Data Visualization & Data Storytelling

Data Visualization Data Storytelling

Aprender la gramática gráfica!

Copyright © 2011 Stephen Few, Perceptual Edge Page 6 of 11

Extreme Embellishment

7KH�UHVHDUFKHUV�VWDWHG��³,Q�RXU�VWXG\�ZH�LQWHQWLRQDOO\�FKRVH�WKH�PRVW�H[WUHPH�W\SH�RI�YLVXDO�HPEHOOLVKPHQW�WKDW�ZH�FRXOG��QDPHO\��WKH�IXOO�FDUWRRQ�LPDJHU\�XVHG�E\�+ROPHV�´�$FWXDOO\��+ROPHV¶�VW\OH�HPEHOOLVKPHQWV�DUH�QRW�DQ�H[WUHPH�H[DPSOH�RI�WKH�NLQG�RI�FKDUWMXQN�WKDW�LV�FRPPRQO\�IRXQG�LQ�JUDSKV��5DWKHU��WKH\�DUH�ZHOO�H[HFXWHG�H[DPSOHV�RI�D�SDUWLFXODU�VW\OH�RI�HPEHOOLVKPHQW��QRW�HQWLUHO\�FKDUWMXQN��WKDW�LV�QRW�DW�DOO�W\SLFDO�RXWVLGH�RI�D�IHZ�SXEOLFDWLRQV�OLNH�USA Today�

+HUH¶V�DQ�H[WUHPH�H[DPSOH�RI�W\SLFDO�FKDUWMXQN�

7UXVW�PH�ZKHQ�,�VD\�WKDW�,¶YH�VHHQ�D�ORW�ZRUVH��7R�SURGXFH�WKLV�H[DPSOH��,�PHUHO\�WRRN�DGYDQWDJH�RI�KDQG\�IHDWXUHV�LQ�WRROV�OLNH�([FHO�WKDW�SHRSOH�FRPPRQO\�XVH�WR�XQLQWHQWLRQDOO\�UHQGHU�VLPSOH�TXDQWLWDWLYH�PHVVDJHV�FRPSOHWHO\�LQFRPSUHKHQVLEOH��3KRWRV��GHFRUDWLYH�IRQWV���'�REMHFWV�DQG�SHUVSHFWLYH��JUDGLHQWV�RI�FRORU�LQ�WKH�EDFNJURXQG��XQQHFHVVDU\�JULG�OLQHV�PDGH�ZRUVH�E\�PDNLQJ�WKHP�GDUN��DQG�DUWV\�WH[WXUH�SDWWHUQV�DUH�DOO�UHDGLO\�DYDLODEOH��WR�QDPH�D�IHZ��%HORZ�LV�DQRWKHU�YHUVLRQ�RI�WKLV�JUDSK��ZLWKRXW�HPEHOOLVKPHQW�

,V�WKHUH�DQ\�TXHVWLRQ�WKDW�WKH�HPEHOOLVKHG�YHUVLRQ�ZRXOG�EH�PXFK�KDUGHU�DQG�OHVV�HI¿FLHQW�WR�UHDG�DQG�XQGHUVWDQG��FRPSDUHG�WR�WKH�SODLQ�YHUVLRQ"�

La!révolution!de!la!diffusion!du!savoir!

Antiquité!

Moyen/âge!

XXIème!siècle!

!"#$%&'($)

�� ������� �������'��������'������������!

� �����11,�����������������������������' ���������������� � ��� ���������!�/2��������� ���'������ �� �).2�� ��� ��3�-,������� �*%!

Texte

Ejercicio...

2003 Sales Jan Fev Mar Avr Mai Juin Juil Aout Sep Oct Nov Dec

Domestic 1963 2343 2593 2283 2574 2838 2382 2634 2938 2739 2893 3493

International 574 636 673 544 679 593 139 599 599 583 602 690

16

La visualisation permet de détecter immédiatement les tendances, les modèles et les exceptions

� �����������������������������������������!

Trempa

Sankey diagram

Sparklines

Box plot

Ishikawa diagram

28

¡Contar una historia!

«"La"campagne"de"Russie"de"Napoléon"»""(par"Joseph"Minard"en"1869)"

"

"

7 STEPS OF DATA ANALYSIS

1. Search2. Find3. Explore4. Visualize5. Communicate6. Share7. Action!

KEY POINTSTO CREATE A STORY

• Pitch

• Narrative Schema

• Freytag Pyramid

• Phases alternation

• Characters

RECUERDE!

Formación, Capacitación, Acompañamiento, ConsultoríaCONTÁCTENOS

‣ www.decideo.com

‣ www.DataStorytelling.tv

‣ philippe.nieuwbourg@decideo.com

‣ Twitter: @decideoespanol

41