Gopi Report

8/6/2019 Gopi Report

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A PROJECT REPORT ON

A STUDY ON BRANDED LAPTOP PREFERRED BY WORKINGEXECUTIVES

AT

HCL INFOSYSTEMS LTD

P.V.GOVARDHAN REDDY

ROLL NO 2GB1-30

Project submitted in partial fulfilment for the award of

Post Graduate Diploma in Management

SIVA SIVANI INSTITUTE OF MANAGEMENT

KOMPALLY, HYDERABAD


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DECLARATION

I hereby declare that this project report entitled A STUDY ON BRANDED LAPTOP

PREFERRED BY WORKING EXECUTIVES at HCL Infosystem Ltd Hyderabad submitted

by me is a bonafide work undertaken by me and it is not submitted to any other Institution or

university for the award of any degree/diploma certificate or published any time before.

P.V.GOVARDHAN REDDY Signature of the Student


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ACKNOWLEDGEMENT

I hereby convey my deep acknowledgement to all those who made it possible for me to

complete this project, by extending their support and continuous co-operation.

I would like to acknowledge the consistent encouragement extended by Dr. Anil Ramesh

Director Academic of Siva Sivani Institute of Management. I would also like to thank my

faculty members and my faculty guide Mr M.Chaitanya

I sincerely thank to Mr. Siva Rama Krishna (HCL Info system) for giving me this

opportunity to work in their esteemed organization and helping me for completing the project in

a successful manner.

My sincere gratitude to my project guide Mr. Chandrashekar whose constant guidance,

efforts, heartfelt support, suggestions and consideration helped me in the successful completion

of this project.

I also extend my humble thanks to all staff members of HCL for their full hearted support

and assistance during my stay at HCL.

Finally, I would like to thank all my friends, batch mates and staff members without

whom this dissertation work would not have been successfully completed.


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EXECUTIVE SUMMARY


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LITERATURE REVIEW:

HCL is a leading global technology and IT enterprise with annual revenues of US $ 5.9 billion.

The HCL Enterprise consists of two companies listed in India, HCL Technologies and HCL

Infosystems.

The three decade old Enterprise, founded in 1976, HCL is one of the Indias original IT garage.

Its range of offerings span R&D and Technology services, enterprise and application consulting,

Remote infrastructure management, BPO services, systems Integration, IT Hardware,

Distribution of Technology and Telecom products in India. The HCL team comprises 80,000

professionals of diverse nationalities operating over 31 countries. In India there are 170 offices

including 500 service centres across 4000 towns. HCL has global partnerships with several

leading Fortune 1000 firms, including several IT and Technology majors.


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LEADERSHIP

At a time when India had a total of 250 computers, Shiv Nadar led a young team which

passionately believed in and bet on the growth of the IT industry. That vision in 1976, born outof a Delhi "barsaati", akin to a garage start-up, has resulted 3 decades later in a $5.9 billion

global transformational technology enterprise today. From designing India's first PC at the same

time as global IT peers in 1978 to working on the Boeing Dreamliner's Flight Management

Systems now, HCL has stayed a true Pioneer of Modern Computing. HCL's range of offerings

spans Product Engineering, Custom & Package Applications, BPO, IT Infrastructure Services, IT

Hardware, Systems Integration, and distribution of ICT products - across a wide range of focused

industry verticals. The HCL team comprises over 80,000 professionals of diverse nationalities,

who operate from 31 countries including over 500 points of presence in India. HCL has global

partnerships with several leading Fortune 1000 firms, including leading IT and Technology

firms.

VISION AND MISSION OF HCL

VISION

A global corporation enriching lives and enabling business transformation for our

customers, with leadership in chosen technologies and markets. Be the first choice for employees

and partners, with commitment to sustainability.

MISSION

We enable business transformation and enrichment of lives by delivering sustainable

world class technology Products, Solutions & Services in our chosen markets thereby creating

superior shareholder value.

QUALITY POLICY

We shall deliverdefect free products, services andsolutionsto meet the requirements of

our external and internal customersthe first time, every time.


