Réunion du 29 mars 2012

Ordre du Jour: Rédaction d’une lettreComment rassurer nos clients asiatiques

avec la conjoncture actuelle ?

Structure générale de la lettre

• 1° paragraphe:

Présenter la situation sans inquiéter nos clients

• 2° paragraphe:

Emphatiser les opportunités dans un contexte de risque apparent

• 3° paragraphe:

Rassurer nos clients face à la réalité économique

• 4° paragraphe:

Démontrer à nos clients notre ferme volonté d’action collective

Eléments culturels à prendre en considération

• Expression implicite & explicite: Présenter sans inquiéter mais sans minimiser la situation de crise

• Utilisation de proverbes: Référence à la superstition et aux traditions

• Le rapport au risque: Deux mesures à prendre en compte

• Une vision sur le long terme

• Une relation de confiance

• Un esprit collectif

• Une relation courtoise

Expression implicite & explicite: Présenter sans inquiéter mais sans minimiser la situation de crise

“ You are undoubtedly aware of the events that have created near-

unprecedented volatility in the financial markets. We are indeed, as the

proverb says: “May you live in interesting times”, witnessing «interesting»

events that have been destabilizing an already fragile economical growth in

our regions. It is a reminder to us though, that many things —including this

expression itself— are not always as they seem.” Yet it is precisely at such

difficult times that our valued corporate customers can benefit by the

knowledge, experience and counselling expertise we have consolidated over

the years. “

Expression implicite

Expression explicite

Utilisation de proverbes: la référence à la superstition et aux traditions

• “We are indeed, as the proverb says: “May you live in interesting times”, witnessing «interesting » events that have been destabilizing an already fragile economical growth in our regions.”

• “For “in every crisis lies the seed of opportunity”, the reason I am writing to you today is to highlight how volatility also offers the possibility of taking advantage of new prospects to grow your business.”

• “Finally, It comes to my mind the Japanese saying "when three people are together there is the wisdom of god" and I would like to suggest that I meet with you during my upcoming trip to your area to discuss how we can further assist you to help you meeting your goals.”

Le rapport au risque:Deux mesures à prendre en compte

• Stimuler l’esprit de challenge: La Chine et Singapour

“For “in every crisis lies the seed of opportunity”, the reason I am writing to you today is to highlight how volatility also offers the possibility of taking advantage of new prospects to grow your business.”

• Rassurer avec des données économiques: Le Japon

“…and past experience tells us that an initial drop in the market is inevitably followed by a fairly rapid recovery. We should keep in mind that the average length of up markets since 1947 has been 45 months, compared with just 11 months for down markets.”

Une vision sur le long terme

• “Like you, we are in business for the long term and past experience tells us that an initial drop in the market is inevitably followed by a fairly rapid recovery.”

• “Accordingly, a study of your account with us shows some lost value short term but we are confident you are well on the way to meet your long-term goals.”

Une relation de confiance

• “Yet it is precisely at such difficult times that our valued corporate customers can benefit by the knowledge, experience and counselling expertise we have consolidated over the years.”

• “Accordingly, a study of your account with us shows some lost value short term but we are confident you are well on the way to meet your long-term goals.”

• “Our analysis confirms that you should maintain the disciplined investment strategy you have in place…”

Un esprit collectif

• “Like you, we are in business for the long term and past experience tells us that an initial drop in the market is inevitably followed by a fairly rapid recovery.”

• “We should keep in mind that the average length of up markets since 1947 has been 45 months, compared with just 11 months for down markets.”

• “Finally, It comes to my mind the Japanese saying "when three people are together there is the wisdom of god“… “

• “I would like to suggest that I meet with you during my upcoming trip to your area to discuss how we can further assist you to help you meeting your goals.”

Une relation courtoise

• “Yet it is precisely at such difficult times that our valued corporate customers can benefit by the knowledge, experience and counseling expertise we have consolidated over the years.”

• “Our analysis confirms that you should maintain the disciplined investment strategy you have in place, although it is always possible to consider altering it if you’ve experienced changes in your financial situation.”