CSR Paola Bibiana Delgado Duque

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    CORPORATESOCIAL

    RESPONSIBILITY

    Paola Bibiana Delgado Duque

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    a company is proactive and follows the

    UnitedS

    tates Environmental ProtectionAgency (EPA) guidelines for emissions on

    dangerous pollutants and even goes an

    extra step to get involved in the community

    and address those concerns that the publicmight have

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    Business

    Development

    Plan

    Strategic Planning

    Marketing techniques

    Budgets

    Total Quality Systems

    Corporate SocialResponsibility and

    Environmental

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    Whyalso Environmental?

    Before the concept only explicitly 'social', even though the concept of

    social responsibility including environmental. This omission has led

    many companies to put aside the strategic work on environmental

    issues and its management delegated to technicians.

    For this reason:we have dared to

    include the term

    "environmental" in the

    concept ofCSR

    to rename it "Corporate

    Social and

    Environmental

    Responsibility" (RSAC)

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    Main components

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    Examples

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    Characteristics

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    My question to

    you is: What is

    the optimal rate

    that should be

    in a company?.

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    Making Checklist

    Balance

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    Alternative Energy

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    Telefnica Telecom, through its program

    'Educared', contributes to the

    accompaniment provided on their digital

    classrooms, a direct contact with

    innovative techniques of learning

    pedagogy.

    The bank BBVA, within its program, has

    donated 1872 educational scholarships and

    food, and delivered 15,000 backpacks with

    school supplies. It has also signed agreements

    with agencies like the Organization ofIberoamerican States for Education, Science

    and Culture (OEI) and UNICEF, in order to

    expand the coverage ofSchedule B, and

    providing greater opportunities for study.

    SOCIALLY RESPONSIBLE BUSINESSES IN

    COLOMBIA

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    Bavaria S.A prepares to launch a

    prevention program called "Everyone can

    be parents', which seeks to dismiss theconsumption of alcohol among children

    and youth, considering that this is a latent

    problem in society that grows moment by

    moment.

    Chevron, through its fuel brands Texaco,

    Havoline and Ursa, leads the national

    program "A roof for my country ', which last

    year delivered 260 houses an equal

    number of families, through the integration

    of a front support which involved the entirecitizenry. This initiative, of which Colombia

    is a pioneer, will soon be replicated in more

    than 30 nations of Latin America and the

    Caribbean.

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    Microsoft in Colombia is working to

    reduce the digital divide and education onthe proper use of resources and the

    Internet. So she has built alliances with

    other companies to cover a larger

    population.

    Bayer brings science to the child population in

    municipalities where access to technology is

    very difficult, and does it in their 'PlayroomsBayer', that 34,000 children have received

    from 11 departments. This is a fun bus that

    travels to teach, through play, aspects such as

    coexistence, human rights and development

    of the social fabric.

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    The industria Licorera de Caldas:minimize impacts

    to the environment with the ISO 14001 project

    "Methane capture and use of vinasse treatment. "

    Nutrir receives from companies with CSR monthly

    contributions for children sitting in the situation of

    vulnerability through the plan sponsor.

    SOCIALLY RESPONSIBLE BUSINESSES IN

    CALDAS

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    CHEC: Education Project generates progress for

    the Eje Cafetero to contribute to social and

    economic development in the region, providing that

    200 young people from Caldas and Risaraldaaccess to technical and technological education

    and mature their proposals for productive projects,

    thus contributing to sustainable development area

    of influence the Company.

    Aguas de Manizales S.A Award winning again

    ANDESCO to Corporate Social Responsibility in the

    category of Best Neighborhood Market. With their

    programs:

    - Water Guardians "certified"

    - Friends of the aqueduct

    - Dew takes your neighborhood

    - Training program for female heads home

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    And always remember the

    importance of ...

    Caring for natural resources

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    Thanks for your attention