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HCL CORE VALUES

OBJECTIVES

MANAGEMENT OBJECTIVES

y To fuel initiative and foster activity but allowing individuals freedom of action

innovation in attaining defined objectives.

PEOPLE OBJECTIVES

y To help people in HCL Infosystems Ltd share in the companys successes, which they

make possible; to provide job security based on their performance; to recognize their

individual achievements; and help them gain a sense of satisfaction and accomplishment

from their work.

HISTORY AND MILESTONES

The Initial Years 01

Developed the first indigenous micro-computer at the same time as Apple and 3 years before

IBM's PC in 1978. This micro-computer virtually gave birth to the Indian computer industry.


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HCL's in-depth knowledge of Unix led to the development of a fine grained multi-processor

Unix in 1988, three years ahead of Sun and HP.

THE GROWTH PHASE 02

Along with the swiftly growing software technology industry, HCL, which was hitherto known

as the pioneer in modern computing made the advent into software development.

HCL's R&D was spun off as HCL Technologies in 1997 to mark their advent into the software

services arena.

THE WORLD PHASE 03

Today, HCL sells more PCs in India than any other brand,

runs Northern Ireland's largest BPO operation, and manages the network for Asia's largest stock

exchange network apart from designing zero visibility landing systems to land the world's most

popular airplane. And this it does across 31 countries and across 500 service locations in India.


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Year

1976

1977

1978

1980

1981

HISTORY

-Foundation of the company laid.

- Introduces microcomputer based programmable calculators with

wide acceptance in the scientific/education community.

-Launch of the first microcomputer-based commercial computer with

a ROM.

-Based basic interpreter.

-Unavailability of programming Skills with customers results in HCL

developing bespoke application for their customers.

-Initiation of application development in diverse segments such as

textiles, sugar, paper, cement, transport.

-Formation of far East Computers Ltd., a pioneer in the Singapore IT

market, for SI (System Integration) solutions.

-Software Export Division formed at Chennai to support the bespoke

application development needs of Singapore.


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1986

1991

1994

-Zonal offices of banks and general insurance companies adopt

computerization.

-Purchase specifications demand the availability of RDBMS products

on the supplied solution (Unify, Oracle) HCL arranges for such

products to be ported to its platform.

-HCL assists customers to migrate from flat file based system to

RDBMS.

-HCL enters into a joint venture with Hewlett Packard.

-HP assists HCL to introduce new services: Systems Integration. IT

consulting, packaged support services (baseline, team line).

-HCL establishes a Response centre for HP products, which is

connected to HP Response Centre in Singapore.

-There is a vertical segment focus on Telecom, manufacturing and

financial services.

-HCL acquires and executes the first offshore project from IBM

Thailand.

-HCL sets up core group to define software development

methodologies.


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2000

2001

2002

-HCL ties up Broad vision as an integration partner.

-Sets up fully owned subsidiary in Australia.

-Chennai and Coimbatore development facilities get SEI Level 4

Certification.

-Bags award for top PC vendor in India.

-Becomes the 1st IT company to be recommended for latest version of

ISO 9001:2000.

-Bags MAITs Award for business Excellence.

-Rated as NO. 1 IT group in India.

-Launched Pentium IV PCs at below Rs 40,000

-IDC rated HCL Infosystems as No.1 Desktop PC company of 2001

-Declared as Top PC Vendor by Dataquest

-HCL Infosystems & Sun Micro system enters into Enterprise

Distribution Agreement.

-Realigns business, increases focus on domestic IT. Communication &

Imaging products, solution & related services.


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2003

2004

-Became the first vendor to register sales of 50,000 PCs in a quarter.

-First Indian company to be numero Uno in the commercial PC

Market.

-Enters into partnership with AMD.

-Launched home PC for Rs 19,999.

-HCL Infosystems Info structure services Division received ISO

9001:2000 certification.

-Launches Infiniti Mobile Desktops on Intel Platform.

-Launched Infiniti PCs Workstations & Servers on AMD platform.

-1st to announce PC price cut in India, post duty reduction, offers

Ezeebee at Rs.17990.

