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Recherche et Applications en
http://ram.sagepub.com/content/15/1/3The online version of this article can be found at:
DOI: 10.1177/076737010001500101
2000 15: 3Recherche et Applications en MarketingKarine Gallopel
empiriqueContributions affective et symbolique de la musique publicitaire : Une étude
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