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Types of Propaganda TechniquesPut behind pg 43
Propaganda-information that is spread
for the purpose of promoting some cause
• instead of impartially providing information
propaganda can be deliberately misleading
•while sometimes convincing, are not necessarily valid/true
Does advertising work?• Children had to decide between a plain cupcake
with frosting or a cupcake with frosting and Spider-Man.
• All the kids chose the Spider-Man • when the kids were asked why they chose that
one they said they think it tastes better. • Between a banana with Spongebob stickers and
a cupcake a good majority chose the banana.• Banana with no stickers and a rock with
Spongebob stickers…• Over ½ of the children chose the rock with the
stickers to eat for breakfast.
Endorsements:
• If people admire the person endorsing a candidate or product, they will support the candidate or product too!
Stacked Cards• Card stacking is a
technique that presents only one side of the issue, often by distorting the facts– “ Candidate Leah
Ashley has the best record on healthcare”
Name-Calling
• Name calling is an attempt to turn people against an opponent or an idea by using an unpleasant label or description for that person or idea
• “Ms. Jones is a racist.”
Glittering Generality• Statement that
sounds good, but is essentially meaningless
• Glitter-sounds good
• General- who doesn’t want this stuff?
Symbols• Political
candidates and interest groups use and misuse symbols when appealing to the public
• What symbols do you see?
Just Plain Folks• Political campaigns
often use many photographs of
• candidates wearing hard hats
• talking to factory workers, or even milk cows
• Idea is to make people think that the candidate is just like them…
The Bandwagon• Getting on the
bandwagon means convincing people that everyone else agrees with the interest group’s viewpoint or that everyone is going to vote for a certain candidate.
– It tries to appeal to many people’s desire to be on the “winning team.”
“Candidate Smith totally wants peace!”
• 1. Which propaganda tech. is most influential to children under 13.
• 2. Which propaganda technique do you see the most often?
• 3. Try to come up with examples of propaganda techniques from your daily life and label them with an explanation of how it affects you.