-IDC India DQ customers satisfaction Audit rates HCL as No.1

Brand in Desktops PCs.

-Maintains No.1 position in the Desktop PC segments for year 2003.

-Launched RP2 systems to overcome power problem for PC users.

-Crosses the landmarks of $1 billion in revenue in just nine months.

-Becomes the 1st company to cross 1 lac unit milestone in the Indian

Desktop PC market.


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2005

2006

-Launch of HCL PC for India a fully functional PC priced at Rs

9,900/-.

-Rated as the No.1 Desktop PC company by IDC India Dataquest.

-Best Employer 2005 with five star ratings by IDC India-Dataquest.

-The most customers Responsive company2005.

-IT hardware category by the Economic Times-Avaya Global connect.

-Top 50 fastest growing Technology Companies in India & Top 500

Fastest Growing Technology companies in Asia Pacific by Deloitte &

Touche.

-Indias No1 vendor for sales of A3 size Toshiba Multi Functional

Devices for the year 04-05 by IDC.

-Toshiba super Award 2005 towards business excellence in

distribution of Toshiba Multifunction products

-Strategies Partners in excellence Award by Infocus Corporation for

projectors.

-Most valued Business Partner Award for projectors by Infocus

Corporation in 2005.

-75,000 + machines produced in a single month.

-HCL Infosystems in partnership with Toshiba expands its retail

presence in India by unveiling shop Toshiba.


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2007

2008

-HCL Infosystems &Nokia announce a long term distribution strategy.

-HCL the leader in Desktop PCs unveils India first segment specific

range of notebooks brand HCL Leaptops.

-IDBI selects HCL as SI partner for 100 branches ICT infrastructure

rollout

-HCL Infosystems showcases Computers Solutions for the rural

markets in India

-HCL supports wins the DQ channels-2006 GOLD award for best

after sales services on a nationwide customers satisfaction survey

conducted by IDC

-HCL Infosystems first in India to launch the new generation of high

performance server Platforms powered by Intel Dual-core Xeron 5000

Processor.

-HCL forms a strategic partnership with APPLE to provide sales

&services support for iPods in India.

-HCL introduces eco-efficient Notebook PCs complying with RoHS

directive.

-HCL launches NETMAX; suite of networking products and solutions

expands its portfolio for emerging enterprises.

-Kodak and HCL ink agreement to distribute digital cameras in India.

-HCL strengthens its BFSI System Integration Portfolio- Acquires a

niche Banking Software Product Company.


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HCL DNA

The TIME magazine has referred to HCL as an "intellectual clean room where its

employees could imagine endless possibilities". The fact is, over the last thirty years that HCL

has been operational; the company has stood by its values and core philosophy.

Fueled by the entrepreneurial zeal of its founders, HCL developed the first indigenous

micro-computer in 1978, at the same time as Apple. Since then, HCL has had a 3 decade rich

history of inventions and innovations. Entrepreneur is the term that best describes the HCL

employees. Ever since HCL entered into an alliance in 1970s, partnerships and HCL have been

inseparable. Bonds have been forged with partners to co - create value. Strong inorganic growth

is a testimony to the spirit of partnerships.


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TECHNOLOGY LEADERSHIP

HCL Infosystems is known to be the harbinger of technology in the country. Right from

inception HCL have attempted to pioneer the technology introductions in the country either

through R&D or through partnerships with the world technology leaders.

Using their own R&D HCL has:

y Created own UNIX & RDBMS capability (in 80s).

y Developed firewalls for enterprise & personal system security.

y Launched own range of enterprise storage products.

y Launched own range of networking products.

HCL strive to understand the technology from the view of supporting it post installation as well.

This is one of the key ingredients that go into strategic advantage.

HCL Infosystems has to its claim several technology pioneering initiatives. Some of them are:

y Country's first DeskTop PC - BusyBee in 1985.

y Country's first branded home PC - Beanstalk in 1995.

y Country's first Pentium 4 based PC at sub 40k price point.

y

Country's first Media Center PC.

