RelevanC · 2020. 9. 28. · Cependant, l'évo ution de la technologie, l'explosion du volume de données du digital et de I'omnicanal sont autant d'opportunités pour les distributeur

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https://www.mckinsey.com/industries/retail/our-insights/redefining-value-and-affordability-in-retails-next-normal

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http://www.luckycart.com/conundrum-analysing-promotional-roi/

https://mcusercontent.com/9336952b2e77588553b3ad812/files/1b59c7a0-5b80-4384-ad26-8467b5407d41/Barom%C3%A8tre_2020_Post_covid_version_d%C3%A9finitive.pdf

https://www.lsa-conso.fr/toujours-plus-de-promotions-en-2016-le-bilan-par-enseignes-etude-panotrade,258207

https://www.luckycart.com/9-adverse-effects-of-traditional-promotions/

https://comarketing-news.fr/infographie-trop-de-promos-tue-la-promo/

https://lexpansion.lexpress.fr/actualite-economique/la-grande-distribution-fait-la-chasse-aux-prospectus_2059255.html

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https://www.lsa-conso.fr/la-distribution-reste-intoxiquee-aux-prospectus,316771

https://www.nielsen.com/uk/en/press-releases/2015/most-grocery-trade-promotions-lose-money-for-suppliers/

https://www.lsa-conso.fr/les-programmes-de-fidelite-restent-un-outil-incontournable-de-la-relation-client-tribune,316441

https://www.petrosoftinc.com/wp-content/uploads/2018/03/2015-loyalty-census.pdf

https://www.lsa-conso.fr/les-programmes-de-fidelite-restent-un-outil-incontournable-de-la-relation-client-tribune,316441

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https://www.accenture.com/t20180219T081429Z__w__/us-en/_acnmedia/PDF-71/Accenture-Global-DD-GCPR-Hyper-Relevance-POV-V12.pdf#zoom=50

https://www.salesforce.com/research/customer-expectations/

https://cmo.adobe.com/articles/2018/1/adobe-2018-consumer-content-survey.html#gs.5ifr1r

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https://www.bcg.com/publications/2019/next-level-personalization-retail

https://www.infosys.com/newsroom/press-releases/Documents/genome-research-report.pdf

https://www.evergage.com/resources/ebooks/trends-in-personalization-survey-report/

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https://go.oracle.com/LP=83058?elqCampaignId=208037&src1=:ex:nc:::RC_NAMK170918P00087:SmarterCX&SC=:ex:nc:::RC_NAMK170918P00087:SmarterCX&pcode=NAMK170918P00087

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https://www.capgemini.com/fr-fr/news/les-distributeurs-souvrent-a-lintelligence-artificielle-mais-ne-parviennent-pas-a-en-saisir-toutes-les-opportunites

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https://www.accenture.com/fr-fr/company-news-release-customer-service

https://www.salesforce.com/blog/2016/12/consumers-want-more-personalized-marketing.html

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https://www.salesforce.com/blog/2016/12/consumers-want-more-personalized-marketing.html

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https://gritdaily.com/why-consumers-want-coupons-and-what-kind-they-value-most/

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https://gritdaily.com/why-consumers-want-coupons-and-what-kind-they-value-most/

https://mcusercontent.com/9336952b2e77588553b3ad812/files/1b59c7a0-5b80-4384-ad26-8467b5407d41/Barom%C3%A8tre_2020_Post_covid_version_d%C3%A9finitive.pdf

https://intelligence.valassis.com/rs/275-QRU-089/images/Coupon-Intelligence-Report.pdf

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