Senior Vice President

Colliers International

Direct: 713.830.2128

Email: [email protected]

. .

Twitter: http://twitter.com/CoyDavidsonCRE

Facebook: http://www.facebook.com/TenantAdvisor

. .


Documents

CI Social Media 101