COMPANY PROFILE

HCL Enterprise is a $ 5.9 billion leading Global Technology and IT enterprise that comprises

two companies listed in India - HCL Technologies & HCL Info systems. The TIME magazine

has referred to HCL as an "intellectual clean room where its employees could imagine endless

possibilities". The fact is, over the last thirty years that HCL has been operational; the company

has stood by its values and core philosophy.

Fuelled by the entrepreneurial zeal of its founders, HCL developed the first indigenous micro-

computer in 1978, at the same time as Apple. Since then, HCL has had a 3 decade rich history

of inventions and innovations


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HCL Technologies:

HCL Technologies is one of Indias leading global IT Services companies, providing

software led IT solutions, remote infrastructure management services and BPO. The company

leverages an extensive global offshore infrastructure and its global network of 16 countries

delivering across select verticals including Financial Services, Retail & Consumer, Life

Sciences Aerospace, Automotive Semiconductors, Telecom and MPE (Media Publishing &

Entertainment). For the of ending 31st March 2008, HCL Technologies, along with its

subsidiaries had revenue (TTM) of US $ 1.7 billion and employed 49,802 professionals

HCL Infosystems :

HCL Infosystems, with revenue (TTM) of US$ 3.1 billion, is India's premier

information enabling and system integration company.HCL Infosystems is Indias premier

information enabling company. Leveraging its 3 decades of expertise in total technology

solutions, HCL Infosystems offers value-added services in key areas such as system integration,

networking consultancy and a wide range of support services.

HCL Infosystems has alliances with global technology leaders likeIntel, AMD,

Microsoft, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, VIDIA, SAP, Scan soft,

SCO, EMC, VERITAS, Citrix, CISCO, Oracle, Computer Associates, Red Hat, In focus,

Duplo, Samsung and Novell.

HCL Info systems has long standing relationships with world technology leader,

SUN for enterprise computing solutions, Intel and AMD for PCs & PC Servers; Microsoft,

Novell and SCO for operating systems and software solutions; Toshiba Corp. for business

automation equipment; SAP AG for specialist ERP solutions; and Oracle, Sybase and

Informix for RDBMS platform, EMC, VERITAS for storage solutions. These alliances on

one hand give HCL access to best technology & products as well as enhance its understandingof the latest in technology. On the other hand they enhance HCLs product portfolio, and

enable HCL to be one stop shop for our customers

HCL Infosystems is among the leading players in all the segments comprising the

domestic IT products, solutions and related services, which include PCs, Servers, Imaging,


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Voice & video solutions, Networking Products, TV and FM Broadcasting solutions,

Communication solutions, System Integration, ICT education & training, Digital lifestyle

Solutions and Peripherals.

HCL has a direct sales, channel sales and retail sales network pan India.

Continuously meeting the ever increasing customer expectations and applications, its focus on

integrated enterprise solutions has strengthened the HCL Infosystems capabilities in

supporting installation types ranging from single to large, multi-location, multi-vendor &

multi-platform spread across India. HCL Infosystems, today has a direct support force of over

3000+ members, is operational at 450+ locations across the country and is the largest such

human resource of its kind in the IT business in India. HCL Infosystems has pan India presence

across metros and non-metros.

HCL Infosystems' manufacturing facilities are ISO 9001 & ISO 14001 certified and adhere

to stringent quality standards and global processes. With the largest installed PC base in the

country, four indigenously developed and manufactured PC brands - 'Infiniti', 'Busy bee'

'Beanstalk' and Ezeebee - and its robust manufacturing facilities, HCL Infosystems aims to

further leverage its dominance in the PC market. It has been consistently rated as Top player in

PC industry by IDC.

The 'Infiniti' line of business computing products is incorporated with leading edge

products from world leaders such as Intel. Constant innovation to meet the customized

requirements of its customers has enabled HCL to create the trusted ICT infrastructure

platforms, powerful value adds like HCL Embedded Control & Continuity (HCL EC2)

technology and the future generation of digital lifestyle enablers.

