S p o n s o r s

INTERNATIONAL

PATENTFORUM 2011Apr i l 5 & 6 2011 , L ondon

www.manag ing ip . com/pa t en t f o r um2011

• Peter Berg , Te t ra Pak

• Kai Brandt , Aud i

• Gustav Br i smark , E r i c s son

• Simon Davies , Char te red Ins t i t u te o f Pa ten t A t to rneys

• Q Todd Dick inson , A IP LA

• Bar t Eppenauer , Mic roso f t

• Mat thew Goodwin , Un i leve r

• Catr iona Hammer , GE Hea l thcare

• The R t Hon Lord Jus t i ce Jacob

• David Kappos , USPTO

• Kons tant inos Karachal ios , EPO

• Sherr y Knowles , KnowlesIn te l l ec tua l P roper ty S t ra teg ies

• Edward Lyndon-S tanford , EP IL i t iga t ion Commi t tee

• Ste fano Nappo , UBS

• Thomas Pat t loch , EU De lega t ionBe i j ing

• James Poo ley , WIPO

• Takash i Sakura i , J PO

• Gi l l Smi th , Dyson Techno logy

• Richard Var y , Nok ia

• Maaike van Ve lzen , Ph i l ips

S p e a k e r s i n c l u d e

C P D / C L E

AC C R E D I T E D

1 2H

OU R S

S u p p o r t e r s

What can you expect at theforum? • Learn where and how to enforce

your patents • Get practical advice on how to

manage your patent portfolio • Find out how your peers are

handling the Chinese patentenvironment

• Hear major offices debate the latestpatent reform in Europe, China andthe US

• Learn how best to deal with trolls ina risk averse environment

• Discuss best practices in patentlicensing, including tax strategiesand pooling tactics

• Plus make the most of unrivallednetworking opportunities, withextensive coffee and lunch breaks,and a cocktail reception on dayone

Who should attend the forum?• Patent counsel• Licensing and technology

professionals• Patent agents and litigators• Research institutes and universities• Officials

International Patent ForumMany questions have arisen for the global patent community. How does recentreform affect my patent application process? Where should I enforce my patentinternationally? What is the scope of my patent protection in China? How do Idefend against emerging players such as trolls and how can I best manage myportfolio in today’s economic environment?

These questions arise from the fast changing and increasingly challengingpatent environment. Business method patentability, gene patenting, SPCs, andtrolls are just some of the new issues to shape the patent landscape in recentyears. Controversies over compulsory licensing and anti-trust considerations,and the drive for cleaner technologies, are also putting the spotlight on thefuture of the international patent system.

At the same time patent owners are searching for the best strategies to maximiserevenue from their patents while pruning costs. Portfolio and risk managementare now integral to a company’s business strategy.

The international patent system itself is also changing. With the emergence of high-tech centres in emerging markets, Korea and China have joined the US, Japan andGermany as the world’s biggest filing offices. At the same time, there is a shifttowards international harmonisation, with the development of systems such as thePCT and the Patent Prosecution Highway to streamline the patent process.

Managing IP’s inaugural International Patent Forum brings together internation-al patent owners with senior advisers and officials to discuss the best ways toprotect your patent, from filing to enforcement strategies and the latest tools inportfolio management. This is your opportunity to meet your peers and debatethe best strategies for patent owners and licensees with top level speakers andparticipants from across the major markets – a must attend event for 2011.

Renaissance London Chancery Court Hotel252 High Holborn, London, WC1V 7EN United Kingdom

Situated in Holborn, a short walk from the shops and theatres ofthe West End and within easy reach of the River Thames and theCity, Renaissance London Chancery Court Hotel is ideally locat-ed for today’s business and leisure guest.

Set in a historic landmark building, Chancery Court boasts someof the largest guest rooms in London. Escape to the hotel’s award-winning day spa, or take advantage of the fully equipped FitnessCentre.

The destination restaurant and bar, Pearl, showcases themodern French cuisine of Jun Tanaka paired with an extensivewine list.

SAVE THE DATE: MANAGING IP GLOBAL AWARDS | APR I L 6 2011 | THE DORCHESTER, LONDON

A p r i l 5 & 6 2 0 1 1

R e n a i s s a n c e L o n d o n C h a n c e r y C o u r t H o t e l

L o n d o n

INTERNATIONAL

PATENTFORUM 2011

A p r i l 5 & 6 2 0 1 1

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PATENTFORUM 2011

Day 1 | April 5 20118.30 Registration and coffee

9.00 Opening remarks: James Nurton, managing editor, Managing IP, UK

9.10 Keynote address: David Kappos, under secretary of commerce for intellectual property and director of the USPTO, US

9.30 National offices and international trends• Dealing with the backlog• EPO rule changes and their impact on the patent owner• Harmonisation, the PCT and PPH: solution or part of the

problem?

