Embed Size (px)
Citation preview
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Les bénéfices de l’intégration d’une DMP à vos outils et plateformes Christophe Lauer | Solution Consultant, Advertising Solutions | Adobe Southwest Europe
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
Adobe is helping organizations to create, drive and scale their
digital business.
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
THE ADOBE MARKETING CLOUD
SOCIAL ANALYTICS EXPERIENCE MANAGER
TARGET MEDIA OPTIMIZER
CAMPAIGN AUDIENCE MANAGER
PRIMETIME
ACTIVATION ASSETS COLLABORATION EXCHANGE MOBILE PROFILES & AUDIENCES
USER MANAGEMENT & ADMINISTRATION
SOLUTIONS
CORE SERVICES
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe named leader in Data Management Platforms
5
“Adobe Audience Manager (AAM) leads the pack with a strong current offering and a well-defined strategy”
— The Forrester Wave™: Data Management Platforms, Q3 2013
Adobe Audience Manager
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe named leader in Enterprise Marketing Software Suites
6
“Adobe distanced itself from the pack with a combination of an innovative, detailed vision and in-market functionality designed solely to provide marketers with a clear incentive to use multiple solutions within
the Adobe Marketing Cloud.” — The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014
Adobe Marketing Cloud
Segmentation Distribution Data
CRM Adobe Analytics
Adobe Campaign
Partner Data
Acxiom epsilon
Datalogix Experian
Exelate V12 group
AddThis LiveRamp
janrain TARGUSinfo
bizo Quantcast
Alliant
3rd Party
1st Party
2nd Party
DMP Adobe Audience Manager
DSP Owned sites
ESP
Display Google Twitter Facebook
Recommendation Personalization E-mailing
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
DSPs 3rd Party Data Providers
Video Social / Graph Mobile / Cross - Device Forecasting Attribution Ad Servers Inventory Sources / SSPs Targeting Platforms
Select External Partner Integrations
Adobe Audience Manager
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ADOBE MARKETING CLOUD
Intégration Adobe Campaign (ex-Neolane) & Audience Manager
Exemple : Reciblage des visiteurs Web qui ont consulté le site d’un
hôtel sans effectuer de réservation.
Exporter des segments d’Audience Manager vers
Adobe Campaign
Importer des segments d’Adobe Campaign dans
Audience Manager
Exemple : Reciblage onsite ou offsite des clients n’ayant pas
ouvert ni cliqué dans un emailing promotionnel.
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
Leveraging Social Networks and Social Data
Example : Using Facebook FBX for doing offsite retargeting of a given audience segment
Activate audience segments through Social Advertising
Leverage Social Data into the DMP for segmentation purposes
Example: Using data from a 3rd party provider to know more about demographics and
interests of a given audience segment
Consumer profile
Demographic information
Products
Center of interests
Interactions
Consumer profile
Demographic information
Products
Center of interests
Interactions
WeFinance.com
1 0
Consumer profile
Demographic information
Products
Center of interests
Interactions
WeFinance.com
1 1
Consumer profile
Demographic information
Products
Center of interests
Interactions
WePlay.com
1 1
32
Consumer profile
Demographic information
Products
Center of interests
Interactions
WeFinance.com
2
32
1
Consumer profile
Demographic information
Products
Center of interests
Interactions
2
32
2
WeFinance.com
Welcome Noémie
Consumer profile
Demographic information
Products
Center of interests
Interactions
Home Insurance
SeLoger.com
2
32
2
Consumer profile
Demographic information
Products
Center of interests
Interactions
Kayak
3
32
2 2
Consumer profile
Demographic information
Products
Center of interests
Interactions
We.Finance Mobile
3
32
3 2
Consumer profile
Demographic information
Products
Center of interests
Interactions
3
32
3
We.Finance Mobile
we. 2
Consumer profile
Demographic information
Products
Center of interests
Interactions
Adobe Analytics CRM
Adobe Campaign
Partner Data
Acxiom epsilon
Datalogix Experian
Exelate V12 group
AddThis LiveRamp
janrain TARGUSinfo
bizo Quantcast
Alliant
3rd Party
1st Party
2nd Party
3
32
3 2
Augmenter le Reach
Audience Segment Definition
Demographic information
Products
Center of interests
Interactions
25
1 2
Audience Segment Definition
Demographic information
Products
Center of interests
Interactions
25
Augmenter le Reach
Audience Segment Definition
Demographic information
Products
Center of interests
Interactions
25
Consumer profile
Demographic information
Products
Center of interests
Interactions
32
0 3
Consumer profile
Demographic information
Products
Center of interests
Interactions
19
0 4
Consumer profile
Demographic information
Products
Center of interests
Interactions
38
2 3
Consumer profile
Demographic information
Products
Center of interests
Interactions
38
2 3
Consumer profile
Demographic information
Products
Center of interests
Interactions
0 6
Consumer profile
Demographic information
Products
Center of interests
Interactions
26
0 5
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 26
Execute Ad Strategy for That Audience
Personalize Homepage for That Audience
Scale Audience with Look-Alike Models & 2nd and 3rd-Party Data
Create and Push Audience to Marketing Cloud
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Téléchargez le Livre Blanc “Data Management Platforms – Deciphered”
par Digital Doughnut en collaboration avec Adobe
27
Téléchargement libre depuis :
http://bit.ly/DMP101-Adobe
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Christophe Lauer | Solution Consultant, Advertising Solutions | Adobe Southwest Europe [email protected]