The Imaging, Voice & video solutions segment has strategic alliances with industry

leaders to provide services in various domains which include Audio Video system integration

solutions, broadcasting solutions, imaging products and solutions. The company has strategic

alliances with world leaders for voice and video conferencing solutions, TV and FM

Broadcasting solutions and for Imaging products and solutions to provide documentation

products like copiers, MFDs, Duprinters, laser printers and large format printers.

The Channel Business of HCL Infosystems has an extensive network of over3000+


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resellers across 900 locations. It has actively promoted the penetration of PCs in the home and

the small office/home office (SOHO) segments.

HCL Infinity Ltd, 100% owned subsidiary of HCL Infosystems Ltd. is a class A ISP focusing on

providing the corporate networking services like Virtual Private Network, Broadband Internet

Access, Internet Telephony Hosting & Co-location services, designing & deploying Disaster

Recovery Solutions & Business Continuity solution, Application Services, Managed Security

Services & NOC Services over its state-of-the-art IP / MPLS network and end-to-end contact

centre solutions.

BUSINESS STREAMS

HCL TECHNOLOGIES

y Product Engineering and Technology Development

The Engineering and R & D services department runs the largest outsourced engineering

centre outside the US which is a testimony to the 30 year product engineering experience. The

company offers a comprehensive range of R&D and Engineering services to component vendors,

OEMs, ODMs and ISVs across multiple industry segments and domains.

y Applications

Leveraging strong partnerships with platform / product companies, the team of applications

professionals deliver unprecedented value to few of the largest players in the field of Financial

Services, Retail and Healthcare.

y BPO

Business Processing Outsourcing is heading towards a maturity level where a new form of

BPO, called Transformational BPO, is evolving that constitutes Full Process Outsourcing and

Multiple Process Outsourcing. The evolving trend is more focused towards compliance, time-to-

market, focus on core process, and quality improvement rather than cost savings.


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HCL INFOSYSTEMS

y IT Hardware

HCL Infosystems portfolio of products covers the entire spectrum of the information

technology needs of its customers. By virtue of the immense diversity of markets and

customers that it address, HCL Infosystems products offerings include everything from high

end enterprise level servers for mission critical applications to multimedia home computers.

y Facilities Management and Infrastructure Services

Offering a wide spectrum of services involving Facilities Management, Infrastructure

Services, Infostructure Services and Strategic Outsourcing, HCL Infosystems offers end to

end hardware solutions.

y Internet Infrastructure Solution

HCL Infinet offers a complete range of internet and networking solutions like VPN,

Internet, Network Management Services, Data Centre and Co-location Services and Value

Added Services like Internet Telephony and Enterprise Mailing Solutions etc.


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PORTFOLIO OF HCL

ALLIANCE & PARTNERSHIP

To provide world-class solutions and services to all the customers, HCL have formed

Alliances and Partnerships with leading IT companies worldwide.

HCL Infosystems has alliances with global technology leaders like Intel, AMD,

Microsoft, IBM, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, NVIDIA, SAP, Scansoft,

SCO, EMC, Veritas, Citrix, CISCO, Oracle, CA, RedHat, Infocus, Duplo, Samsung and Novell.

These alliances on one hand give access to best technology & products as well enhancing

understanding of the latest in technology. On the other hand they enhance product portfolio, and

enable to be one stop shop for customers.


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AWARDS

Indias most preferred Personal Computer Brand by CNBC AWAAZ Consumer Award 2007.

Indias No 1 PC Vendor consecutively for six years.

HCL among the top 3 IT companies for the last three years, DQ and IDC, Best Employer

Survey, Best Employer 2005 with Five Star Ratings.

Top 50 in ET Top 500 companies Listings for 2006.

Top 21 companies in Business Standard 1000 ranking 2006.

Top 50 Fastest Growing Technology Companies in India & Top 500 Fastest growing

Technology Companies in Asia Pacific by Deloitte and Touche.

The most responsive company 2005-IT Hardware Category by the Economic Times- Avaya

Global Connect.

7th

IETE- Corporate Award 2005 for performance excellence in the field of Computer & Tele

communications Systems.

Documents

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