Speakers:Eric Raciti, partner, Finnegan, US (moderator)David Kappos, under secretary of commerce for intellectual property and director of the USPTO, USWim van der Eijk, principal director, international and legal affairs, EPO,GermanySean Dennehey, deputy chief executive and director of patents, UK IPO, UKMartin Hyden, European patent attorney, Finnegan, Belgium

10.30 Patent litigation in India – the need for speed• How the Delhi High Court is leading the drive to speed up

patent litigation in India• Fighting a case – the importance of interim injunctions• A guide to remedies and highlights from recent cases

Speakers:Pravin Anand, managing partner, Anand and Anand, IndiaMark Hodgson, partner, Field Fisher Waterhouse, UK

11.00 Coffee

11.20 Forum shopping in Europe• Where to enforce your patent in Europe• Comparing defence strategies across jurisdictions• Latest cases evaluated

Speakers:Morag Macdonald, partner, Bird & Bird, UK (moderator)The Rt Hon Lord Justice Jacob, Hugh Laddie professor of intellectual proper-ty law, University College London, UKRichard Vary, director of European litigation, Nokia, UKMassimiliano Mostardini, partner, Bird & Bird, Italy

12.20 Licensing and tech transfer: making the most out of your patent• Tax strategies – where to pitch your company and how• How to make tech transfer in emerging markets really work• Anti-trust considerations and licensing

Speakers:Roberto Dini, CEO, Metroconsult, Italy (moderator)Gustav Brismark, vice president, patent strategy and portfolio managementlicensing and patent development, Ericsson, SwedenCatriona Hammer, senior counsel, intellectual property, GE Healthcare, UKGiustino de Sanctis, managing director, Sisvel Germany, director of licensing, Sisvel Group, Germany

13.20 Lunch

14.30 Cross border patent infringement strategies in Latin America –an in-house perspective• Analysing legal issues in different jurisdictions• Enforcement issues• Settlement options

Speaker:Jose Ignacio de Santiago, partner, Olivares & Cía, Mexico

15.00 Latest issues in IT and software patents• Software patentability – US, European and Asian nuances• The Bilski outcome and its global implications• Litigation tactics within the industry

Speakers:Bart Eppenauer, chief patent counsel, Microsoft, USSimon Davies, chair, computer technology committee, Chartered Institute ofPatent Attorneys (CIPA), UK

16.00 Coffee

16.20 Risk management and defence strategies• Strategies to defend against trolls in Europe and the US• Using defensive aggregation and patent pools• Case study: multi-jurisdictional litigation

Speakers:Stephen Jones, partner, Baker & McKenzie, UK (moderator)Stefano Nappo, executive director, legal counsel, UBS, UKKai Brandt, senior patent counsel, Audi, GermanyMatthew Goodwin, vice president, global head of patents, Unilever, UKJohn Flaim, partner, Baker & McKenzie, US

17.20 Close of day one

17.30 Cocktail reception

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PATENTFORUM 2011

8.30 Registration and coffee

9.00 Opening remarks: James Nurton, managing editor, Managing IP, UK

9.10 Keynote address: James Pooley, deputy director general, innovation and technology sector, WIPO, Switzerland

9.30 Latest issues in life sciences• A review of the latest cases (Broccoli, Monsanto, Myriad)• Patentability issues in life sciences: dosage measurements,

medical treatments• What are the latest trends for R&D in life sciences?• The AstraZeneca case and anti-trust implications for the phar-

maceutical industry• The rise of SPCs

Speakers:Richard Willoughby, partner, Rouse, UK (moderator)Chris Aikens, partner, Rouse, UKRobert Cooper, partner, Mallesons Stephen Jaques, AustraliaSherry Knowles, principal, Knowles Intellectual Property Strategies, USJames Horgan, assistant counsel, European patents, Merck, UK

10.30 Coffee

10.50 How to protect your innovations in China• IP environment for doing R&D in China• Impact of China’s proposed indigenous innovation

policy on non-Chinese companies• Where and how to enforce in China

Speakers:Michelle Ma, managing partner, patent attorney, Liu Shen, China (moderator)Thomas Pattloch, IP officer, EU delegation, Beijing, ChinaGill Smith, director of intellectual property, Dyson Technology, UKAllen F Tao, partner, patent attorney, Liu Shen, China

11.50 Clean tech and patent law• Latest clean tech incentives – which channels and how to

qualify?• Case studies in China and other emerging countries• Open innovation and the effects on the patent landscape

Speakers:James Nurton, managing editor, Managing IP, UK (moderator)Sarah Jones, head of trade policy & development, UK IPO, UKKonstantinos Karachalios, scenarios analyst, public policy issues, EPO,GermanyMichael Brunner, former secretary general, AIPPI, UK

12.50 Lunch

14.00 Obtaining patent protection for early-stage inventions• Choosing a new field for development• Getting involved earlier in the inventive process• Guiding inventors toward more productive thinking: effective

brainstorming techniques• New roles for in-house counsel

Speakers:Akihiro Ryuka, patent attorney and president, Ryuka IP Law Firm, Japan(moderator)Korbinian Kopf, managing partner, Maiwald Patentanwaltsgesellschaft,Germany

15.00 Comparing patent reform across jurisdictions• The European Patent: overcoming the language barrier• The European Patent Court and the ECJ• US patent reform• China’s patent law amendments• Addressing the cost and quality issues in patent reform

Speakers:Patrice Durand, European patent attorney, chief executive officer, GeversValidations, Belgium (moderator)Thomas Pattloch, IP officer, EU delegation, Beijing, ChinaThe Rt Hon Lord Justice Jacob, Hugh Laddie professor of intellectual property law, University College London, UKQ Todd Dickinson, executive director, AIPLA, USClaude Quintelier, European patent & trademark attorney, director, Gevers,BelgiumEdward Lyndon-Stanford, chairman, EPI Litigation Committee, UK

16.00 Coffee

16.20 Best practices in portfolio management• Divestment strategies: industry comparisons• Patent mapping and patent families – case studies• Outsourcing options

Speakers:Dieter Heunemann, European patent attorney, Vossius & Partner, Germany(moderator)Arnold Asmussen, European patent attorney, Vossius & Partner, GermanyPeter Berg, VP legal for development & engineering, Tetra Pak, SwedenMaaike van Velzen, senior director, IP portfolio management – businessgroup healthcare, Philips, The Netherlands

17.20 Close of conference

Day 2 | April 6 2011

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PATENTFORUM 2011

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